|
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
ALL STUDIOS ARE NOT CREATED EQUAL
27 Academy Award Nominations THE AVIATOR * A VERY LONG ENGAGEMENT * BEFORE SUNSET HARRY POTTER AND THE PRISONER OF AZKABAN MILLION DOLLAR BABY * PHANTOM OF THE OPERA THE POLAR EXPRESS * TROY WARNER BROS. MOVIES MAKE BASIC BETTER *Miramax/Warner Bros. share THE AVIATOR’s 11 Nominations
Good morning. It’s Friday, February 25, 2005, and this is your first early morning briefing. Fox once again dominated on Wednesday night with a primetime average of 7.5/18 A18-49 according to final numbers from Nielsen Media Research. ABC was nearby at #2 with a 5.1/13, with each of the remaining nets falling into the relative distance: CBS 3.4/8, NBC 3.0/7, WB 1.6/4, UPN 1.2/3. At 8pm ABC’s Lost doubled its closest competitor by posting a 7.5/20, twice the share of That 70’s Show. American Idol charged ahead at 9p with a 11.3/26, Alias followed with a 4.1/9. CSI and Law & Order duked it out at 10p with CSI winning the battle by a single share point: 4.8/12 vs. 4.4/11, while Wife Swap on ABC brought in a 3.5/9. February Sweep to date (2/3-2/2316/05) per Nielsen Media Research data: 20th Television has decided to push back The Suze Orman Show to a Fall 2006 start, rather than next fall. In a statement released late yesterday, 20th said in part: “The interest and commitment in Suze Orman and her talk show among both broadcasters and advertisers remain very high. While momentum for the strip has been building, fewer available attractive time periods in fall 2005 and the current economics of launching a daytime strip constrain the manner in which we wish to bring this very important program to viewers. In our view, there is much greater potential for ‘Suze Orman’ in fall 2006, or possibly earlier, when a number of highly desirable time periods are slated to become available. Therefore, we have adjusted the program’s time table to reflect the correct marketplace environment.” Clearances to date include WCBS/NY, KPIX/San Francisco, KVVU/Las Vegas, WRAZ/Raleigh, and the Fox O&O station group. Earlier this week, KNBC said it would move out Dr. Phil at 4pm to make way for Suze in the fall. No word on where this announcement leaves KNBC. The O&O’s were scheduled to begin airing the show this spring, with other stations able to launch as early as this summer. HBO will move Six Feet Under from Sunday nights to Monday nights for its final season, set to launch this June. Also kicking off in June is Comeback, a comedy series, which is scheduled for Sundays, as well as the second season of Entourage. HBO will also repeat Six Feet Under on Sunday evenings at 10p. Casting / Development / Production:
Casting Updates:
Bravo’s Project Runway had its 2-hour season finale on Wednesday night and two million viewers tuned in to see if Wendy Pepper could possibly win this gig. (If you haven’t caught up with your Tivo yet, I won’t tell you.) In the demos, Runway delivered 1.1/3 among A18-34, and a 1.0/3 among A18-49, with a median age of 34.4. And they’re looking for designer wannabes for a second season. Top 10 M-F Syndicated Strip Series for the week of February 7-14, 2005 ranked by HH Rtg Top 10 M-F Syndicated Strip Series for the week of February 7-14, 2005 ranked by A18-49 Andi Sporkin has been named VP/Communications, NPR, per an announcement from Ken Stern, EVP/NPR. Andi will direct all strategic NEP Broadcasting, a provider of out-sourced media services for live sports and entertainment events, announced Louis A. Borrelli, Jr. has been named Chief Executive Officer effective immediately. Louis joins NEP from America Online, Inc. where he was most recently SVP/Broadband Distribution and Local Promotion. Camryn not Carmen, Camryn not Carmen, Camryn not Carmen, Camryn not Carmen, Camryn not Carmen, Camryn not Carmen. Got it. Wednesday, February 23, 2005. FINAL Ratings for all Networks – program averages. Source: Nielsen Media Research. FOX 10.5/16 That 70’s Show 5.3/8, The Simple Life 5.5/8, American Idol 15.7/23 ABC 7.9/12 Lost 11.8/18, Alias 6.0/9, Wife Swap 5.7/9 CBS 7.4/11 60 Minutes 6.4/10, King of Queens 6.6/10, Yes Dear 6.2/9, CSI: NY 9.2/15 NBC 6.9/11 Crossing Jordan [r] 4.7/7, The West Wing 6.4/9, Law & Order 9.6/15 WB 2.3/6 Smallville 3.2/5, Jack & Bobby 1.5/2 UPN 1.9/3 Road to Stardom 2.1/3, Kevin Hill 1.6/2 A18-49 Fox 7.5/18, ABC 5.1/13, CBS 3.4/8, NBC 3.0/7, WB 1.6/4, UPN 1.2/3 Oscar Friday Fun Fact: The shortest Oscar ceremony in history was the first Oscars, in 1929. The awards portion of the evening lasted only about 15 minutes (shorter than some speeches take these days), since all the winners had been announced three months earlier. The History Channel presents This Day in History: A MESSAGE FROM COURT TV SOME LIKE IT HOT . Especially women. Court TV: The Investigation Channel’s primetime ratings growth across all key female demos: W18-34 +50% And find out what else is hot on the Hollywood Heat Academy Awards Show. The envelope please. You , when you advertise on Court TV. Visit www.courttvmediakit.com for details. Source: Nielsen Media Research. Today’s Movie Trivia Question: Last one of the week: “Well, bite my butt and call me an apple!” (click here with your answer and be sure to include your name, company, city and time zone with your answer. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.) Later — Cyn To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com Archived Editions: www.Cynopsis.com Cyn opsis CLASSIFIEDS – read by 101,600+ Cynopsis & Cynopsis Kids! readers every day. JOB OPENING: MGR- PHOTOGRAPHY/ONLINE-Disneyland Resort, Anaheim. min 5 yrs prof newsroom exp in Top 30 mkt, exp in news photog/online media/multimedia prod; mgmt exp; Deg in Comm, PR or rel field. Apply: www.DisneyCareers.com (3/4) JOB OPENING: SR ANALYST, SALES RESEARCH/ABC FAMILY-NY. 2-3 yrs exp media research, esp cable; savvy w/Nielsen, app. software; track net perf/competitors,adding perspective; develop/track estimates. Email: JOB OPENING: PROGRAM SALES COORD, OLN, Stamford, CT- Assist w/admin of sponsored time buy programming. 2+ yrs sales env exper w/in media industry; programming background a +. See www.olntv.com . Resume/salary: JOB OPENING: ON-AIR PROMO SCHEDULER, OLN,Stamford, CT- Schedule all on-air and internet promos and handle contractual obligations. 1-2 yrs prior exp req’d.See www.olntv.com . Resume/salary: JOB OPENING: RESEARCH ANALYST-King World/CBS-Short Hills, NJ. 1-3 yrs exp analyzing local mkts data, writing research-based sales pres.; knwldg of Nielsen, WRAP Sweeps, Ovnt systems; Pwrpnt, Excel. Resume: JOB OPENING: MEDIA RELATIONS MGR, MSNBC/NJ: 5-7 yrs publicity exp, preferably in TV. Excellent written & verbal skills. Apply to www.gecareers.com and search by job#400916 (3/3) JOB OPENING: SR. RESEARCH ANALYST-Lifetime TV/NY (PT-3 days/wk). TV research exp req. Able to analyze data, write assessment & discuss w/clients. Must have MS Office, Nielsen sftwr. Email resume to JOB OPENING: SR. MGR, PROGRAM PLANNING/SCHEDULING, Colorado, Min 5 yrs prgm exp. Manage/support prgm/scheduling for up to 6 SEG domestic Pay-TV movie channels, incl 1 Flagship channel. www.starzsuperpak.com Ref 404 78 (3/2) JOB OPENING: VP OF CONSUMER MARKETING & ADVERTISING – Court TV, NY., For info go to: http://www.courttv.com/about/careers/ (3/2) JOB OPENING: DIRECTOR CONSUMER ADVERTISING/MEDIA BUYING – Court TV, NY., For info go to: http://www.courttv.com/about/careers/ (3/2) JOB OPENING: SR. ART DIRECTOR – Court TV, NY., For info go to: http://www.courttv.com/about/careers/ (3/2) JOB OPENING: PRINT JOURNALIST (FT)-CYNOPSIS. 5+ yrs exp rprting on business of bcst/cable; feature/trend(s) stories. Up on industry issues, flexibility in topics covered. Solid contacts list. Resume/cvr ltr: JOB OPENING: PROGRAM SCHEDULING, NY. Cable net seeks program exec. Track record of scheduling success. Strategic thinker w/research bckgrd, strong comm. skills.Interest in music & entertainment. Email: JOB OPENING: 3 DIRECTORS/PGM PROD-HGTV (Knoxville or NY). Manage orig comm’d prods & acq. 7+ yrs mjr mkt exp; hands on prod exp in variety of formats or 5+ yrs net pgm mgmt/dev. Email: JOB OPENING: MEDIA SALES PLANNER (NY)-Warner Bros. Television Dist. Direct contact-Sales Team & Ad. Agencies. Min 1-2 yrs agency, buying, planning or coordinating exp. Req. Email: JOB OPENING: new VICE PRESIDENT, CMT Dukes of Hazzard Institute.* Get paid $100,000 for one year to watch television. Job responsibilities include: watch The Dukes of Hazzard weeknight on CMT; know the words to The Dukes of Hazzard theme song, Good Ol’ Boys; write The Dukes of Hazzard Institute online blog for cmt.com; serve as expert on all things The Dukes of Hazzard; maybe take The General Lee for a spin now and then. For Job Application, visit: CMTDukesInstitute .com . *The position requires the execution of a one-year, $100,000 Independent Contractor agreement with GREAT! (3/1) JOB OPENING: NATIONAL BROADCAST SUPERVISOR-ICON International/Stamford CT. 4-7 yrs buying exp in nat’l bcst w/major ad firm. Strong math, negotiating & comm. skills, detailed and comp. Proficient. Apply www.icon-intl.com EOE (3/1) JOB OPENING: APs/RESEARCHERS -NY. Strong research skills, experience on late night/comedy/variety series, and a broad knowledge of current events/entertainment/pop culture. Creative thinkers email resumes to: APResearcher JOB OPENING: HEAD OF BUSINESS DEVELOPMENT. For prominent NY-based non-fiction prod. co. Must have significant exp/contacts w/cable nets, int’l, etc. Part sales, part creative, part who knows? Resume: JOB OPENING: NTR MANAGER-WGNO/WNOL, Tribune Broadcasting’s New Orleans TV cluster. Increase market share by developing targeted marketing strategies. See www.abc26.com for more info. Resume/cover letter to JOB OPENING: COMMUNICATIONS: GLAAD, POC MEDIA MANAGER-COMMUNITIES OF AFRICAN DESCENT-LA/NYC: advocates fair, accurate & inclusive coverage of LGBT people in African American media or black press. Desc. @ www.glaad.org. (2/26) JOB OPENING: COMMUNICATIONS: GLAAD, POC MEDIA MANAGER-SPANISH LANGUAGE MEDIA MANAGER -NYC: advocates fair, accurate & inclusive coverage of LGBT people in Spanish language & mainstream media. Desc. @ www.glaad.org (2/26) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED — SITUATION WANTED: PRODUCTION MGMT/PLANNING/SALES/GLOBAL ad sales planner w/international network at major studio seeks LA/OC job w/agency, network or studio. Previous tv/film programming, production & ad sales exp. SITUATION WANTED: TV DIRECT RESPONSE, CORP SALES, BUSINESS MGT, NYC, Extensive senior mgt. exp. Est DRTV division of major media corp. Exp TV producer.Hands-on DRTV Ops, p&l,marketing creative, media. E-Mail: SITUATION WANTED: Business analyst with exp./from Cablevision, looking for ENTERTAINMENT/MEDIA ANALYST WORK in Ad Sales, or Finance. Hardworking, great spreadsheet and problem solving skills. Email: SITUATION WANTED: MEDIA BUYER/MARKETING ANALYST: D/R Media Buyer with background in tv/radio/print sales-support seeks job in advertising or marketing in Connecticut. Please email SITUATION WANTED: PUBLICIST , NYC. 5 yrs experience in Theatre PR (NYC & London). Seeking PR position in theatre, film or TV. SITUATION WANTED: Boston or NY – RESEARCH PROFESSIONAL with 10 years network, station, syndication experience. Excellent communication, presentation and computer skills. Outstanding references! Email: E-mail Are you looking for a job? Post your Situation Wanted Ad here — Email
WHAT’S ON TONIGHT: FEBRUARY 25, 2005: February sweep 2/3/05 – 3/2/05 ABC America’s Funniest Videos (2 hrs), 20/20 |
Related Stories
Cynopsis 05/15/26: “Doctor Who” Finds a Home on AMC+

A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Friday May 15, 2026 IN THE NEWS The
Cynopsis 05/14/26: Premiere Date Set for “Big Bang” Spinoff

Thursday May 14, 2026 IN THE NEWS Nine of television’s biggest media companies — A+E Global Media, AMC Global Media, FOX, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision, and Warner Bros. Discovery — have joined forces through OpenAP to launch an industry initiative aimed at standardizing how advertisers measure campaign performance […]
The Upfronts: Day 3

A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 Special Upfronts Edition Presented by DIRECTV It’s home stretch time. This year’s three-day Upfront sprint was dominated by NFL rights, AI ad-tech pitches and the ongoing consolidation reshaping the competitive set. Monday and Tuesday saw companies take their swings, leaning on […]
From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next

A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next The last decade’s acceleration toward streaming, data-driven targeting, and audience-based buying has fundamentally reshaped how video is distributed, consumed, and bought. This has created a far more complex ecosystem for agencies […]
Cynopsis 05/13/26: Queen Latifah Joins “The Voice”

A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Wednesday May 13, 2026 IN THE NEWS Over the […]
CynCity
Cynsiders
Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...