04/28/21: Turner Sports cemented a seven-year deal with the NHL

Wednesday April 28, 2021

Turner Sports and the NHL made their deal official, formally announcing a seven-year agreement that will bring the next piece of the NHL to WarnerMedia beginning with the 2021-22 season, with the deal including the Stanley Cup Final as well as the Stanley Cup Playoffs to TNT and TBS for the first time, with Turner Sports landing rights to up to 72 regular season games as well as the NHL Winter Classic each season.

The multi-year agreement is highlighted by TNT crowning a champion through its exclusive live coverage of the Stanley Cup Final in three of the seven years; while carrying half of the Stanley Cup Playoffs each year (half of the Conference Finals, First and Second Round games); and rights to up to 72 exclusive national regular season games each season. The multimedia agreement includes live streaming and digital rights across WarnerMedia – including HBO Max – and a wide spectrum of screens and platforms such as mobile, web, tablets and connected devices.

“Turner Sports is known for its outstanding sports coverage, quality and innovation and we are thrilled that this new partnership will provide our fans with the content they love on the platforms and devices of their choice,” said Commissioner Gary Bettman. “TNT is a proven and acclaimed destination for sports fans and we will also benefit from the deep connection Bleacher Report has with young digital-savvy fans. Having WarnerMedia join the NHL family as co-rightsholders for the next seven years gives us incredible reach, positions us well for the future as the media landscape continues to evolve, and will fuel continued growth for the NHL and our Clubs.”

PROGRAMMING

NBC Sports delivers the 147th Kentucky Derby on Saturday at 2:30p on NBC live from Churchill Downs in Louisville. NBC Sports kicks off more than 13 hours of Kentucky Derby Week action stating Friday with live coverage of the Kentucky Oaks beginning at noon on NBCSN. Coverage of the Kentucky Derby features host Mike Tirico, analysts Jerry Bailey, the Hall of Fame jockey and two-time Kentucky Derby winner, and Randy Moss; handicapper/reporter Eddie Olczyk; host/reporter Ahmed Fareed; reporters Britney Eurton, Donna Brothers, Kenny Rice, and Laffit Pincay III; and race caller Larry Collmus.

On the ratings front, FOX Sports reports that its coverage of the GEICO 500 from Talladega drummed up an average of over 4.7 million viewers, up 4% over 2019. That marks the second straight week of viewership upticks for its NASCAR coverage, according to Nielsen.

Meanwhile, through four games, ESPN’s Sunday Night Baseball is averaging 1,709,000 viewers, up 38% over the 2020 season average and up 7% from the 2019 season average, according to Nielsen. The April 25 edition of Sunday Night Baseball, featuring a thrilling game between Dodgers and the Padres, generated 2,010,000 viewers across ESPN and ESPN2, up 63% from the 2020 season average and up 26% from the 2019 season average.

Speaking of baseball, MLB Network announced that former MLB All-Star Yonder Alonso has joined its roster of on-air personalities as an analyst appearing across its programming. Alonso will make his debut as a guest co-host on MLB Network’s Intentional Talk on Friday at 5p, alongside Stephen Nelson.

DraftKings completed a “first-of-its-kind” content distribution, monetization and sponsorship agreement with Meadowlark Media. As part of the deal, Meadowlark Media and DraftKings will distribute The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network across a wide range of audio, TV, digital and social channels. Additionally, the network of shows will prominently feature DraftKings’ odds, betting trends and general sportsbook and daily fantasy information. “We’re thrilled to find a collaborator in DraftKings that shares our vision to grow Dan Le Batard’s already wildly popular network of shows in non-conventional ways,” said Meadowlark CEO John Skipper. “With the freedom to widely distribute these programs, we’ll be able to reach the largest possible audience and provide incredible content to DraftKings.”

FOX Sports takes on this week’s NFL Draft with a viewing experience on Thursday that will see Trey Wingo and analysts Jordan Palmer, T.J. Houshmandzadeh, Geoff Schwartz, RJ Young and Jason McIntyre host the FOX Sports Draft Watch Party. The live interactive experience begins at 7:30p and can be viewed across the network’s digital and social platforms. The lineup of voices offers position-by-position breakdowns and looks at how the first-round picks impact the upcoming NFL season.

Meanwhile, SiriusXM’s NFL Draft coverage will offer live announcements of every selection from every round and in-depth analysis on the SiriusXM NFL Radio channel, as well as additional NFL Draft-focused programming on SiriusXM’s college sports and fantasy sports channels. SiriusXM NFL Radio’s NFL Draft broadcast team will feature Pro Football Hall of Fame member and legendary player personnel executive Gil Brandt; former NFL scout, coach and front-office executive Pat Kirwan; former veteran NFL quarterback Jim Miller; former veteran coach Rick Neuheisel; and lead host Jason Horowitz.

Combate Global and Univision announced “Combate Latina,” a night of all-women’s Mixed Martial Arts action, on Friday, live on Univision and TUDN USA at 12:30a. “Our women athletes over-deliver,” said Combate Global CEO Campbell McLaren. “We have one of the best rosters of women fighters in the world, so establishing a ‘Combate Latina’ franchise is a great addition to our business. Chingona!”

Sports Media’s Most Prominent Players Named

After a year like 2020, the competition was stacked with innovation and execution unlike anything we’ve ever seen before. Watch the virtual gala on-demand now and take a look at our website to see who took home the gold.

View the List of Winners

SPONSORSHIP & PROMOTION

Never Forget Brands is tapping the services of Learfield IMG College to bolster visibility for its new signature GameDay Vodka among college sports fandom in a strategic multi-year, multi-school relationship. Multiple partners include Florida State University, Texas A&M University, Texas Tech University and University of Florida, as well as the Texas Exes, the alumni association of The University of Texas.

US Ski & Snowboard has announced that Toyota will return as its official mobility partner of the org starting in August. The deal runs through 2026 and Toyota’s sponsorship package will include event, broadcast, social and digital marketing rights, as well as custom content creation. The company’s branding will also appear on athlete uniforms, team gear, and across the US Ski & Snowboard website and social media channels. In addition, the deal named the automobile manufacturer as the title sponsor of the Toyota US Grand Prix series, the Toyota US Alpine Championships and the Toyota US Freestyle Championships, as well as the presenting sponsor of the Visa Big Air Presented by Toyota events.

When the Kentucky Derby returns to Churchill Downs on Saturday, Old Forester brings back The Kentucky Turtle Derby for the second time. Joining the elite 8 turtle racings for the crown this year will be new Turtle Derby mascot, Victor Cruz. The event takes place at 4p on Old Forester’s YouTube page.

PepsiCo, announced “Team of Champions,” a national purpose platform building upon its global UEFA Champions League partnership to provide the sport to underserved communities. The $1 million commitment over three years will make actionable investments on and off the field to help create transformational change for Hispanic and Black communities across the United States through soccer. “As one of the fastest-growing and unifying sports in the United States, we saw an opportunity to leverage our largest global platform – UEFA Champions League – and the game as a force for good,” said Esperanza Teasdale, VP & GM, Hispanic Business Unit, PepsiCo Beverages North America. “PepsiCo, along with our iconic brands Pepsi, Lay’s and Gatorade, is committed to making an impact in our Hispanic and Black communities. With ‘Team of Champions,’ we’re building upon decades of experience and commitment on and off the field to equalize access to the game and bring smiles and opportunity through soccer.”

Ahead of the NFL Draft, Aptive Environmental, a pest control company, announced a multi-year partnership with Zach Wilson, the former Brigham Young University (BYU) quarterback, and a top 2021 NFL Draft prospect. “Aptive thinks outside the box and is striving to bring a new level of service to the pest control market,” said Zach Wilson. “They are determined to show the world what they are made of. It’s the same way I view my skill set as a quarterback. I’m looking forward to elevating our game together.”

Sports nutrition company Pwure named long distance runners – Emily Sisson, Scott Fauble and Noah Droddy – as its newest investors and athlete brand ambassadors. They will represent the company at key sporting events, as well as being a core part of the company‘s brand and marketing campaigns.

DIGITAL, DATA & TECH

Triller Fight Club filed a lawsuit in U.S. District Court of Central California with regard to “widespread piracy” that impacted their April 17 Triller Fight Club Pay Per View event that was held at Mercedes-Benz Stadium in Atlanta, Georgia. The lawsuit seeks $100 million in damages noting that there were more than two million illegal streams.

Reddit and the NBA announced their first content and ad sales partnership, starting today. The partnership will see unique NBA content featured on Reddit, including a series of NBA AMAs Ask Me Anything sessions on the platform in partnership with NBA and Reddit. As Reddit and the NBA announce an additional line-up of NBA stars for the AMA series in the coming months, the partnership will also showcase custom game action highlights and NBA and WNBA content on Reddit for the first time.

PokerGO announced their partnership with Global Poker Index (GPI) and The Hendon Mob (THM) to present the Global Poker Awards through 2024. The Global Poker Awards are held from inside the PokerGO Studio at the ARIA Resort & Casino. The awards bring together notable poker players, poker media and poker industry pioneers for a night of celebrating excellence within the sport.

ESPORTS

The NBA 2K League revealed its 2021 regular-season schedule and season-long competition structure. The 16-week season will begin May 19 with THE TIPOFF Powered by AT&T, and will conclude Sept. 4 with the 2021 NBA 2K League Finals Delivered by DoorDash. The 23 teams will play 28 regular-season games each. For the first time, the NBA 2K League will be aligned into two conferences: the Eastern Conference and the Western Conference. Also new this year, the field for the 2021 NBA 2K League Playoffs Delivered by DoorDash has expanded to 12 teams, starting Aug. 26. The 2021 season will once again include three in-season tournaments (THE TIPOFF, THE TURN and THE TICKET) as part of THE BANNER CHAIN powered by AT&T. Regular-season games will begin at 7pon Wednesday, Thursday, Friday and Saturday nights with four distinct matchups each night featuring nightly themes: NBA 2KL Block Party Wednesdays; NBA 2KL Bounce Pass Thursdays; NBA 2KL Friday Night Fire; and NBA 2KL Saturday Night Showdown.

Fandom’s Futhead, a FIFA fan community and FIFA Ultimate Team Database, partnered with Goal to co-produce Tuesday Night Football, an online FIFA tournament in which 16 professional FIFA players compete weekly. Tuesday Night Football from Futhead and Goal launched this week and will continue as a regular Tuesday night fixture, with tournaments planned in Europe, North America and South America.

FaZe Clan welcomed NFL star and Arizona Cardinals quarterback Kyler Murray as its newest official member. Kyler Murray will be known by the team as FaZe K1. Additionally, Kyler is in the process of investing in FaZe Clan and once that is finalized, the terms of the investment will not be disclosed. In celebration of the announcement, FaZe Clan is releasing an official FaZe K1 merch capsule within the organization’s upcoming in-line spring drop.

Gen.G and Conoco announced plans to host a first-of-its-kind college esports rivalry week between University of Colorado and University of Montana esports programs. This marks Conoco’s first-ever activation in the esports space. Rivalry Week presented by Conoco will serve as a two-day event pinning the Buffaloes and Grizzlies against each other in Rocket League on April 27 and Minecraft on April 29. As part of Conoco’s first foray into esports, the hybrid vehicle-soccer game Rocket League will have natural tie-ins to Conoco, and the Minecraft competition will challenge gamers to build a replica Conoco® station featuring famous state landmarks.

INDUSTRY & ROSTER MOVES

WWE named Claudine Lilien as Senior Vice President and Head of Global Sales & Partnerships. Lilien, who previously held senior leadership roles across FOX Corp., FOX Sports and FOX Networks Group, will report to WWE Chief Brand Officer Stephanie McMahon and will be responsible for overseeing day-to-day operations and leading WWE’s sales organization while expanding its roster of sponsors and promotional partnerships.

Jared Schoenfeld joined Team Excel and will spearhead branded content and storytelling partnerships as Vice President of Content Partnerships and New Business, Excel Sports Management. Prior to Excel, Jared served as Vice President, Head of Brand Partnerships at The Players’ Tribune.

IMG and accelerate360’s media division a360media announced new marketing partnerships for Formula DRIFT and Escape from Alcatraz Triathlon with Men’s Journal, and Stars on Ice with Us Weekly. The partnerships will result in exclusive content creation, collaborative brand partnerships and on-site activations.

Early Bird Deadline – One Week Away!

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Cynopsis Top Women in Media Awards is May 6th.

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On this Day
1987: The NBA expands, adding Charlotte and Miami in 1988 and Minneapolis and Orlando in 1989.

IN THE KNOW
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ASSOCIATE PROGRAM PRODUCER >>
HEARST TELEVISION/WASHINGTON DC: Ideation, researching, booking, writing, field producing, script editing, studio producing, control room supervision, rights clearance, digital development and travel planning. Exceptional story-telling, conceptualization and visualization skills required. 7+ years of experience as a show or line producer. Full info HERE (5/11)

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CLEAR CHANNEL OUTDOOR/NYC, NY: Translate technical product details into customer benefits in collaboration with the CCO RADAR and Programmatic teams. Achieve on-going fluency in the details and nuances of CCO Radar and Programmatic products and develop product marketing strategies. Deep understanding of Programmatic Buying & Planning, Product Marketing required Full info HERE (5/11)

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Develop and maintain a detailed compensation budget file and fringe expense budget. Responsible for determining and recording all comp & benefit accruals/entries for the monthly close cycle. 6 or more years in accounting and or compensation/benefits with strong knowledge of the balance sheet and the income statement required. Full info HERE (5/11)

SR. SALES PLANNER >>
REELZ/NYC, New York: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Experienced candidate will have opportunity to carry an agency list. Should be comfortable presenting and cultivating agency relationships. A min. 5 years ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, Excel, Outlook, PowerPoint. Apply HERE. (5/8)

JR. SALES PLANNER >>
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BROADCAST VIDEO EDITOR/PRODUCER
ROCKBOT
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Cutting trailers, TV campaigns, digital spots and campaigns, special content and in-house reels. Make producer decisions with creativity and decisiveness while paying special attention to sensitive content. Min 3 years of professional video editing experience; detailed working knowledge of Adobe Premier and Adobe After Effects required. Full info HERE (5/6)

DIRECTOR OF AD OPERATIONS
ROCKBOT
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Structure the optimal workflow between different platforms and systems in the ad serving ecosystem. Ownership of all supply related set up, configuration, trafficking and troubleshooting. 7+ years’ experience in digital advertising including video, CTV, OTT and Bachelor’s Degree or equivalent required. Full info HERE (5/6)

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Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs. Serve as the main point of contact for the promotions department and programming department. 2+ years of experience in Broadcast Cable Log Operations required. Full info HERE (5/5)

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Strategizes and implements publicity plans that generate positive trade press and consumer coverage of the network and its assets. Generate publicity for network programming and branding in consumer, business, and trade press specifically. Minimum of 8 years related experience required. Full info HERE (5/5)

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AD SALES COORDINATOR, DIRECT RESPONSE
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Utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies and TV One to resolve discrepancies, schedule changes and distribute post and pre-logs. Bachelor’s degree preferred or 2 years of experience in advertising sales. Full info HERE (5/5)

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TECHNICAL DIRECTOR >>
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VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
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FEEDS MANAGER >>
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NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (5/3)

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NEWSMAX MEDIA/NY, NY: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (5/3)

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DIRECTOR, STREAMING TV PROGRAM STRATEGY AND SCHEDULING
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SALES ASSISTANT – NATIONAL
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Provide full support to all accounts for the Ad Sales team, assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Communicate daily with Traffic Department and create and maintain quarterly flighting grid. B.A. in Communication or equivalent from a four-year college; prior experience a plus. Full info HERE (4/29)

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Responsible for development and management of consumer marketing initiatives including paid advertising, email marketing, and other priorities that create awareness and engagement in support of our key business objectives. 3-5 years of consumer marketing experience within the entertainment industry with prior television experience preferred. Full info HERE (4/29)

DIRECTOR, BRAND MARKETING
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Strategy, development and management of consumer marketing initiatives including paid advertising efforts, email marketing, and other projects that create awareness and engagement in support of our key business priorities. 7-10 years of consumer marketing experience within the entertainment industry with prior television experience preferred. Full info HERE (4/29)

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PR ASST/COOR
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Support president at boutique PR firm. Work daily with TV/entertainment/corp. clients and media. Looking for detail-oriented, motivated multi-tasker for high-paced, fun environment. Full info HERE (4/28)

VP, CONTENT ACQUISITIONS >>
INSP LLC/CHARLOTTE, NC: Leads on high level negotiations with studios and independent content providers. Initiates and establishes strategic relationships and heads a research team to track and evaluate potential content opportunities. Minimum 5-7 years of cable TV network experience in acquisitions required. Full info HERE (4/28)

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