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CYNOPSISDIGITAL
01.31.17
Good morning. It’s Tuesday January 31, 2017 and this is your first early morning digital briefing.
Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Program Alert:
– Acorn TV: Agatha Christie’s ‘Witness for the Prosecution,’ an Acorn TV original series starring Toby Jones and Kim Cattrall, is now available.
TODAY’S CODEBREAKER
Data Architecture: Data architecture is any set of rules, standards, policies and models that defines and governs the type of data that’s collected, and how it’s used, managed, stored, and integrated it into an organization and its database systems.
Snap Inc., welcome to Wall Street. The Snapchat parent reportedly plans to file its initial public offering this week. According to several media outlets, Snap is expected to choose the New York Stock Exchange for the IPO. CNBC was the first to report the news; Reuters and others later confirmed it. It usually takes about nine weeks to process an IPO filing, which means that the company could officially go public as early as March.
New research from the World Federation of Advertisers (WFA) finds that, when it comes to programmatic buying, agency trading desks (ATDs) are still dominant. The research, based on a survey of 58 WFA member companies, found that 40% of the world’s biggest brands use the trade desk model for programmatic ad buying. Some other findings:
– Programmatic is most widely used in North America, where it accounted for 23% of respondents’ digital ad spending. The number was 17% in Europe, and 12% in China.
– Use of ATD alternatives is increasing. Notably, the use of ITDs (independent trading desks) has increased by 12% compared to WFA’s previous research on the subject. Hybrid or in-house models are used by over one fifth of respondents, also a marked increase.
You can learn more here.
Sizmek, an open ad management company for multiscreen campaigns, announced the launch of its new Data Hub. Sizmek is calling the new unit a “data-centralizing ecosystem that enables advertisers to pull in audience segments from integrated data management platforms (DMPs) and enrich them with data collected from served ads.” The goal is to then let advertisers use those segments to inform their targeting decisions.
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Dish’s Sling TV just got Franco-friendly. The OTT-based live TV service has added a what’s calling the French Bouquet package, a $15-per-month add-on that includes 34 French and English-language channels. The new channels include TV5MONDE neworks, beIN Sports, Eurochannel, and Euronews. Another new package, dubbed the Francais Extra, is geared toward viewers looking for some French programming alongside their English Best of Live TV packages. That package costs $5 monthly; it includes channels such as TV5Monde Cinema on Demand and France 24.
BitTorrent Live, BitTorrent’s OTT TV service, recently launched for Android Devices. The servicer relies n BitTorrent’s P2B platform; it was initially unveiled at the INTX show last May. BitTorrent Live was already available for iOS devices, Amazon Fire TV boxes and sticks, Apple TV, and a desktop version for Mac browsers.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of January 23-January 29, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 462, 11, 42, 10187
2. The Grand Tour (Amazon) 353, 63, 6, 2310
3. Trailer Park Boys (Netflix) 78, 12, 7, 1959
4. Degrassi: Next Class (Netflix) 66, 18, 4, 274
5. VeggieTales (Netflix) 50, 27, 2, 676
6. Sneaky Pete (Amazon) 31, 7, 4, 121
7. Chelsea (Netflix) 30, 9, 3, 884
8. BoJack Horseman (Netflix) 23, 4, 6, 118
9. Love (Netflix) 23, 4, 6, 119
10. The Path (Hulu) 21, 36, 1, 191
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for onWikipedia (used as a proxy for organic search volume).
All Series (1/23/17 – 1/29/17)
![[]](https://www.cynopsis.com/wp-content/uploads/2017/01/ListenFirst-TVI-All-Series-1.30.17.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipediapage views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Mindbodygreen, an online lifestyle brand focused on health and wellness, just landed a BuzzFeed exec. Tessa Gould will serve as the publisher’s COO, tasked with growing Mindbodygreen’s revenue streams – namely, advertising, events, and paid instructional videos. Gould joined BuzzFeed in 2014, serving first as VP of Ad Innovation, Strategy, and Operations, and then as Head of Commerce. She previously worked as Head of Native Advertising at AOL’s The Huffington Post, where she also founded HuffPo’s branded content studio (now simply called the AOL Partner Studio).
The Interactive Advertising Bureau (IAB) has elected a new Chairman to its Board of Directors. The position will go to Jim Norton, Conde Nast’s Chief Business Officer and President of Revenue. He previously served as the Board’s Vice Chairman. Taking over as Vice Chairman will be Scott Schiller, NBCUniversal’s EVP and General Manager of Marketing, Advertising Sales & Client Partnerships. Other newly elected members of the board are Snap Inc.’s Jeff Lucas, Neustar’s Steven Wolfe Pereira, and SheKnows’ Samantha Skey.
ShareThis, a company specializing in social data analytics, has named Dana Hayes as its new President. Hayes joins the company from Axicom, where he served as Group VP of Global Partner Development. At ShareThis, he’ll be tasked with driving the growth of the company’s media and data teams. He’ll report to CEO Kurt Abrahamson.
Dynamic ad specialist BrightLine has named George Blue as Chief Revenue Officer, a newly created position. Blue spent fifteen years at Fox, ten of them as SVP of Digital Media Sales. He most recently worked at TV4 Entertainment as President of Client Partnerships and Advertising Sales. At BrightLine, he’ll be tasked with growing strategic partnerships with media companies, agency holding groups, and their client partners.
TRIVIA
Netflix’s Stranger Things’ took home a surprise win at the SAG Awards on Sunday. Before launching into an impassioned acceptance speech, cast-member David Harbour quickly thanked a number of people, among them Carmen Cuba. Cuba has worked on Hollywood movies like The Martian, but Stranger Things isn’t her first streaming series; she’s also worked on Netflix’s Sense8 and Narcos, as well as Amazon’s Red Oaks. What’s her job?
According to Alexa, the world’s three most widely-visited websites are Google, YouTube and Facebook. What comes fourth? (Hint: It’s the first company on the list not based in the U.S.) Answer: Baidu.com, China’s most widely-used search engine. Kudos to Susan Nessanbaum-Goldberg Whose Line Is It Anyway/Angst Productions/CA, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Mathew Tombers-Intermat, Inc./NY, and Daniel Haberer-Creo Entertainment/CA
A CYNOPSIS MESSAGE
FEBRUARY 7 // 4:30 – 8:00PM // NYC
What better way for Cynopsis to celebrate our 20th Anniversary than by honoring the best of the best in the industry we’re so proud to cover? You’ll have the chance to mix and mingle with industry leaders over drinks and hors d’oeuvres at the Edison Ballroom in NYC and enjoy our featured video created & sponsored by Situation Interactive.
Find out more and register today:
www.cynopsistvawards.com.
As Snap Inc. gears up for its much-awaited IPO, it’s reportedly taking steps to sweeten the deal for potential investors. Namely, the Snapchat parent has been reportedly been working to secure massive advertising commitments from Madison Avenue firms like WPP, Omnicom and others. From the Wall Street Journal, learn more here.
See you tomorrow,
David Teich
01.31.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR AD SALES RESEARCH ANALYST/Scripps/NYC: Partner w/Ad Sales team to prod actionable insights, compelling stories & persuasive network positioning. Bachelor’s degree & 2+ yrs of media rsrch exp. Expertise w/Nielsen, Star Media, MRI, Simmons, & Kantar systems. Full info/apply HERE (2/7)
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JOB OPENING: COORD ON-AIR PROMO SCHED/CMT/Nashville: Help strategize/schedule show promos to maximize/drive viewership. BS or BA deg related field (broadcasting, comms, PR, advertising. Prior exp working in promotions scheduling capacity for a cable or ntwk is highly desired. Full info/apply HERE (2/7)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (3/4)
JOB OPENING: COORDINATOR, JOB SHARE RETAIL DVLPMNT/NICKELODEON/Minneapolis MN: 3 days/wk. Share responsibilities of position with existing Coordinator. Independent self-starter. BA Deg & 2+ yrs experience in sales, marketing, or retail. Res/cover here: [email protected] (3/4)
JOB OPENING: DIR, CO-PRODS & ACQUISITIONS/Lifetime/NY: Manage the development & production of original films & int’l co-prods at both series & film level. 5+ yrs exp at a network, studio or Prod Co focused on scripted prgmng. Apply: www.aenetworks.com/career.html (3/4)
JOB OPENING: IMPLEMENTATION & SUPPORT SPECIALIST/WO PROGRAM/ANY WO LOCATION: Install new system, train/educate customers on various configurations and/or customization options. Troubleshoot & provide customer support. 1+ yrs industry working exp in a support role. 50-60% travel req. Full info/apply HERE (2/3)
JOB OPENING: DIR, MTV DIGITAL RESEARCH & INSIGHTS/MTV/NYC: Lead a team of analysts to provide data, insights & recommendations to execs, editors, producers & other key stakeholders. 7+ yrs rsrch, social analytics or aud dvlpmnt. Must be adept at qual/quant rsrch & extensive Omniture Full info/apply HERE (2/2)
JOB OPENING: DIGITAL AD OPS TRAFFICKER/A+E Networks/NY: execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply HERE (2/2)
JOB OPENING: TRAFFIC COORDINATOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office mgr & other duties that may be assigned. 1-2 yrs exp. Cover/resume HERE (2/2)
JOB OPENING: MGR, CONTENT ACQUISITIONS/TURNER/ATL GA: +5 yrs ent. industry exp. Exp w/contract analysis for acquiring or selling content for TV or SVOD platforms. Exceptional project mngmnt skills, significant exp w/PP meticulous orgnztinl skills, able to meet deadlines. Full info/apply HERE (2/2)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (2/2)
JOB OPENING: INTERACTIVE DESIGNER/NBCU/NYC: Play a key role in advertising strategy, content creation, developing digital campaign and arming the sales force with the right tools to delight advertising partners. 3+ year’s professional exp in digital advertising space. Full info/apply HERE (2/2)
JOB OPENING: CONTENT SCREENER/MEDIA INFORMATION SERVICES/NYC: Entry-level position writing summaries of TV programs. Full Time w/Benefits. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (2/1)
JOB OPENING: ASSOCIATE WRITER PRODUCER/IFC/NYC: Write/Produce promos for Originals launches & brand campaigns, with an emphasis on movie promo & stunts. Idea-generating/writing/producing mastermind with a comedy background & ‘Slightly Off’ sensibility. 2 yrs exp. Submit resume and reel. Full info/apply HERE (2/1)
JOB OPENING: DIGITAL SALES SPECIALIST/NYC: The Digital Sales Fulfillment Specialist will work closely with sales, creative and advertising operations, and is expected to provide superior customer service at all times. Full info/apply HERE (2/1)
JOB OPENING: MGR BRAND & DIGITAL MKTG/NBC/LA, CA. Develop & execute brand strategy for multiplatform campaigns for NBC show brands. 3 yrs marketing exp. req.; digital exp. Desired. Full info/apply HERE (2/1)
JOB OPENING: SENIOR WRITER/PRODUCER/NAT GEO/NYC: The Senior Writer/Producer conceptualizes, writes, & produces the Channel’s highest priority promotional spots for specials, stunts & priority series for NatGeo & NatGeo Wild. Full info/apply HERE (2/1)
JOB OPENING: ACCOUNT EXECUTIVE DR/WGN/NYC: Self-motivated, personable, competitive & energetic professional to help inspire/grow a young & expanding Direct Response Team. BA deg or 5 yrs sales exp within the industry. Mini 3-5 yrs combined exp. Full info/apply HERE (2/1)
JOB OPENING: MARKETING MGR/MSG NETWORKS/NYC: Sports enthusiast w/3+ yrs creative, social media, & media exp at cable net or agency; Exp w/social community mngmt, project mngmt, strategy & budget mngmt; Creative thinker & collaborator http://bit.ly/2j0OiGS (2/1)
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