Tuesday, November 24th, 2009





Cyn opsis: Classified Advantage



Good morning – it’s Tuesday, November 24, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

Setting Up a Home Office

Zoning – Check with your local zoning board. In residential areas, a home office may be a concern if you plan to have client meetings in your house.

The Room – The office/room needs to be quiet. If you can hear the dog, baby, appliances, etc., throughout the day, a white noise machine or sound dampening material might be needed.

Phone – Separate line from family phone and if you use your cell phone, make sure the message is geared toward prospective clients and not your friends.

Desk – No need for anything fancy here, just make sure it’s big enough for your needs.

Chair – This is where you want to spend some serious money.  A bad chair will cause a lose of productivity and possibly back pain.

Lamp – More important than many think, adequate lighting will prevent eye strain and headaches. Doesn’t have to be fancy but make sure it throws plenty of light onto your work area.

Computer – I am an Apple enthusiast and believe they make the best computers.  Having said that, if your job involves writing documents, reading emails and research on the web, a Mac might be a bit of overkill.  I still would still go with a Mac because they are easier to use, fewer virus concerns and more reliable. However, Apple computers are significantly more expensive. I recently purchased a laptop with a solid state hard drive that is wicked fast.  If speed is vital, this would be something to consider, but again, expensive.  Alternatively, a $300 Dell Netbook may be all you need.

External Hard Drives – backup all important information plus, the less data on your computer’s hard drive, the more efficiently it will run.  External hard drives and/or multiple gigabyte USB flash drives are easy to use and set up.

Software – Anti Virus if using a PC, is essential.  Check out PC websites for product ratings.  The two lead products in this field are Norton Symantec and McAfee.  And don’t forget to figure in the cost of MS Office or similar software.

Contact Information Software – Networking is more important than ever, a good program can make organizing and retrieving names and relevant information – a snap.  The pricing for this software can range from free to hundreds of dollars, depending on what sort of information you need to keep organized.  One such program is Contact Management Software, but you should certainly look around and research what works best for you.

Accounting Software – A potential must for anyone running their own company, Quickbooks or Quicken are the most commonly used.

All in One Printer/Scanner/Fax – I bought one of these for $55.00 and it works just fine.  I don’t need to print out photographs or graphic heavy documents, so I could go with a cheaper machine.  Those who need a better printer, remember, the paper quality is just as important as the printer.  Many people overbuy on the printer and use inadequate paper and are disappointed by the results. Decent printer, photographic quality paper will bring about fantastic results.  Consider if you only need higher quality printer on rare occasions, to get the lesser printer, and when you need the high end printing take your docs on a USB stick to a local Fed Ex/Kinkos or similar office store.

Paper – Two or three types of paper needed.  First your basic computer paper, nothing fancy, for your own documents not sent to contacts.  Second, a heavier, more expensive paper for correspondence with clients, potential employers, etc.  Lastly, photographic paper if needed.

File Cabinets – Standard cabinets can be fairly inexpensive, especially those without locks.

Surge Protectors – Convenient and useful.  Critical for those in high lightening storm areas.  One bolt of lightening took out three computers in my house one spring afternoon a few years back.  Since then, I’ve learned to invest in surge protectors between outlets and all my computers as well as between the cable line into the house and my internet routers.

Wireless Head Set for you phone – So you can stand up and talk without messing with wires.  People who stand while talking over the phone sound more enthused than those who are sitting.

Accessories –  Stapler, staples, tape, paper clips, note pads, push pins, folders, writing utensils, highlighters, stamps, envelopes, day planner or calendar, scissors, trash basket, in and out baskets, storage bins, recycling bin and an organizer for all you accessories.

Cork Board – Great for visualizing projects or timelines.

Shredder – Securely dispose of information.

Rules for the Home Office

  • Dress for work – not necessarily a coat and tie, but not sweatpants either. Studies show that work output parallels levels of professional dress.
  • Keep regular office hours.  Work eight hours a day and limit breaks to the same breaks people receives at a company office.
  • Office should be off limits to the rest of the family, especially during work hours.
  • Music? Absolutely. TV? No, unless it truly is your job to watch television.

Next week: Job Fairs

We welcome your feedback and will try to incorporate any suggestions into our weekly coverage. And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know! You can reach me – John Cox – directly at [email protected] .

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .

Resumes, Cover Notes and Keywords
By Mike Pollock

Resumes and cover notes are the first line of attack for job hunting. Here’s how Sonia Jairath, Founder and President of Metierlink, a niche recruiting firm, sees it.

“Your cover note gives you the opportunity to highlight why you’re the most relevant person for the job. And it provides the way to structure and focus any further conversation.” From Jairath’s point of view “A good cover note usually indicates that the resume following it will be a good one. It gives me a sense of their writing and communication skills and shows whether they are passionate about what they do.”

“Many people may look at your resume,” says Jairath. “Some of them may not have the experience to understand what they are looking at  so your introductory paragraph is really important: it should say who you are and what is your pitch. This is most important in connecting the dots for your reader.”

“Definitely get advice on your resume,” she advises. “Have another pair of eyes look at it, whether it’s a friend, or a coach or a resume writer.’

“If you are going after a C-level position, your presentation has to shift to another level. The selected candidate will be representing the company to the outside  so it needs to not only make a clear statement of accomplishments along with a biography, but your writing and communication skills become even more critical.”

Keywords are important in a resume  so Jairath suggests that you be specific. Just saying you are a marketer is too general. Searches are made on terms like Search Specialist, Business Development, Web Analytics, and Social Media. If you are after a strategic position then emphasize your strategic insights over your tactical experience. Some roles do require both production management and strategy, so then you do need to show both, to show that you can roll up your sleeves as well as do the thinking.

Candidates need to be covering all their bases: emailing, being part of social networks and working with a recruiter or hiring person. Join networks where you see there are recruiters and hirers and you will be able to get their announcements when they are looking  go to events and make good connections.

Her final words of advice: Be Proactive.

Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.
If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].


Get On Board!

Holiday Rock & Roll Bash 9
A benefit for The Lustgarten Foundation

Thursday, December 10, 2009
B.B. King Blues Club, New York City
For more information call 516-803-2354 or go to

With Cablevision’s support of The Lustgarten Foundation, 100% of every donation goes directly to pancreatic cancer research.  Find out more at curepc .org .

Questions from our Readers
Answered by Michael Pollock

Other than industry gatherings and get togethers especially meant for networking, are there other places I should be going to network?

Certainly there are other places than pure networking events, though interestingly almost everywhere that two or three business people are gathered together, networking is also on the agenda.

Here are a couple of suggestions to stimulate your thinking. This week I attended Web2.0 Expo, a trade conference in New York. The principal goal for attendees was to learn what is going on in the industry, attending presentations from industry leaders and picking the brains of the people in the booths about the newest techniques and opportunities. It was a wonderful environment for talking substantively about the business – and incidentally making connections in a group that is deeply interested in the future of the industry. So seek out this kind of thing  even if it’s not advertised as a networking event.

For the longer haul, there can be benefit in volunteering at a nonprofit or joining a nonprofit board. Here there is an opportunity to meet people while the attention is focused on the work of the organization. You can get to know someone really well and find common cause  these connections can prove invaluable additions to your network. One of the prime reasons why any C-level executive joins a nonprofit board is for the networking. They may look at several nonprofits and see which ones attract the kind of board members they want to get to know.

The community of your place of worship can be excellent for meeting and bonding with people. I have made good contacts in the PTA of my kids schools. And you should check in with your alum organization and see what they have on offer.

At what age should I change my resume to NOT reflect my age?

Your age should never be a key part of your resume – your story should do the work of pitching the position whether you are 24 or 59. But you will never really be able to hide your age from an efficient hirer.

So at any age you should lead with your experience and attitude and passion and value expressed in your resume intro or bio. This should make the case and give the impression that you are everything the hirer wants before they even think about your numerical age.

Then when they do discover your actual age – as they eventually will – you want them say to themselves, “Goodness he’s only 24 and he has done all that,” or “Wow she sure didn’t sound like a 55 year old, but she certainly has what we need and seems to be really on top of what is happening today. We have to talk to her.”

Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals.

Have a question for our experts? Send it to [email protected]


developing and managing sponsorable content that extends to TV, web and beyond

Sr Director, Programming Integration-CNN, News Sales Marketing   115732BR
Turner Broadcasting



strategically program the Oxygen network to drive ratings. He or she will plan long-term scheduling strategies for Oxygen, looking at available programming and competitive marketplace
Vice President, Strategic Program Planning – Oxygen   1116118
NBC Universal
http://www.nbcunicareers.com /

maintaining and building the territory’s advertising revenue and exceeding, where possible, revenue goals
Account Executive   2667BR
CBS Television Stations

building and maintaining territory ad revenue, and when possible exceeding goals through creative and strategic selling
Regional Sales Manager   2798BR
CBS Interactive

maintenance of corporate and press websites, including posting of releases, updating and fact-checking company info, and serving as point of contact for all web-related matters
Manager of Editorial Services   2804BR
CBS Corporate

acts as site director and its responsible for the creative vision, strategy, operations, and P&L of the NickJr.com online business
Senior Director NickJr.com
MTV Networks
http://www.mtvnetworkscareers.com /

delivering large scale interactive projects from start to completion
Project Manager, DMT-News Digital Media   115734BR
Turner Broadcasting

developing and managing sponsorable content that extends to TV, web and beyond
Sr Director, Programming Integration-CNN, News Sales Marketing   115732BR
Turner Broadcasting

create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all ALM brands
Social Media Manager

direct and lead a team of inside sales professionals
Inside Sales Director

Translate business, marketing, and user needs into effective, scalable web strategies
Project Manager
http://www.alm.com/project-manager- -web-production/

creating client-facing sales materials that articulate marketing solutions
Designer, Ad Sales  39261
Martha Stewart Living Omnimedia

managing overall deal flow across the full pipeline of client solutions in development
Director Sales Development   39228
Martha Stewart Living Omnimedia

managing overall deal flow across the full pipeline of client solutions in development
VP, Sales Development   39077
Martha Stewart Living Omnimedia

setting strategy, leadership, management and long-term direction for the online product
Director, Product Management, iVillage   1106931
NBC Universal
http://www.nbcunicareers.com /

assist team in the creative execution of consumer advertising campaigns including print, outdoor, television, radio and online
Coordinator Program Marketing & Advertising   2621BR
Showtime Networks

managing and developing strategic business relationships with top tier companies and ad agencies to increase ad sales revenue in the New York region
Account Executive   FNG17899

develop and maintain strong active relationships with key client stakeholders at both junior and mid-management levels
Account Manager
Varick Media Management

prospecting new accounts and growing existing business
Inside Advertising Sales Representative
Hoffman Media
Birmingham AL and NYC, NY

develop, initiate and lead the execution of merchandising strategies to drive revenue growth and deliver greater market share
Vice President of Merchandising
ensure all on air elements adhere to the KidsCo brand across all channels meeting creative, technical and scheduling deadlines

Programming and Promo Coordinator – KidsCo   1117336
NBC Universal
London England
http://www.nbcunicareers.com /

testing, troubleshooting and implementation of rich media ads including: Flash, Expand, Floating, Video and Interactive ads
Web Producer  Online Advertising   2499BR
CBS Interactive
Somerville MA

development and execution of CNBC’s global business development strategy
Director Business Development   1005692
NBC Universal
Englewood Cliffs NJ
http://www.nbcunicareers.com /

responsible for making all newscasts emanating from CNN headquarters winners in their time periods
Director of Programming – CNN US   115529BR
Turner Broadcasting
Atlanta GA

responsible for the sales of CNN Newsource content, products and services and affiliate relations with local television stations, cable news channels
Sr. Director, Newsource Sales   115530BR
Turner Broadcasting
Atlanta GA

develop strategies to maintain existing business and secure new business
Account Manager, Coastal Living, Atlanta   115609BR
Time Inc.
Atlanta GA

responsible for the sale of television commercial time and online advertising on WCCO.com within the Minneapolis Metropolitan area
Account Executive   1168BR
CBS Television Stations
Minneapolis MN

supervises and oversees the editorial vision
Executive Producer   1111714
NBC Universal
Houston TX
http://www.nbcunicareers.com /

execute and distribute digital content across multiple platforms for KXTX Telemundo Dallas
Telemundo Web Producer   1114309
NBC Universal
Fort Worth TX
http://www.nbcunicareers.com /

supervises and oversees the editorial vision
Line Producer   1114229
NBC Universal
Phoenix AZ
http://www.nbcunicareers.com /

generating and creating ideas for new, unique, multi-platform media campaigns for current and prospective clients
Marketing Coordinator / Web Administrator   2826BR
CBS Television Stations
Seattle WA

managing product schedules and availability announcements to global partners
Manager, Marketing- International   115752BR
Warner Bros. Entertainment Group
Burbank CA

in-house creative and post production agency providing support to all areas of Universal’s Motion Pictures Group
VP Creative Theatrical   1091336
NBC Universal
Universal City
http://www.nbcunicareers.com /

expected to understand revenue goals and work with the Western Ad Director to develop a plan to meet and exceed them for some of the key technology accounts in the Western Region
Account Executive   2796BR
CBS Interactive
San Francisco CA

maintaining and building the territory’s advertising revenue and exceeding, where possible, revenue goals
Account Executive   2800BR,   2799BR
CBS Interactive
San Francisco CA

plans, organizes, and directs the production and dissemination of materials, programs, and activities in support of various publications
Marketing Specialist   0653
BowTie Inc
Irvine CA

new product development, and developing marketing strategies and plans, product messaging and communications, and field sales support to achieve measurable goals
Manager, Product – Science & Literacy
National Geographic Channel
Carmel CA


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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page herealso check out our Facebook page where our classifieds are listed the night before the editions are published!

JOB OPENING: PREDITOR: LI based media co seeks Preditor with extensive promo exp within the cable/network news, sports or music arena. Must be a Final Cut Pro MASTER. Send resume and link to your reel to: [email protected] (12/2)

JOB OPENING: DIR PROMOTIONS/GSN/Santa Monica: Exp in TV/media  securing partnerships and promotions, strategy planning and executing cross platform initiatives. Email Res & CL to [email protected] (12/2)

JOB OPENING: ART DIRECTOR/truTv/NYC:  5yrs in tv/cable ntwk. Design & A/D projects for on-air, originals, & ad sales promos. Well versed in broadcast design & mng a team & agencies. Resume: [email protected] (12/1)

JOB OPENING: AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision/NYC:  Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing/Spanish fluent a plus. EOE Send resumes: [email protected] (12/1)

JOB OPENING:  AFFL MRKTG, MRKTG COORD/Univision/NYC: Provide admin, creative & campaign Dept support: Arrange mtgs, process T&E, invoices, billing. Maintain website & shared drive. EOE Send resumes to: [email protected] (12/1)

JOB OPENING: SYNDICATION PROFESSIONAL/Danny Lipford Media: Exp placing nationally syndicated tv show. Must have established contacts w stations/groups. Some travel. No ad sales. Benefits/Salary/Commission. [email protected] (11/25)

JOB OPENING: SR. COUNSEL, PROGRAMMING, CABLEVISION/NY:Negotiate draft transactions, handle diverse legal programming issues. Needs JD, 6+ yrs relevant inhouse or law firm experience. Apply: [email protected] (11/24)

JOB OPENING: NETWORK SALES/ION Media Networks/NY: Highly motivated and creative network sales acct exec w/ established relationships and proven track record. EOE. Apply to [email protected] (11/24)

JOB OPENING: EP OF DEVELOPMENT/NYC to lead new dev dep’t for cable/non-fict/reality. Big ideas, attaching talent, pitching, lots of showrun/EP exprnce a must. We’re moving from docus to reality/non-fiction. [email protected] (11/24)

JOB OPENING: DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintains & evolves ongoing series. Showrunning Exp req’d along w/6 yrs cable nets exp in program prod or mngmnt w/sig creative input. www.scrippsnetworks.com #1241 (11/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:EVENT PROD/MGMNT: Small Elite Event Co. NYC; Needs energetic person;Exc organizational/computer skills,admin support; Flex sched 2/3 days/wk. JR/SR. [email protected] (12/2)

SPRING INTERNSHIP CREDITS ONLY:  TV/Film Development: Superb Entertainment/NBC Universal: looking for an excellent writer to provide administrative support and also contribute to projects as its a small company 2-3 days a week [email protected] (12/1)

SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN/Smithsonian Channel/NYC: Min 12-15 hrs/wk, Must be JR/SR, Projects incl Copywriting, Rsrch, Sales Support, Social Mktg. Mgrs provide guidance. http://www.sho.com/site/about/careers.do . The Job ID is 2556BR (11/24)


Michael Puopolo was tapped as VP/Research at Warner Bros. International Television Distribution (WBITD) to head the global research efforts for WBITD. Based in Burbank, Michael will offer research analysis to WBITD’s senior management and global sales and marketing teams as well as the International Branded Services unit. Michael will report jointly to Jim Brehm, SVP/Sales, Canada, Latin America and Asia, WBITD and to Greg Drebin, SVP/Programming and Marketing, Warner Bros. International Branded Services.

Wayne Roche has been appointed Director/Business Development and Sales at Cynopsis Media. Wayne was Director/Luxury Brand Sales and Sponsorships at The Hollywood Reporter and has held senior management positions at Stagebill Media and Variety Inc.  Wayne will be based in the Cynopsis Summit, NJ office, and can be reached via email at [email protected].   Additionally, Mike Farina has been upped to Senior Director/Business Development & Sales at Cynopsis.  Mike has been with the company for 12 months and is also based in Summit.  His email is [email protected].   Congratulations Mike and welcome aboard Wayne! 
Sir Groovy named the following executives to its Board: Morgan J. Freeman, director on Dawson’s Creek and other productions; Gill Holland, CEO of The Group Entertainment; Tom Carroll, CEO of Carroll Strategies and the previous president of New Mexico-based DW Turner; and Newton Aird was appointed CTO of Sir Groovy. Newton was formerly the Senior Systems Architect for Deutsche Bank, ING Barings and the former Senior Technical Consultant for Standard & Poors, Oracle and Amgen.

BBC Worldwide elevated Helen Jurado to VP/Sales and Distribution, Latin America to supervise the multi-platform sales activities of 50,000+ hours of programming, digital media and home entertainment in this region. Additionally, Helen will continue to head the BBC Showcase Latin America event based in Rio de Janeiro. Helen reports to Matt Forde, EVP/Sales and Co-Productions, Americas.

Discovery Communications-Hasbro Joint Venture hired four senior executives for the upcoming children’s television network, slated to launch late next year. The yet-to-be-named network added:

  • Amber Fredman-Tarshis was named CMO, joining from Victoria’s Secret where she worked as VP/Marketing. In her new role, Amber will work directly with Margaret Loesch, President and the Senior Joint Venture Team to develop the network’s brand identity including its name, logos and brand persona.
  • Dan Pimentel joins as CFO to supervise financial planning and analysis. Dan has had stints at Walt Disney Company and most recently as VP/Finance for Discovery’s Commerce Division.
  • Brooke Goldstein becomes SVP/Ad Sales to head the sales team for the new network. Brooke will report to Margaret Loesch and receive support from Joe Abruzzese, Discovery Communications’ President/Ad Sales and Discovery’s Senior Ad Sales Leadership Team. Previously, Brooke served as Managing Partner at Mediacom Communications.
  • Lorrie Copeland will take on the role of SVP/Consumer Insights and Research to offer qualitative and quantitative research tools to aid the multi-platform, multi-media business efforts across the joint venture among other duties. Prior to this appointment, Lorrie was at Hasbro as SVP/Head of Consumer Insights.

Bill Carey was appointed News Director at PIX/New York, the CW affiliate owned by Tribune Broadcasting. Bill begins his new position on November 30, joining most recently from WQAD-TV, the ABC affiliate in Illinois owned by Local TV LLC, a Tribune Company partner, where he served as Station Manager/News Director.

WNET.ORG, parent company of THIRTEEN, WLIW21 and Creative News Group in New York promoted Ranfi Rivera as Executive Director/Business Development and Institutional Strategy. Ranfi, reporting to Josh Nathan, VP/Business Development and Institutional Strategy, will be in charge of negotiating agreements for the financing, acquisition, production and distribution of content. Furthermore, WNET.ORG upped Richard Siegmeister to Director/Business Development and Institutional Strategy and Kellie Castruita Specter to Senior Director/Communications.

Jeremy Gonzalez was hired by National Geographic as Director/Research to lead the ad sales group in New York. Jeremy will manage developing ad sales research efforts for National Geographic and WILD. Previously, Jeremy was the Senior Manager of the Ad Sales Research team at FX.

DirecTV named Pepsi executive Michael White as President/CEO, effective January 1. Michael succeeds Chase Carey in this position who departed DirecTV in June to return to News Corp. as Vice Chairman/COO. Michael will also join DirecTV’s Board of Directors. At Pepsi, Michael served as CEO of PepsiCo International and Vice Chairman of PepsiCo.

Bill Shaw tapped for the duel role as SVP of Cordillera Communications and President/GM of KVOA/Tucson, the NBC affiliate. Bill takes the helm on December 7, joining from the Tribune Company where he was VP/GM of WGN America for the last six years.  After the 7th, feel free to holler Bill’s way via email [email protected] or phone 520.884.4607.  Congrats Bill – the East Coast will miss you!

Catherine Balsam-Schwaber was added to iVillage as SVP/Marketing, joining from MTV Networks. Catherine will head all of iVillage’s brand strategy and marketing activities, reporting to Jodi Kahn, EVP, iVillage.

Steve Tseckares was appointed SVP/Special Programming and Production at MTV, in charge of pop culture programming covering primetime and weekend specials and studio-based programming. Steve will also develop new entertainment content focused on artists and pop culture events. Steve, previously at E! Entertainment, will report to Tony DiSanto, President/Programming. Additionally, MTV hired James Bolosh as VP/Series Development where he will develop reality projects and format-driven ideas emanating from both coasts. James, formerly of HGTV, will report to Liz Gateley, SVP/Series Development.

Active International, a global corporate trade company, hired Dennis Quinn as SVP/Director of Network and Business Development. Dennis will have responsibility over expanding the company’s extensive media portfolio by developing new products and services as well as enhancing the company’s existing roster of offerings. Dennis will report to Alan Brown, EVP/Global Media.
Angel Zhang was added as Project Manager at independent creative agency Woods Witt Dealy & Sons. In her new role, Angel will work with the clients Homedics, Hickory Farms, Manhattan Motorcars and GoodAdds.
David Tochterman joined Innovative Artists to head the company’s expansion in comedy, digital media and television literary. David previously founded his own company Versatility Media, offering production, content business development and consulting for various digital companies.
Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]

Cynopsis Media Facebook Page here

Cynopsis Kids Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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