Powered ByCynopsis Media

Winners will be named live at the virtual event on Wednesday, April 21 @ 3:00 PM ET.

Overview

The Cynopsis Sports Media Awards raises a glass to celebrate the industry’s biggest players and best work. Finalists and winners are recognized across production, marketing, and technology teams, saluting their hard work and innovation from the one of the sports media’s most challenging years to date.

Host

Lindsey Smith

Sideline Reporter & Host

Sponsors

Sneaky BigtwitchShowtimeCBS Sports

Presenters

  • Nicole Auerbach

    Nicole Auerbach

    Host
    SiriusXM
  • Scott Braun

    Scott Braun

    Host
    MLB
  • Ahman Green

    Ahman Green

    Former All-Pro NFL Running Back
  • Ana Jurka

    Ana Jurka

    Anchor & Reporter
    Telemundo
  • Arda Ocal

    Arda Ocal

    Host
    ESPN
  • Shannon Spake

    Shannon Spake

    Host
    FOX
  • George Wrighster

    George Wrighster

    Host
    SiriusXM

Luminaries

  • Mark Tatum

    Mark Tatum

    COO
  • Val Ackerman

    Val Ackerman

    Big East Conference Commissioner
  • Ken Solomon

    Ken Solomon

    President
  • Bud Light

    Bud Light

Finalists

Individuals / Leagues / Partnerships

Athlete in a Web Series / Special / Spot

  • All the Smoke Matt BarnesShowtime Networks
  • Channing Frye on #HandlesWarnermedia News and Sports
  • Peyton Manning: Peyton's PlacesESPN+

Best Sports Presentation on Twitch

  • NWSL Challenge Cup
  • T'd Up Presented by American Family Insurance
  • The Comment Box Presented by State Farm
  • The NFL Machine presented by USAA

Digital Executive

  • David KatzFOX Sports
  • Jayar DonlanWWE Advanced Media Group
  • Jon SlusserThe Famous Group
  • Melissa Rosenthal BrennerNBA
  • Tim ClarkNASCAR

League of the Year for a New or Breakthrough Sport

  • 2020 eNASCAR Pro Invitational Series
  • NWHL
  • VALORANT EsportsRiot Games

Production Executive

  • Bob WhyleyTennis Channel
  • Brad ZagerFOX Sports
  • Harold BryantCBS Sports
  • Mike MurianoNFL Network
  • Stephanie DruleyESPN

RSN of the Year

  • Fox Sports Florida Regional Networks
  • NBC Sports Chicago
  • FOX Sports Southwest/Oklahoma/New Orleans
  • Spectrum SportsNet
  • SportsTime Ohio

Content

Best Podcast Series

  • Around the NFLNFL Media
  • Digging Up The Past with Christopher RussoSiriusXM
  • GOLF's SubparGOLF.com
  • Heavy Medals: Inside the Karolyi Gymnastics EmpireESPN
  • WWE The New Day: Feel the PowerWWE

Documentary Special or Series

  • Backstory: Banned for Life*ESPN
  • My Name is Ada HegerbergRelevent Sports Group
  • OutcryShowtime Networks
  • The Journey: Big Ten Basketball 2020Big Ten Network
  • With Drawn ArmsSTARZ

Esports Event

  • 2020 League of Legends World ChampionshipRiot Games
  • eLiga MXTUDN
  • FOX NASCAR: iRacingFOX/FS1
  • Pro Bowl: The Madden NFL 21 Edition Presented by VerizonEA SPORTS & NFL
  • The FIFA 20 Summer CupTelemundo Deportes

Mobile App

  • Bleacher Report
  • Cowboy Channel Plus - Rural Media Group
  • ESPN
  • FOX Sports
  • theScore

New Sports Show

  • Bettor DaysEvolve Studios
  • GOLF's SubparGOLF.com
  • Huddle and FlowNFL Media
  • ProRodeo Tonight on The Cowboy ChannelRural Media Group
  • The B1G MomentBig Ten Network/Orange Lion Productions

Over the Top (OTT) Content Service

  • DAZN
  • ESPN+
  • MLB.TV
  • WatchTVG
  • WWE Network

Radio Program

  • “Basketball & Beyond with Coach K” with Mike Krzyzewski and Dave SimsSiriusXM
  • Forward ProgressSiriusXM
  • The Dan Patrick ShowFOX Sports Radio
  • The Herd with Colin CowherdFOX Sports Radio
  • Tiki & TierneyCBS Sports Radio

Reality / Docu-Series

  • 30 for 30ESPN
  • 40 DaysDAZN & Evolve Studios
  • NBA 2K League Locked In Powered by AT&TNBA 2K League
  • Peyton's PlaceESPN+
  • UFC Fight Island: DeclassifiedESPN+

Social Good TV Special or Episode

  • Be The MomentWAVE.tv
  • Capital One's The Match: Champions for CharityWarnermedia News and Sports
  • MLB Tonight: A ConversationMLB Network
  • Work From Home — Minnesota TimberwolvesNBA TV
  • WWE Community Relations on The BumpWWE

Spot (30 Second) – National

  • FOX NFL + Lowe's The OT Co-branded PromoFOX Sports Content Studio
  • Hola de NuevoTUDN
  • Showtime Championship Boxing Returns- Find Your FightShowtime Networks
  • This is B1G :30 Basketball SpotBig Ten Network
  • "We Must Learn"NBA & NBPA

Spot (30 Seconds) – Local

  • Braves Baseball: More Than a GameFox Sports South
  • Little Things - Rockies on AT&T SportsnetAT&T Sports Networks
  • Rays Bullpen BBQ - Opening Night PromotionFox Sports Sun
  • When Football is Back, We'll Be Back TooSinclair Broadcast Group
  • "Where do we Park?"FOX Sports Southwest

Spot (Over 30 Seconds) – Local

  • Fox Sports Sun InfomercialFox Sports Sun
  • Ohio TogetherFOX Sports Ohio | SportsTime Ohio
  • Stay Home PromoMSG Network

Spot (Over 30 Seconds) – National

  • All The SmokeShowtime Networks
  • "Blink of an Eye" Broadcast OpenFOX Sports Regional Networks
  • NBA 2K League Season 3 Reveal: Tr!zzy "Dangerous feat. Jay Marshall"NBA 2K League
  • Outcry TrailerShowtime Networks
  • Super Bowl LV Sales SizzleSinclair Broadcast Group

Studio Show

  • UEFA Champions LeagueCBS Sports
  • College GameDayESPN
  • Football Night in AmericaNBC Sports
  • Futbol CentralTUDN
  • La Liga Premier ExtraTelemundo Deportes
  • FOX MLB: The PostseasonFOX/FS1

Webisode Series

  • Be The MomentWAVE.tv
  • Cambio de JuegoTelemundo Deportes
  • Peyton's PlaceESPN+
  • The DugoutFox Sports South
  • UFC Fight Island: DeclassifiedESPN+

Website

  • Bleacherreport.com
  • Espn.com
  • Nfl.com
  • Pgatour.com
  • Theathletic.com

Marketing

Awareness Campaign for a Social Good Initiative

  • "8:46" CampaignCBS Sports
  • GoGo squeeZ Fun Comes First CampaignCSM Sport and Entertainment
  • LA Angels Suicide Prevention Awareness Campaign 2020FOX Sports West, LA Angels, Trout Family & OC Health Care Agency
  • #oneteam CampaignESPN
  • WWE & Make-A-Wish Takeover CampaignWWE & Make-A-Wish

Brand Activation at Live Events

  • BLEACHER REPORT, B/R CHI 2020Bleacher Report
  • Duke's Mayo BowlDuke's Mayonnaise
  • Enabling the 2020 (Virtual) US OpenIBM & The USTA
  • NBA on TNT All-Star Weekend Amex Roadshow and ConcertWarnermedia News and Sports
  • The NFR Live - Sponsor IntegrationRural Media Group

Marketing Campaign (National)

  • ATP: This is TennisATP
  • ESPN: Fall FrenzyESPN
  • Love It Like The First TimebeIN SPORTS
  • Match: Champions for CharityWarnermedia News and Sports
  • NBA Restart - ‘ON', NBA on TNTTurner Sports

Marketing Campaign (Regional / Local)

  • 2020 Padres Season Campaign: Brown is BackFOX Sports San Diego
  • Fun with FunkoFox Sports Sun
  • "Return To Play"New York Red Bulls
  • Raised By Wolves,Minnesota Timberwolves
  • Step Up To The Plate To Fight HungerFOX Sports Midwest and FOX Sports Kansas City

Marketing Executive

  • Bryan JohnstonUFC
  • Heidi Browning PearsonNHL
  • Kate JhaveriNBA
  • Mike RaffenspergerFanDuel
  • Robert GottliebFOX Sports

Marketing Initiative

  • 2020 Virtual BTN Big 10KBig Ten Network
  • Dear Chicago, NBA on TNTTurner Sports
  • Popeyes/Huntsmen PartnershipScout Sports and Entertainment

Network Sports Branding Campaign

  • Love It Like The First TimebeIN SPORTS
  • "More Than A Game" CampaignFOX Sports Regional Networks
  • This is B1G Brand CampaignBig Ten Network

Production Innovation

  • 2020 DRL Allianz World Championship SeasonThe Drone Racing League
  • El TemploTUDN
  • "Megalodon" CameraFOX Sports
  • Super Bowl "NFL 100 All-Time Team" Mixed Reality ProductionNFL/ The Famous Group
  • WWE ThunderDome - Virtual Fan ExperienceWWE/ The Famous Group

Tune-In Promotion

  • 2020 NBA Opening Night: ‘All The Way Up', NBA on TNTTurner Sports
  • FOX NFL + Lowe's The OT Co-branded PromoFOX Sports Content Studio
  • FOX Sports Classic RewindFox Sports Florida / Sun
  • Outcry Campaign (Trailer, Acclaim, Social spot, Episodic)Showtime Networks
  • This is B1G :30 Basketball SpotBig Ten Network

Use of Design

  • Field of Dreams...DeferredWarnerMedia Studios
  • Inside College FootballCBS Sports
  • NFL on FOXFOX Sports

Use of Integrated Sponsorship for Broadcast

  • Cisco U.S. Open Broadcast IntegrationsCisco x Octagon
  • FOX + GMC Thursday Night Football Kickoff Show PartnershipFOX Sports Content Studio
  • The Michelob Ultra ChallengeTurner Sports
  • The National Finals Rodeo Sponsor Integration on The Cowboy ChannelRural Media Group
  • William Hill and CBS Sports

Social Media

Overall Social Media Excellence

  • CBS Sports
  • Professional Fighters League
  • ESPN SportsCenter
  • Turner Sports
  • WWE

Overall Social Media Excellence for a Campaign

  • "8:46" CampaignCBS Sports
  • Another View in True ViewIntel Sports
  • BTN All-Decade Football & BasketballBig Ten Network
  • Hockey Day Minnesota "Cozy Kit" CampaignFOX Sports North
  • The Undertaker's 30th AnniversaryWWE

Use of Social Media: National/League

  • GEICO/NASCAR Social Promotions - Scout Sports and Entertainment
  • NBA on TNT
  • Professional Fighters League
  • Red Bull
  • WWE

Use of Social Media: Regional/Team

  • FOX Sports San Diego & Padres "Slam Diego" Campaign
  • Kansas City Chiefs Season Kickoff
  • Los Angeles Clippers
  • We Rise. As One. - Columbus Blue Jackets
  • Who Will Score First - FC Cincinnati

Coverage

Collegiate Production

  • Arizona State
  • Oklahoma State
  • Syracuse

Live Coverage of Sporting Event (National)

  • College Football Playoff National Championship
  • Daytona 500FOX
  • SHOWTIME PPV: Davis vs. Santa CruzShowtime Networks
  • Super Bowl LIVFOX Sports
  • Women's Soccer Weekend: England's FA Women's Super League and the "Sùper Clásico Femenil" Chivas vs AméricaTelemundo Deportes

LIve Coverage of Sporting Event (Regional / Local)

  • 9/25 Boston Red Sox @ Atlanta Braves Freddie Freeman WalkoffFox Sports South
  • Basketball Day IndianaFOX Sports Indiana
  • Lakers RestartSpectrum SportsNet
  • Rangers Opening NightMSG Network
  • San Diego Padres Clinch the Postseason, September, 20th, 2020FOX Sports San Diego

Live Stream Presentation

  • 2020 World Series Watch PartyFOX Sports
  • HoH Showdown: $100K Golf ChallengeTurner Sports
  • Finals Rodeo on Cowboy Channel PlusThe Rural Media Group
  • Pro Bowl: The Madden NFL 21 Edition Presented by VerizonEA SPORTS & NFL
  • The Best FIFA AwardsTelemundo Deportes

Seasonal Coverage (National)

  • 2020 NBA Bubble on House of HighlightsTurner Sports
  • MLS on UnivisionTUDN
  • NFL on FOXFOX Sports
  • FOX NASCARFOX/FS1
  • Sunday Night FootballNBC Sports

Seasonal Coverage (Regional)

  • 2020 San Diego Padres CoverageFOX Sports San Diego
  • 2019-20 St. Louis BluesFOX Sports Midwest
  • Cavaliers BasketballFOX Sports Ohio
  • Chicago Blackhawks coverageNBC Sports Chicago
  • Cleveland Indians BaseballSportsTime Ohio

Sports Betting

Sports Betting Innovator of the Year

  • Barstool Sportsbook
  • FanDuel Sportsbook
  • PointsBet
  • VSiN
  • StatHero
  • William Hill

Covid-19

Competitive Event Innovation During the COVID-19 Pandemic

  • 2020 eNASCAR Pro Invitational Series
  • Esports Engine
  • Gen.G and Samsung Partner To Engage with Consumers Through Gaming
  • Pro Bowl: The Madden NFL 21 Edition Presented by VerizonEA SPORTS & NFL
  • Unique Esports Tournament Model Attracts 1,400+ College Players During COVID-19 Pandemic

Marketing Innovation During the COVID-19 Pandemic

  • 2020 Virtual BTN Big 10KBig Ten Network
  • #LifeOnWebexCisco X Octagon
  • Drives Influence Through Partnerships and Charitable GivingMonkey Knife Fight
  • NBA Restart: Whole New Game Integrated CampaignNBA
  • "Return To Play"New York Red Bulls

Programming Innovation During the COVID-19 Pandemic

  • B1G Video RecallBig Ten Network
  • Bringing Football Back to AmericaSinclar Broadcast Group
  • Lightning Classic Games (featuring the 2004 Stanley Cup Champions)Fox Sports Sun
  • Lunch Talk LiveNBC Sports
  • Sports from the SidelinesSiriusXM

Tech Innovation During the COVID-19 Pandemic

  • Adapting and Succeeding in Unprecedented TimesTVG
  • Enabling the 2020 (Virtual) US OpenIBM & The USTA
  • FOX Deportes
  • Publico VirtualTUDN
  • WWE ThunderDome: Virtual Fan ExperienceWWE/The Famous Group

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