CYNOPSISDIGITAL 11.14.16 Good morning. It’s Monday November 14, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Machine Learning: Machine Learning is a type of artificial intelligence that enables computers to learn without being explicitly programmed. Machine learning computer programs can teach themselves to change and grow when exposed to new data. […]
CYNOPSISDIGITAL 11.11.16 Good morning. It’s Friday November 11, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Contextual Advertising: Contextual advertising is a form of targeted advertising for ads appearing on websites or other digital media. Contextual ads are selected and served by automated systems based on the content displayed or the […]
CYNOPSISDIGITAL 11.10.16 Good morning. It’s Thursday November 10, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Skins: Skins are customized and interchangeable sets of graphics that allow users to continually change the look of their desktops or browsers without changing their functionality or settings. Skins are often used as a marketing […]
CYNOPSISDIGITAL 11.09.16 Good morning. It’s Wednesday November 9, and this is your first early morning digital briefing. TODAY’S CODEBREAKER ATSC 3.0: ATSC 3.0 is a next-generation broadcast standard and the television industry’s response to consumers’ desire to watch content anywhere, anytime and on any device. The Advanced Television Systems Commission is developing advanced transmission […]
CYNOPSISDIGITAL 11.08.16 Good morning. It’s Tuesday November 8, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Roadblock: The term Roadblock is used when an advertising campaign creative is the only brand on a particular webpage or site, taking over all ad sizes at once. Also called a Takeover. TOP […]
CYNOPSISDIGITAL 11.07.16 Good morning. It’s Monday November 7, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Psychographic Targeting: Psychographic targeting is a method of ad targeting in which advertisers show ads to consumers based on their interests, beliefs, etc. TOP NEWS All’s not well in the land of GoPro. The […]
CYNOPSISDIGITAL 11.04.16 Good morning. It’s Friday November 4, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Media Buyer: A media buyer is a professional – usually at an ad agency – who works with a media planner to allocate ad spending across media platforms. For online platforms, a media buyer generally […]
A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK Headliners Deliver at NAB Show New York, Nov. 9-10, Javits Convention Center Wednesday Keynote: Big Sports. Big Events. The Most Exciting Live TV. Featuring Executives from NFL Network, NBC Olympics and Telemundo Deportes Thursday Keynote: The Marriage of Content and Brands, featuring Endemol Shine’s Charlie […]
CYNOPSISDIGITAL 11.02.16 Good morning. It’s Wednesday November 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Unduplicated audience: The phrase unduplicated audience refers to the number of unique individuals exposed to a specified domain, ad, or webpage within a specified time period. TOP NEWS Hulu’s internet-based live TV […]
A CYNOPSIS MESSAGE NAB SHOW NEW YORK NAB Show New York, Nov. 9-10 at the Javits Center focuses on digital strategies for advertising pros. Lineup includes: The Marriage of Content and Brands, keynoted by Endemol Shine’s Charlie Corwin, moderated by Jeanine Poggie, Ad Age. 360 Ad Wars? Are 360 and VR the Next […]
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