11/09/16: Ads come to Facebook Messenger


Good morning. It’s Wednesday November 9, and this is your first early morning digital briefing.


ATSC 3.0: ATSC 3.0 is a next-generation broadcast standard and the television industry’s response to consumers’ desire to watch content anywhere, anytime and on any device. The Advanced Television Systems Commission is developing advanced transmission and video/audio coding techniques, including the opportunity for terrestrial broadcasters to send hybrid content services to fixed and mobile receivers seamlessly – combining both over-the-air transmission and broadband delivery.


introduced a new kind of ad yesterday that allows advertisers to turn their Messenger bots into ad bots. Sponsored messages can contain one link and one photo, and can be displayed only to people who “have an open, existing conversation with” a brand, said Facebook. “We believe that the combination of driving people from News Feed into a Messenger experience, and having an additional opportunity to re-engage with sponsored messages is a game changer,” said David Marcus, vice president and head of Facebook Messenger.
A survey conducted in October with advertiser and agency executives found that the Internet of Things (IoT) was deemed the most important of four technologies queried, MediaPost reports. IoT finished ahead of “conversational marketing,” artificial intelligence and virtual reality/augmented reality. Seventy-four percent of respondents said IoT was at least somewhat important, while 24% said it was very important. Only 6% said it was not important.
Following beta testing with such brands as BMW and Major League Soccer, the Undertone division of Perion Network is rolling out its Expandable Teaser ad format. The mobile format animates a teaser ad above the content of a website that expands when clicked on, generating an overlay experience with a persistent and non-distracting presence on the page. When prompted, it becomes an expanded canvas for brands to create engaging experiences. Undertone says Expandable Teaser ads are aligned with the Internet Advertising Bureau’s LEAN Principles.




Entry Deadline: December 8, 2016
Late Submissions: December 15, 2016
Awards Event: Spring 2017 (NYC)
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and more.



Sony’s PlayStation Vue is pulling all Viacom-owned networks – including MTV, Nickelodeon, Comedy Central and VH1 – from the service on Friday. “As part of our ongoing evaluation of the PlayStation Vue offering, we have determined that removing the bundle of channels from Viacom is the best way for us to continue to offer the most compelling value to our fans,” said the company’s blog. On a brighter note, BBC America and NBA TV launch today.


Eric Trump was so proud of Pop yesterday that he tweeted out his completed ballot yesterday, a move caught by The Verge. “He will do such a great job for the U.S.A.!” enthused presidential candidate Donald Trump’s son. The tweet was deleted, though – turns out in New York, it’s a misdemeanor to show a completed ballot….Hillary Clinton, husband Bill and musician Jon Bon Jovi were among the campaign planeload of passengers who took social media’s #MannequinChallenge, a video of frozen people, on election eve. The message: “Don’t be still. Vote.”…Royal Jordanian airlines tweeted an ad on Election Day: “Just in case he wins… Travel to the US while you’re still allowed to!”, with fares to Chicago, Detroit and New York. During his campaign, Donald Trump had called for ban on Muslims entering the U.S.


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

All Series (10/31/16 – 11/6/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a final look at the brands that backed the World Series (last Wednesday we gave you a partial view, through game 5).
“The top 5 marketers that reached riveted fans during all 7 games of the series on Fox: Chevrolet, Verizon, Google (for the Pixel phone), GEICO and Apple (for the new iPhone), in that order, ranked by estimated spend. The ranking differs slightly when it comes to engagement, with Apple generating the most digital buzz, followed by GEICO, Taco Bell, Beats Audio and T-Mobile. And the award for the most engaging single ad overall during the World Series also goes to Apple, for its iPhone 7 spot, ‘Balloons,’ featuring music by Toulouse.” – iSpot.tv


IRIS.TV, which uses artificial intelligence to create personalized video viewing experiences, expanded its Advisory Board to 14 members with the additions of David Clausen (Facebook), Andrew Kraft (AppNexus) and Eric Nowlin (private equity advisor).
Narrative podcaster Gimlet Media made three internal leadership changes: Anna Sullivan was appointed VP of Sales, Jim Grau VP of Finance & Operations and Chris Giliberti to the newly formed role of Head of Multiplatform. Kevin Turner has joined Gimlet as Head of Communications from Vimeo, where he oversaw publicity and event marketing campaigns.
Ziff Davis has expanded its video operations with the appointment of Wade Beckett as Chief Programming Officer and SVP of Video. He most recently served as Chief Programming Officer and Sr. Vice President of Production at Fusion.


In the early 1980’s, what was then known as HBO Pictures produced the first original movie for HBO. What was its title? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: In September, a new season of the comedy series High Maintenance ran on HBO. The series initially debuted in 2012 on a digital service. Which one? Answer: Vimeo. Kudos to Jay Mimes-The Bloc/NY, Mathew Tombers-Intermat/NYC, Laura Wendt-GfK/NYC, Lori Paterson-Spectrum Reach/NYC, Anjali Desai-Departure Films/NYC, David Westberg-SAG-AFTRA Federal Credit Union/CA, Jaime Brand-Fullscreen/NYC, Christine Allen-McGee Media/NYC, Alejandro Sacasa-Albavision/FL, Louis Lewow-Lewow Media Group/GA, Andy Pittman-TAMU/College Station, TX,


The awards program encompasses every aspect of the industry, including linear TV, digital content, marketing, and more, with more than 60 categories to choose from, including: Best Reality Series, Best Writing, Best Casting, Best Host/Judge, Network Diversity, Best Broadcast Network, Best TV Group, Best Team of the Year, Best Marketing Campaign, Best OTT Service, Best Social Media Campaign, Best use of Companion Video, Best Production Company and more!


Feeling smart? Check out 10 impossible puzzles that can’t be solved. Check it out here.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/16)

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JOB OPENING: DIR  LEGAL & BUSINESS AFFAIRS/AMC Networks: WE tv and BBC America/NYC: 5+ yrs exp as a contracts mgr or 3 yrs as a legal and/or biz affairs attorney in entertainment. Solid drafting skills, knowledge of the production of scripted and unscripted TV programming pref. Full info/apply HERE (11/15)

JOB OPENING: ANALYTICS SUPERVISOR/NCC MEDIA/NY: Excpetnl prblm-solving and multi-tasking skills, leadership traits, strong organizational skills, able to meet deadlines, prior TV Media exp., advncd Excel a must. RESUMES [email protected] (11/15)

JOB OPENING: ACCOUNT MANAGER/Ovation/Santa Monica: Support CD EVP, SVP and CD Acct Mngr and Mktng VP;Attend shows. Point person on VOD and TVE/Manage cable shows, conferences (e.g. NCTC) and events Maintain database/Administrative functions including budgets. Resume to: [email protected] (11/12)

JOB OPENING: HR BUSINESS PARTNER- 6 MONTH CONTRACT/DISCOVERY/NY: Great communicator to provide client support to digital teams. Expertly navigate employee related challenges, work in ultra-fast paced environment, serve as advisor, coach & partner. 3-5 yrs exp. Send res HERE (11/12)

JOB OPENING: RESEARCH ASSOCIATE/Univision/LA: Resp for generating ratings and media consumption reporting across our platforms (TV, Radio, Digital). Analytical & creative skills. Comfortable reading, analyzing & interpreting data. Media research tool exp preferred but not req. Resume HERE (11/12)

JOB OPENING:RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level  med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (11/11)

JOB OPENING:SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (11/11)

JOB OPENING: SR ADMIN ASST/Fuse Media/NY: Manage Head of Ad Sales phone, calendar and travel. Integrated mktg. support. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Appy here www.fuse.tv (11/11)

JOB OPENING: SALES PLANNER/GSN TV, Chicago, IL: 2 yrs exp. sales asst. or media plan’r/buyer. Expertise in TV & Digital planning a plus as well as familiarity in Wide Orbit. Pre-sales call prep, client events, AdViews Tracking, Assist AE’s w/territory and regional coverage mapping. Send res and CL: [email protected] (11/11)

JOB OPENING: ASSOCIATE PRODUCER/Scripps Networks/Knoxville TN: Assist in conceiving, writing & project mngng branded content & promotions for sales initiatives. Strong interpersonal skills especially w/clients & talent. 0-2 yrs TV prod exp. BA deg, comm, mktg or journalism/English. Full info/apply HERE (11/11)

JOB OPENING: WRITER-PRODUCER/DISCOVERY-Mktg/LA: Does your creative break through the noise? Are you a great promo writer/innovative thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (11/10)

JOB OPENING: SEGMENT PRODUCER, MSNBC/NYC: Write and produce segments with speed and accuracy for weekend news programming. The focus is on breaking news and politics. BA deg. Must have 5+ yrs exp in live television (i.e. morning shows, cable shows, broadcast TV, etc.). Full info/apply HERE (11/10)

JOB OPENING: SEGMENT PRODUCER, ALL IN WITH CHRIS HAYES/NYC: Research, report, and write daily segments. Determine video and sound for assigned segments. 5 yrs exp in some form of journalism required (i.e. cable or network news, website, newspaper). Full info/apply HERE (11/10)

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