A CYNOPSIS MESSAGE FROM THE HUB

Cynopsis: Kids!
03/26/12

Good morning. It’s Monday, March 26, 2012, and this your first early morning briefing.

Answering a few of our questions this week is David Levine, VP and GM, Disney XD Worldwide. Levine oversees the multiplatform Disney XD including direction and scheduling, and works with the channel’s programming team to identify acquisition and co-production opportunities. In addition to being responsible for the Disney XD brand and channel in the US, he also supports Disney XD channels around the world including original content development and programming acquisition strategy. Levine joined Disney ABC Cable Networks Group in March 2004, and prior to this served as VP/Worldwide Programming Strategy, Acquisitions and Co-Productions for Disney Channels Worldwide.  He led the task force to launch Disney XD channel in the US and guided its roll out worldwide. He previously toiled as VP/Business Affairs and Development, Ragdoll USA, as General Counsel for The itsy bitsy Entertainment Company. He began his career entertainment career at Marvel Entertainment Group, working in legal compliance of its licensees.

Disney XD is about to launch Marvel Universe on Sunday April 1, a weekly hour-long programming block (Sundays 11a-12n), which will feature the new animated series Ultimate Spider-Man and the second season of The Avengers: Earth’s Mightiest Heroes, as well as new short-form Marvel-centric series. Has the Disney brand changed these Marvel characters in any way?

All of the great characteristics and the essence of the Marvel characters are the same. We want to provide true Marvel storytelling on Marvel Universe on Disney XD. It will be the premiere destination for Marvel fans and will be the gateway for a whole new generation of fans.  Marvel Animation produces these series for the Disney XD kid audience and has its Marvel DNA woven throughout. Marvel continuously re-invents its characters, and they did so with some of the supporting cast – in “Ultimate Spider-Man” there are some new teen versions of well-known super heroes to fight alongside Spidey, and the fans will be intrigued by these new iterations.

Disney XD is targeted primarily to boys. Are boys the same around the world? How do you change or adapt the programming, network attitude and positioning for different territories and their respective cultures?

When Disney looked to launch a new platform for boys, we did a lot of research around the world to find out what boys wanted. We learned that there were great similarities amongst boys around the world – they want to achieve, they want to figure out how to be better in sports, tell the funny joke, do well in school and make their parents proud. They loved the feeling of accomplishment and feeling unstoppable. Disney XD was created to give boys what they want – delivering stories about becoming, about growing, but all the while laughing and having fun.

You worked with key Marvel talent in creating the Ultimate Spider-Man series. What was the toughest challenge in developing a new Spider-Man series specifically to reach Disney XD’s key Boy demo?

When we did the initial research for Disney XD, we asked boys what character would fit on the channel we were creating – and Spider-Man continuously topped the list (this was years before Marvel joined the Disney family). Spider-Man is a great fit for us – he isn’t perfect, has every day problems, has challenges juggling school and being a super hero. And he’s funny – in the comics, Spidey has always been the wise-cracking wall-crawler, and in the new series we explore that in new ways – breaking the fourth wall, fantasy sequences and multiple character styles.

One of the newest animated series to be added to the Disney XD slate is Randy Cunningham: 9th Grade Ninja, set for a fall 2012 debut. We learned a little about the series at the recent Disney upfront. What else can you tell us?

It’s hilarious! A great mix of comedy and action. We are very excited to bring this series to Disney XD. This production has been a global initiative, led by our London team working with talent in L.A. and Dublin. One of the funniest bits is the made-up slang the two main characters, Randy and Howard, use with each other’s catchphrases just aching to be repeated at school.

Disney XD also features live-action series. What kinds of shows are you looking for?

Character-driven comedies with aspirational male leads. Situations that are new and unexpected. A great example is our newest series “Lab Rats” which premiered as our highest premiere ever. It’s a blended family sitcom that follows a teenage Leo and his three new siblings – who are bionic super heroes in training. “Lab Rats” is a fun mix of action, humor and relatable storylines. 

You are an attorney. How did you get into entertainment and how did you make the shift from the legal end of the business to become a channel programmer and general manager?

I went to law school thinking I would be a prosecutor. Once I graduated, there were very limited slots available, and I got very lucky with an in-house position at Marvel Comics. Within a few months at Marvel, I was offered to come talk about an open prosecutor position, but by that point I was very happy – I had Spider-Man on my business card, free comics every week and action figures lining my office walls – no way was I giving that up! At Marvel, I gained a lot of experience in the licensing industry, which led me to jobs at licensing companies that also had television distribution divisions – opening up the international television world. I had moved into a business affairs and development role, during which I made contacts at Disney trying to sell a show (which went instead to PBS). When the time came for a new challenge, Disney recruited me for a programming role. I’ve now been with Disney for eight years, in the role of GM for one year and it’s been an incredible ride so far.

Were you a comic book kid? Do you remember the first comic book you bought and do you still have it?

I was a huge comic book kid. My mother bought me my first comic book – Invaders #31. Thus started my love of super hero teams. I still have it, and about 10,000 others, in my parent’s attic.

One of the new Marvel shorts is designed to help fans learn to draw a character. Must Marvel characters hit the gym to stay in shape or is it all genetics? Can you draw at all?

It probably depends on the hero, but I’m pretty sure they all need to hit the gym at one point or another. I’m a fairly decent doodler, and am pretty good at drawing super hero logos when I’m bored. I can also do that thing with two faces that can also be a vase.

I understand that you actually don’t mind airplane food. In your travels around the world for work, you’ve eaten quite a number of airplane meals. What’s your favorite and do you have any tricks/suggestions to getting the best the airlines have to offer in the way of food?

I’ve had some good steaks on Virgin Airlines, one of my favorite airlines – I love the Heathrow Clubhouse and the clever packaging and accoutrements. Tricks/suggestions the best way to get anything on an airplane is to be nice to the attendants. A smile goes a long way.

LICENSING

TCG (f/k/a The Canadian Group) enters into a distribution partnership with Prima Toys to launch the tween-boy targeted collectible/tradeable, skill game Roxx in South Africa. Prima Toys will launch Roxx simultaneously with the US and the rest of the world in July/August 2012.  Marketing plans include TV commercials, direct sampling to kids, online advertising, social media, print campaigns, product demonstrations and a possible tournament across key city centers in South Africa. Roxx also features an online component at www.RoxxNation.com (a membership platform) for enhanced game play via the web, iPhone or iPad.

MORE KIDS STUFF

As has been the battle cry for weeks on end now – The Hunger Games movie, Lionsgate‘s feature film adaptation of the first title in author Suzanne Collins’ young adult book series, opened big this weekend on Friday, March 23, beginning with showings at midnight. Big as in an estimated $155 million in domestic box office receipts, per Rentrak, which puts it as the third biggest movie open ever behind Harry Potter and the Deathly Hallows Part 2 ($169.2 million 7/15/11) and The Dark Knight ($158.4 million 7/18/08), per Box Office Mojo, which also noted that The Hunger Games was the biggest open ever for a non movie sequel, and Lionsgate’s biggest grossing movie in its history, surpassing Fahrenheit 9/11 ($119.2 million  6/24/04). The Hunger Games opened domestically at 4,137 theaters, including 268 Imax movie screen for an estimated $10.6 million, which is a record for a 2D non-movie sequel. The Hunger Games Friday opened with an estimated $68.25 million domestically, the fifth biggest all-time open for a movie, behind Harry Potter and the Deathly Hallows Part 2 ($91.1 million  7/15/11), Twilight Saga: New Moon ($72.7 million  11/20/09), Twilight Saga: Breaking Dawn Part 1 ($71.6 million  11/18/11), and Twilight Saga: Eclipse ($68.5 million  6/30/10). Showing strong staying power among more than just tweens and teens, The Hunger Games only dropped off by 25% on Saturday to $51 million, according to Box Office Mojo, to become the second biggest single day grossing Saturday behind Spider-Man 3 ($51.3 million  5/5/07).

PBS Kids is partnering with the National Recreation and Park Association (NRPA), America’s largest association of state and local parks and recreation facilities, to encourage families to “Explore the Outdoors” this spring 2012. For four weeks leading up to Earth Day (April 22), beginning today, March 26, and running through April 20, PBS will feature themed on-air programming and online content designed to encourage kids and families to get outside and learn about nature and science. Locally, NRPA member parks, along with local PBS member stations, will host events where kids are invited to experience the environment with a range of entertaining and educational activities featuring PBS Kids Explore the Outdoors hands on activities and materials, including nature treasure hunts and weather-centric investigations. For more information on local events, or for materials for families explore the outdoors on their own, go to PBS Parents (www.pbsparents.org/outdoors). Additionally, kids/families can environmental exploration games, activities and videos online at PBSKids.org/outdoors (www.pbskids.org/outdoors) and via the PBS Kids Video App (http://pbskids.org/mobile/pbs-kids-video.html) for iPad, iPhone and iPod touch. The PBS Kids Explore the Outdoors programming for the next four weeks includes themed episodes of series: Wild Kratts  Backyard Adventures Week (March 26-30), Dinosaur Train  Nature Trackers Week (April 2-6), The Cat in the Hat Knows A Lot About That!  Nature’s Know-How Week (April 9-13), and Curious George  Explore Your World Week (April 16-20). Premieres include new episodes from Wild Kratts, The Cat in the Hat Knows A Lot About That!, and Curious George, as well as a new Earth Day themed episode of Arthur, airing Monday, April 16 (check local listings). Additionally, on Friday, April 20, PBS will also present a special line-up of environmentally themed programs to gear kids up to celebrate Earth Day.

The second season of the original live action Canadian production What’s Up, Warthogs! will premiere Sunday, April 1, at 5p on Astral’s Disney XD (Canada). Following the premiere episode of the new season, What’s Up, Warthogs! moves to its regular timeslot on Saturdays at 12:30p beginning April 7. What’s Up Warthogs! fans can play the Eric vs. Victoria game at DisneyXD.ca. Leading into the premiere of the new season, the channel will host an April Fool’s Day Prank-A-Thon. Beginning at 12p, viewers can watch 11 episodes of practical joke/joker filled episodes from series including Kickin’ It, Pair of Kings, Zeke and Luther, I’m In The Band, as well as two new episodes of PrankStars with Adam Hicks and Leo Howard. All the episodes from the Prank-A-Thon will be available on Disney XD OnDemand as of April 3.

Teenage Mutant Ninja Turtles, the popular 1980s animated series featuring the crime-fighting adventures turtles on the half-shell, joins Canada’s Teletoon Retro lineup on Friday, April 6 at 10:30p. To help impatient fans make it to the premiere, Teletoon Retro will offer a special sneak peek of the series during its Sunday afternoon Retro Rewind programming block on April 1 with a marathon of six back-to-back episodes starting at 1p. Teletoon Canada Inc. is co-owned by Astral (50%) and Corus Entertainment (50%).

The Jim Henson Company completes international broadcast and home entertainment deals for its preschool series, including Dinosaur Train, Pajanimals and Sid the Science Kid, just ahead of MIP-TV next month.

• Signing on for Pajanimals is ABC (Australia) and TVNZ for its TV2 network (New Zealand). Pajanimals is a co-production between The Jim Henson Company, Sixteen South Television and Sprout.
• Picking up season one of the CGI animated preschool series Dinosaur Train, are Disney Channel (Germany), Nickelodeon (UK), TV2 (New Zealand) and Latvian TV and Botswana Television. Broadcasters acquiring the license for season two of Dinosaur Train include Discovery Kids Latin America, E-Vision (UAE) and TVO Canada. Channel 1 (Russia) takes both seasons one and two of Dinosaur Train, which also acquired the worldwide Russian-language rights for the series. Empire Film (Romania) has picked up the DVD rights for the second season of the preschool series.
• The second season of Sid the Science Kid has been acquired by France 5 (France), TVO Canada, Thai PBS (Thailand) and Discovery Kids Latin America. The first season of the series has been licensed to TVB Pearl (Hong Kong) and One Batswana Television, as well as being renewed by Noga (Israel).

Futurikon finalizes several deals for the second season of its series, Minuscule, The Private Life of Insects, which is produced in association with France Televisions. Season two of Minuscule, The Private Life of Insects (71×5, as well as interstitials 26×2 and 13×26 specials) has already been sold to NHK (Japan), ABC1 (Australia), Nickelodeon (Australia), Rai Yoyo (Italy), SVT (Sweden), DR-TV (Denmark), YLE (Finland), Estonia TV (Estonia), Barrandov TV (Czech Republic), 2×2 (Russia), MNCTV (Indonesia), Disney (Korea), Nick (India). Minuscule season 2 will be broadcast on NHK Educational (Japan) from April 2012, and already airs on France 5 (France). Targeted to viewers of all ages, Minuscule offers a humorous and somewhat offbeat look at the daily lives of insects. Featuring a mix of CG insects and real life footage, the non-verbal Minuscule series is produced in HD and 5.1 surround sound. The first season was sold in 80+ countries.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 23-25, 2012:
The Hunger Games (Lionsgate) PG-13                                 Opening Weekend $155.0m
Dr. Seuss’ The Lorax (Universal) PG                                    $13.1m-4 wk total $177.3m
John Carter (Disney) PG-13                                               $5.0m-3 wk total $62.3m
A Thousand Words (Paramount) PG-13                                $1.9m-3 wk total $14.9m
October Baby (IDP/Samuel Goldwyn Films) PG-13                  Opening Weekend $1.7m
Journey 2: The Mysterious Island (Warner Bros.) PG              $1.4-7 wk total $97.2m
This Means War (Fox) PG-13                                             $1.0m-6 wk total $52.3m
The Vow (Sony) PG-13                                                    $850,000-7 wk total $122.8m
Salmon Fishing In the Yemen (CBS Films) PG-13                   $700,000-3 wk total $1.6m
Tyler Perry’s Good Deeds (Lionsgate) PG-13                        $600,000-5 wk total $33.7m
Source: Rentrak (www.rentrak.com)

EXECUTIVE MOVES

Tokyo-based Sanrio, Co., promotes Janet Hsu to COO of its North American subsidiary Sanrio, Inc. Hsu had been President of Sanrio, Inc., and will continue to be based out of the company’s Torrance, California headquarters. Hsu is Sanrio’s first female COO in its 50+ year history. Hsu, who joined Sanrio in 2008, is credited with helping grow Sanrio in the US to $5 billion in annual retail sales with its broad range of products based on its brand, including Hello Kitty. Hsu has toiled in retail, wholesale and licensing businesses for 20+ years including executive positions at Bloomingdale’s, Lord & Taylor, Mattel and MGA Entertainment.

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: Which New York Borough does Peter Parker live in? Queens. Kudos to: Eddie Hill-BET Networks/NYC; Brad Stern-Floral Park/NY; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood, NJ; Rich Thomas-Disney Publishing Worldwide/NYC; Richard Quan-BSSP/San Francisco; Cecilia Nguyen-Disney Channels Worldwide/Burbank; Derek Bartholomaus-Profiles TV/El Segundo; Brenda Bowen-Sanford J Greenburger Associates/Bologna, Italy.

Today’s Trivia Question: Where do the Snorks live? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
03.26.12

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