|
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
ALL STUDIOS ARE NOT CREATED EQUAL
Warner Bros. Wins Nine Academy Awards MILLION DOLLAR BABY Best Picture, Best Director Best Actress, Best Supporting Actor THE AVIATOR Miramax/Warner Bros. share THE AVIATOR’s 5 wins
Good morning. It’s Tuesday, March 1, 2005, and this is your first early morning briefing. Sunday night’s 77th Annual Academy Awards easily won the night for ABC with an overall 11.7/27 A18-49 according to Fast Affiliate Ratings from Nielsen Media Research. The evening began with the Barbara Walters Special drilling up a 5.6/15 A18-49 with 17.7 million viewers. At 8p was the Oscar Countdown 30m show, averaging a 12.0/28 demo with 34.6 million viewers. And the Oscars themselves, 830p-11p, delivered a 14.1/31 with 38.8 million viewers. Compared with last year’s final numbers, the total viewers are down from 43.5 million. More on these numbers and how they compare with previous years, when they are updated with national final numbers. Fox will cut back on its American Idol by making the Wednesday night show a half hour – effective immediately, thereby cutting the chase a lot quicker in the weekly elimination episode. The show was expected to return to a 30m format at the end of the month with the launch of Life on a Stick, and now the timing has just been moved up by a couple of weeks. Until that show debuts, repeats of That 70’s Show will air at 930p. Also launching sooner than expected is the new Pamela Anderson show, Stacked (20th) about a woman working in a bookstore. That show is now on the scheduled for Wednesday, April 13 at 830p, picking up where Simple Life ends. Officially ordered by the FCC yesterday: “ACCORDINGLY, IT IS ORDERED, that the Complaints filed against the licensees of the ABC Network Stations regarding their broadcast on November 11, 2004, of the film “Saving Private Ryan” ARE HEREBY DENIED.” In a statement from FCC Chairman Michael Powell, he said in part:
Tonight’s Finales: Tonight’s Premieres: Casting / Development / Production:
Casting Updates:
Lifetime has ordered a second season of its freshman reality series How Clean is Your House? (FremantleMedia North America), with cleaning wizards Kim Woodburn and Aggie MacKenzie. Currently the show airs on Mondays at 11p and thus far this season has averaged 1.4 million total viewers. Also coming in April is a new reality series, I Married a Princess, an upclose and personal look at the lives of Catherine Oxenberg and her husband Casper Van Dien, the so-called Hollywood royal, and their brood of children. Princess debuts on 4/18 at 8p. Casting Notice: How tough are these three questions:
If they seem easy to you, perhaps you are just what ESPN is looking for. Stump the Schwab will be back for a second season, and ESPN needs folks to challenge the world’s greatest sports mind. Auditions will be held through February and March 2005, with open auditions in NY and other cities to be announced soon. Visit ESPN.com and click on Stump The Schwab to download the audition application. Fill it out and send it back via regular mail or e-mail to Hank Close has been named EVP/Ad Sales, for MTV Networks’ Music and Comedy Group – which includes MTV, MTV2, mtvU, MTV Espanol,VH1, VH1 Classic, CMT, Comedy Central, and LOGO – based in NYC and reporting to Larry Divney, President, MTV Networks Ad Sales. Hank will be responsible for managing the channels’ On-Air and On-Line sales teams, working with Divney to ensure that MTV Networks provides its advertisers and marketing partners with high value and customer service as well as creating new sales opportunities for our clients to reach their consumers. Sue Danaher, Close’s counterpart, will continue as EVP Sales of the MTVN Entertainment sales team which includes all the NICKELODEON TV and on-line brands including Spike TV, Nick at Nite, TV Land. CBS/Kids, Noggin, The “N” and G.A.S. Dr. Libby Haight O’Connell has been named Chief Historian, SVP/Corporate Outreach, AETN. In her new position, Dr. O’Connell will continue in her role as historical adviser for The History Channel programming department. In addition, she develops and produces educational and community-based initiatives for A&E Television Networks, oversees onsite video production for A&E and The History Channel with organizations such as the Smithsonian and the National Park Service. Dr. O’Connell and her staff also provide educational content for the websites of the AETN networks. Brown Johnson has been upped to Executive Creative Director/Preschool Television, Nickelodeon. Johnson will continue to oversee Nick Jr., and will now also oversee development and production at Noggin. Johnson is known for establishing the Nick Jr. (9a-2p) programming block as a preschool haven where young children learn through play, with programs including Blue’s Clues and Dora the Explorer (to name a few). Marv Albert will join the YES Network this year after signing a multiyear deal to be the play-by-play announcer for the New Jersey Nets, starting this fall. Albert will call approx 50 games in the upcoming season, as well as host a 13 ep series that will launch in September. Sunday, February 27, 2005. Fast Affiliate Ratings for all Networks – time period averages. Source: Nielsen Media Research. ABC 20.1/30 Barbara Walters Special 10.8/17, Oscar Countdown 21.1/31, 77th Annual Academy Awards 23.7/35 NBC 6.3/9 Dateline 5.9/9, L&O: CI 4.8/7, L&O 6.9/10, L&O: SVU 7.5/12 FOX 5.6/8 Movie: Independence Day 5.6/8 CBS 4.7/7 60 Minutes 6.0/10, Cold Case [r] 5.6/8, Movie: Collateral Damage 3.6/5 WB 1.3/2 Summerland 1.6/3, Summerland 1.2/2, Summerland 1.0/1 A18-49 ABC 11.7/27, Fox 3.9/9, NBC 3.0/7, CBS 1.9/4, WB 0.7/2
A MESSAGE FROM COURT TV Pop Quiz from Court TV: The Investigation Channel.
There’s a famous pair of sleuths – one is named Holmes. What is the name of the other? (Scroll down for the answer)
A MESSAGE FROM COURT TV Correct! It’s Eykel.
Kristen Eykel and Dave Holmes host Saturday Night Solution Viewers watching our line-up of investigative shows, also enjoy watching sleuths Kristen and Dave The proof is in the ratings. Check them out at www.courttvmediakit.com .
A MESSAGE FROM ABC FAMILY BIG PICTURE THINKING: KIDS IN FOCUS
ABC KIDS NETWORKS Reaching 29.5 million kids aged 2-11!* *Source: Nielsen Media Research (NPower) 1/05.
Later — Cyn To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com Archived Editions: www.Cynopsis.com Cyn opsis CLASSIFIEDS – read by 101,600+ Cynopsis & Cynopsis Kids! readers every day. JOB OPENING: HGTV CREATIVE SERV WRITER/PROD. Graphics, sound design, editing & ad sales promotion exp. req. 4+ yrs exp in cable or local station. Send resume/reel: HGTV, 9721 Sherrill Blvd, Knoxville, TN 37932 ATTN: Job 4258-U (3/8) PRODUCTION OFFICE SPACE: Turnkey Production Space, West 37th Street NYC, 7,000 sq. ft. space w/ Exec. Offices, Conf. Room, 5 edit suites, and phone & furniture for 50 included. Below Market & Ready-To-Move In! Contact: Alison 917-351-8432 (3/8) JOB OPENING: CLIENT SERVICE ASSOC/Nielsen, New York. Service National cable networks in the area of Nielsen LOCAL products. 3+yrs research industry exp. Sales exp. a must. Cable experience a+. www.NielsenMedia.com (200502369-JL) (3/5) JOB OPENING: RESEARCH MANAGER, MTV Networks, LA. Pro-active team leader w/3-5 yrs media research exp supp. Ad sales, etc. using tradtl. research & innovative category,consumer resources. Apply: www.mtvncareers.com (3/5) JOB OPENING: SALES ASSISTANT/BET, NY. Detailed-oriented, organized, multitasker, exc comm & math skills.Prof w/excel, BA/BS. Email resume: JOB OPENING: MGR- PHOTOGRAPHY/ONLINE-Disneyland Resort, Anaheim. min 5 yrs prof newsroom exp in Top 30 mkt, exp in news photog/online media/multimedia prod; mgmt exp; Deg in Comm, PR or rel field. Apply: www.DisneyCareers.com (3/4) JOB OPENING: SR ANALYST, SALES RESEARCH/ABC FAMILY-NY. 2-3 yrs exp media research, esp cable; savvy w/Nielsen, app. software; track net perf/competitors,adding perspective; develop/track estimates. Email: JOB OPENING: PROGRAM SALES COORD, OLN, Stamford, CT- Assist w/admin of sponsored time buy programming. 2+ yrs sales env exper w/in media industry; programming background a +. See www.olntv.com . Resume/salary: JOB OPENING: ON-AIR PROMO SCHEDULER, OLN,Stamford, CT- Schedule all on-air and internet promos and handle contractual obligations. 1-2 yrs prior exp req’d.See www.olntv.com . Resume/salary: JOB OPENING: RESEARCH ANALYST-King World/CBS-Short Hills, NJ. 1-3 yrs exp analyzing local mkts data, writing research-based sales pres.; knwldg of Nielsen, WRAP Sweeps, Ovnt systems; Pwrpnt, Excel. Resume: JOB OPENING: MEDIA RELATIONS MGR, MSNBC/NJ: 5-7 yrs publicity exp, preferably in TV. Excellent written & verbal skills. Apply to www.gecareers.com and search by job#400916 (3/3) JOB OPENING: SR. RESEARCH ANALYST-Lifetime TV/NY (PT-3 days/wk). TV research exp req. Able to analyze data, write assessment & discuss w/clients. Must have MS Office, Nielsen sftwr. Email resume to JOB OPENING: SR. MGR, PROGRAM PLANNING/SCHEDULING, Colorado, Min 5 yrs prgm exp. Manage/support prgm/scheduling for up to 6 SEG domestic Pay-TV movie channels, incl 1 Flagship channel. www.starzsuperpak.com Ref 404 78 (3/2) JOB OPENING: VP OF CONSUMER MARKETING & ADVERTISING – Court TV, NY., For info go to: http://www.courttv.com/about/careers/ (3/2) JOB OPENING: DIRECTOR CONSUMER ADVERTISING/MEDIA BUYING – Court TV, NY., For info go to: http://www.courttv.com/about/careers/ (3/2) JOB OPENING: SR. ART DIRECTOR – Court TV, NY., For info go to: http://www.courttv.com/about/careers/ (3/2) JOB OPENING: PRINT JOURNALIST (FT)-CYNOPSIS. 5+ yrs exp rprting on business of bcst/cable; feature/trend(s) stories. Up on industry issues, flexibility in topics covered. Solid contacts list. Resume/cvr ltr: JOB OPENING: PROGRAM SCHEDULING, NY. Cable net seeks program exec. Track record of scheduling success. Strategic thinker w/research bckgrd, strong comm. skills.Interest in music & entertainment. Email: JOB OPENING: 3 DIRECTORS/PGM PROD-HGTV (Knoxville or NY). Manage orig comm’d prods & acq. 7+ yrs mjr mkt exp; hands on prod exp in variety of formats or 5+ yrs net pgm mgmt/dev. Email: SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED — SITUATION WANTED: INTERATIVE MEDIA PROF. w/6 yrs work exp. looking for job in Aff. Rel. or Online Mktng/Adv. Exp. w/ proj. managmnt, & Client Services. Based in NYC, would relocate. Also an MBA student. E-mail: SITUATION WANTED: EVENT MARKETING PRO with 15 yrs. experience in PR, Media Buying, Promotions, Publicity, Sponsorships. Experience with Concerts, TV (WWE), Theater.Email: SITUATION WANTED: PRODUCTION MGMT/PLANNING/SALES/GLOBAL ad sales planner w/international network at major studio seeks LA/OC job w/agency, network or studio. Previous tv/film programming, production & ad sales exp. SITUATION WANTED: TV DIRECT RESPONSE, CORP SALES, BUSINESS MGT, NYC, Extensive senior mgt. exp. Est DRTV division of major media corp. Exp TV producer.Hands-on DRTV Ops, p&l,marketing creative, media. E-Mail: SITUATION WANTED: Business analyst with exp./from Cablevision, looking for ENTERTAINMENT/MEDIA ANALYST WORK in Ad Sales, or Finance. Hardworking, great spreadsheet and problem solving skills. Email: SITUATION WANTED: MEDIA BUYER/MARKETING ANALYST: D/R Media Buyer with background in tv/radio/print sales-support seeks job in advertising or marketing in Connecticut. Please email E-mail Are you looking for a job? Post your Situation Wanted Ad here — Email
WHAT’S ON TONIGHT: MARCH 1, 2005: February sweep 2/3/05 – 3/2/05 ABC My Wife & Kids, George Lopez, NYPD Blue: Final Tribute, NYPD Blue [series finale] |
Related Stories
Cynopsis 7/30/2026: Disney Selling A+E Global Media Stake

Friday, July 31, 2026 Good morning — and, for me, farewell. This is my final day writing for Cynopsis (although my last newsletter will technically be Monday), and I couldn’t let the moment pass without saying what a genuine honor it has been starting your day alongside you. I’m leaving you in exceptionally capable […]
Streamlined 7/30/2026: American Idol Turns 25 — And Now Anyone in the World Can Audition

Thursday, July 30, 2026 Good morning! Audience targeting is getting sharper. Rights deals are reshaping how fans access live sports. The regulatory tug-of-war over streaming is producing winners and losers. This week’s news reflects an industry still sorting out where the money flows, who controls the pipes and how advertisers make sense of […]
Cynopsis 7/29/2026: New Show Turns 10 Million Followers Into a Viral Neighborhood Watch

Wednesday, July 29, 2026 Happy Wednesday, readers! Here’s what’s on the docket for today: FCC Alumni Call Out Current Chair Brendan Carr KSM Media President Chad Maxwell Talks AI In The Agency World HBO Max Is Rolling Out Its Own Vertical Video Feed Don’t forget, keep the feedback about our new redesign coming! Top News […]
The Key To Local Broadcasters’ Future Is Digital DNA
Tuesday July 28, 2026 The Key To Local Broadcasters’ Future Is Digital DNA By Nicki Harkrider-Probey, CRO of Madhive Local broadcasting has always evolved along with the communities it serves. From the rise of cable to the expansion of digital newsrooms, broadcasters have repeatedly adapted to changes in how audiences consume information and how advertisers […]
Streamlined 7-28-2026: Peacock Hooks Up With YouTube

AdExchanger Streamlined eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: ‘Roboto’, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: ‘Roboto’, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: ‘Roboto’, Arial, sans-serif; font-size: […]
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...