Thursday April 29, 2021 Good morning! This is your weekly Esports Brief. ESL Gaming is renewing vows with Intel, with the new deal kicking in 2022 with the brands investing over $100 million in esports over three years up to and including IEM Katowice 2025. The deal marks 20 years of collaboration between […]
Wednesday April 28, 2021 Turner Sports and the NHL made their deal official, formally announcing a seven-year agreement that will bring the next piece of the NHL to WarnerMedia beginning with the 2021-22 season, with the deal including the Stanley Cup Final as well as the Stanley Cup Playoffs to TNT and TBS […]
Monday April 26, 2021 A healthy blend of MLB, the NFL Draft, as well as the upcoming Stanley Cup Playoffs and NBA Playoffs finds Verizon Media with a plethora of opportunity to fuel its recent push to beef up the fan experience, especially with sports betting now part of the equation. Leveraging its […]
Friday April 23, 2021 Congratulations to American Family Insurance! [Best Sports Presentation on Twitch] Twitch is saluting American Family Insurance’s T’d Up Presentation, leveling up the competition of virtual gaming with a golf simulation which kept users engaged and in highly competitive matchups between celebrities. Cheers to pushing the bar of excellence in […]
Wednesday April 21, 2021 Before it even got out of the gate, the European Super League’s time may be running out. With news that the proposed group of heavyweight teams would be forming their own org, widespread condemnation from fans, brands, platforms and governments has now prompted every UK team in Manchester City, […]
Monday April 19, 2021 The quest for carbon neutrality is getting another champion with the announcement that the Los Angeles Rams would be committing to sustainability to offset their own carbon emissions from the team’s air travel to away games. Done in partnership with Castrol, the move marks the first team in the […]
Friday April 16, 2021 The NFL revealed the league’s first-ever U.S. sportsbook partnerships, wrangling Caesars Entertainment, DraftKings and FanDuel to new agreements to become Official Sports Betting Partners of the NFL. As part of these multi-year agreements, all three partners will have the exclusive ability to leverage NFL marks within the sports betting category […]
Wednesday April 14, 2021 With the MLS season kicking off on Friday, the league announced that Procter & Gamble signed on as its newest partner for a multi-year and multifaceted sponsorship deal. Procter & Gamble will sponsor the MLS All-Star Game, as well as the Campeones Cup, Leagues Cup and the Mexico men’s national […]
Monday April 12, 2021 Doug Glanville, known for blending athletic ability, intellect and down-to-earth ease, in addition to being the first African American Ivy League graduate to play in the MLB, is once again taking Chicago by storm. The nine-year Major League Baseball veteran was a first round draft pick by the Chicago […]
Friday April 9, 2021 The French Open is getting pushed a week due to the COVID-19 pandemic and will now start play on May 30, according to the French Tennis Federation. The Grand Slam event was postponed by four months last year and will now conclude on June 13, two weeks before Wimbledon […]
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