CYNOPSISDIGITAL
11.04.16 Good morning. It’s Friday November 4, and this is your first early morning digital briefing.
Media Buyer: A media buyer is a professional – usually at an ad agency – who works with a media planner to allocate ad spending across media platforms. For online platforms, a media buyer generally has to request proposals and negotiate the final cost. Programmatic (automated) ad-buying can partially or wholly remove human media-buyers from the process.
TOP NEWS
Back in August, NBCUniversal reached a multi-year deal with Snapchat to release original shows, based on linear NBCU series, on Snapchat. For Snapchat, this comes as part of an initiative geared toward short-form programming, or Snapchat Shows. (Snapchat Shows are separate from both the Live Stories and Discover platforms.) Now NBCU is out with its latest Snapchat Show, an offshoot of The Tonight Show with Jimmy Fallon. Simply called Fallon, the short-form series debuted yesterday, featuring a four-minute performance from Jimmy Fallon and Justin Timberlake. The series will continue rolling out in the coming months. Episodes remain available for 48 hours after launch. Other NBCU shows released on Snapchat since August include a series based on The Voice, and another based on E! News. A Saturday Night Live spinoff is also expected.
TODAY at the Cynopsis Digital Model D Awards, we’ll be celebrating the digital media industry’s finest talent. We’re sold out, but for event details you can go here.
AD TECH
Sizmek, an open ad management company for multiscreen campaigns, announced the launch of its new HTML5 VPAID authoring tool for interactive video. The product is designed to help Sizmek customers develop rich media ad campaigns using programmatic data. The tool doesn’t limit advertisers to strict templates, and is designed to let users create campaigns in a format that can be support across different screens.
A CYNOPSIS MESSAGE
** Enter before Nov 10 **
OTT + SVOD
According a report from the The Verge, Google SVOD service YouTube Red had about 1.5 million paying subs as of late summer. (An additional one million subs were signed up on a free trial basis at that time.) The Verge got the figures from unnamed sources, and it’s not known what the service’s numbers are at the moment. “We’re pleased with momentum behind YouTube Red and we’re seeing healthy growth of members each month,” a YouTube spokesperson told The Verge.
Anime Network, a programmer of Japanese anime, announced the launch of its new premium SVOD service. The Anime Network service is available to Comcast customers through Xfinity On Demand.
VIRTUAL + AUGMENTED REALITY
The NFL is trying its hand at VR. The league says that it’s producing its very first original VR series, set to launch exclusively on YouTube and Google’s Daydream View headset later in November. (The headset drops November 10.) The nine-part series, produced by NFL Films, will explore life in and around the NFL, with a focus on coaches, players, execs, fans, and even cheerleaders. Each episode will run from about five to ten minutes. The first episode will debut on the NFL’s YouTube channel this Thanksgiving, November 24.
RESEARCH
OpenSlate Engagement Data for the Autos & Vehicles vertical, based on the engagement metric for the week ending October 30.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
377ndacut (8.5) / 26,100 / 10,599 / 396
stopxam78 (8.5) / 2,736,990 / 536,727 / 564
rallyelange (8.5) / 21,600 / 10,866 / 412
rsnhakan (8.5) / 329,250 / 5,129 / 399
eisenhaus (8.5) / 46,800 / 8,164 / 407
DIYautotech (8.5) / 94,380 / 12,522 / 390
BaltoBrony (8.5) / 251,040 / 517,301 / 419
royaljordanian (8.5) / 4,275,750 / 4,502,997 / 575
Ricer Miata (8.5) / 2,528,130 / 184,095 / 560
wheelstvnetwork (8.5) / 97,470 / 6,797 / 354
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXECUTIVE MOVES
Yahoo’s got a new Acting Head of Video. The position goes to Alex Wallace, a former longtime exec for NBC News. (Most recently, she served as an SVP in charge of Meet the Press 360, Nightly News 360, and NBC News’s Washington Bureau. She left the news org in July of last year.) At Yahoo, where she started work this week, she’ll work on video efforts across news, sports, finance, and lifestyle. Wallace will be based in NYC, working as part of the media team led by Yahoo SVP and Global Editor-in-Chief Martha Nelson. The Wallace hire was first reported by Politico.
TRIVIA
Our Last Trivia Question: The Netflix animated series BoJack Horseman centers on a washed up former sitcom star (who happens to be an anthropomorphic horse). What’s the name of the sitcom he starred in? Answer: Horsin’ Around. Kudos to Kayla Baines-Mindgrub/MD, Lauren Weeks-Viacom/NY, Jason Blanck-Hearst/NY, Michele Loo Viacom-Viacom/NY, Alejandro Sacasa-Albavision/FL, David Westberg-SAG-AFTRA Federal Credit Union/CA, Greg Siddons-Encompass Digital Media/CT, Lorrie Shilling/CA, Matthew Wilson-FOTOfwd/NY, Brandon Vo-Houlihan Lokey/NY, and Mike Carlton-Pop/CA
Bojack Horseman follow-up: What’s the name of the Labrador Retriever whose own sitcom was almost identical to ‘Horsin’ Around?’ (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
2016 Cynopsis Buyers & Planners Awards Do you work in the realm of media buying & planning within linear & digital content? If so, listen up!
We’re seeking the most creative & dynamic media buyers & planners who work to execute the campaigns that run on broadcast, cable & digital platforms. Submissions are FREE so why not enter?
Learn More & Start Your Entries.
DIGITAL SPOTLIGHT
Recursor.tv, an OTT platform exclusively dedicated to sci-fi content, launched last month. (Cynopsis Digital got a chance to ask the platform’s founder some questions at the time.) Lana McKissack, star of Recursor’s original series Nina_Unlocked, talks about the show in a new video. Check it out here.
See you on Monday,
David Teich
11.04.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING:RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (11/11)
JOB OPENING:SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (11/11)
JOB OPENING: SR ADMIN ASST/Fuse Media/NY: Manage Head of Ad Sales phone, calendar and travel. Integrated mktg. support. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Appy here www.fuse.tv (11/11)
JOB OPENING: SALES PLANNER/GSN TV, Chicago, IL: 2 yrs exp. sales asst. or media plan’r/buyer. Expertise in TV & Digital planning a plus as well as familiarity in Wide Orbit. Pre-sales call prep, client events, AdViews Tracking, Assist AE’s w/territory and regional coverage mapping. Send res and CL: [email protected] (11/11)
JOB OPENING: ASSOCIATE PRODUCER/Scripps Networks/Knoxville TN: Assist in conceiving, writing & project mngng branded content & promotions for sales initiatives. Strong interpersonal skills especially w/clients & talent. 0-2 yrs TV prod exp. BA deg, comm, mktg or journalism/English. Full info/apply HERE (11/11)
JOB OPENING: WRITER-PRODUCER/DISCOVERY-Mktg/LA: Does your creative break through the noise? Are you a great promo writer/innovative thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE (11/10)
JOB OPENING: SEGMENT PRODUCER, MSNBC/NYC: Write and produce segments with speed and accuracy for weekend news programming. The focus is on breaking news and politics. BA deg. Must have 5+ yrs exp in live television (i.e. morning shows, cable shows, broadcast TV, etc.). Full info/apply HERE (11/10)
JOB OPENING: SEGMENT PRODUCER, ALL IN WITH CHRIS HAYES/NYC: Research, report, and write daily segments. Determine video and sound for assigned segments. 5 yrs exp in some form of journalism required (i.e. cable or network news, website, newspaper). Full info/apply HERE (11/10)
JOB OPENING: SR PRODUCER, MTP/NBC NEWS & MSNBC/DC: Develop a vision and strategy for the franchise on all platforms working closely with the Executive Producer. Over 10 years’ experience producing high quality TV journalism. Full info/apply HERE (11/10)
JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maintenance of accounts. Booking orders, pulling reports & brand allocations. Work closely w/traffic dept, planners & AEs all areas scheduling & inventory management. 4 yrs college/BA degree. 1 yr agency buying pref’d. Dealmaker exp. a +. Apply at www.reelz.com/careers (11/10)
JOB OPENING: SENIOR EDITOR, WELLNESS/NBC NEW DIGITAL/NYC: Seeking an editor that understands this mix, someone who can drive our coverage of Wellness (fitness fads and latest medical to finance, family, career) Full info/apply HERE (11/9)
JOB OPENING: POLITICS EDITOR/NBC NEWS DIGITAL/NYC: NBC News Digital is seeking an editor who will be working with a range of journalistic talent from both digital and TV to produce political journalism that sets us apart. Full info/apply HERE (11/9)
JOB OPENING: EXECUTIVE PRODUCER, MSNBC/NYC: MSNBC Live is seeking a Dayside Executive Producer who is responsible for the overall vision, content, editorial planning process, and day to day operations of show. Full info/apply HERE (11/9)
JOB OPENING: SR DIR, MARKETING STRAT/MSNBC/NYC: Seeking talented Marketing Strategist, with Brand Planning and strong Digital Strategy skills, to work closely with research and marketing brand leaders for NBC News & MSNBC. Full info/apply HERE (11/9)
JOB OPENING: SENIOR PRODUCER, MSNBC/NYC: Seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. This person will oversee the editorial vision.Full info/apply HERE (11/9)
JOB OPENING: MGR, REVENUE STRATEGY & ANALYTICS/Discovery/NYC: Digital ad sales expert resp for identifying key revenue drivers & dvlpng revenue strategies & optimization for end-to-end Dig. business. Support Discovery Go’s digital growth strat/dev & its supporting metric/ analytics. 5+ yrs TV Ad Sales exp. Full info/apply HERE (11/9)
JOB OPENING: MANAGER, COMPETITIVE STRATEGY & MARKETPLACE ANALYTICS/Discovery/NYC: Data & analytics expert to develop strategies, build a framework that analyzes competitive pricing & derives actionable insights, & identify solutions to improve performance. 6+ yrs exp in TV Ad Sales. Full info/apply HERE (11/9)
JOB OPENING: SR. MANAGER, REVENUE STRATEGY & ANALYTICS/Discovery/NYC: Linear Ad Sales expert to identify key revenue drivers & develop sales demographics strategy based on network performance/ad sales incumbencies, & manage the national sales team’s performance. 7+ yrs exp. in TV Ad Sales. Full info/apply HERE (11/9)
JOB OPENING: DIGITAL PRODUCER/Discovery/LA: Stellar digital/social producer supporting Discovery Network brand/shows. Drive overall content plans, strategy + social distribution plans for tentpole shows through brand filters to drive awareness, traffic and aud engagement across pltfrms. 5+ yrs exp. in TV. Digital/social media pref. Full info/apply HERE (11/9)
JOB OPENING: DIR NETWORK COMMS & MEDIA RELATIONS/Science/NYC: Strategic team player willing to take resp. for dev. of multiplatform comms strtgy & outreach on behalf of Science Channel, its talent & execs. Pitch prgrms, ntwrk stories & clips to news sources. 7+ yrs exp. in media relations, ntwrk exp. a +. Apply HERE (11/8)
JOB OPENING: DIGITAL AD OPS TRAFFICKER (PROJECT)/A+E Networks/NY: Execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply HERE (11/8)
JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: We are looking for an experienced Segment Producer to write and produce segments with speed and accuracy for daily news programming, in a breaking news environment. Full info/apply HERE (11/8)
JOB OPENING: MGR DIG ANALYTICS/ADVERTISING/NYC: Supply analytics framework for record label. Conduct rsrch & analysis on artists & releases to support mktg campaigns. Use data to dvlp & monitor ad campaigns. 3+ yrs of relevant exp & being avid fan of music a plus. Full info/apply HERE (11/8)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS req. Full info/apply HERE (11/8)
JOB OPENING: VP DIGITAL/Sprout/NYC: Create digital strategy roadmap for Sprout and operationally execute on key objectives. Min 10 years digital product experience required. Full info/apply HERE (11/8)
JOB OPENING: SALES RESEARCH ANALYST/CW/NY: Responsible for supporting Media Sales Research Dept. Create/maintain daily linear reports & weekly network reports. Metric reports for CWTV and CW Seed. Interest in stats/analysis. Full info/apply HERE (11/5)
JOB OPENING: SENIOR MANAGER, COMMUNICATIONS/Pac-12/San Francisco: Develop & implement strategic PR programs to increase brand awareness. Must have experience in the Media industry. For full posting/apply HERE (11/5)
JOB OPENING: ACCOUNT EXECUTIVE/WGN America/NYC: Plans and organizes a sales strategy aimed at meeting individual and team sales goals. Min 5 yrs exp selling or buying television advertising time. BA deg req’d. Strong written/comm skills. Full info/apply HERE Job # 2016-44922 (11/5)
JOB OPENING: MANAGER, INTERNAL COMMUNICATIONS/HGTV&Food Network/Knoxville: Design and drive meaningful messaging to employees around the globe. 5-8 years of comms exp. Strong writing & verbal skills a must. Cable ntwk & media exp a plus. Full info/apply HERE (11/5)
JOB OPENING: ACCOUNT EXECUTIVE, SALES/Music Choice/NYC: Generate rev & dvlp sales strategies across full portfolio to achieve ad sales revenue goals. 3-5 yrs exp in media w/1-3 yrs specifically in ad/sponsorship sales (Planner/ASR & above) Must be able to travel regularly. Full info/apply HERE (11/5)
JOB OPENING: SALES PLANNERS/Music Choice/NYC: Resp for development/fulfillment of integrated media plans & proposals across all MC TV platforms for advertising clients. 1-2 yrs in media or sales planning/assistant at an agency or network. Solid understanding of media math. Full info/apply HERE (11/5)
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