A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
WHAT I LIKE ABOUT YOU
Starring Amanda Bynes and Jennie Garth Takes The WB to its BEST FRIDAY of the Season! #2 in the Time Period with ALL 18-34 Demos WHAT I LIKE ABOUT YOU Source: NTI, Galaxy Explorer, 9/24/04-2/25/05. TP=2/25/05, 8-8:30pm. US Rtg. Ties NBC w/M18-34 & FOX w/A18-34. Season high & Best Friday claim based on Persons 18-34 & 12-34.
Good morning. It’s Wednesday, March 2, 2005, and this is your first early morning briefing. Fox wins the night on Monday with an overall 8.2/19 A18-49 rating according to final numbers from Nielsen Media Research for the final Monday of the February sweep. NBC was #2 overall with a 5.1/12, followed by ABC 3.9/9, CBS 3.8/9, WB 1.7/4, UPN 1.6/4. At 8p American Idol dominated with a 10.1/24, more than doubling its closest competitor – Fear Factor’s 4.9/11. 24 did well with the A.I. leadin, delivering a time period winning 6.3/14 at 9p. The finale of The Bachelorette (8-10p) earned a 3.4/8, though did better among W18-49 with a 5.0/10. Summerland premiered on the WB at 8p and earned a 1.4/3 A18-49, but won the time period among Teens 12-17 with a 3.4/10 and among female teens with a 5.4/16. At 10p Medium led on NBC with a 5.6/13, beating CSI:NY [r] 4.6/11, and The Bachelorette: After the Final Rose (5.0/12). February Sweep to date (2/3-2/28/05 – 26 out of 28 days) per Nielsen Media Research data:
On the heals of Monday night’s conclusion of The Bachelorette, ABC has announced the start date for The Bachelor as March 28, and this time the bachelor will be Charlie O’Connell. As The Bachelorette series, this round will also be based in NYC. NBC has scheduled the return of LAX starting Saturday, March 19 at 8p. CBS and FX will share the broadcast and cable rights to Paramount‘s theatrical film Coach Carter, per a report in today’s Variety. The film has pulled in approx $66 million at the domestic box office, and will pay an estimated combined $8 million for hte rights, or approx 12% of the box office. The film goes to FX first in September 2007; CBS gets a run the following March during the March Madness week. Tonight’s Premieres: Casting / Development / Production:
Casting Updates:
The Daytime Emmy Awards nominations will be presented this morning at 8:40am on the CBS Early Show. The broadcast of the awards presentations is scheduled for May 20 at 9p on CBS, from Radio City Music Hall in NYC. Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of February 2005: Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of February 2005: Correction: In an item last week about 20th Television’s decision to push off the launch of The Suze Orman Show to 2006, the station clearances included in the item were not for this show, but for another. The station clearances for Suze Orman include WCBS/New York, KYW/Philadelphia, WBZ/Boston and KTVT/Dallas, and NBC’s KNBC/Los Angeles, WMAQ/Chicago and KNTV/San Francisco. Casting Note: The makers of Wife Swap are going to take an American family who are divided by conflict and over the course of seven days work with them in an attempt to bring the family back together again. The family members will be accompanied by a “Family Relationship Therapist” who will encourage the members to air their issues, be there to mediate, and hopefully repair the long standing feud that has separated them. The family tries to resolve their differences, relinquish their grudges and rediscover the relationships that made them a family in the first place. If your family is interested in participating, contact Producer Sandra Philippeaux, RDF Media for more information at Carat Americas named Elizabeth Amstutz has been to VP/Managing Director, heading up the Chicago operations; and Brent Hardesty as VP/Account Director. Elizabeth Amstutz will oversee the Chicago office and account management team on primary accounts including Orbitz, Papa John’s, Spectrum Brands and Bang & Olufsen. Brent Hardesty is is being promoted within Carat’s Chicago office. Chris Van Amburg has joined Sony Pictures Television (SPT) as Director/DVD Marketing, reporting to Robert Oswaks, EVP/Marketing, SPT. Chris will develop and aid in the implementation of DVD marketing strategies for SPT product, working in conjunction with the Sony Pictures Home Entertainment (SPHE) team. He will act as the lead contact between SPT current programming and motion pictures for television executives, its productions and SPHE to develop unique value-added elements to produce for the DVD market. Monday, February 28, 2005. FINAL Ratings for all Networks – program averages. Source: Nielsen Media Research. FOX 11.1/16 American Idol 13.5/20, 24 8.7/12 CBS 8.1/12 Still Standing [r] 5.7/8, Listen Up [r] 5.3/8, Raymond [r] 9.4/14, 2-1/2 Men [r] 9.5/14, CSI: Miami [r] 9.3/14 NBC 7.8/12 Fear Factor: Reality Stars (8-10p) 6.7/10, Medium 10.0/16 ABC 6.5/10 The Bachelorette: Finale (8-10p) 5.9/9, The Bachelorette: After the Final Rose 7.8/12 WB 3.4/5 7th Heaven 3.9/6, Summerland [p] 2.9/4 UPN 2.5/4 One on One 2.2/3, Cuts 2.4/3, Girlfriends 2.7/4, Half and Half 2.6/4 A18-49 Fox 8.2/19, NBC 5.1/12, ABC 3.9/9, CBS 3.8/9, WB 1.7/4, UPN 1.6/4
A MESSAGE FROM COURT TV
Attention amateur cryptographers!
See if you can decipher this group of numbers and symbols:
44, A, %, 34, +, 18 The solution – A18-34 +44% – is the Saturday Night Solution. Ratings are up in this key adult demo for a hosted line-up of programs like Source: Nielsen Media Research.
Later — Cyn To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com Archived Editions: www.Cynopsis.com Cyn opsis CLASSIFIEDS – read by 101,600+ Cynopsis & Cynopsis Kids! readers every day. JOB OPENING: RESEARCH SUPERVISOR –Zenith Optimedia NYC – – 4+ yrs exp(agency, buying service, rsch.company, sales). Nielsen exp prefd JOB OPENING: RESEARCH ANALYST –Zenith Optimedia NYC and San Francisco – 2+ yrs exp (agency, buying service, rsch.company, or sales.) Nielsen exp prefd JOB OPENING: SR. PLANNER/BUYER, Trone NC. 5+ years experience. More planning than buying please. BtoB & Consumer. National, regional, local. Client contact. Team player. Be strong #1a. Contact Ira @ JOB OPENING: HGTV CREATIVE SERV WRITER/PROD. Graphics, sound design, editing & ad sales promotion exp. req. 4+ yrs exp in cable or local station. Send resume/reel: HGTV, 9721 Sherrill Blvd, Knoxville, TN 37932 ATTN: Job 4258-U (3/8) PRODUCTION OFFICE SPACE: Turnkey Production Space, West 37th Street NYC, 7,000 sq. ft. space w/ Exec. Offices, Conf. Room, 5 edit suites, and phone & furniture for 50 included. Below Market & Ready-To-Move In! Contact: Alison 917-351-8432 (3/8) JOB OPENING: CLIENT SERVICE ASSOC/Nielsen, New York. Service National cable networks in the area of Nielsen LOCAL products. 3+yrs research industry exp. Sales exp. a must. Cable experience a+. www.NielsenMedia.com (200502369-JL) (3/5) JOB OPENING: RESEARCH MANAGER, MTV Networks, LA. Pro-active team leader w/3-5 yrs media research exp supp. Ad sales, etc. using tradtl. research & innovative category,consumer resources. Apply: www.mtvncareers.com (3/5) JOB OPENING: SALES ASSISTANT/BET, NY. Detailed-oriented, organized, multitasker, exc comm & math skills.Prof w/excel, BA/BS. Email resume: JOB OPENING: MGR- PHOTOGRAPHY/ONLINE-Disneyland Resort, Anaheim. min 5 yrs prof newsroom exp in Top 30 mkt, exp in news photog/online media/multimedia prod; mgmt exp; Deg in Comm, PR or rel field. Apply: www.DisneyCareers.com (3/4) JOB OPENING: SR ANALYST, SALES RESEARCH/ABC FAMILY-NY. 2-3 yrs exp media research, esp cable; savvy w/Nielsen, app. software; track net perf/competitors,adding perspective; develop/track estimates. Email: JOB OPENING: PROGRAM SALES COORD, OLN, Stamford, CT- Assist w/admin of sponsored time buy programming. 2+ yrs sales env exper w/in media industry; programming background a +. See www.olntv.com . Resume/salary: JOB OPENING: ON-AIR PROMO SCHEDULER, OLN,Stamford, CT- Schedule all on-air and internet promos and handle contractual obligations. 1-2 yrs prior exp req’d.See www.olntv.com . Resume/salary: JOB OPENING: RESEARCH ANALYST-King World/CBS-Short Hills, NJ. 1-3 yrs exp analyzing local mkts data, writing research-based sales pres.; knwldg of Nielsen, WRAP Sweeps, Ovnt systems; Pwrpnt, Excel. Resume: JOB OPENING: MEDIA RELATIONS MGR, MSNBC/NJ: 5-7 yrs publicity exp, preferably in TV. Excellent written & verbal skills. Apply to www.gecareers.com and search by job#400916 (3/3) JOB OPENING: SR. RESEARCH ANALYST-Lifetime TV/NY (PT-3 days/wk). TV research exp req. Able to analyze data, write assessment & discuss w/clients. Must have MS Office, Nielsen sftwr. Email resume to SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED — SITUATION WANTED: NYC FIELD/LINE PRODUCER/UPM. 10+ yrs exp. FOOD NETWORK, CTW, NICK, (reality, long form & commercials). Recently completed HBO HD pilot. Freelance OK. Contact: SITUATION WANTED: NYC: News producer seeks opportunity in ENTERTAINMENT NEWS PRODUCTION. Self-starter with Editorial, Writing, Field Production, Editing and Ops. experience. at network. Excellent references. Email SITUATION WANTED: INTERACTIVE MEDIA PROF. w/6 yrs work exp. looking for job in Aff. Rel. or Online Mktng/Adv. Exp. w/ proj. managmnt, & Client Services. Based in NYC, would relocate. Also an MBA student. E-mail: SITUATION WANTED: EVENT MARKETING PRO with 15 yrs. experience in PR, Media Buying, Promotions, Publicity, Sponsorships. Experience with Concerts, TV (WWE), Theater.Email: SITUATION WANTED: PRODUCTION MGMT/PLANNING/SALES/GLOBAL ad sales planner w/international network at major studio seeks LA/OC job w/agency, network or studio. Previous tv/film programming, production & ad sales exp. SITUATION WANTED: TV DIRECT RESPONSE, CORP SALES, BUSINESS MGT, NYC, Extensive senior mgt. exp. Est DRTV division of major media corp. Exp TV producer.Hands-on DRTV Ops, p&l,marketing creative, media. E-Mail: E-mail Are you looking for a job? Post your Situation Wanted Ad here — Email
WHAT’S ON TONIGHT: MARCH 2, 2005: Last night of the February sweep! ABC Lost, Alias, Wife Swap |
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