Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/27/04 Good morning. It’s Friday, August 27, 2004, and this is your first early morning briefing, coming to you live from sunny downtown Burbank. Wednesday night’s coverage of the 2004 Olympic Games drew an 8.0/23 A18-49 rating for NBC according to Nielsen Media Research, with an average of 23.3 […]
Cynopsis
Thursday, August 26th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/26/04 Good morning. It’s Thursday, August 26, 2004, and this is your first early morning briefing, coming to you live from sunny downtown Burbank. The Olympics gets another gold on Tuesday night with an overall 8.2/23 A18-49 demo rating according to Nielsen Media Research. In non sporting programming, CBS […]
Wednesday, August 25th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/25/04 Good morning. It’s Wednesday, August 25, 2004, and this is your first early morning briefing, coming to you live from sunny downtown Burbank. After just five episodes, FX has renewed Rescue Me (Sony Pictures TV/DreamWorks), starring Dennis Leary, with an order of 13-15 additional eps. Among the key […]
Advertisement
Tuesday, August 24th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/24/04 Good morning. It’s Tuesday, August 24, 2004, and this is your first early morning briefing, coming to you live from sunny downtown Burbank. NBC mastered the audience on Friday night with the Olympics drawing a 7.5/25 A18-49 rating, according to Nielsen Media Research. CBS’ NFL Preseason football game […]
Monday, August 23rd, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/23/04 Good morning. It’s Monday, August 23, 2004, and this is your first early morning briefing,, coming to you live from sunny downtown Burbank. Okay not really Burbank, but LA, so if the timing of the delivery seems a little earlier than usual all this week, you’ll know why. […]
Friday, August 20th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/20/04 Good morning. It’s Friday, August 20, 2004, and this is your first early morning briefing. The owners of the Major League Baseball teams is looking to branch out into a new business – specifically television. The group has decided to try their hand at launching the Baseball Channel […]
Thursday, August 19th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/19/04 Good morning. It’s Thursday, August 19, 2004, and this is your first early morning briefing. While DreamWorks and Mark Burnett were looking for a KO, the LA Superior Court judge yesterday did not deliver the TRO that would effectively prevent Fox‘s new reality show, Next Great Champ from […]
Wednesday, August 18th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/18/04 Good morning. It’s Wednesday, August 18, 2004, and this is your first early morning briefing. Perhaps they should make a reality show about two reality shows duking it out in court as to who stole what idea from whom. Were they prepared, they could’ve picked up the action […]
Tuesday, August 17th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/17/04 Good morning. It’s Tuesday, August 17, 2004, and this is your first early morning briefing. Fox‘s new series The Next Great Champ is due to launch on September 10, or not at all if Mark Burnett and Jeffrey Katzenberg have anything to say about it. According to Variety, […]
Monday, August 16th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 08/16/04 Good morning. It’s Monday, August 16, 2004, and this is your first early morning briefing. Friday’s Opening Ceremonies of the 2004 Summer Olympic Games on NBC drew 25.1 million viewers from start to finish (8-11:49p) and in prime posted a 8.1/26 A18-49 rating. In recent summer game history, […]
CynCity
Cynsiders
Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...
