CYNOPSISDIGITAL
02.01.17

Good morning. It’s Wednesday February 1, 2017 and this is your first early morning digital briefing.

 
Data Glove (Virtual Reality): In virtual reality, a data glove (or, informally, a ‘wired glove’) is a glove that’s wired with censors, connected to a computer system, and worn by a user. The glove enables gesture recognition and navigation through a virtual environment.
 
 

 
Facebook has debuted a new information portal designed to let marketers compare how their ads are performing across digital, TV and print. The tool will let Facebook’s measurement partners pull info directly from Facebook, Instagram, and the Facebook Audience Network. The measurement partners can then share that info with their clients for use in cross-channel measurement and planning. “Advertisers will now be able to compare which ads ­ TV, digital and print ­ are driving their desired outcomes,” wrote Facebook in a new blog post.
 
 

 
WordPress.com now has a go-to media agency. Automattic, WordPress’s owner, has brought on the MDC Partners-owned Assembly to handle media buying and planning, modeling, data and analytics for the site. WordPress.com already had an in-house operation that handled online search, but had no incumbent agency of record. The site is planning a broader advertising approach in 2017. “We selected Assembly because of its data-first approach to performance marketing and an ability to centrally model, measure, and optimize all pieces of the media plan," said Automattic CMO Chris Taylor in a statement. "We’re eager to get new creative into market to start the year off strong.”
 

 
A new Snapchat update for iOS makes it easier for users to share online content within the app. The update lets Snapchat users create so-called “Snapcodes” for any website link. App-users just have to manually enter a URL into an entry field. It’s especially good news for content creators who want to share pages within Snapchat: Now users won’t have to exit the app to view them. That’s also a good thing for Snapchat: The less users leave the app, the more engagement Snapchat sees, and the more data it collects. With Snapchat hoping to become an ad behemoth to rival Facebook – and with an IPO on the horizon – more data is always a good thing.
 
 

 
Walter Presents is coming to the U.S. The U.K streaming service, which is devoted to foreign-language drama, is slated to launch stateside in March. Walter Presents is a joint venture between Global Series Network and the U.K.’s Channel 4. It’ll cost $6.99 per month in the U.S. The service will offer 34 series at launch, and premiere two new shows each month. All the content will be subtitled.
 
Looks like the future of BroadbandTV is a little bit up in the air. RTL Group, which owns a 51% stake in the online-video company, said that it won’t exercise its option to acquire the remaining 49%. Instead, the European entertainment conglomerate says it will explore “all strategic alternatives for the company.” The investment bank LionTree has been brought to the table to help lead that exploration. As for BroadbandTV’s future, it boils down to a few plausible possibilities: New outside investors, a sale of the company, or an IPO.

OpenSlate Engagement Data for the Health & Fitness vertical, based on the engagement metric for the week ending January 29.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Tibo InShape (9.3) / 50,275,650 / 2,683,226 / 700
PumpChasers (8.4) / 2,882,460  / 337,705/ 564
Felipe Franco (8.4) / 4,657,590 / 777,736 / 574
Entrena con Sergio Peinado (8.4) / 4,107,780 / 396,145 / 553
Body Mania (8.3) / 6,974,730 / 479,329 / 559
Karl Ess (8.2) / 2,491,560 / 389,296 / 544
Yoga With Adriene (8.2) / 13,038,030 / 1,977,631 / 590
Hipertrofiando (8.2) / 2,248,830 / 539,619 / 567
STRENGTH WARS (8.2) / 7,407,330 / 778,490 / 545
Raw Alignment (8.2) / 6,090,300 / 6522,247 / 543
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for onWikipedia (used as a proxy for organic search volume).
 
Streaming Series (1/23/17 – 1/29/17)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter,Google+, and Tumblr, along with Wikipediapage views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the Screen Actors Guild Awards, which were simulcast on TNT and TBS.
“The stars weren’t the only ones grabbing the attention of the audience during the 23rd Annual Screen Actors Guild Awards ­ the ads also got viewers talking. Subaru took home the night’s top award for digital share of voice, capturing 28.1% of all the digital activity prompted by ads aired during the show, outshining Apple (for iPhone) in second place. Subaru was actually the show’s top advertiser, too, ranked by estimated spend (followed by L’Oreal Paris Cosmetics, Apple, L’Oreal Paris Skincare and State Farm, in that order). But it definitely also helped that Subaru won over viewers by running several of its charming ‘Dog Tested’ ads starring canines.”  – iSpot.tv
 
 
 

 
The third-party data aggregation platform Ad-Juster announced two new moves. Matthew Essenburg has been promoted from Director of Research and Development to Chief Technology Officer. He’ll oversee strategy, operations, and the development of Ad-Juster’s software engineering, technology, data, security, and corporate IT initiatives. And Dan Lawton has been promoted from VP of Business Development and Sales to Chief Marketing/Chief Business Development Officer. He’ll be tasked with building and establishing Ad-Juster’s brand. Both Essenburg and Lawton report to Peter Yang, the company’s COO.

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JOB OPENING: PUBLIC RELATIONS MGR/Weigel NTWRKS/CHI: PR mngr responsible for creating greater nat’l awareness of the Weigel Ntwrk brands. 5+ yrs exp, bach deg. Exp w/Prgm grps, Station Grps and/or Studio pref’d Apply HERE (2/8)

JOB OPENING: IT/DIGITAL MEDIA MANAGER/NBCU/DC: Must have experience in systems administration, support and upgrades of large scale IT/Broadcast centric technologies, IT based technologies within a 24 hour news production Full info/apply HERE (2/8)

JOB OPENING: SR AD SALES RESEARCH ANALYST/Travel Channel & GAC/NYC: Partner w/Ad Sales team to prod actionable insights, compelling stories & persuasive network positioning. Bachelor’s degree & 3+ yrs of media rsrch exp. Expertise w/Nielsen, Star Media, MRI, Simmons, & Kantar systems. Full info/apply HERE (2/7)

JOB OPENING: MEDIA ACCOUNT MGR/Anchor Media Services/Suffern NY: 3-5 yr media planning. Manage & work w/clients, develop plans/strategy, campaign analysis, tactical changes, digital a +, strong comm skills, PPT Excel AdIntel MRI exp, send CV/resume: HERE (2/7)

JOB OPENING: COORD ON-AIR PROMO SCHED/CMT/Nashville: Help strategize/schedule show promos to maximize/drive viewership. BS or BA deg related field (broadcasting, comms, PR, advertising. Prior exp working in promotions scheduling capacity for a cable or ntwk is highly desired. Full info/apply HERE (2/7)

JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (3/4)

JOB OPENING: COORDINATOR, JOB SHARE RETAIL DVLPMNT/NICKELODEON/Minneapolis MN: 3 days/wk. Share responsibilities of position with existing Coordinator. Independent self-starter. BA Deg & 2+ yrs experience in sales, marketing, or retail. Res/cover here: [email protected] (3/4)

JOB OPENING: DIR, CO-PRODS & ACQUISITIONS/Lifetime/NY: Manage the development & production of original films & int’l co-prods at both series & film level. 5+ yrs exp at a network, studio or Prod Co focused on scripted prgmng. Apply: www.aenetworks.com/career.html (3/4)

JOB OPENING: IMPLEMENTATION & SUPPORT SPECIALIST/WO PROGRAM/ANY WO LOCATION: Install new system, train/educate customers on various configurations and/or customization options. Troubleshoot & provide customer support. 1+ yrs industry working exp in a support role. 50-60% travel req. Full info/apply HERE (2/3) 

JOB OPENING: DIR, MTV DIGITAL RESEARCH & INSIGHTS/MTV/NYC: Lead a team of analysts to provide data, insights & recommendations to execs, editors, producers & other key stakeholders. 7+ yrs rsrch, social analytics or aud dvlpmnt. Must be adept at qual/quant rsrch & extensive Omniture Full info/apply HERE (2/2)

JOB OPENING: DIGITAL AD OPS TRAFFICKER/A+E Networks/NY: execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply HERE (2/2)

JOB OPENING: TRAFFIC COORDINATOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office mgr & other duties that may be assigned. 1-2 yrs exp. Cover/resume HERE (2/2)

JOB OPENING: MGR, CONTENT ACQUISITIONS/TURNER/ATL GA: +5 yrs ent. industry exp. Exp w/contract analysis for acquiring or selling content for TV or SVOD platforms. Exceptional project mngmnt skills, significant exp w/PP meticulous orgnztinl skills, able to meet deadlines. Full info/apply HERE (2/2)

JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (2/2)

JOB OPENING: INTERACTIVE DESIGNER/NBCU/NYC: Play a key role in advertising strategy, content creation, developing digital campaign and arming the sales force with the right tools to delight advertising partners. 3+ year’s professional exp in digital advertising space. Full info/apply HERE (2/2)

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