Cynopsis: Kids!
11/24/09
Good morning. It’s Tuesday, November 24, 2009, and this is your first early morning Kids briefing.
Disney Online launches a new Clorox sponsored web series, The Possibility Shop, from The Jim Henson Company. Hosted by Courtney Watkins, The Possibility Shop offers various kid activities and projects and will update every two weeks with season and/or holiday-based content. With Clorox as its exclusive sponsor, specifically supporting its Clorox2 Stain Fighter & Color Booster as well as its disinfecting wipes and toilet-cleaning products, The Possibility Shop features ads for these products in and around the episode.
President Obama yesterday launched the Educate to Innovate campaign, a nationwide initiative designed to encourage US kids to work hard to move to the head of the class in science, technology, engineering and math (also known as the STEM education courses) over the course of the next decade. To support this new effort, the White House has entered into partnerships with several companies, foundations, non-profits and science and engineering societies that work to educate and motivate young people in the areas of science and math. Among the many plans, an annual science fair will be held at the White House, featuring winners from across the country. Some partners and their efforts include:
- Sesame Workshop in partnership with PNC Bank launches Sesame Street’s Early STEM Literacy Initiative, a two-year and $7.5 million investment the science and math effort aimed at encouraging young kids to have positive attitudes towards nature and care for the environment. In the new season of Sesame Street, which includes its My World is Green & Growing as part of the new 2-year initiative, 20 of the 26 episodes will focus on STEM, 13 will focus on science and seven on math. Additionally, Sesame Workshop, with PNC Bank’s Grow Up Great Program, introduces a new math program for preschoolers entitled Math is Everywhere.
- Time Warner Cable, in partnership with FIRST Robotics and the Coalition for Science After School, launches a campaign to connect 1+ million students to after-school STEM activities that are already available in their area. Time Warner will support this with a searchable website, connectamillionminds .com, public service announcements (PSAs), and has committed $100 million over the next five years, as well as further corporate philanthropy.
- Discovery Communications launches Be the Future, a five-year campaign in partnership with universities and federal agencies to create content including PSAs for air on its 13 US networks, a commercial-free kid-targeted educational programming block on the Science Channel and other programming including its Curiosity series. Additionally, Discovery is creating interactive educational content for schools, and via a partnership with Siemens Foundation, will create STEM Connect, a resource for teachers.
- National Lab Day, a grassroots effort that aims to upgrade science labs and support learning projects and support STEM teachers. The effort is a partnership with science and engineering societies with financial support from the Hidary Foundation, the MacArthur Foundation, the Bill and Melinda Gates Foundation, and other partners.
- The MacArthur Foundation, Sony Computer Entertainment America and the Entertainment Software Association (ESA) and its partners launch National STEM game design competitions. The competitions will include the 2010 Digital Media and Learning Competition, an annual effort supported by the MacArthur Foundation that advances innovative approaches to learning through games, social networks and mobile devices. One competition will be open solely to kids. Sony will participate in one segment of the competition this year, encouraging the development of new games that build on the existing video game Little Big Planet.
MORE KIDS STUFF
Starz Animation Toronto, a CG animation studio, will animate the holiday special Yes, Virginia (1×30). Presented by Macy’s, Yes, Virginia will air on CBS on Friday, Dec. 11 at 8p. Starz Animation Toronto is producing the animation for the special in conjunction with The Ebeling Group (TEG) and director Bitstate. Yes, Virginia was created and produced by Macy’s and JWT in conjunction with TEG and MEC Entertainment.
Elsewhere, Starz Animation Toronto secures $12 million in financing from the Royal Bank of Canada. Starz Animation Toronto’s most recent CG animated projects include Focus Features recently released feature film 9, upcoming movies Hoodwinked Too!: Hood vs. Evil, and Gnomeo & Juliet for Miramax, as well as previous projects Everyone’s Hero and The Pirates Who Don’t Do Anything: A VeggieTales Movie.
Decode Enterprises, the distribution arm of DHX Media, completes further broadcast deals and a home entertainment pact for the CBeebies-commissioned preschool series Grandpa in My Pocket (52×12). Picking up the series is CBeebies Latin America, HOP (Israel), RUV (Iceland), okto (f/k/a TV 12, Singapore) and MCOM (Greece). ABC Home Video (Australia) picks up home entertainment rights for Grandpa in My Pocket, which it airs there in ABC TV and which has acquired the second season of episodes. In addition, DHX Licensing has signed agreements with licensing partners for Grandpa In My Pocket, including Warner Home Video UK has been appointed as DVD partner and Brandzoo as the UK licensing agent. Australia’s Stella Projects is licensing agent for Australia and New Zealand.
4Kids Entertainment renews deals, and signs one new pact, with several international broadcasters for the animated series Dinosaur King. Picking up season two of the series are Disney XD (Netherlands), MNET (South Africa) and Canal Panda (Pay TV, Portugal and Portuguese-speaking Africa), while Modern/Alter (Greece) signs on to air the first season.
Heading into Asia Television Forum (ATF) next month, Moonscoop signs a raft of deals with Asian broadcasters for a total of 350×30 episodes of programming: Okto (Singapore) snaps up a trio of new shows preschool shows Chloe’s Closet and Ava Riko Teo as well as the new series Geronimo Stilton; in Malaysia, Astro picks up the ToddWorld, based on the book by Todd Parr, and NTV7 acquires superhero crime fighting HD animated series Bunny Maloney; True Vision (Thailand) also picks up Bunny Maloney as well as seasons two and three of Titeuf, Geronimo Stilton and Cosy Corner; Chutti TV (Sun TV’s kid’s channel in India) acquires Bobby’s World, Ivanhoe and Chloe’s Closet; Good TV (Taiwan) picks up Ava Riko Teo; EBS (Korea) snaps up the stop-motion series A Town Called Panic; and Japanese distributor Gauguins has renewed cable and satellite rights to A Town Called Panic.
The 10th annual Asia Television Forum (ATF) will be held in Singapore, December 2-4, 2009.
MARKETING/LICENSING
Little Star Creations, the new imprint of Holland Publishing, enters into a licensing agreement with Turner CN Enterprises to produce kid’s headphones and magnetic high charts for Cartoon Network’s series Ben 10 Alien Force. The products are scheduled to be available in the UK in January 2010. Additionally, the products will be showcased at Toy Fair 2010, where Little Star Creations will exhibit for the first time.
Cookie Jar names Famosa as the new exclusive toy licensee for Caillou in Mexico. Currently available, Famosa’s new Caillou toy line includes figures, plush dolls, bath toys, a to farm, vehicles and toy trains.
Abandon Interactive Entertainment enters into an exclusive deal with Hallmark Gold Crown stores to distribute its new kid-targeted interactive toy/interactive game, Freaky Pets, in 2010. Aimed at kids 4+, Freaky Pets is a line of reversible plush toys ($14.99) with a web-based 3D game. Each toy comes with a one-year subscription to the interactive Freaky Pets ( www.FreakyPets.com) virtual world
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 20, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1055; K6-11 511; TWEENS 9-14 369
DISNEY CHANNEL: K2-11 1027; K6-11 676; TWEENS 9-14 473
CARTOON NETWORK: K2-11 537; K6-11 342; TWEENS 9-14 262
DISNEY XD: K2-11 152; K6-11 105; TWEENS 9-14 76
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: This quote is from what movie: “Over 3000 islands of paradise – for some it’s a blessing – for others… it’s a curse.” PIRATES OF THE CARIBBEAN Kudos to: David Stern-BARD Entertainment/NY; Wendy Ott/NY; John Harman-Screenvision/NY; Jim Brown-WWE Classics on Demand/Stamford; Andrew Makarewica-CineGroupe Corp/Montreal
Today’s Trivia Question: If you have the Power of Three and it can set you free, who are you? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
11.24.09
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