CYNOPSISDIGITAL 02.03.17 Good morning. It’s Friday February 3, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Media Vehicle: The phrase media vehicle refers to the actual media in which an advertisement or media activity will take place. This stands in contrast to “media type,” which simply refers to a category […]
CYNOPSISDIGITAL 02.02.17 Good morning. It’s Thursday February 2, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER First Response Time: In social media, first response time is a measurement of how long it takes an organization to give its first response to an individual’s comment or inquiry. First response time can […]
CYNOPSISDIGITAL 02.01.17 Good morning. It’s Wednesday February 1, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Data Glove (Virtual Reality): In virtual reality, a data glove (or, informally, a ‘wired glove’) is a glove that’s wired with censors, connected to a computer system, and worn by a user. The glove […]
A CYNOPSIS MESSAGE FROM PHUNWARE Automate Your Mobile Marketing [eBook] It’s official: the digital revolution has gone mobile and shows no signs of stopping. It’s critical for your marketing efforts to maximize this mobile opportunity to capture large amounts of high-quality user data. Mobile marketing automation is all about creating the most personalized, relevant and […]
CYNOPSISDIGITAL 01.30.17 Good morning. It’s Monday January 30, 2017 and this is your first early morning digital briefing. Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, January 30, through Sunday, February 5. – People Now at
A CYNOPSIS MESSAGE FROM PHUNWARE Automate Your Mobile Marketing [eBook] It’s official: the digital revolution has gone mobile, and shows no signs of stopping. And now that it’s possible to capture larger amounts of high-quality user data, it’s critical that your marketing efforts maximize this opportunity. Mobile Marketing Automation is all about creating the most […]
CYNOPSISDIGITAL 01.26.17 Good morning. It’s Thursday January 26, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER UX: UX is short for User Experience. The phrase refers to the overall experience of a person using a website or app. UX encompasses all aspects of a user’s interaction with a product. […]
CYNOPSISDIGITAL 01.25.17 Good morning. It’s Wednesday January 25, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Device Graph: Also known as identity management, a device graph is a map that certain ad tech companies use to keep track of individuals’ behavior across multiple devices, instead of counting each device as […]
CYNOPSISDIGITAL 01.24.17 Good morning. It’s Tuesday January 24, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Extensibility: In software engineering and systems design, extensibility is a principle in which implementation takes future growth into account. For instance, an extensible software program might support plug-ins or add-ons that add new functionality. […]
CYNOPSISDIGITAL 01.23.17 Good morning. It’s Monday January 23, 2017 and this is your first early morning digital briefing. Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, January 23, through Sunday, January 29. – People Now at
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5