Friday, December 17th, 2010


A CYNOPSIS MESSAGE FROM truTV


2010 is on track to be
The BEST YEAR EVER for truTV
in delivery of key demographics including A18-49!

truTV has also reached a new competitive milestone:
TOP 10 Cable Network for M18-49 surpassing SyFy and A&E.

truTV. Not Reality. Actuality. TM

Source: Nielsen, M-Su 8-11pm, 1994- 2010 to-date (thru 12/12).
Ranker: 2010 to-date, ad-supported basic cable networks. A18-49, M18-49 (000). Most current, time period-based data.


Cynopsis
12.17.10

Good morning. It’s Friday, December 17, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
DIY Network: Garage Mahal: Hot Rod Magazine Garage at 830p

Tonight’s Finales:
Syfy: Sanctuary at 10p
truTV: Conspiracy Theory with Jesse Ventura at 10p

Saturday’s Finales:
Style Network: How Do I Look? at 8p
WE tv: Downsized at 9p

Sunday’s Finales:
CBS: Survivor: Nicaragua at 8p
TNT: Leverage at 9p
TLC: Bama Belles at 10p


A CYNOPSIS MESSAGE FROM ADULT SWIM


Adult Swim at 9P = $$$

Spend money on another hour of GOOD. For more GOOD is GOOD.
Share the GOOD, share the Adult Swim. And all will be GOOD.

Yours in GOODness,
Phineas J. Hoot

Founder of The 9, Bringer of GOOD, Friend of ADULT SWIM

moregoodisgood.org
.


~ MORE STUFF ~

First and foremost – nothing has been confirmed by the network.  With that said, FOX is apparently canceling its comedy The Good Guys helmed by Bradley Whitford and Colin Hanks. Yesterday, the person in charge of the Dallas Film Commission, where the show taped on location, received news from a “high-ranking Fox Television Studios executive” that the show will not return for a second season.

Next Monday, NBC is supersizing the live season finale of The Sing-Off by an extra 30 minutes to two-and-a-half hours starting at 8p. NBC will follow The Sing-Off finale with a preview in s sneak peak its new comedy Perfect Couples at 1030p, though the sitcom will have its official debut on January 20 at 830p.

Syfy opted to not renew Stargate Universe for a third season. The series, starring Robert Carlyle, has 10 episodes remaining in its second season and Syfy will air these episodes beginning spring 2011.

Bravo is readying a fourth new season of Million Dollar Listing, the series giving viewers an up-close look inside the high-dollar and cutthroat world of real estate transactions in Los Angeles. Million Dollar Listing, produced by World of Wonder for Bravo premieres February 1 at 10p.

Roger Ebert’s new public television movie review show, Roger Ebert Presents At the Movies will premiere January 21 (check local listings). The show will air in 192 markets in the US and globally via the Armed Forces Network.

Showtime is offering a Free Preview Weekend available to 61 million US households from January 7 through January 10. During that weekend, viewers can tune-in to programming available on Showtime, Showtime HD and Showtime On Demand sampling the new original series Shameless and Episodes as well as the fourth season premiere of Californication all airing that Sunday in a block from 9-11p. Other programming available is the premium television debut of The Twilight Saga: New Moon on Saturday at 8p. For more information on Showtime’s Free Preview Weekend go to: SHO.com/freepreview.

On Tuesday, VERSUS delivered an average of 750,000 viewers for the Pittsburgh Penguins vs. Philadelphia Flyers match, which ranks now as the most-watched regular season NHL game in the network’s history. This week’s game further topped the former high set by the same two teams in the current season’s opening game on October 7, 2010 which netted 730,000 viewers.

Legendary filmmaker Blake Edwards died Thursday morning at the age of 88. Mr. Edwards was writer/director on around 50 films, mostly comedies including the Pink Panther series, 10, Victor/Victoria starring his wife, Julie Andrews and other iconic films such as Days of Wine and Roses and Breakfast at Tiffany’s. Mr. Edwards also experienced success through television with the hit series Peter Gunn and Mr. Lucky. In his personal life, Mr. Edwards was married to his first wife, Patricia for fourteen years and had two children, Jennifer and Geoffrey. In 1969, he married Ms. Andrews and together they adopted two Vietnamese orphan girls, Amy Leigh and Joanna Lynn.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


A CYNOPSIS MESSAGE FROM HGTV


Join us January 1, 2011 for
HGTV’s ALL PREMIERE NEW YEAR.

Our Tournament of Roses Parade coverage starts at 10:30a ET,
featuring the “HGTV Dream Home” float. Then stay with us for…

Selling New York – Candice Tells All Cash & Cari
House Hunters Million Dollar Special

and the premiere of the 15th HGTV Dream Home Giveaway.

Start the New Year right. Start at Home. Start with HGTV .


~ DISTRIBUTION, CLEARANCE & CARRIAGE ~

Sewee Entertainment announced a third season renewal on ABC O&Os for the 2011 MLK Holiday Tribute live event, Raising the Roof. The ABC-owned stations, WABC, KABC, WLS, WPVI and KGO join other affiliates from Hearst, Cox, Scripps, Allbritton, McGraw Hill, Raycom, Sinclair and more. Raising the Roof is produced by Hearst’s WCVB/ABC Boston featuring concert music from The Boston Children’s Chorus and other guest artists to celebrate diversity and to honor the life and work of Dr. Martin Luther King, Jr. The event will air live on January 17 in many cities. Following that, stations will have the right to rebroadcast the event through February 28 as part of their February Black History Month scheduling plans.

Starting in January, KOCE-TV is transitioning to become PBS SoCal serving the residents of Los Angeles, Riverside, San Bernardino and Ventura counties as well as the city of Santa Barbara and Orange County. KOCE-TV’s over-the-air TV location is Channel 50.1 and the station will be available across Southern California on various cable and satellite TV providers including Charter Communications, Cox Communications, Mediacom, Suddenlink Communications and Time Warner Cable. Direct TV, DISH Network, Verizon FiOS and AT&T U-verse will continue with coverage across Orange County. To offer viewers information and to find PBS programming, KOCE-TV launched a new centralized website at: www.pbssocal.org . Viewers in this area can also call toll free at (800) 278-5050.

~ PRODUCTION & DEVELOPMENT ~

Oxygen Media is developing a new reality competition series called Best Ink (wt). The series explores the living art form of tattoos following a dozen tattoo artists as they compete for a cash prize and the title of “Best Ink.” Bunim-Murray Productions is producing. Additionally, Oxygen approved a second season of its competition series Hair Battle Spectacular from 3 Ball Productions for 2011. The first season of Hair Battle Spectacular became the network’s most-watched frosh season ever.

~ RATINGS ~

Broadcast Morning News Shows – Weekly Average Ratings (week of December 6, 2010)
NBC: Today 5.65 million total viewers; 2.2/15 and 2.68 million A25-54
ABC: GMA 4.68 million total viewers; 1.4/10 and 1.75 million A25-54
CBS: Early Show 3.09 million total viewers; 1.0/7 and 1.28 million A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  CBS survived another Wednesday night in the lead with a 2.9/9 among A18-49, according to final national ratings from Nielsen. At 8p, CBS’ Survivor: Nicaragua beat all with a 3.5/11 followed by NBC’s The Sing-Off in second place at 2.8/8. CBS held firm at #1 through 9p with Criminal Minds at 3.3/9, and NBC’s second hour of The Sing-Off picked up some steam though still at #2 with a 3.0/8. CBS defended its top spot at 10p with The Defenders at 2.0/6 coming in a tenth of a rating point ahead of NBC’s Law & Order: SVU repeat at 1.9/6.

Live + Same Day Household Ratings: Wednesday, December 15, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.


CBS: 7.3/12       Survivor: Nicaragua 7.0/12, Criminal Minds 8.4/14, The Defenders 6.4/11


 

NBC: 4.9/8        The Sing-Off 5.0/8, Law & Order: SVU [r] 4.5/8


FOX: 3.5/6         Human Target 3.5/6, Hell’s Kitchen [f] 3.4/6


ABC: 3.1/5         The Middle [r] 3.6/6, Better With You [r] 2.9/5, Modern Family [r] 3.7/6, Modern Family [r] 3.7/6, Cougar Town [r] 2.3/4, Cougar Town [r] 2.1/4


UNIV: 2.4/4       Eva Luna 2.0/3, Soy Tu Duena 3.1/5, Don Francisco Presenta 2.0/4


 

ION: 0.9/2         Without a Trace 0.9/1, Without a Trace 0.8/1, Criminal Minds 1.0/2


CW: 0.8/1          Vampire Diaries [r] 0.9/1, Vampire Diaries [r] 0.8/1


TELE: 0.5/1        Aurora 0.6/1, Fantasma de Elena 0.4/1, Alguien Te Mira 0.5/1


TF: 0.3/1           Cine de Las Estrellas 0.3/1, India 0.4/1


 

A18-49: CBS 2.9/9, NBC 2.6/7, FOX 2.1/6, UNIV 2.0/6, ABC 1.6/5, CW 0.5/1, TELE 0.4/1, ION 0.3/1, TF 0.3/1


~ EXECUTIVE MOVES ~

Carlos Silva, President of Universal Sports Network Properties and the previous President/COO of Universal Sports and Perkins Miller, COO of Universal Sports jointly announced Carlos will be departing the network now that the transition to new management under Miller and David Sternberg has taken place. Carlos has been with Universal Sports since its launch in 2006. After leaving the network, Carlos will target other business opportunities.

Laura Caruso was elevated to VP/GM of WTOG/Tampa-St. Petersburg and Tom Canedo was additionally upped to VP/GM of WUPA/Atlanta. Both stations are affiliates of The CW Network and owned by CBS Television Station group.

Sony Pictures Television is expanding the scope of duties for David Mumford, EVP/Planning and Research. David will now manage research for SPT and offer strategic insight across all sectors of SPT’s businesses globally. Furthermore, David heads all program, sales and corporate research for SPT.


A CYNOPSIS MESSAGE FROM IAB


IAB’s Digital Media Ecosystem classes are filling up!

The IAB is hosting two essential courses for the digital advertising community: How to Respond to Digital RFPs, and Closing the Deal with Data: Using Research to SellCynopsis  subscribers save $50 now w/discount code CYNIAB . Classes count toward the IAB Certificate in Interactive Advertising.

Register here today!


Friday Fun Fact:  No one has ever discovered two snowflakes with exactly the same crystal pattern.  Of course, the window for research is pretty slim.

This day in History:   The Federal Communications Commission (FCC) decided to approve RCA’s color television specifications.

Answer to Yesterday’s Trivia Question:  This classic live commercial was seen back in he 1950s, and featured a dancing cigarette box.  It was a female model, wearing the oversized cigarette box, and cowboy boots, tap dancing across the stage to the tune of Sidewalks of New York.  What brand of cigarettes was it?  OLD GOLD CIGARETTES  Kudos to: Roberta Sullivan-NBC Universal/NY; Paul Gluck-Magnetic North Media/Ardmore; Seth Norman Greenberg-Stern Greenberg/NY; Jim Bono-Crown Media US/NY; Bobby Tarantino-THECOOLTV/CTZ; Chuck Gordon-WTTO/Birmingham; Gary Cianciosi-True Media/Columbia MO; Warren Bodow/Tucson; Albert Fisher-Fisher Media Prods/LA; Stephen Rodgers-PRO Peter Rodgers Org/Hollywood; Pat Patton-KRON/San Francisco; Dennis Aimino-ABC/LA; Virginie Richard-Groupe TVA/Montreal

Today’s Trivia Question: The folks at Pendant Publishing nicknamed her The Nip once they received her Christmas card.  Who is she?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


A CYNOPSIS MESSAGE


 

Merry Christmas | Happy Holidays | Happy New Year

Cyn opsis Media will be off the week of December 27 – 31, 2010.
Don’t forget to read the 2010 Year in Review on January 1st 2011!

Past e-publications, classifieds & industry calendar of events can always be found on our website.



Later — Cyn
12.17.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at http://thehub.catsone.com/careers (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: [email protected] (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to [email protected] (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients. www.aetn.com/careers.html  Apply: https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85513 (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at http://careers.wgbh.org/   (12/24)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ 2cmedia.com. Contact: [email protected] (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1249 (12/23)

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply www.aetn.com/careers.html (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: www.aetn.com/careers.html (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: www.cablevision.jobs (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ [email protected] (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. [email protected] (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at http://www.sirius.com/careers (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: [email protected] (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: www.scrippsnetworks.com #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: http://www.nbcunicareers.com/ Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: [email protected] (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to [email protected] www.luminantmedia.com (12/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/24)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (12/23)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/22)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.
 


WHAT’S ON TONIGHT –  FRIDAY, DECEMBER 17, 2010


ABC:   Supernanny, Primetime: What Would You Do?, 20/20
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Yes, Virginia [r], Frosty the Snowman, Frosty Returns, I Get That a Lot, Blue Bloods [r]
CW:   Vampire Diaries [r], Vampire Diaries [r]
FOX:  Movie:  Are We There Yet?
ION:  Without a Trace, Without a Trace, Criminal Minds
NBC:  Minute to Win It, Dateline NBC
PBS:  Washington Week, Need to Know, Great Performances [r]
TELE: Aurora, El Fantasma de Elena, Alguien Te Mira
UNIV: Noche de Estrellas: Premios Oye!, Premios Oye!

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