Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/20/04 Good morning. It’s Friday, August 20, 2004, and this is your first early morning briefing. The owners of the Major League Baseball teams is looking to branch out into a new business – specifically television. The group has decided to try their hand at launching the Baseball Channel […]
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Thursday, August 19th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/19/04 Good morning. It’s Thursday, August 19, 2004, and this is your first early morning briefing. While DreamWorks and Mark Burnett were looking for a KO, the LA Superior Court judge yesterday did not deliver the TRO that would effectively prevent Fox‘s new reality show, Next Great Champ from […]
Wednesday, August 18th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/18/04 Good morning. It’s Wednesday, August 18, 2004, and this is your first early morning briefing. Perhaps they should make a reality show about two reality shows duking it out in court as to who stole what idea from whom. Were they prepared, they could’ve picked up the action […]
Tuesday, August 17th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/17/04 Good morning. It’s Tuesday, August 17, 2004, and this is your first early morning briefing. Fox‘s new series The Next Great Champ is due to launch on September 10, or not at all if Mark Burnett and Jeffrey Katzenberg have anything to say about it. According to Variety, […]
Monday, August 16th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/16/04 Good morning. It’s Monday, August 16, 2004, and this is your first early morning briefing. Friday’s Opening Ceremonies of the 2004 Summer Olympic Games on NBC drew 25.1 million viewers from start to finish (8-11:49p) and in prime posted a 8.1/26 A18-49 rating. In recent summer game history, […]
Friday, August 13th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/13/04 Good morning. It’s Friday, August 13, 2004, and this is your first early morning briefing. The Olympic theme song …. hum along with me now … Da, Da, Da Da Da Da, Dum Dum Da Dum Da Da Dum Dum Da Da Dum Dum ….. The 2004 Summer […]
Thursday, August 12th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/12/04 Good morning. It’s Thursday, August 12, 2004, and this is your first early morning briefing. In case you hadn’t a chance to check your calendar, CBS has announced that as of today, “Thursday, August 12 is henceforth the official end of the summer, at least for this year.” […]
Wednesday, August 11th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/11/04 Good morning. It’s Wednesday, August 11, 2004, and this is your first early morning briefing. Bill Clinton does it again in late night – this time on the Daily Show with Jon Stewart. Former President Clinton appeared on the Daily Show on Tuesday, August 9, and 1.3 million […]
Tuesday, August 10th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/10/04 Good morning. It’s Tuesday, August 10, 2004, and this is your first early morning briefing. ABC News is rolling out a 2-part documentary tonight at 10p called In the Jury Room, narrated by Cynthia McFadden. The doc gets an unprecedented access to the deliberations of a jury in […]
Monday, August 9th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/09/04 Good morning. It’s Monday, August 9, 2004, and this is your first early morning briefing. They’re baaaack! It seems young men are watching TV again. According to this morning’s NY Times, citing data from Nielsen Media Research, for the month of July 2004, an average of 25.8% of […]
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