A CYNOPSIS MESSAGE FROM truTV truTV ATTRACTS MORE YOUNG ADULTS IN PRIME:M18-34 +33% vs 2008F18-34 +30% vs 2008A18-34 +31% vs 2008 WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™Click here for the full effect Source: Nielsen Media Research. 2008: 12/31/07 11/20/08. 2009: 12/29/08 11/19/09. Data based on live+sd. Cynopsis 11.30.09 […]
Cynopsis
Wednesday, November 25th, 2009
Cynopsis: DIGITAL 11/25/09 Good morning, it’s Wednesday, November 25, 2009, and this is your first early morning digital briefing. TiVo has joined forces with Google to provide second-by-second viewership data to advertisers using the Google TV Ads platform. Launched two years ago with some 3.6 million Dish Network set-tops, Google TV Ads allows advertisers to […]
Wednesday, November 25th, 2009
Cynopsis: Kids! 11/25/09 Good morning. It’s Wednesday, November 25, 2009, and this is your first early morning Kids briefing. Disney Channel Latin America executive Carolina Lightcap is named President/Disney Channels Worldwide. Lightcap takes over for Rich Ross who was upped to Chairman/Walt Disney Studios last month. Disney Channel’s creative force, Gary Marsh, adds the […]
Advertisement
Wednesday, November 25th, 2009
Cynopsis 11.25.09 Good morning. It’s Wednesday, November 25, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Finale:Sundance Channel: Man Shops Globe at 10p Friday’s Premiere: Sundance Channel: Shameless at 8p Saturday’s Finale:CMT: Dallas Cowboys Cheerleaders: Making the Team at 9p Sunday’s […]
Tuesday, November 24th, 2009
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION JUDGE JEANINE PIRRO RENEWED ON THE FOX O&O’s! Cyn opsis 11.24.09 Good morning. It’s Tuesday, November 24, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Premiere:HISTORY: How the Earth Was Made at […]
Tuesday, November 24th, 2009
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION JUDGE JEANINE PIRRO RENEWED ON THE FOX O&O’s! Cyn opsis: Classified Advantage 11.24.09 Good morning – it’s Tuesday, November 24, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and […]
Tuesday, November 24th, 2009
Cynopsis: Kids! 11/24/09 Good morning. It’s Tuesday, November 24, 2009, and this is your first early morning Kids briefing. Disney Online launches a new Clorox sponsored web series, The Possibility Shop, from The Jim Henson Company. Hosted by Courtney Watkins, The Possibility Shop offers various kid activities and projects and will update every […]
Tuesday, November 24th, 2009
Cynopsis: DIGITAL 11/24/09 Good morning, it’s Tuesday, November 24, 2009, and this is your first early morning digital briefing. News Corp. Chairman Rupert Murdoch may consider Google an anathema but the company is considering a pact with Microsoft’s Bing search engine to drive web users to the company’s newspaper sites, per the FT. Microsoft has […]
Monday, November 23rd, 2009
Cynopsis 11.23.09 Good morning. It’s Monday, November 23, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Premiere:ABC: Find My Family at 930p Tonight’s Finale:TLC: Jon & Kate Plus 8 at 9p ~ MORE GOOD STUFF ~ […]
Monday, November 23rd, 2009
Cynopsis 11.23.09 Good morning. It’s Monday, November 23, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Premiere:ABC: Find My Family at 930p Tonight’s Finale:TLC: Jon & Kate Plus 8 at 9p ~ MORE GOOD STUFF ~ General Electric and French […]
CynCity
Cynsiders
March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...The Infrastructure Battle for Walled Garden Interoperability
Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative...As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about...
