Source: NTI Galaxy Explorer, 2/28-3/6/05, Cvg Rtg.  Harry=Sun 4:30p.

CYNTHIA TURNER’S
Cynopsis

03/11/05

Good morning. It’s Friday, March 11, 2005, and this is your first early morning briefing. 

Spike TV says it will dissolve its relationship with World Wrestling Entertainment at the end of the current season.  In a statement released late yesterday, Spike TV said: “After several months of negotiations, we have decided to end our discussions about extending our relationship with the WWE beyond September 2005.  Moving forward Spike TV will expand its investments in original programming and new acquisitions for its core audience.”   WWE was asked to comment, though did not in time for this morning’s publication.  Spike TV, formerly TNN – The National Network, contracted with WWE when Viacom originally purchased the network – then known as The Nashville Network, and it has been one of the network’s most viewed programs for the past five years.  While the Spike statement offered no reasons, it is known WWE was looking for an increase in licensing fees for the 52 week original series. Elsewhere at Viacom, UPN has the WWE Smackdown wrapped up for two more years.   Remember when WWE paid local TV stations to air the weekly matches?

NBC is reportedly in the final stages of extending ER’s stay (Warner Bros. TV) for two more years, taking the Thursday night drama thru the 2007-08 season, per The Hollywood Reporter.

Syndicated Network Television Association (SNTA) kicked off their day long SNTA Syndication Day yesterday in NYC with seven major syndication companies hosting a reported 600 registered media buyers.  Mitch Berg, President/SNTA, began his breakfast presentation saying that syndication ad sales was up 16% in 2004, equal to $3.9 billion.  He made several points during his presentation: syndication ratings are up this season as compared to network programming, with a particular strength in the daytime daypart; syndication delivers more consistently throughout the calendar year, even during the summer months; and the amount of reduced clutter in syndicated shows according to poll of SNTA members.  The gathering continued with a day of meetings between buyers an member distributors: 20th, King World, Buena Vista, Tribune, NBC Universal TV Distrib, Paramount and Warner Bros., and finished with an early evening soiree.

NBC Universal has ordered a pilot based on the UK series Teachers, called Fillmore High (Tiger Aspect). Pilot was written by Matt Tarses. Serving as exec prods are Teachers e.p. Jane Fallon and Tiger’s Andrew Zein.  The pilot will be shot in March, with a view to going to series this summer.

Spike TV has ordered a new reality series called Super Agent (NBC Universal Domestic TV Distrib), featuring a group of nine sports agents all looking to sign Shaun Cody, the USC football player who is considered a top draft pick for the NFL.  Spike has ordered 8 eps and has scheduled it to premiere on July 20, 2005.  Signed to host the series is Tony Gonzales of the Kansas City Chiefs.  The series finale is set for the day of the NFL draft.

ABC:

• Bobby Cannon (Touchstone TV/Mosaic Media) has signed Thad Luckinbill and Joanna Canton to join Kevin Sorbo in a comedy about an aging pro football player mentoring his young replacement.
• Emily’s Reasons Why Not (Sony Pictures TV/Pariah) about a self-help author who could use some help in her personal life and based on the Carrie Gerlach book, has signed Heather Graham to star.
• Lenny Clarke has been signed to star in the comedy project formerly called Neighbors (Touchstone TV) from Mike Caleo, about two guys who can’t stand each other, though their wives and children get along famously.

CBS:

• Conviction (Warner Bros. TV/25C Prods) has signed Sally Field to star along side the previously cast was Eriq La Salle.  Field’s character is an attorney who heads up a team of lawyers prosecuting major cases. Lisa Gay Hamilton has also been cast an Assistant District Attorney.
• The Unit (20th) has added Robert Patrick, who joins Scott Foley and Regina King, in this drama pilot about the lives of the people and families in a Special Ops unit

FOX:

• David Walton has been cast in the comedy pilot New Car Smell (20th). The cast also includes Brooke Shields, Christopher McDonald, Dave Attell, Dana Daurey and Victor Togunde; David Schwimmer will direct.
• Kitchen Confidential (20th/New Line TV/Darren Star Prods) has signed John Francis Daley, the first to be cast in this comedy about a bad boy chef, down on his luck who takes over a top ranked NY restaurant.
• Briar & Graves (20th / Adelstein-Parouse Prods), the drama pilot about exploring unexplained religious phenomena, has added Colm Meaney to co-star opposite Elizabeth Rohm and Charles Mesure.  Rohm and Mesure play a priest and investigator who look into unexplained religious happenings.  Also cast are Dondre Whitfield, Angel Desai and Graham Beckel.
• Deviant Behavior (Regency TV) about a team that tracks serial killers, has cast Johnny Messner.

WB:

• Mindy & Brenda (Carsey-Werner/Martin-Stein) has cast Virginia Williams in the title role of Brenda. Also signed were Simon Rex and Josh Janowicz.  The project is about two 20-something women sharing an apartment in Brooklyn.

Reverend Al Sharpton‘s recent complaints and proposals regarding violence in music are being heeded in the media industry.  The Reverend has had preliminary discussions with three radio station corporations, and he reportedly will follow up with television networks, cable broadcasters, the FCC and large advertisers.  He proposes a 90-day ban on broadcasting artists that use violence in their music for financial gain.  In Sharpton’s words, “The National Action Network has become extremely concerned about the reoccurring violence in the music industry that is being cynically used by some for record and CD sales at the expense of romanticizing violence to young Americans.  Though we clearly support anyone’s first amendment right to say and perform whatever they want, there must be a standard of conduct in their actual actions that is conducive to what is regarded as professional behavior in any industry.”

It’s official.  BBC‘s first layoff round included over 1700 personnel with the final layoff total projected to be 5000 jobs.  With this first move, BBC will save $639 million.  The network hopes to bank $250 million annually with the cuts by the 2007-2008 season in order to put the savings towards new programming.  Half of the 1700 jobs were in the professional services unit.

Top 5 Broadcast Spanish Language Primetime Programs for the week of February 28  -March 6, 2005**
UNIV    Rubi (M-F 8p)                                              29.1 NHTI HH Rtg
UNIV Amor Real (M-F 9p)                                        28.5 NHTI HH Rtg
UNIV    Don Francisco Presenta (Wed 10p)           20.9 NHTI HH Rtg
UNIV    Mujer de Madera (M-F 7p)                           18.3 NHTI HH Rtg
UNIV    Cristina (Mon 10p)                                       17.9 NHTI HH Rtg
Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media’s rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.

Top 10 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of February 28 – March 6, 2005
ABC     Movie: Their Eyes Were Watching God (Sun 9p) 8.6 NHTI HH Rtg
FOX     American Idol (Wed 9p)                                 8.4 NHTI HH Rtg
FOX     American Idol Special (Mon 8p)                     7.6 NHTI HH Rtg
FOX     American Idol (Tue 8p)                                  7.2 NHTI HH Rtg
FOX     Simpsons (Sun 8p)                                        6.1 NHTI HH Rtg
NBC     Medium (Mon 10p)                                         6.1 NHTI HH Rtg
FOX     Simple Life 3 (Wed 930p)                              6.0 NHTI HH Rtg
CBS     CSI (Thu 9p)                                                  5.9 NHTI HH Rtg
UPN     WWE Smackdown! (Thu 8p)                        5.8 NHTI HH Rtg
ABC     Lost (Wed 8p)                                                5.5 NHTI HH Rtg
Source: Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes

African American television homes in the US represent 13,170,000 households. Here are the rankings for the week of February 28  March 6, 2005 – highest rated primetime network programs in African American TV homes according to Nielsen Media Research
ABC     Movie: Their Eyes Were Watching God (Sun 9p) 33.9 HH Rtg
FOX     American Idol (Tue 8p)                                      19.6 HH Rtg
FOX     American Idol (Wed 9p)                                     19.1 HH Rtg
FOX     American Idol Special (Mon 8p)                         18.9 HH Rtg
UPN     Girlfriends (Mon 9p)                                           17.6 HH Rtg
UPN     Half & Half (Mon 930p)                                      17.2 HH Rtg
UPN     America’s Next Top Model 3 Special (Tue 9p)  14.8 HH Rtg
UPN     Cuts ( Mon 830p)                                               14.6 HH Rtg
UPN     Road to Stardom (Wed 9p)                                14.3 HH Rtg
UPN     America’s Next Top Model 4 (Wed 8p)              14.0 HH Rtg
*Source: Nielsen Media Research

Mark Nathanson has joined MediaCom as VP/New Business Director. Mark previously led business development for OgilvyOne and, most recently, Rapp Collins.  Additionally, he served as Principal of a business development consultancy called ReverseReview, which specialized in proactively targeting and acquiring new clients for agencies. Mark lives in Brooklyn, NY.

Universal McCann/LA has appointed Lou Romano as SVP/Group Director on Sony Pictures Entertainment.  The announcement was made by Karen Bloore, EVP/Managing Director, Universal McCann Entertainment Group, to whom he will report.

Bob Gold & Associates has named Art Maulsby as the firm’s new Executive Director. In his new role, Art will be responsible for general supervision of all public relations account management activities. Maulsby will serve as a key point person for PR clients of the firm.
 
Scripps Networks has elevated Annette Lindstrom to VP/Marketing for Home & Garden Television.  Annette will continue to take a lead in HGTV marketing initiatives, while serving as marketing liaison to new business initiatives in the brand’s rapidly growing portfolio of content platforms, to include recent online merchandising, and new media ventures. 

Jonathan Ross joins Fox Searchlight Pictures as a Director/Sales Administration & Distribution and reports directly to Steve Gilula, President/Distribution, Fox Searchlight Pictures. 

Tuesday – A18-49 Analysis:  On the strength of American Idol, Fox again won the night on Wednesday among A18-49 by averaging a 6.9/18 for the evening, according to final demo ratings from Nielsen Media Research.  ABC was #2 overall with a 4.0/10, followed by CBS 3.0/8, NBC 2.9/8, UPN 1.6/4, WB .9/2.  At 8p back to back eps of That 70’s Show (830p ep a repeat) beat out a repeat of ABC’s Lost by two share points: 4.6/13 vs. 4.1/11.  America’s Next Top Model on UPN was third for the hour with a 2.4/7.  Among W18-34, Top Model earned a 4.2/12, second only to Fox. American Dream had its Wed/8p time period debut and earned a 2.2/6, in a tie with the Dan Rather special. At 9p American Idol picked up a 11.7/28 for the half hour show, followed by Simple Life with a 6.3/15. Alias was a distant #2 for the hour with a 4.0/10. At 10p it was a three way tie, with all shows delivering a 10 share.

FINAL HOUSEHOLD Ratings:  Wednesday, March 9, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

FOX     9.2/14   That 70’s Show 5.9/9, That 70’s Show [r] 6.7/10, American Idol 15.8/24, Simple Life 8.3/13

ABC     7.2/11   Lost [r] 7.9/12, Alias 6.3/9, Special Edition of Primetime Live 7.4/12

NBC     6.5/10   American Dreams [new time period] 4.6/7, West Wing 6.8/10, Law & Order [r] 8.2/14

CBS     6.4/10   Dan Rather: A Reporter Remembers 6.2/10, King of Queens [r] 5.4/8, Yes Dear 6.0/9, CSI: NY [r] 7.4/12

UPN     2.5/4    America’s Next Top Model 3.5/5, Kevin Hill [r] 1.6/2

WB      1.6/2    Smallville [r] 2.1/3, Jack & Bobby [r] 1.0/2

A18-49                Fox 6.9/18, ABC 4.0/10, CBS 3.0/8, NBC 2.9/8, UPN 1.6/4, WB .9/2

Friday Fun Fact: Anne Baxter, who co-starred in All About Eve, The Razor’s Edge, and The Ten Commandments, was the granddaughter of world-renowned architect Frank Lloyd Wright.

The History Channel presents This Day in History:
1955 – The doctor who discovered penicillin, Alexander Fleming, dies at age 73. His discovery had come in 1929, the result of experiments he began after World War One, when he saw many soldiers die of infections.
 
Answer to Yesterday’s Trivia Question:  On what show will you find the fraternal lodge Sons of the Tundra?  NORTHERN EXPOSURE.  Kudos to:  Demetria Bailey-KYW Newsradio/Philadelphia; Marianne O’Leary-CBS/NY; Andrew Janis-iProspect/Boston; Deleela Jones-Galavision/NY; Joanna Kobylar-Sally Beauty Supply/Dallas; Barb Throm-Smart Media/St. Louis; Renee Moffitt-Fairway Media/Scottsdale; Pam Hughes-KSAT/San Antonio; Lisa Brenner-Electric Ent/LA; Eric Byers-KTXL/Sacramento; Matthew Bergeron-Paramount Domestic Television/Hollywood; Andrea Feldman-PHD LMN/LA; Wil Allmendinger-Tribune Media Services/today in Anchorage, lucky devil.

A CYNOPSIS MESSAGE FROM COURT TV

Today’s TV Trivia Question:   What game show are you watching when they say “No whammies!”  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
03.11.05  5:09am

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WHAT’S ON TONIGHT:  MARCH 11, 2005:

ABC              8 Simple Rules, 8 Simple Rules, Hope & Faith, Less Than Perfect, 20/20
CBS              NCIS, JAG, NUMB3RS
FOX              Bernie Mac, Bernie Mac, That 70’s Show, That 70’s Show
NBC              Dateline, L&O: SVU, L&O: Trial by Jury
PAX              America’s Talented E/I, MGM Movie: Rich in Love
UPN              Star Trek Enterprise, America’s Next Top Model [r]
WB               What I Like About You [r], What I Like About You [r], Reba [r], Blue Collar TV [r]
TELE             Rumbo al Mundial: Mexico v. Colombia, Anita no te rajes, La Mujer en el Espejo, Gitanas
UNIV             Apuesta por un Amor, Amor Real, Hospital el Paisa, La Escuelita