CYNOPSISDIGITAL
11.09.16

Good morning. It’s Wednesday November 9, and this is your first early morning digital briefing.

 
Facebook introduced a new kind of ad yesterday that allows advertisers to turn their Messenger bots into ad bots. Sponsored messages can contain one link and one photo, and can be displayed only to people who “have an open, existing conversation with” a brand, said Facebook. “We believe that the combination of driving people from News Feed into a Messenger experience, and having an additional opportunity to re-engage with sponsored messages is a game changer,” said David Marcus, vice president and head of Facebook Messenger.
 
A survey conducted in October with advertiser and agency executives found that the Internet of Things (IoT) was deemed the most important of four technologies queried, MediaPost reports. IoT finished ahead of “conversational marketing,” artificial intelligence and virtual reality/augmented reality. Seventy-four percent of respondents said IoT was at least somewhat important, while 24% said it was very important. Only 6% said it was not important.
 
Following beta testing with such brands as BMW and Major League Soccer, the Undertone division of Perion Network is rolling out its Expandable Teaser ad format. The mobile format animates a teaser ad above the content of a website that expands when clicked on, generating an overlay experience with a persistent and non-distracting presence on the page. When prompted, it becomes an expanded canvas for brands to create engaging experiences. Undertone says Expandable Teaser ads are aligned with the Internet Advertising Bureau’s LEAN Principles.

 
Sony’s PlayStation Vue is pulling all Viacom-owned networks – including MTV, Nickelodeon, Comedy Central and VH1 – from the service on Friday. “As part of our ongoing evaluation of the PlayStation Vue offering, we have determined that removing the bundle of channels from Viacom is the best way for us to continue to offer the most compelling value to our fans,” said the company’s blog. On a brighter note, BBC America and NBA TV launch today.
 
 

 
Eric Trump was so proud of Pop yesterday that he tweeted out his completed ballot yesterday, a move caught by The Verge. “He will do such a great job for the U.S.A.!” enthused presidential candidate Donald Trump’s son. The tweet was deleted, though – turns out in New York, it’s a misdemeanor to show a completed ballot….Hillary Clinton, husband Bill and musician Jon Bon Jovi were among the campaign planeload of passengers who took social media’s #MannequinChallenge, a video of frozen people, on election eve. The message: “Don’t be still. Vote.”…Royal Jordanian airlines tweeted an ad on Election Day: “Just in case he wins… Travel to the US while you’re still allowed to!”, with fares to Chicago, Detroit and New York. During his campaign, Donald Trump had called for ban on Muslims entering the U.S.
 
 

All Series (10/31/16 – 11/6/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a final look at the brands that backed the World Series (last Wednesday we gave you a partial view, through game 5).
“The top 5 marketers that reached riveted fans during all 7 games of the series on Fox: Chevrolet, Verizon, Google (for the Pixel phone), GEICO and Apple (for the new iPhone), in that order, ranked by estimated spend. The ranking differs slightly when it comes to engagement, with Apple generating the most digital buzz, followed by GEICO, Taco Bell, Beats Audio and T-Mobile. And the award for the most engaging single ad overall during the World Series also goes to Apple, for its iPhone 7 spot, ‘Balloons,’ featuring music by Toulouse.” – iSpot.tv
 
 
 

IRIS.TV, which uses artificial intelligence to create personalized video viewing experiences, expanded its Advisory Board to 14 members with the additions of David Clausen (Facebook), Andrew Kraft (AppNexus) and Eric Nowlin (private equity advisor).
 
Narrative podcaster Gimlet Media made three internal leadership changes: Anna Sullivan was appointed VP of Sales, Jim Grau VP of Finance & Operations and Chris Giliberti to the newly formed role of Head of Multiplatform. Kevin Turner has joined Gimlet as Head of Communications from Vimeo, where he oversaw publicity and event marketing campaigns.
 
Ziff Davis has expanded its video operations with the appointment of Wade Beckett as Chief Programming Officer and SVP of Video. He most recently served as Chief Programming Officer and Sr. Vice President of Production at Fusion.
 
 

Our Last Trivia Question: In September, a new season of the comedy series High Maintenance ran on HBO. The series initially debuted in 2012 on a digital service. Which one? Answer: Vimeo. Kudos to Jay Mimes-The Bloc/NY, Mathew Tombers-Intermat/NYC, Laura Wendt-GfK/NYC, Lori Paterson-Spectrum Reach/NYC, Anjali Desai-Departure Films/NYC, David Westberg-SAG-AFTRA Federal Credit Union/CA, Jaime Brand-Fullscreen/NYC, Christine Allen-McGee Media/NYC, Alejandro Sacasa-Albavision/FL, Louis Lewow-Lewow Media Group/GA, Andy Pittman-TAMU/College Station, TX,
 

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JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/16)

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