| Doug Glanville, known for blending athletic ability, intellect and down-to-earth ease, in addition to being the first African American Ivy League graduate to play in the MLB, is once again taking Chicago by storm. The nine-year Major League Baseball veteran was a first round draft pick by the Chicago Cubs which led to his long career with the Cubs, Texas Rangers, and the Philadelphia Phillies. After retiring from baseball in 2005, Glanville began sharing his experience and knowledge through his writing, speaking, and sports commentary. Currently, Glanville now serves as a baseball analyst for Marquee Sports Network where he covers the Chicago Cubs and hosts the show “Class is in Session with Doug Glanville,” exploring the issues in the world of sports, as well as working with ESPN. We asked Doug to tell us about the new show, its goals and his view of the role of athletes in a very active social world.
Glanville on MLB’s decision to move the All-Star Game out of Atlanta: MLB, when you go back in time to Jackie Robinson, was at the center of the civil rights issue. However, since then, most of the time they have kind of followed other sports, so to take this lead position on moving the All-Star Game was a big step. They have made a commitment to make sure that this is something reflective of sports. It is about equity, fairness and having those discussions. Even though you might not have perfect outcomes, you have to take positions. MLB has made a bold statement and put activity behind it. We will see what happens; this is a new unchartered territory. This will not be simple, but they have decided to dive into the deep part of the pool here.
On his new show on Marquee: “Class is in Session with Doug Glanville” is meant to be a show that teaches. It gives us room to rethink our perspective on social issues through conversations with the personalities that are in and around sport. The guests help us navigate challenging topics that arise in larger society through discussions that inspire, inform, and encourage us to be teammates in citizenship as we learn to see ourselves in others. I hope to recreate an environment that reflects the best in sport where people seek solutions through observing constructive engagement between people who love sport and see it as a way forward to a united and more understanding future.
On expansion of the show beyond once a month: I teach a course called “Sport in Society” at the University of Connecticut, and in between classes, we have ongoing engagement. Given the content in the show is universal and persistent, there is an opportunity to expand participation through all kinds of means. I envision polling, trivia, breakout sessions and other concepts to thrive, giving us a chance to keep the conversation going outside of the show “classroom,” similar to a typical college environment and to hopefully have it available on other regional networks, with Marquee as our home. Our goal is to be a movement, a conscience of sport where we not only talk, but we engage and inspire change. I have worked extensively in advocacy including my service on the CT Police Council. I have been fortunate to be part of the legislative process. So, I want these conversations that are introduced on the show to be more than talk. I want them to continue with a life outside of “Class is in Session with Doug Glanville.”
On topics: The guests are the experts, so I just lead them to and through the topics, challenging them along the way. If I have the right guests, there should be no area we couldn’t cover. We want to respond to current events, but the show also works off of an evergreen tone. It is anchored in humanity and the human condition and this feeds off of recurring themes throughout history. There is a simplicity in the idea that we have been here before, that maybe we just need to listen better, take a deep breath, be patient, and hear our common struggle. We are all learning in “Class is in Session.” We are talking because we don’t know all of the answers, and maybe more importantly, we are listening.
On athlete activism: I grew up in a town that voluntarily integrated in the early ‘60s in Teaneck, NJ. The only way we were able to get to a place where people of all walks of life could thrive together was by engaging. Some of those topics were taboo at the time, even uncomfortable, but we had the conversations anyway. As a result, these topics are not uncomfortable to me; I gained comfort by experience and growth through dialogue. Because of that history, I never “stuck to sports.” I always saw sports as a vehicle for change, as an excellent forum to open up and make a difference.
Today, athletes are well-equipped to know how to work with different kinds of people. They also understand to their core the importance of playing for something bigger than themselves. Those are excellent examples for larger society. I understand that if you are professional, you are part of a business, and there is a certain risk, but I then think of what difficult paths so many pioneers have had to walk for us to be here today. I believe that if we continue to lead “Class is in Session” with respect and with a genuine will to learn and teach, we can create a collaborative environment for continued conversation and positive change.
PROGRAMMING
Early action at The Masters saw ESPN’s live telecast of the second round of the tournament on Friday draw an average of 2.5 million viewers and peaked with nearly 2.9 million viewers from 6:15-6:30p, according to Nielsen Fast National data, which does not include out-of-home viewing numbers. Last year’s second round Masters telecast, which aired in November after the Tournament was postponed from its traditional April date due to the pandemic, averaged 2.6 million viewers (including out-of-home data) and aired earlier in the day (1-5:30 p.m.). The first round drew 2.3 million viewers for the company this year.
Today sees NHL Network carry nine consecutive hours of live NHL Trade Deadline coverage with NHL Tonight set to start at 10a, followed by a simulcast of Sportsnet’s Hockey Central at noon, before wrapping up with a five-hour NHL Tonight at 2p. ive reports, updates and analysis from hosts Jamison Coyle and Tony Luftman, insider Elliotte Friedman, and analysts Bruce Boudreau, Stu Grimson, E.J. Hradek, Brian Lawton and Kevin Weekes will be featured throughout the day.
Meanwhile, ESPN+ tackles the NHL Trade Deadline with coverage beginning at 8a with TSN’s team of hockey insiders and experts provide offering TRADECENTRE news and analysis throughout a full day of coverage. ESPN+ will stream the entire TRADECENTRE coverage, while ESPN2 will simulcast from 2-4p.
Speaking of ESPN, the company on Friday stated that all 47 matches in the Division 1 NCAA volleyball tournament will now be live on one of its platforms and will include commentators, according to multiple reports. The company previously planned to stream the first two rounds of the event on its digital platforms without play-by-play announcers or analysts, which drove criticism from some coaches. This will mark the first time the network has broadcast the opening two rounds. “ESPN is committed to presenting the NCAA Volleyball Championship in its entirety for the first time this year, including the first and second round matches,” the company stated. “Despite the variety of challenges related to the pandemic, all 47 matches will be live on an ESPN platform and will include commentators.”
On the regional front, YES Network reports that it scored its best Yankees opening week in nine years, averaging 391,000 Total Viewers in the New York DMA for its first six Yankees telecasts of the 2021 season. YES averaged 416,000 Total Viewers for its first week of the 2012 season, according to Nielsen.
Do you work for a consumer brand or a media buying agency? Request an invite to next week’s Cynopsis Sports & Esports Brand Activation. Our premiere invite-only event will have exciting presentations from the following industry leaders in sports and esports: Riot Games, Roku, AEG, Twitch, 100 Thieves, ESL, Belong Gaming Arenas, Subnation, Super League Gaming, Professional Fighters League, Pac-12, ReKtGlobal, Gaming Community Network and The Game Awards.
All Sports Television Network will begin airing the home games played by the Wichita Force professional football team, a member of the Champions Indoor Football league. Under the terms of the agreement, the network will introduce the American public to the league by initially broadcasting all the Wichita Force’s 2021 home games.
The twice-delayed World Cup qualifying process in South America will now see Integrated Sports offer matches on cable and satellite Pay Per View and to commercial establishments across the US. Additional information on the price and ordering details for the PPV events will be available once CONMEBOL and FIFA confirm the schedules for the qualifying games on June 3 and June 8.
|
 |
CYNOPSIS 2021 RESOURCE CENTER
An online asset for media execs looking for the latest in tech, streaming, network offerings, and tools.
You can find the following companies’ assets available now: a4 Advertising, Discovery, FETV, Gamut Total, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, New York Interconnect, TiVo, Tubi and more to come!
www.cynopsis.com/resource-center |
|
| SPONSORSHIP & PROMOTION
Clorox continues to mop up deals, adding Monumental Sports & Entertainment to its growing roster of partners, where the brand will be recognized as the “Exclusive Cleaning, Disinfecting, and Sanitizing Product Partner of the Washington Wizards, Washington Capitals, Washington Mystics and Capital One Arena.” As part of the collaboration, Clorox will sponsor the “Capital One Arena Clean Team” by providing product to help maintain cleanliness from concourses to seating areas. In addition, Clorox will also receive in-game mentions during each of the team’s regular season home contests and have a digital presence on the social media accounts of Capital One Arena, the Capitals, Wizards and Mystics.
Inter Miami CF secured a sponsor for their stadium and jerseys, announcing that AutoNation signed on will be the club’s naming-rights sponsor for its first-team practice jerseys as well as for its stadium in Fort Lauderdale. The deal spans three years, and sees Inter Miami CF Stadium changing its name to DRV PNK Stadium.
DIGITAL, DATA & TECH
Just before WrestleMania over the weekend, WWE announced that it will create the company’s first-ever non-fungible-tokens (NFTs) showcasing iconic moments from The Undertaker’s legendary WWE career, along with never-before-sold memorabilia and experiences. WWE NFTs were presented in conjunction with Bitski. “WWE’s first-ever NFT collection presents an opportunity to own a digital piece of history featuring The Undertaker, one of the most iconic Superstars in sports entertainment,” said Nick Khan, WWE President & Chief Revenue Officer. “This will also allow WWE to deepen our connection with the WWE Universe during our biggest event, WrestleMania.”
The International Tennis Federation and Wildlife Studios unlocked a new partnership to bring the tournament experience to mobile devices with The Billie Jean King Cup by BNP Paribas shifting nline with Tennis Clash. In the week that was due to feature the inaugural Billie Jean King Cup by BNP Paribas Finals, fans will now be able to connect with the event in alternative ways through an in-game tournament between April 15-18.
ESPORTS
G4 continues to bolster its talent, announcing that Alex “Goldenboy” Mendez would b joining the NBCUniversal gaming channel. There, he now joins the likes of hosts Kevin Pereira and Adam Sessler, among others.
DarkZero Esports forged ties with gaming furniture manufacturer RESPAWN, which will now outfit DarkZero’s Las Vegas gaming home. The deal will also see the duo pair up on creating content, unveiling new products and hosting giveaways.
GRID secured a $10 million Series A funding round, with investment that includes NFL player JuJu Smith-Schuster, as well as Alinea Capital, Bumble Ventures, and Tar Heel Capital Pathfinder for the data platform. Th funding will be used to strengthen its US expansion plans.
|
|
Sports Media’s MVPs are Here
[ Virtual event on Wednesday, April 21 at 3:00 PM ]
The scores are in and the list of finalists are here! This year’s competition was stacked, don’t miss out on seeing who’s bringing home the gold: secure your complimentary pass now.
REGISTER NOW |
|
On this Day
1877: A catcher’s mask is used for the first time in baseball.
IN THE KNOW
In which city did the first WrestleMania take place? (Email [email protected] with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
In which state would you find the International Tennis Hall of Fame? Answer: Rhode Island. Kudos: Denis Barry-CBS/NY; Greg Conner-Sinclair Sports Group/NY; Paul Crevier-BBC America/NY; Daniel Laub-Premion/NY; Ken Nice-TeamPeople/Falls Church; C.J. Bottitta-Big Picture Productions/Apex; Tom Wetzel-MMSI/Providence; Allison Weiner-MMSI/Warwick; Andy Pittman-TAMU/College Station; Dave Sikula-San Francisco State University/San Francisco; Peter Steckelman-Tennis Channel/Santa Monica Lorrie Shilling/El Segundo; Jack Simmons-US Army Reserve/LA
|
|
SALES ASSISTANT – NATIONAL
UPtv
NYC, NY
Provide full support to all accounts for the Ad Sales team, assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Communicate daily with Traffic Department and create and maintain quarterly flighting grid. B.A. in Communication or equivalent from a four-year college; prior experience a plus. Full info HERE (4/22)
MANAGER, BRAND MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Responsible for development and management of consumer marketing initiatives including paid advertising, email marketing, and other priorities that create awareness and engagement in support of our key business objectives. 3-5 years of consumer marketing experience within the entertainment industry with prior television experience preferred. Full info HERE (4/21)
DIRECTOR, BRAND MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Strategy, development and management of consumer marketing initiatives including paid advertising efforts, email marketing, and other projects that create awareness and engagement in support of our key business priorities. 7-10 years of consumer marketing experience within the entertainment industry with prior television experience preferred. Full info HERE (4/21)
SUPERVISOR, CUSTOMER SERVICE >>
SPECTRUM/VANCOUVER, WA: Actively and consistently support all efforts to simplify and enhance the customer and employee experience. Effectively lead a team of representatives utilizing supervisory skills including and monitor individual and team performance. 5-7 Customer service/call center experience required. Full info HERE (4/20)
PR ASST/COOR >>
BABYGRANDE PR/VENICE CA: Support president at boutique PR firm. Work daily with TV/entertainment/corp. clients and media. Looking for detail-oriented, motivated multi-tasker for high-paced, fun environment. Full info HERE (4/20)
VP, CONTENT ACQUISITIONS >>
INSP LLC/CHARLOTTE, NC: Leads on high level negotiations with studios and independent content providers. Initiates and establishes strategic relationships and heads a research team to track and evaluate potential content opportunities. Minimum 5-7 years of cable TV network experience in acquisitions required. Full info HERE (4/20)
MANAGER, INTREGRATED MEDIA >>
FOX SPORTS/Los Angeles: Manage multiple aspects of paid campaigns, assist in monitoring and reporting on paid Digital, Programmatic, Search, and Social performance and provide an active voice communicating optimization opportunities and challenges. 5+ years of work experience in integrated and/or digital media planning/buying required. Full info HERE (4/17)
SOCIAL MEDIA EDITOR >>
COINDESK INC/NYC/NY: Develop a unique, authoritative voice for CoinDesk products; write and edit quickly, cleanly and succinctly, and they must be a master of shaping copy and social-native content to match the voice of different social networks. 3-5 years of experience managing social media for a media company or comparable organization. Full info HERE (4/17)
EXECUTIVE ASSISTANT >>
FAMILY ENTERTAINMENT TELEVISION/NYC/NY: Act as liaison between Executives and a wide array of internal and external contacts, screen and direct phone calls, draft and distribute correspondence as needed, and schedule meetings. Arrange travel schedule and organize travel arrangements and manage office supply closet and kitchen. 2-4 years of experience as an Executive Assistant, required. Full info HERE (4/17)
FREELANCE MANAGER, MULTI-PLATFOMR ANALYTICS >>
ViacomCBS – MTV ENTERTAINMENT GROUP/NYC, NY: Apply linear and digital Analytics across the MTV Entertainment Group portfolio to optimize content strategy across platforms and brands. Synthesize insights from every available data source in order to provide expert guidance on where content will best find its intended target. 3-5 years of related experience with Nielsen competence required. Full info HERE (4/16)
ACCOUNT EXECUTIVE >>
FUTURE TODAY INC/NYC/CHICAGO: Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships. Well-versed in CTV; direct & programmatic. Kids space knowledge preferred. The company is growing and looking for motivated people with experience selling across one or more of these categories: CTV, OTT, OLV, Linear TV. Full info HERE (4/16)
SR DEVELOPMENT PRODUCER >>
AMERICAN PUBLIC MEDIA GROUP/ST PAUL, NYC, LA, REMOTE: Manage production and development of new podcasts, creating and commissioning sustainable, high quality shows. Pitch new show ideas, angles on stories, and create plans for how a new show or season will sound and be structured. 5-7 years of media production and/or content development, ideally in audio required. Full info HERE (4/16)
COORDINATOR, BRAND MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Responsible for supporting the implementation of advertising campaigns, marketing partnerships, promotions, sweepstakes, experiential events, creative development & email marketing initiatives. Min 1yr of marketing exp within the entertainment industry. Full info HERE (4/15)
EXECUTIVE PRODUCER APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/ ST PAUL, NYC, LA, REMOTE: Lead production of APM Studios’ existing tentpole franchises, create and manage budgets and lead recruitment and development of senior staff, including hosts when applicable. 10 years’ relevant experience in content development and audio production, including 3-5 years at management/supervisory level required. Full info HERE (4/15)
FREELANCE ANALYST, CONTENT & BRAND INSIGHTS >>
MTV ENTERTAINMENT GROUP/NYC/NY: Implementation and analysis of owned & syndicated research strategy for Scripted, Comedic & Original Movie content. Monitor, interpret and compile findings from various research sources and disseminate it to key partners. Experience with qualitative and quantitative research techniques required. Full info HERE (4/14)
FREELANCE MANAGER, CONSUMER INSIGHTS ANALYTICS >>
MTV ENTERTAINMENT GROUP/NYC/NY: Analyze marketing efforts, determining promotional planning effectiveness, and providing insights to inform future marketing campaigns. Set up, track, pull and analyze data on multi-platform marketing and promotional planning campaigns and initiatives. 3-5 years of related experience (TV ratings and Nielsen measurement currency) required. Full info HERE (4/14)
DIRECTOR, CONTENT INSIGHTS >>
MTV ENTERTAINMENT GROUP/NYC/NY: Conceptualize and conduct proprietary quantitative and qualitative studies focused on targeted audience needs as well as more general cultural trends. Improve multi-platform performance of key franchises; 7+ years of related research experience, including Marketing, Creative and Content Research required. Full info HERE (4/14)
CURATOR >>
THE PALEY CENTER FOR MEDIA/NYC/NY: Develop events, series, festivals, exhibits that are topical, culturally relevant, impactful and inclusive. In depth knowledge of history and current trends to conduct research and generate weekly reports. 8+ years managerial experience of a content collection in a research library, archive, museum, or related setting. Full info HERE (4/13)
DIGITAL MEDIA PLANNER >>
BLUE PLATE MEDIA SERVICES/ SUMMIT NJ: Day-to-day planning, executing and management of Digital and Social Media campaigns. Evaluate digital media, social platforms and advertising products and manage the RFP process. Strong ability to use and interpret analytical data and arrive at sound conclusions. 5+ years Digital and Social Media marketing experience required. Full info HERE (4/13)
VICE PRESIDENT, MARKETING & PARTNER INSIGHTS >>
ViacomCBS/NY, NY: Partner and liaise with senior sales management on brand strategy and positioning. Measure the efficiency of traditional and non-traditional advertising campaigns and author and present consumer-focused research on brands, generations, trend and categories. 10+ years’ experience in media or consumer research required. Full info HERE (4/13)
|
|
|
