A CYNOPSIS MESSAGE FROM truTV SOUTHERN FRIED STINGS on truTVPremiere ranked among the Top 10 in all key demos!A 18-49 M 18-49 A 25-54 M 25-54 Our investment in original series continues to provide real value to the truTV partners and sponsors. truTV . Not Reality. Actuality . TM Source: Nielsen, Southern Fried Stings […]
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Wednesday, October 27th, 2010
A CYNOPSIS MESSAGE FROM WE tv “Downsized” on WE tvPremieres November 6, Saturday 9pm | 8c They went from living large, to living paycheck to paycheck after the economy tanked. 2 struggling parents, 7 kids They’re doing without…but they’re doing it together. Click here for an exclusive sneak peek of WE tv’s […]
Tuesday, October 26th, 2010
A CYNOPSIS MESSAGE FROM truTV The truTV 09/10 SEASON IS A TOP 10 WINNERTop 10 in Key Demos and Growing! A 18-49 +8% M 18-49 +12% A 25-54 +10% M 25-54 +9% Now that’s value you can count on!truTV. Not Reality. Actuality. ™ Source: Nielsen Media Research, Full Season 2009-2010 (9/21/09-9/19/10), Broadcast Prime (M-Sa 8P-11P, […]
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Monday, October 25th, 2010
A CYNOPSIS MESSAGE FROM OXYGEN OXYGEN AND TRU RESEARCH’S “WOMEN IN TRANSITIONHOOD” STUDY CONFIRMS SHE’S A POWERFUL CONSUMER AND IN CONTROL INSIGHT #1 She’s empowered by the expected unexpectedness:· 84% of young women feel very confident in who they are· 73% of young women say they are excited by everything that is going on in […]
Monday, October 25th, 2010
Cynopsis10.25.10 Good morning. It’s Monday, October 25, 2010, and this is your first early morning briefing, on the road this week, first stop is Seattle! As always, if you prefer to watch this morning’s news instead of reading it, click here . Tonight’s Premieres:HBO: In Treatment at 9pHISTORY: American Restoration at 9pIFC: Dead […]
Friday, October 22nd, 2010
A CYNOPSIS MESSAGE FROM PLANET GREEN Flying Cars. Robotic Arms. Nanobots..oh my!It’s not science fiction. It’s real and renowned inventor Dean Kamen will show you. Follow Dean, holder of over 400 patents and correspondent Joanne Colan as they explore emerging visionaries who are tackling issues of our times and reinventing the future. Oh yeah, they […]
Thursday, October 21st, 2010
A CYNOPSIS MESSAGE FROM PLANET GREEN Flying Cars. Robotic Arms. Nanobots..oh my!It’s not science fiction. It’s real and renowned inventor Dean Kamen will show you. Follow Dean, holder of over 400 patents and correspondent Joanne Colan as they explore emerging visionaries who are tackling issues of our times and reinventing the future. Oh yeah, they […]
Wednesday, October 20th, 2010
A CYNOPSIS MESSAGE FROM truTV Humor Thursdays on truTVTwo full hours of all-new original programming in primetime. THE SMOKING GUN PRESENTS: – Premieres at 9pm IT ONLY HURTS WHEN I LAUGH – Premieres at 10pm Two hilarious shows. Two compelling sponsorship opportunities for your brand. Click here to see what we’re talking about.truTV. […]
Tuesday, October 19th, 2010
A CYNOPSIS MESSAGE FROM WE tv “Downsized” on WE tv Premieres November 6, Saturday 9pm | 8c They went from living large, to living paycheck to paycheck after the economy tanked. 2 struggling parents, 7 kids They’re doing without … but they’re doing it together. Click here for an exclusive sneak peek of […]
Monday, October 18th, 2010
A CYNOPSIS MESSAGE FROM WE tv “Downsized” on WE tvPremieres November 6, Saturday 9pm | 8c They went from living large, to living paycheck to paycheck after the economy tanked. 2 struggling parents, 7 kids They’re doing without … but they’re doing it together. Click here for an exclusive sneak peek of WE […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
