Cynopsis: Kids!

11/25/09

Good morning. It’s Wednesday, November 25, 2009, and this is your first early morning Kids briefing. 

Disney Channel Latin America executive Carolina Lightcap is named President/Disney Channels Worldwide.  Lightcap takes over for Rich Ross who was upped to Chairman/Walt Disney Studios last month.  Disney Channel’s creative force, Gary Marsh, adds the new title of Chief Creative Officer to his current title of President/Entertainment Disney Channels Worldwide.  Lightcap joined Disney in 2000, most recently serving as SVP/Programming and Creative Affairs, Disney Channels Latin America, and Chief Marketing Officer, The Walt Disney Company, Latin America.  Lightcap, who will relocate from Buenos Aries to Burbank, will report to Anne Sweeney, Co-chair, Disney Media Networks and President, Disney/ABC Television Group.

FX bites into Twilight as the cable network inks a deal with Summit Entertainment for the basic cable rights to the Twilight movies, per Variety.  The terms of the deal are considered standard at 10%-12% of the box office domestic receipts, but here including a cap.  The deal includes all four movies in the series, Twilight (2008) and The Twilight Saga: New Moon (2009), with the third movie, Eclipse, set for release June 30, 2010 and the fourth title, Breaking Dawn, has not yet been greenlit for production.  FX will be able to begin running Twilight in late 2011, with the New Moon window opening in late 2012, followed by Eclipse bowing on the network in 2013. Showtime holds the pay TV rights to the Twilight movie franchise.  The FX deal also includes Summit’s movie titles (not aimed at young audiences) The Hurt Locker, Knowing and Push.

MORE KIDS STUFF

The music video for the holiday song I Believe, a duet by Tiffany Thornton (Sonny With a Chance) and Kermit the Frog, will premiere on Disney Channel on Friday, December 4. Thornton and Kermit the Frog will be featured singing the Walt Disney Records single during the Macy’s Thanksgiving Day Parade tomorrow. Additionally, Radio Disney will debut the song this Friday, November 27.  The music video for I Believe was produced by The Muppets Studio.

Telescreen, a Dutch-based distributor/producer/licensing company and part of Germany’s m4e Group, acquires rights to the new animated series Conni (26×12 or 52×6) from Germany”s youngfilms.  Under the deal, Telescreen takes the worldwide rights (excluding German speaking Europe, Spain, Portugal and Latin America) including broadcast, home entertainment, VOD, internet, mobile phone, audio and non-theatrical rights for the preschool series.  Conni is produced by youngfilms in cooperation with producer Dirk Hampel and broadcast partner ZDF (Germany).  NFP Animation is the official German co-production partner.  The series is based on the Conni pictures books by author Liane Schneider and illustrators Eva Wenzel-Burger, Annette Steinhauer and Ulrich Velte.  Delivery of the complete production is planned for October 2010.

Hallmark launches the new website for Rainbow Brite and her new look, while master toy licensee, Playmates Toys, unveils the new Rainbow Brite fashion doll and their companion horse collection, which will debut at Toys R’ Us and Target stores in spring 2010.  Looking a little more mature, Rainbow Brite is now 10-years-old, but still targeted K4-8.  RainbowBrite.com features animated videos, a new theme song, games, coloring pages, and wallpapers.  Rainbow Brite is the third property to emerge from the longtime licensing partnership between United Media, which licenses the property, and Hallmark, which already includes hoops&yoyo and Maxine brands.

MARKETING/LICENSING

Twentieth Century Fox Licensing and Merchandising grants Jazwares Inc. a toy license for the Fox feature film Percy Jackson & the Olympians: The Lightening Thief.  Jazwares line of toys includes character action figures from the movie in several sizes, a lightening bolt foam sword and a light up pen.  Based on author Rick Riordan’s Percy Jackson & the Olympians book series, the Percy Jackson & the Olympians: The Lightening Thief movie will be released on February 12, 2010.

Pacific Entertainment Corporation, creators of Baby Genius, enters into a licensing deal with The Canadian Group to create a line of Baby Genius cardboard puzzles and early learning board and card games.  The new line of products are set to be available from fall 2010 in the US and Canada.  The Joester Loria Group, exclusive licensing agency for Baby Genius, set up the deal.

4Kids Entertainment International appoints France Televisions Distribution as the licensing agent for the preschool property WordWorld in France.  WordWorld, known in France as Le Monde de Mots, is set to air on France 5 and will integrate English and French into the series that aims to make learning English simple.

STONE SOUP

Those tuning in to watch the 83rd Annual Macy’s Thanksgiving Day parade tomorrow morning, either on the route in NYC or watching on NBC (9a-12p), will see the parade make a route change for the first time in some years.  Instead of going straight down Broadway from Columbus Circle, the parade will instead take a left onto Central Park South until 7th Avenue when it will make a right and head downtown to Times Square, where the route heads east to 6th Avenue and then downtown to 34th Street and a swing back to 7th Ave. and across to end up at Macy’s flagship store.  As for what you’ll see in the parade … well let’s see …

• New giant balloons (and sponsor) to the parade this year (in some cases actual new balloons not the first time for each character): Spider-Man (Marvel Entertainment); the Pillsbury Doughboy (Pillsbury); Ronald McDonald (McDonald’s); and Sailor Mickey Mouse (Disney Cruise Line).
• Some of the talent that will be featured on floats during the parade include: Bello; Grandma and the cast of the Big Apple Circus; Andrea Bocell, Boys Like Girls; Alan Cumming; Billy Currington; DJ Lance Rock and the cast of Yo Gabba Gabba!; Jimmy Fallon and The Roots; Gloria Gaynor; Emily Hughes; Kermit the Frog and Tiffany Thornton; Jane Krakowski; Ziggy Marley with Judah Marley; Katherine McPhee; Miss America 2009 Katie Stam;
• The cast and Muppets of Sesame Street; Mitchel Musso; Keke Palmer; The Pizzarelli Quartet; Jay Sean; Carly Simon.
• Performances of Broadway shows include: Billy Elliot, Bye Bye Birdie, Hair, Shrek the musical, and the Radio City Rockettes.
• Parade floats returning this year include: 123 Sesame Street; Big Apple; Bridge To The Future; Bountiful Harvest Cornucopia; The Care Bears Winter Fun-derland; Castle of Dreams; Cele-bear-ate Hugs Worldwide; Doodlebug; Jolly Polly Pirate Ship; M&M’s Chocolate Candies on Broadway; Marion-Carol Showboat; Musical Innovation Bigger Than Life; Pep Squad; Shine On; The Smurfs, Snoopy’s Doghouse; Spirit of Liberty; Tom Turkey; The True Spirit of Thanksgiving; Winter Wonderland in Central Park; and Woodland Family Gathering; and the Speed Racer Mach 5 will make a special appearance.
• As always the parade will showcase marching bands from high schools across the US (alphabetically): Adair County High School from Columbia, Kentucky; Frank W. Ballou Senior High School (Washington, D.C.); Choctawhatchee High School (Florida); Franklin Regional High School (Pennsylvania); Harrison High School (Georgia); Morgantown High School (West Virginia); Pickerington Central High School (Ohio); Pittsburg High School (California); Towson University (Maryland); Macy’s Great American Marching Band featuring students from all fifty states.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/16-11/22/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1200    DSNY*:             1363
DSNY*:             854    NAN**:               762
CARTOON:         497    CARTOON:          708
NAN**:             413    NICK JR:             525
NICK JR:            351    DXD:                  179
ADSM**:           160    ESPN:                 135
DXD:                 155    NICKTOONS:       122
NICKTOONS:        71    DISCOVERY:         64
ESPN:                  42    TLC:                     62
ANIMAL PLANET:   36    ANIMAL PLANET:   58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/16-11/22/09 :
Total Day         (000) Primetime       (000)
NICK°:                621   DSNY*:             1049
DSNY*:               563   NAN**:              595
CARTOON:           313   CARTOON:         487
NAN**:                307   DXD:                 127
ADSM**:              104   NICK JR:             93
DXD:                    102   ESPN:                 86
NICK JR:                65   NICKTOONS:       78
NICKTOONS:          50   DISCOVERY:        43
ESPN:                    25   TLC:                    42
ANIMAL PLANET:     24   ANIMAL PLANET:  38
TLC:                       24
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/16-11/22/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        451     DSNY*:            836
NICK°:         440     NAN**:            633
NAN**:        349     CARTOON:        425
CARTOON:    252     ESPN:              118
ADSM**:      167     DXD:                107
DXD:              75     MTV:                 94
MTV:              63     COMEDY:           71
ESPN:             50     DISCOVERY:      70
BET:               38     NICKTOONS:      56
NICKTOONS:   35     BET:                  56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 23, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1248; K6-11 524; TWEENS 9-14 334
DISNEY CHANNEL:     K2-11   881; K6-11 568; TWEENS 9-14 479
CARTOON NETWORK: K2-11   498; K6-11 342; TWEENS 9-14 282
DISNEY XD:               K2-11   211; K6-11 160; TWEENS 9-14 138
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  If you have the Power of Three and it can set you free, who are you?  THE HALLIWELL SISTERS on CHARMED  Kudos to: Monica Lenti-MTV Networks/NY; Danielle Larson-Hasbro/Pawtucket; Dennis Nance-Turner Broadcasting/Atlanta; Jessica McCadden-Nickelodeon/NY; Meghan Sullivan-Gorilla Nation/LA; Haley Menig-GNKids & Teens/LA; Robert Mackenzie-KidsCoTV/London; Colleen Kennedy-YTV Canada/Toronto; Elize Morgan-Slainte Development/Toronto; Felicity Clive-Turner Australia/Sydney

In recognition of the long holiday weekend, no trivia question today.  Instead — enjoy the days off, the turkey and cranberry sauce and of course the pumpkin pie. 

Later — Gwen
 Gwen Billings for Cynopsis Kids!
11.25.09

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