Source:  NTI, Galaxy Explorer.  HH & A18-49 Cov Rtg.  Highest Rating Claim based on Sat 2-8pm & 11:30pm-1:30am (4/1/96-2/27/05).

CYNTHIA TURNER’S
Cynopsis

03/07/05

Good morning. It’s Monday, March 7, 2005, and this is your first early morning briefing.  You’ll notice some slight variations in the formatting – section headings, color (or lack of) changes, etc.  Let me know if it grates you the wrong way.

Sony Corporation is has announced a major senior management shake up, which according to their press release is “designed to expand upon its core strengths as a global electronics, entertainment and technology company.”  The plan calls for Sir Howard Stringer to take over for Sony’s current Chairman/CEO, Nobuyuki Ide who has offered his resignation after five years, as Chairman/Group CEO and Representative Corporate Executive Officer, Sony Corporation; while continuing as Chairman/CEO of Sony Corporation of America. The Board of Directors offered its approval yesterday, and tho the proposed changes still need the approval of the shareholders (an officially meeting scheduled for June 22, 2005), the changes are effective immediately. Stringer will be based in both the NY and Tokyo Sony headquarters.  He also becomes the first non Japanese individual to lead Sony’s overall global group business operations.  In Japan, the news was well received – in minutes after the Tokyo market opened, Sony was up 1.3%, or 50 yen.

Tonight’s Premieres:
ABC:   Boss Swap at 9p
NBC:   The Contender at 930-11p
Showtime:  Fat Actress at 10p
Tennis Channel:    Match Makers at 7p

Tonight’s Finale:
Univision:   El Gran Final de Rubi (8-10p)

Feb Sweep Correction:  ABC finished the sweep with a 14% increase among Adults 18-49 (Cynopsis incorrectly listed the increase as 9%).  Among Total Viewers, ABC was up 9% (not 8% as previously listed).

The Tennis Channel debuts its original series Match Makers tonight at 7p.  The 30m series follows the people who work behind the scenes of the tennis industry – coaches, trainers, tour officials, agents etc. Tonight’s premiere (60m) focuses on three of the top tier agents in the business.

Discovery Times Channel has ordered a full season of its original limited series Off to War (Downtown Community TV Center, Brent and Craig Renaud producers).  Off to War provides a look at the war in Iraq a little differently, with a keen focus on 57 citizen soldiers of the Arkansas National Guard, serving both on the frontlines and the homefront.  Filmmakers followed the unit thru their call-up, deployment and service, while also keeping a lens on their families back home. Three eps of Off to War aired in 2004; Discovery Times Channel has now ordered an additional 7 episodes.

MTV has ordered a new reality series called That 70’s House.  Think about it – take 12 modern day 20-somethings, put them on MTV (immediately their thinking Real World) and then send them to live in a house with no cell phones, no IPODs, no CD players, no internet connection and no cable TV.   MTV has ordered 10 eps from Super Delicious Prods.

NBC has ordered a 10 ep reality series called National Treasure – think Amazing Race meets Scavenger Hunt.  Teams, each comprised of several people, will be sent on a world wide search for clues to unlock a mystery – that mystery (like the movie National Treasure), will have its roots in history, with a dose of tall tales and fiction tossed in.  The project is from Dan Cutforth and Jane Lipsitz.  NBC is potentially looking at a summer launch.

Fox will launch a new special, a spinoff of Nanny 911, called Marriage 911 from Granada Television, per Variety.  As you might imagine, the special focuses on a marriage in trouble, sending a team of experts, therapists, etc., to help make what wrong, right again.

Stuart Krasnow has signed a production deal with FremantleMedia North America.  Stuart’s exec prod credits include several unscripted projects with NBC – Dog Eat Dog, Average Joe and The Weakest Link; this season he’s also behind Pax TV’s Cold Turkey.  With his new deal, Stuart will also launch his own banner, Krasnow Prods.

Comedy Central has signed Brett Butler (Grace Under Fire) to star in a 30m series described as Blue Collar TV meets Insomniac with Dave Attell, per Variety. Butler will tour the heartland, visiting with a variety of people, and utilizing her brand of blue collar humor to entertain.

Correction:  Fox has not officially cut North Shore loose, although the likelihood of it coming back is slim at best.

ABC:

• Introducing Lennie Rose (Touchstone TV) has added Patricia Wettig and Vondie Curtis-Hall to the cast which is led by Abigail Spencer who plays Lennie Rose. Also previously cast was Aya Sumika. The ensemble show is about about a group of 20-somethings living in NYC.

CBS:

• Love Monkey (Paramount TV Network/Sony Pictures TV) has added Jason Priestly to the cast, as one of the married friends. Larenz Tate plays another one of the four primary friends, in a story about the four friends in various relationship stages – married, single, divorced – as seen thru the eyes of a music producer, played by Thomas Cavanagh.
• Henry Winkler has joined the cast of the pilot project from Christopher Lloyd and Joe Keenen, as yet untitled from Paramount Network TV, about a family of doctors.  Winkler plays the husband and father, opposite Stockard Channing cast as the mother/wife.
• Joining the lineup at 3 LBS. (Paramount Network TV)  is Mark Feuerstein. Dylan McDermott was previously cast in this project about the lives and works of three neurosurgeons.

NBC:

• Thick and Thin (NBC Universal TV/Broadway Video) comedy project has signed Jessica Capshaw, thereby removing the cast contingency. The story focuses on a woman who has recently lost a lot of weight and is now trying to adjust to the new body and mind.

FOX:

• Emily Deschanel has been signed to head the cast of Bones (20th), as a forensic anthropologist, based on the real life of Kathy Reichs.  The cast also includes David Boreanaz and Micheala Conlin.

WB:

• The Tom Fontana/Barry Levinson (Warner Bros. TV/HBO Indep Prods) pilot set in a Manhattan college, and more specifically in a course teaching human s#xuality and behavior, has added Audra McDonald to the cast which already includes Matthew Modine, Ernest Waddell, Penn Badgley, and Milo Ventimiglia.
• Pepper Dennis (20th) has cast Lindsay Price as the title character’s (played by Rebecca Romijn) best friend. Pepper Dennis is a Chicago based reporter, and this show revolves around her work, her life and her family.

UPN:

• Crazy (Spelling TV) has added Lara Flynn Boyle to the cast, in the starring role of a psychiatrist who begins to see her patient’s problems and issues in her own life. Other cast members include Kristin Bauer and David Julian Hirsh.

WWE has reached carriage agreements for its SVOD service WWE 24/7 with Cox Communications, Blue Ridge Communications, RCN, Sunflower Broadband, Massillon Cable TV, and SELCO (Shrewsbury Electric and Cable Operations).  The service’s March lineup includes: The Big Ones – Wrestlemanias 3, 4, 5 and 13; WWE Hall of Fame featuring one great superstar per month; Buried Treasurers features various rarely seen and never seen content pieces and this month its four eps of the Bobby Heenan Show; Old School & Primetime is a variety of classic standards and televised events from MSG; as well as various monthly specials.

Radio One, Inc. has officially purchased a majority stake in Reach Media, Inc. for nearly $56 million.  The Tom Joyner and David Kantor-founded Reach operates the Tom Joyner Morning Show (TJMS), the Tom Joyner Sky Show, the Tom Joyner Family Reunion, www.BlackAmericaWeb.com and a TV One cable show in addition to other businesses affiliated with Tom Joyner and several special event businesses.  TJMS airs through 115+ affiliate radio stations to 8+ million listeners.  The acquisition total is subdivided into approximately $30.4 million in cash and close to 1.8 million shares (Radio One Class D common stock).

Weekend Box Office Estimates: March 4-6, 2005
the Pacifier (Buena Vista)                     $30.2 million – opening weekend
Be Cool (MGM)                                     $23.5 million – opening weekend
Hitch (Sony)                                          $12.5 million – 4 wk total $138.4m
Diary of a Mad Black Woman (Lions)       $12.0 million – 2 wk total $38.1m
Million Dollar Baby (Warner Bros.)           $8.5 million – 12 wk total $76.9m
Constantine (Warner Bros.)                     $6.0 million – 3 wk total $60.5m
Cursed (Dimension)                                $3.9 million – 2 wk total $15.3m
Man of the House (Sony)                         $3.5 million – 2 wk total $13.9m
Because of Winn-Dixie (Fox)                    $3.4 million – 3 wk total $27.0m
The Jacket (Warner Ind. Pictures)             $2.7 million – opening weekend
Source: Box Office Mojo

You may already be aware that Jay Leno is under a gag order and is not permitted to discuss (or joke about) the Michael Jackson case, because he is on the witness list to appear.  Leno has filed to have that gag order lifted, but in the meantime, he has has called upon his own list of friends to help him sidestep the gag order.  Last Friday, Brad Garrett stepped in to provide the Michael Jackson jokes as written by Leno.

In an effort to make Cynopsis more useful for you, I’ve put together a short survey of just 9 questions that really shouldn’t take more than about two minutes to complete.  If you find you have a moment, please click here http://www.surveymonkey.com/s.asp?u=77714900524 and thanks, I appreciate it!

UK based DLT Entertainment has named Carson Black as Drama Development Producer, reporting to Don Taffner Jr., VP for DLT; and John Bartlett, Director of Comedy & Drama. Carson will meet with agents and writers to identify new projects to develop and ultimately produce for DLT.
 
John Vaccaro been named General Manager/Online for the Publishing Group, overseeing the online operations of School Library Journal, Library Journal, and Publishers Weekly. John will report to Rob Goulding, and will be working closely with all areas of the business as the Publishing Group continues to increase the emphasis on electronic products and services.

Thursday – A18-49 Analysis:    While CBS won Thursday night with a 7.3/19 A18-49, the evening also marked the debut of Law & Order: Trial by Jury on NBC at 10p. Final ratings for the newest L&O franchise were good enough to win its time period with a 6.2/17 A18-49 rating, according to Nielsen Media Research.  Without a Trace at 10p on CBS was a repeat, and still scored a 4.9/13.  An original Survivor kicked off CBS primetime schedule and earned a solid 8.3/23.  The Apprentice on NBC was also an original, and earned a 6.9/17, still second to CSI repeat (8.4/21).

FINAL HOUSEHOLD Ratings:  Thursday, March 3, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     12.6/20  Survivor 12.7/20, CSI [r] 15.5/23, Without a Trace [r] 9.5/16

NBC     9.2/14   Joey [r] 6.2/10, Will & Grace [r] 6.2/10, The Apprentice 9.7/15, Law & Order: Trial by Jury [p ] 11.6/19

ABC     4.8/8    Extreme Makeover [r] 3.8/6, Extreme Makeover  4.3/7, Primetime Live 6.1/10

UPN     3.5/5    WWE Smackdown 3.5/5

FOX     3.4/5    The O.C. [r] 3.8/6, The O.C. [r] 3.0/5

WB      1.1/2    Summerland [r] 1.1/2, Summerland [r] 1.1/2

A18-49                 CBS 7.3/19, NBC 5.7/15, Fox and UPN 2.2/6, ABC 2.0/5, WB .6/2

Friday – A18-49 Analysis:  NBC won the night on Friday, posting a 3.2/10 A18-49 in fast affiliate ratings from Nielsen Media Research.  Friday marked the time period debut of L&O: Trial by Jury at 10p where it earned a 4.1/12.  CBS put a repeat of CSI up against L&O: Trial by Jury and for its effort, earned a 3.1/9, in a tie with 20/20 on ABC.  NUMB3RS was moved to 9p, and was a repeat. NUMB3RS will be back at 10p this Friday night. 

Fast HOUSEHOLD Affiliate Ratings:  Friday, March 4, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

NBC     8.1/14   Dateline 7.1/13, Law & Order: SVU [r] 7.6/13, Law & Order: Trial by Jury 9.6/17

CBS     5.8/10   Joan of Arcadia 5.3/9, NUMB3RS [r] 6.1/10, CSI [r] 6.2/11

ABC     4.9/9    8 Simple Rules 4.8/9, 8 Simple Rules [r] 4.4/8, Hope & Faith 4.5/8, Less than Perfect 4.1/7, 20/20 5.9/10

WB      1.9/3    What I Like About You [r] 1.5/3, What I Like About You [r] 1.7/3, Reba [r] 2.5/4, Blue Collar TV [r] 1.9/3

FOX     1.8/3    Fox Special: Assembling ROBOTS 1.8/3; Bernie Mac Show [r] 1.9/3, Jonny Zero 1.7/3

UPN     1.5/3    Road to Stardom [r] 1.4/3, America’s Next Top Model [r] 1.6/3

A18-49            NBC 3.2/10, CBS 2.6/8, ABC 2.5/8, WB 1.2/4, Fox 1.0/3, UPN .9/3

Saturday – A18-49 Analysis: As usual, Fox won Saturday night in the A18-49 demo posting an overall 2.9/10 according to fast numbers from Nielsen Media Research.  NBC was #2 with a 2.3/7, followed by ABC 1.9/6, CBS 1.5/5.  Fox won both hours between 8-10p, 2.9/10 at 8p and 2.2/7 at 9p. ABC and NBC duked out for #2 between 8 and 10p, while NBC moved in front at 10pm with a 3.1/10 for L&O: SVU.  The finale of Wickedly Perfect on CBS drew a 1.4/5 A18-49, a 2.0 rtg W18-49 and a 2.3 W25-54.

Fast HOUSEHOLD Affiliate Ratings:  Saturday, March 5, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

NBC     6.3/11   Law & Order 5.5/10, Law & Order: CI 6.2/11, Law & Order: SVU 7.3/13

FOX     4.8/9    Cops 4.1/8, Cops 5.0/9, AMW 5.1/9

ABC     3.6/6    Movie:  Jerry Maguire  3.6/6

CBS     3.4/6    Wickedly Perfect [finale] 2.8/5, 48 Hours 4.6/8

A18-49                 Fox 2.9/10, NBC 2.3/7, ABC 1.9/6, CBS 1.5/5

The History Channel presents This Day in History:
1965- The historic Civil Rights March from Selma Alabama to Montgomery, the state capitol, took place on this day as 525 protestors attempted to march across the Edmund Pettus bridge.  The marchers, who hoped to achieve for voting rights for African Americans, were assaulted by state troopers in a display of harsh brutality.  The nation looked on in horror as images from this event were circulated on television news shows and in newspapers throughout the country and the world.
 
Answer to Friday’s Trivia Question: 46.5 million people tuned in to see this broadcast airing on simultaneously on NBC and CBS. The event was hosted by Charles Collingwood.  What ware all these people watching?  JACQUELINE KENNEDY’S TOUR OF THE WHITE HOUSE.  Kudos to:  Jeffrey Hira-MTV/NY; Melissa Hughes-Aspen Publishers/NY; Jen Burdell King-Powers Agency/Cincinnati; Stuart Elliott-New York Times/NY; Kenny Mueller-Comcast Spotlight/Dallas; Mary Claire Robinson-KDAF/Dallas; Yolanda Hendrick-WCIU/Chicago; Robert Ward-Ward Comm/LA; Marty Webb-RPA/Santa Monica; Nalinya Davis-Screen Actors Guild/LA; Alexandra Leh-MWG Prods/LA.

A CYNOPSIS MESSAGE FROM COURT TV

A Warning from Court TV: The Investigation Channel…

Beware the Ides of March.

And if you live in a stately home filled with priceless paintings,
You may want to lock your doors…

Impossible Heists premieres Tuesday, March 15 at 10PM on
Court TV: The Investigation Channel.

Viewers will be glued to their seats.  Let them watch one of your ads.
Visit www.courttvmediakit.com for more details.

Today’s TV Trivia Question:  Here are the first four lines of what show’s theme song:  “Rollin over prairie where there ain’t no grass, Rollin over mountain where there ain’t no pass. Sittin’ on a board eye in the weather, Prayin’ to the Lord we stay together.”  (click here with your answer and be sure to include your name, company, city and time zone with your answer. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
03.07.05 

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WHAT’S ON TONIGHT:  MARCH 7, 2005:

ABC              EM:HE How’d They Do That?, Boss Swap [p ], Supernanny
CBS              Still Standing, Listen Up, Raymond, 2-1/2 Men, CSI: Miami
FOX              American Idol, 24
NBC              Fear Factor (8-930p), The Contender [p ]
PAX              AFV, AFV, Mary Higgins Clark Movie: Before I Say Goodbye
UPN              One on One, Cuts, Girlfriends, Half & Half
WB               7th Heaven, Summerland
TELE             La Mujer en el Espejo, Gitanas, Te Voy a Ensenar a Querer
UNIV             El Gran Final de Rubi (8-10p) [F ], Cristina