CYNTHIA TURNER’S
Cynopsis

03/10/05

Good morning. It’s Thursday, March 10, 2005, and this is your first early morning briefing. 

Tonight’s Premiere:
CBS:     CBS Evening News with Bob Schieffer (until a permanent anchor is named)
FUSE:  The Ultimate Fuse Gig: The VJ Search at 10p

Showtime‘s Fat Actress debuted on Monday night at 10p, earning the distinction as network’s highest rated premiere in five years (last biggie was Queer as Folk in 2000) with 924,000 total viewers, representing a 4.2 HH coverage rating in Showtime homes. The 11p airing delivered 400,000 viewers. While the net’s policy is not to provide ratings (premium channel, not advertiser supported), they did say the primary audience was Women 35+, and M35-49 was the secondary audience.

The new season of Deadwood premiered on Sunday night on HBO to the tune of 2.8 million viewers, down from last season’s debut with 5.8 million viewers.  Carnivale followed with 1.96 million viewers.

USA Network has signed Saab Cars as the sole sponsor of the documentary Ring of Fire: The Emile Griffith Story, per Variety.  The doc will be shown without commercial interruption, and Saab will have an opening spot and a closing spot.  Ring of Fire was presented at Sundance Film Festival and it spotlights the 1962 boxing incident where Emile Griffith met Kid Paret in the ring, and killed him.  Ring of Fire was directed by Dan Klores and Ron Berger.

VH1 has ordered up additional seasons of The Surreal Life (10 eps), Celebrity Fit Club (8 eps) and Best Week Ever.  The net has also ordered additional episodes of Motormouth (20 new eps) and The Fabulous Life (10 new eps).  And scheduled to kick off in in 2005 are three new series to VH1, per Variety:

BSTV (Ealing Studios) sets people up to think they’re auditioning for a reality show, when in fact they’re really getting punk’d.

Kept is a reality show wherein 15 men compete for a year of luxury and a six figure salary from Jerry Hall, fka Mrs. Mick Jagger.

Love Lounge is set to debut on May 16 and follows a group discussion on the truths and myths of s#x, marriage and relationships.

Paramount Network TV has signed a two year development deal with Alan Kirschenbaum to develop to new projects for the studio.  Kirschenbaum currently is the exec prod and co-creator of Yes Dear (CBS) and will continue to oversee that project.

ABC:

• Adopted (20th) has cast Bernadette Peters in the role of the adopted Mom. The project is about a young writer (Andrew Walker) whose adopted mother and birth mother are both vying for his attention.
• Invasion (Warner Bros. TV) has added Alexis Dziena and Aisha Hinds to the lineup, joining Eddie Cibrian, Tyler Labine and William Fichter. This project is set in a Florida town following a hurricane which uncovers an alien presence.
• Eddie McClintock has joined the cast of Crumbs (Touchstone TV/Tollin Robbins) about two estranged brothers who end up running the family business. The cast also includes Jane Curtin, William Devane and Fred Savage.
• Hot Properties (Warner Bros. TV) has added Gayle O’Grady to the cast of real estate agents that also includes Sofia Vergara and Nicole Sullivan.

CBS:

• How I Met Your Mother (20th) has cast Neil Patrick Harris and Jason Segal.  They join Josh Radnor who stars as a man looking back 20 years to his single life.

FOX:

• Queen B (Imagine TV) comedy pilot starring Alicia Silverstone as a self centered woman who manipulative powers don’t work as well now as they did in high school, will be directed by Danny DeVito
• New Car Smell (20th) has added Victor Togunde to the cast which already includes Brooke Shields, Christopher McDonald, Dave Attell and Dana Daurey; David Schwimmer will direct the pilot.
• Alan Ruck joins the cast of Don’t Ask (20th/Phase Two) about a husband/father (Ruck) who announces to his family he is gay.

NBC:

• Book of Daniel (NBC Universal/Sony Pictures TV) starring Aidan Quinn as a minister who is addicted to prescription drugs but also speaks directly with God, has added Ellen Burstyn to the cast, in the role of the minister’s Bishop.
• Inconceivable (Touchstone TV/Tollin Robbins) has added David Norona and Joelle Carter. The project is set in a fertility clinic and follows the lives of the doctors and staff. Ming-Na and Jonathan Cake were previously signed.
• Lies and the Wives We Tell Them To (NBC Universal Television) has cast Jeremy Garrett. The comedy is about four guys, all married, and their relationships with their wives. The project cast also includes Johnny Sneed, Kyle Chandler and Ed Helms.

UPN:

• The Lot (Warner Bros. TV/Silver Pictures) has made its first casting announcement with Kelly Overton.  The drama is about a group of friends living together in Hollywood and trying to make it big.

WB:

• Halley’s Comet (20th/David E. Kelley Prods) has added Nancy Lee to the cast as Halley’s friend in med school. The cast includes Audrey Marie Anderson as Halley, and Lucas Grabeel, Adam Campbell, Adam LaVorgna, Marika Dominczyk and Sean Maher.
• Evolution of Man (Warner Bros. Television/Bruckheimer Films) is the newly titled comedy project from Ross McCall and Aaron Peters about three single guys who hire a life coach to help them with their relationships with women.

The Weather Channel will be 23 years old this May, and it took 22 years before it produced its first primetime original series – Storm Stories. At the network’s upfront last evening in NYC, TWC announced the return of Storm Stories with a handful of themed weeks, plus three other original undertakings.

Weekend View is scheduled to launch this summer, airing from 7-11am on Saturday and Sunday morning, the net’s “most important important dayparts” says Patrick Scott, President/TWC. Weekend View will provide current and relevant weather updates as well as lifestyle information to help viewers plan their weekends.

If It Happens Tomorrow is a weekly series coming in 2005 that looks at extravagant weather disasters in history and asks what would happen if they occurred again today.

And a series of specials called Weather’s Top Ten, focusing on the superlatives of weather locations – rainiest, coldest, windiest, etc,

The net will also launch a new logo and tag line this summer, to coincide with the start of Weekend View. The new tag is Bringing Weather to Life. The new logo will no longer represent a small screen TV set with soft letters, but one that more resembles an open window, hard chined with bold lettering. The difference may appear slight a first, but the look is wholly updated and refreshing, and designed to be easily seen and read on small screens (i.e., cell phones). The new campaign was developed by Lambie Nairn of London.

Top 10 M-F Syndicated Strip Series for the week of February 21-27, 2005 ranked by HH Rtg
Wheel of Fortune (King World)                  10.1 AA
Oprah (King World)                                    8.5 AA / 8.7 GAA
Jeopardy (King World)                                8.4 AA
Everybody Loves Raymond (King World)  7.3 AA / 9.3 GAA
Dr. Phil (King World)                                  6.6 AA / 6.7 GAA
Seinfeld (Sony)                                           6.3 AA / 7.8 GAA
Friends (Warner Bros.)                              5.8 AA / 7.6 GAA
Entertainment Tonight (Paramount)          5.7 AA / 5.9 GAA
Judge Judy (Paramount)                            5.4 AA / 8.5 GAA
Live with Regis & Kelly (BVT)                     3.8 AA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of February 21-27, 2005 ranked by A18-49
Everybody Loves Raymond (King World)  4.2 AA / 5.3 GAA
Seinfeld (Sony)                                           4.2 AA / 5.2 GAA
Friends (Warner Bros.)                              4.1 AA / 5.3 GAA
Oprah (King World)                                    3.5 AA / 3.5 GAA
Wheel of Fortune (King World)                  2.9 AA
Dr. Phil (King World)                                  2.5 AA / 2.5 GAA
Jeopardy (King World)                                2.5 AA
Entertainment Tonight (Paramount)           2.4 AA / 2.5 GAA
That 70’s Show (Carsey-Werner)              2.4 AA / 3.0 GAA
Malcolm/Middle (20th)                                 2.2 AA / 2.6 GAA
Source Nielsen Media Research

Intermedia Advertising Group’s Top Ten Most Recalled New Ads and Top Ten Most Liked New Ads for new campaigns airing during the month of February (1/31/05-2/27/05).  The list is ranked by viewers’ ability to recall the new ads (or how much they like them) and their associated products and brands. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV.  The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 233, the top-ranked Blockbuster spot was more than twice as memorable as the average new ad during the four week period.

Top Ten Most Recalled New Ads:
233 – BLOCKBUSTER:  Blockbuster Online–couple argues over who should return video, man walks to mailbox to return it; rent movies online
221 – BLOCKBUSTER:  Blockbuster Online–man drives to mailbox to get movie; rent movies online, also 2 free in-store rentals every month
219 – SUBWAY: Toasted Subs–cop investigates lovebirds parked in car, rolls down car window to reveal two men eating subs
204 – DR. SCHOLL’S: Massaging Gel Insoles–baseball break man’s Plasma screen; boy apologizes; tells 2 other boys man is gellin’
204 – KRAFT:  American Singles–girl in lavender tells dad they have double the calcium of other slices plus vitamin D
203 – PIZZA HUT:  Dipping Strips pizza–pizza strip jumps into sauce, bows; woman & 2 kids eat pizza strips
201 – FORD:  Convertible Mustang–officer stops behind red convertible stopped at green light; convertible driver frozen stiff (:60)
199 – SUBWAY: Toasted Subs–woman melts snow off her green car
198 – TURBO TAX:  Deduction Finder, woman in yellow sweater at computer calls husband in to see deductions
195- BUD LIGHT:  Man afraid to parachute out of plane, instructor throws Bud Light out of plane, pilot dives after it
Source: IAG Research ( www.iagr.net)

Top Ten Most Liked New Ads:
252 – ANHEUSER BUSCH:  People in airport start applauding soldiers walking past; thank you
189 – BUDWEISER: Clydesdales kick snowballs at another group, a Clydesdale walks over and bumps tree, snow falls on the other group
185 – BUDWEISER: Designate a Driver–Cedric motions that he’s designated driver, everyone thinks it’s a dance move
185 – AMERIQUEST MORTGAGE: Man cooks dinner for woman, cat knocks over red pasta sauce, woman walks in
181 – FORD: Convertible Mustang–officer stops behind red convertible stopped at green light; convertible driver frozen stiff (:60)
176 – NFL NETWORK: Joe Montana on beach; Curtis Martin singing with other NFL players; Tomorrow..tomorrow..
163 – CADILLAC: XLR–girl sneaks out of house and takes car; tells boyfriend to drive; father finds them
160 – PEPSI: Man on horse asks Spartacus to claim lunch bag, everyone claims to be Spartacus, the real Spartacus has tear in eye
159 – CAREERBUILDER.COM: Man gets off elevator with chimps, has meeting with them, says it’s a bad idea to name a product ‘the Titanic’
158 – FORD: Convertible Mustang–officer stops behind red convertible stopped at green light; convertible driver frozen stiff (:30)
Source: IAG Research ( www.iagr.net)

Rainbow Media Holdings LLC has named Matthew Frankel to VP/Corporate Communications.  He will be directing business press and trade relations for Rainbow and each of its entertainment brands (AMC, IFC, WE: Women’s Entertainment), along with overseeing the Company’s industry relations and public affairs work.  Matthew reports to Ellen Kroner, SVP/Corporate Communications and Marketing.

Jim Dowd has been upped to Director/NBC Entertainment Publicity.  Having served as a Senior Press Manager since joining NBC in November 2002, Jim will continue to report to Cameron Blanchard, VP/NBC Entertainment Publicity, East Coast.  His expanded role will also include overseeing the summer series I Want to Be a Hilton, Apprentice: Martha Stewart and the upcoming drama pilot NY 70.

Frank Sesno, former Washington Bureau Chief for CNN, will return to the network as a special correspondent. Frank had been with the network for 17 years before leaving in 2001. What few people know is Frank’s news career really started back in high school where he did the morning news announcements. While his irreverent humor often included poking a little fun at school staff and administrators had a strong student following, it was only mildly tolerated by the principal.

Bob DeBitetto has been upped to EVP/Programming at A&E, reporting to Abbe Raven, President. He will continue to oversee all of A&E’s programming and acquisitions as well as its upcoming Crime & Investigation Network.

Tuesday – A18-49 Analysis:  Fox takes Tuesday with a 9.1/22 A18-49 rating according to final national demos from Nielsen Media Research. ABC was a distant #2 for the night with a 3.8/10, followed by CBS 3.5/9, NBC 3.4/8, WB 1.7/4, UPN 0.9/2.  At 8p American Idol scored an 11.6/29, while ABC and CBS tied at #2, each with a 7 share. House on Fox at 9p, a repeat, also won its time period with a 6.6/16.  CBS was #2 at 9p with Amazing Race averaging a 4.8/11, and an hour of According to Jim followed on CBS’ heels with a 4.1/10. NBC’s Law & Order: SVU won the 10p hour, posting a 5.8/15.  ABC debuted its new drama series Blind Justice at 10p, and it scored a healthy 4.5/12, ahead of Judging Amy’s 2.9/8 on CBS.

FINAL HOUSEHOLD Ratings:  Tuesday, March 8, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

FOX     12.9/19  American Idol 15.7/24, House [r] 10.1/15

CBS     7.2/11   NCIS [r] 7.7/12, Amazing Race 7.1/11, Judging Amy 6.7/11

ABC     6.4/10   My Wife & Kids 4.8/7, George Lopez 4.8/7, According to Jim [1 hr] 6.4/10, Blind Justice [p] 8.1/13

NBC     6.0/9    Will & Grace [r] 3.5/5, Will & Grace [r] 3.2/5, Will & Grace [r] 5.0/8, Committed 7.2/11, Law & Order: SVU 10.1/17

WB      2.7/4    Gilmore Girls 3.6/5, The Starlet 1.8/3

UPN     1.5/2    All of Us [r] 1.6/2, Eve [r] 1.7/3, Veronica Mars [r] 1.3/2

A18-49                Fox 9.1/22, ABC 3.8/10, CBS 3.5/9, NBC 3.4/8, WB 1.7/4, UPN 0.9/2

The History Channel presents This Day in History:
1969 – Dr. Martin Luther King, Jr.’s assassin, James Earl Ray is convicted of King’s murder and sentence to 99 years in prison. Ray’s well-known hatred of black people notwithstanding, he recanted his guilty plea three days later, claiming he had been set up by a gun dealer in Montreal.
 
Answer to Yesterday’s Trivia Question:  If you were watching something on a Scopedoodle, what were you watching?  OLD SILENT MOVIES ON THE HOWDY DOODY SHOW.  Kudos to:  Paul Jay Rodriguez-NCTA/Washington; Demetria Bailey-KYW NewsRadio 1060/Philadelphia; Evan Kutner-WNBC/NY; Chuck Gordon-Charter Media/Birmingham; Robb Gray Jr.-Apex Media/Tucson; Gary Griffin-APN VNN/Houston; Cary Minor-Showcase Cable Ad Sales/Houston; Stan Justice-Litton Ent/Hermosa Beach; Albert Fisher-Fisher Television Prods/LA; Alan Perris-Metts Consultants/LA; Matthew Kishiyama-E Poll/Encino.

A CYNOPSIS MESSAGE FROM COURT TV

Today’s TV Trivia Question:  On what show will you find the fraternal lodge Sons of the Tundra?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
03.10.05  5:07am

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WHAT’S ON TONIGHT:  MARCH 10, 2005:

ABC              Extreme Makeover, Primetime Live
CBS              Survivor, CSI, Without a Trace
FOX              The O.C., Point Pleasant
NBC              Joey, Will & Grace, The Apprentice, The Contender
PAX              AFV, AFV, Diagnosis Murder, Diagnosis Murder
UPN              WWE Smackdown
WB               The Starlet [r], The Starlet [r]
TELE             La Mujer en el Espejo, Gitanas, Te Voy a Ensenar a Querer
UNIV             Apuesta por un Amor, Amor Real, Aqui y Ahora