The Cynopsis Sports Media Awards is the industry’s premiere business awards program honoring the best work in sports media. Judged by your peers, we’ll honor the engaging work in production, marketing and tech, saluting all of the hard work from the past year, and honoring producers, hosts, sponsors and executives alike.
This award honors an athlete in scripted or unscripted series produced for the web, or an actor that transitioned from a web series / special / spot.
Utilizing the final frontier of media platforms, an innovator whose tactics changed the way viewers absorb sports media on digital platforms and raised the bar for the future use of technology.
These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2019. Which leagues were best at rising to the top and fostering not only terrific events, but a thriving community as well?
Which regional sports network stepped up its game and delivered knockout productions, terrific analysis and audience growth to match?
Which podcast series, primarily dedicated to sports, set the world ablaze? These shows took on this red hot genre and elevated the industry.
This category rewards an event that raised the bar for the esports industry.
Sure there's an app for that, but who did it the best? This category recognizes excellence in developing a mobile application produced by or for a media network, sports league or team that is designed to engage sports fans on the go or create a second screen experience.
Recognizing the app/service with a proven ability to delivery of sports' video, audio and other media content over the web without a multiple system operator being involved in the control or distribution of the content.
Music to our ears. Best regularly scheduled local or national sports series that was broadcast through a local or national radio platform.
Recognizing content via a single episode of a TV or Web program that increased viewers’ awareness of a social issue.
An outstanding single 30-second spot used to market or promote a specific national sports program or event.
An outstanding single 30+ seconds video-based spot used to market or promote a specific local sports program or event.
An outstanding single 30+ seconds video-based spot used to market or promote a specific local sports program or event.
An outstanding single 30+ seconds video-based spot used to market or promote a specific national sports program or event.
An outstanding regularly scheduled program that aired in 2019 with eight or more episodes that specifically revolved around sports
An online-only program with five or more episodes revolving around sports.
What online site was the best at raising TV viewing numbers for a series or sporting event?
Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign.
Whose brand marketing became an event within the event? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.
Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the National broadcast.
The creator of campaigns that made tongues wag both inside and outside the sports industry, with a consistent message that brought in the fans, drove audiences and kept them coming back for more.
What one new, untried tactic launched a thousand+ ships for an event, team or show?
You've upgraded the viewing experience and audiences can now experience the game like never before! This category honors the new productions elements that transformed the telecast, from graphics to data to cameras and more.
Title sequences, bumpers, etc. The best work in the business will be honored for its stunning visual displays.
Highlighting a particularly effective way to incorporate a sponsor into an on-air game, campaign or series.
The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.
The big game! The award honors a live, single broadcast of a game or match by a National network or station.
The big game! The award honors a live, single broadcast of a game or match by a Local network or station.
A single sporting event designed to be viewed online alone or in conjunction with a television network.
From the opening match to the national championship, this category honors national networks that have dedicated extensive resources into covering every kick, pass, throw, hit and/or maneuver from athletes at a single league throughout a single season.
From the opening match to the national championship, this category honors regional networks and stations that showcase programming dedicated to the local team throughout a single season.
This award is open to any company or organization that has transformed the sports betting industry through developing advancements and initiatives.
Which brand made honors with their campaigns, leveraging collegiate sports as the springboard to a killer campaign?
Honoring the best of collegiate sports' production outfits, who have set the standard for their school's broadcasts.
Innovation During the COVID-19 Pandemic, honoring a program that was able to be nimble and adapt to a an unheard-of environment to champion their team, brand or sport and connect with their community.
The price of each primary entry is $399. If you are submitting a secondary entry for the same person into two or more categories, the price drops to $199 for each additional entry. Please note, the content for any tagged entries at the reduced rate will need to be the same as the original entry. A late fee of $225 will accompany each entry during the “late entry” deadline period.
Payment in full must accompany the entry and is not refundable.
All entries must be submitted online by February 10, 2020 at 11:59pm EST.
Finalists will be notified in March and honored during a virtual ceremony on April 21st.
The Cynopsis Sports Media Awards are open to all individuals and teams worldwide including:
Vendors are also eligible to compete on behalf of clients. The program is open to national and international entrants.
The entry submitted must have been worked on (in part) between February 2020 and February 2021.
Questions? Contact Katie DeSilva: katie@cynopsis.com
The price of each primary entry is $399. Entries made after January 27th are subject to a $225/entry late fee. If you are submitting a secondary entry for the same person into two or more categories, the price drops by $200 for each additional entry.
All entries must be submitted online by 2/10 at 11:59pm EST.
Finalists will be notified in late March.
The entry process is completed solely online:
First, you will be guided through the registration process, and then the entry (synopsis + supporting materials), and payment process.
Wednesday, January 27, 2021 by 11:59pm ET
$399/Entry
Wednesday, February 10, 2021 by 11:59pm ET
$624/Entry