Editions

Monday, March 26th, 2012

A CYNOPSIS MESSAGE FROM THE HUB A Challenge from The Hub! Which new primetime series coming to The Hub featured each of the following stars? GEORGE CLOONEYCLORIS LEACHMANMOLLY RINGWALD Answer: The Facts of Life! – Coming to The Hub Monday, April 2nd Visit www.hubworld.com to see what else The Hub has to offer kids […]

Monday, March 26th, 2012

Cynopsis: Sports03/26/12 Good morning. It’s Monday, March 26, 2012, and this is your first early morning Sports briefing. Believe it or not the NHL season is already winding down with some classic teams in contention for the playoffs this year. Of course, as the season winds down, marketing heats up as the league debuted […]

Monday, March 26th, 2012

Cynopsis: DIGITAL03/26/12 Good morning. It’s Monday, March 26, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Among the six founding partners of the Digital Content NewFronts, Digitas plays a unique role. With it being the only […]

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Friday, March 23rd, 2012

A CYNOPSIS MESSAGE FROM CARTOON NETWORK We own the internets! CartoonNetwork.com was #1 in the kids online category for K 6-11 for the 7th month in a row. Smart kids! Source: Comscore Media Metrix Monthly Data. Run in expanded categories within entertainment  Kids Category among K6-11 UV(000)S. Date 8/01/11-2/29/12 Cynopsis: Kids!03/23/12 Good morning. It’s […]

Friday, March 23rd, 2012

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS   Scripps Networks. Brands for Life. The Formula: BUILD Trusted Brands. HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – GAC ENGAGE Upscale Viewers. #1 Most Upscale Audience in Cable, with the #1 Highest Discretionary Spending. INFLUENCE Purchase Decisions. #1 Most Ad Receptive Audience […]

Friday, March 23rd, 2012

Cynopsis: Sports03/23/12 Good morning. It’s Friday, March 23, 2012, and this is your first early morning Sports briefing. The Media Behavior Institute released data on how fans are engaging with March Madness, researching how fans followed the event in the opening days of the tournament, when cross-media consumption is generally at its heaviest and […]

Friday, March 23rd, 2012

Cynopsis: DIGITAL03/23/12 Good morning. It’s Friday, March 23, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. At the Adobe Digital Marketing Summit in Salt Lake City, Viacom has unveiled Surround Sound, a new ad service that […]

Thursday, March 22nd, 2012

A CYNOPSIS MESSAGE FROM DISNEY XD DISNEY XD CONTINUES STRONG GROWTH!   12 continuous quarters of year-over-year growth (longest in Kids’ Cable)   2011 was highest rated year ever in its history among Total Viewers, Kids and Tweens   Lab Rats premiered to our highest ratings ever among Kids, Tweens and Total Viewers- posting higher […]

Thursday, March 22nd, 2012

Cynopsis: DIGITAL03/22/12 Good morning. It’s Thursday, March 22, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. China is the now the leader in Android and iOS activations, according to a new report from mobile analytics firm […]

Thursday, March 22nd, 2012

Cynopsis: Sports03/22/12 Good morning. It’s Thursday, March 22, 2012, and this is your first early morning Sports briefing. Now that it’s almost time to play ball, FOX Sports and MLB Network are teaming to offer fans a new-look and expanded pregame show prior to the FOX Saturday Baseball Game of the Week. Dubbed the […]

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