Thursday, December 23rd, 2010



Merry Christmas | Happy Holidays | Happy New Year

Cynopsis Media will be off the week of December 27 – 31, 2010.
Don’t forget to read the 2010 Year in Review on January 1st 2011!

Past e-publications, classifieds & industry calendar of events can always be found on our website.


Good morning. It’s Thursday, December 23, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Finales:
TLC: Police Women of Dallas at 9p


Comcast will not be able to finalize its merger with NBC Universal as planned by the end of this month. The deal completion process will extend into 2011, though no date has been specified. A memo was sent to NBCU staffers yesterday from outgoing NBC Chief Executive Jeff Zucker saying that regulatory approval of the transaction has been delayed. The issue at hand concerns the concessions Comcast will have to accept in order to gain approval from the Department of Justice and the FCC. The FCC is preparing its order for the deal, perhaps even yet this week, and it will outline unspecified conditions with the goal to protect consumers.

CBS unveiled premiere dates of new midseason series (new series in bold):

  • February 16: Survivor: Redemption Island at 8p; Criminal Minds: Suspect Behavior at 10p
  • February 21: Mad Love at 830p
  • April 1: Chaos at 8p

Additionally, CBS announced the following time period changes for its midseason lineup:

  • Blue Bloods will move to Wednesdays at 10p for four consecutive weeks starting January 19. The series will return to its normal Friday time period at 10p on February 11.
  • The Defenders, which usually airs on Wednesdays at 10p, will switch to Fridays at 8p beginning February 4.
  • Rules of Engagement will move out of Monday nights to Thursdays at 830p starting February 24, joining The Big Bang Theory to form a new Thursday comedy block.

Investigation Discovery premieres the new series Stolen Voices, Buried Secrets on January 10 at 10p. The series offers the victim’s perspective through fictionalized, first-person narration based on facts from real-life criminal cases. Investigation Discovery will air two half-hour episodes back-to-back during the first two weeks of the series’ run from 10-11p. Sirens Media produces for Investigation Discovery.

Golf Channel tees up its original series The Haney Project for a third season premiering January 11 at 9p. In this new eight-episode season, talk radio host Rush Limbaugh is the featured celebrity as he works on his golf game under the guidance of Tiger Woods’ former swing coach Hank Haney. The Haney Project is produced by Golf Channel in association with The WorkShop, LLC.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Westwood One and the NFL forged a new multi-year deal keeping Westwood One as the exclusive network radio partner for the NFL, a relationship the two entities have shared since 1987. Westwood One will continue to broadcast the regular season primetime games, all postseason games as well as the Super Bowl and the Pro Bowl. Westwood One’s broadcasts are also streamed online at and simulcast on Sirius/XM satellite radio and via NFL Mobile on Verizon wireless devices.


MTV made a series option pact with Jersey Shore’s Paul “DJ Pauly D” Delvecchio. Already, a pilot presentation featuring Delvecchio was shot last September by 495 Productions, the production company behind Jersey Shore.


Happy Holidays from the IAB!

Since 1996, the Interactive Advertising Bureau (IAB) has been leading the charge for ad creative formats and online measurement standards, creating common ground between media buyers and sellers, advocating in Washington on behalf of the industry, and leading incredible industry-focused classes, webinars, and events.  If your employer isn’t yet a member, we hope you’ll consider joining our growing membership ranks in 2011. 

Click here for more information on IAB Membership


Top 10 M-F Syndicated Strip Series for the week of 12/6-12/10/10 ranked in order by HH Rtg
Wheel of Fortune (CTD)                                   7.3 AA
Jeopardy (CTD)                                               6.1 AA
Two and a Half Men (WB)                                 6.0 AA / 8.4 GAA
Judge Judy (CTD)                                            4.5 AA / 7.1 GAA
Oprah Winfrey Show (CTD)                               4.5 AA / 4.6 GAA
Family Guy (2/T)                                             4.1 AA / 5.0 GAA
Entertainment Tonight (CTD)                            3.9 AA / 4.0 GAA
Inside Edition (CTD)                                         2.9 AA / 2.9 GAA
My Wife and Kids (DAD)                                   2.9 AA / 3.7 GAA
Everybody Loves Raymond (CTD)                     2.8 AA / 3.5 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 12/6-12/10/10 ranked in order by A18-49 Rtg
Two and a Half Men (WB)                                3.2 AA / 4.3 GAA
Family Guy (2/T)                                            2.8 AA / 3.4 GAA
How I Met Your Mother (2/T)                           1.8 AA / 2.3 GAA
Wheel of Fortune (CTD)                                   1.7 AA
Seinfeld (SPT)                                                 1.6 AA / 1.8 GAA
The Office (NBU)                                             1.6 AA / 1.8 GAA
Jeopardy (CTD)                                               1.5 AA
My Wife and Kids (DAD)                                   1.5 AA / 1.9 GAA
Oprah Winfrey Show (CTD)                              1.4 AA / 1.4 GAA
Everybody Loves Raymond (CTD)                     1.4 AA / 1.7 GAA
King of the Hill (2/T)                                        1.4 AA / 1.6 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis:  NBC rose to the top Tuesday night with a 2.3/7 with the A18-49 demo, according to final national ratings from Nielsen. CBS’ NCIS repeat and NBC’s Minute To Win It tied for #1 at 8p with 2.2/7 apiece and Univision’s Eva Luna came in second at 1.6/5. Univision did best during 9p with Soy Tu Duena at 2.8/8 followed by NBC’s rebroadcast of its special, SNL Presents: A Very Gilly Christmas at 2.3/6. At 10p, NBC’s SNL special was the leader with a 2.3/7 while CBS’ encore of The Good Wife and Univision’s Aqui y Ahora shared the #2 spot at 1.3/4 each.

Live + Same Day Household Ratings: Tuesday, December 21, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.4/11          NCIS [r] 7.7/13, NCIS: Los Angeles [r] 7.0/12, The Good Wife [r] 4.6/8


NBC: 3.7/6            Minute To Win It 4.0/7, SNL Presents: A Very Gilly Christmas [r] 3.6/6

FOX: 2.9/5             Glee [r] 2.5/4, Million Dollar Money Drop 3.2/5

ABC: 2.4/4             Skating with the Stars [f] 2.3/4, No Ordinary Family [r] 2.0/3, Detroit 1-8-7 [r] 2.9/5

UNIV: 2.2/4           Eva Luna 1.9/3, Soy Tu Duena 3.0/5, Aqui y Ahora 1.5/3

ION: 1.3/2            Without a Trace 1.0/2, Criminal Minds 1.3/2, Criminal Minds 1.6/3

CW: 0.6/1             One Tree Hill [r] 0.7/1, Life Unexpected [r] 0.5/1

TELE: 0.5/1          Aurora 0.6/1, Fantasma de Elena 0.5/1, Alguien Te Mira 0.5/1

TF: 0.4/1             Cine de Las Estrellas [r] 0.4/1, India 0.4/1


A18-49: NBC 2.3/7, CBS 1.9/6, UNIV 1.9/6, FOX 1.7/5, ABC 0.8/3, ION 0.5/2, TELE 0.4/1, CW 0.3/1, TF 0.3/1



Meredith Corporation appointed Mark Peterson as VP/Newsstand for the Meredith National Media Group to succeed David Algire who recently departed the company. Mark will work in tandem with the company’s business and creative heads to spur performance and awareness on newsstand and other single-copy sales outlets. Mark will additionally manage Meredith’s relationships with major retailers, wholesalers and distributors.

Shari E. Gonzalez will begin a new position in January at CBS RADIO Washington, D.C. as VP/Director of Sales. Shari will also continue in her present role as GSM for WPGC-FM. Shari will report to Samuel V. Rogers, SVP/Market Manager.

Edward Peghin was elevated to VP/Production on the docu-series Chop Cut Rebuild produced by WAS Productions and airing on SPEED. Edward will continue to produce and direct upcoming seasons of the series which just completed its seventh season.

Telemundo promoted Michael Rodriguez as EVP/Multimedia Development and Distribution where he will work with the network’s top management to target new business efforts and alternative revenue channels across the company’s platforms. Furthermore, Michael will continue in his role as head of network sales until his replacement is found. Michael reports directly to Don Browne, President, Telemundo. Telemundo also announced Ann Gaulke, SVP/Affiliate Relations will continue in her position as head of affiliate relations and will now report to Michael Rodriguez.

This day in History:  1823 – The poem “A Visit from St. Nicholas” by Clement C. Moore (aka ‘Twas the night before Christmas) was published.

Answer to Yesterday’s Trivia Question:  In Mike & Molly, what is the secret ingredient in Victoria’s ginger man cookies?  MARIJUANA  Kudos to: Michael Branch-Creative Television Marketing/NY; Paul Gluck-Magnetic North Media/Ardmore; Elise Natoli-Hallmark Channels/NY; Karen Kelly-SPUH/New Brunswick; Greg Moloznik-GLM Media Dynamics/Scottsdale; Steve Alexander-Octagon/Chicago; Lisa Fikeys-Zimmerman/Chicago; Brian Samuels-Evolution/LA; Cammie Buerry-FFE adventas/Las Vegas; Tracy Speed-Lifetime/LA; Mattie Comer-CBS TV Distribution/Santa Monica; Jim Snider-CTV TV/Toronto

Today’s Trivia Question:  What promiscuous sitcom character said, “Well, I can’t help it! There’s something about a man in a Santa Claus suit that just drives me wild!”    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ Apply: [email protected] (1/6)

JOB OPENING:  DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN:  Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: (1/6)

JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: (1/6)

JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: [email protected] (1/6)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (1/5)

JOB OPENING: SALES ASSISTANT/AMC & WEtv/Chicago: 2+yr admin exp in sales envmt of Cble/Tv/Ent indstry. Assts VP & AEs w/daily sales & clients. Handls high call vol. Excllnt comp/comm/orgztnl skilz. Rez: (1/4)

JOB OPENING: MANAGER II RESEARCH/Discovery Communications/SS: Directs primary rsrch efforts; analyzes Nielsen data & other syndicated info dvlpmnt, prod, prgrm, schd, & mrktng strtgy. (req 2997) (1/4)

JOB OPENING: DIGITAL ACCT EXEC/Discovery Communications/NY: AE w/5+ yrs digital ad sales exp a must to sell national advertising for Discovery’s Digital properties including web, mobile, VOD and podcasting. (2795) (1/4)

JOB OPENING: SR. Web RSRCH ANALYST/TRAVEL CHANNEL/ CHEVY CHASE MD: 3 + yrs media/web research. Strong analytical/data interpretation skills. Media Research/team player a must. Apply, & select 2049 (12/25)

JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: [email protected] (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to [email protected] (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients. Apply: (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at (12/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY:  START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/5)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Bynum Artist Management/LA: Looking for an unpaid intern to manage actor submissions. Approx. 3 to 4 hours/work day. Respond to [email protected] and include “Manager Intern” in subject line. (1/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/4)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   How the Grinch Stole Christmas [r], How the Grinch Stole Christmas [r],
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Big Bang Theory [r], $#@! My Dad Says [r], CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Nikita [r]
FOX:  Million Dollar Money Drop
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Community [r], 30 Rock [r], The Office [r], Outsourced [r], The Office [r]
PBS:  This Old House Hour, Antiques Roadshow, LA Holiday Celebration 2010 [r]
TELE: Aurora, El Fantasma de Elena, Alguien Te Mira
UNIV: Noche de Estrellas: Furia Musical, Reconocimientos Furia Musical

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