01/30/17: Reports: Snapchat to file IPO this week


Good morning. It’s Monday January 30, 2017 and this is your first early morning digital briefing.

Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, January 30, through Sunday, February 5.
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include musician Andy Grammer, TV personality Beth Stern (Hallmark Channel’s Kitten Bowl), and actor Giovanni Ribisi (Amazon StudiosSneaky Pete)
VIMEO: 555, a new five-episode original series executive-produced by Tim Heidecker and Eric Wareheim, debuts Tuesday, January 31.
Seeso: Season two of The Cyanide & Happiness Show debuts Thursday, February 2
Sundance Now: Psychological thriller film Always Shine debuts exclusively on Sundance Now Thursday, February 2
Netflix: Imperial Dreams, a new original drama film, debuts Friday, February 3
Netflix: Santa Clarita Diet: Horror-comedy series Santa Clarita Diet debuts Friday, February 3


Ad Call: When an open slot of ad space is available on the internet, a user’s browser automatically sends requests to ad servers or ad exchanges, which will in turn send an ad or ads to their device. That’s called an ad call (or, alternately, an ad request). Ad calls include info from users’ browser cookies, and information such as publisher ID, referring URL, location, size, and other data needed for the ad to serve to a user.


And there it is. As first reported by Recode, Snapchat-parent Snap Inc. is set to file its IPO late next week. The IPO is likely to value the company at somewhere between $20 billion and $25 billion. It generally takes about nine weeks to process an IPO filing; in other words, if all goes to plan, Snap will officially go public in March. Ahead of the IPO, the company is also reportedly set to release the private registration document that it filed with the SEC last year. The document will publicize financial info, as well as Snap’s strategy for operating as a publicly traded company. According to sources who spoke with the Financial Times, Goldman Sachs and Morgan Stanley will lead Snap’s offering.
Another day, another Facebook algorithm update. When surfacing video content in users’ News Feeds, Facebook will now put added emphasis on longer-form content. Specifically, the algorithm will now weight “percent completion” more heavily with longer videos than with shorter videos. “If you watch most or all of a video, that tells us that you found the video to be compelling ­ and we know that completing a longer video is a bigger commitment than completing a shorter one,” wrote Facebook execs Abhishek Bapna and Seyoung Park in a blog post. The goal, they wrote, is to “avoid penalizing longer videos.” Also worth noting, though unstated in the blog post: When users spend more time watching video, Facebook gets more ad dollars. In addition, Facebook is likely trying to tweak its algorithm in favor of the exclusively licensed shows it’s got in the pipeline.
Cynopsis Digital strives to be apolitical, but when enough tech leaders comment on something, it merits a mention. A slew of execs from tech giants including Google, Facebook, Apple, Twitter, and Netflix have vocally condemned President Donald Trump’s move to restrict immigration from a number of Muslim-majority countries. (Some recent judicial orders have somewhat loosened those restrictions, but no one knows for how long.) Execs like Netflix CEO Reed Hastings, Google CEO Sundar Pichai, and a number of others have noted that some of their own employees are being affected by the president’s executive order.  “It’s painful to see the personal cost of this executive order on our colleagues,” said Pichai in a staff memo. Variety’s got a decent rundown of the tech industry’s reactions. You can check that out here.






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In its US Digital Market Forecast for 2016-2021, Forrester projects that digital advertisers will increasingly focus on quality, and less on quantity, over the next several years. “The days of buying volume are going to reach a point of obsolescence,” said Forrester Principal Analyst Shar VanBoskirk. VanBoskirk also projects that marketers will begin to pull money out of media, putting it toward customer experience – for instance, better store layouts and mobile apps that help customers – instead.


Something advertisers and investors might take somewhat into account as Snapchat gears up for its IPO: A lot of its accounts are dormant. According to research firm L2, Only 67% of the 427 industry brands on Snapchat are actively creating content.




Lotame, a cross-device data management platform, has named a new exec. Jeff Valente will serve as VP of Sales for North and Latin America. He’ll be tasked with partnership development and driving new business. Valente has worked in ad tech since 2000, most recently as Chief Revenue Officer of ChoiceStream.


According to Alexa, the world’s three most widely-visited websites are Google, YouTube and Facebook. What comes fourth? (Hint: It’s the first company on the list not based in the U.S.)

Our Last Trivia Question: What’s the first .com domain ever to be registered online? Answer: Symbolics.com. It was registered by the now-defunct Symbolics Computer Corporation on March 15, 1985. Kudos to Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, Tom Moore-Kalt Productions/CA, David Westberg SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA


Celebrate the TV Award Winners on 2/7!

While enjoying dinner at the Edison Ballroom in NYC, celebrate the achievements of our industry over the past year during the presentation of the very first Cynopsis TV Awards, which salutes excellence in national television programming. Also, two special awards will be presented to honorees Linda Boff, CMO for GE and Bill Koenigsberg, President, CEO & Founder for Horizon Media, for their extraordinary contributions to the industry.

View finalists and register: www.cynopsistvawards.com.



It’s been almost five years, but tennis deity Roger Federer is back in the grand slam winner’s circle. Check out a quick overview of his stunning Australian Open finals victory – here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (3/4)


: COORDINATOR, JOB SHARE RETAIL DVLPMNT/NICKELODEON/Minneapolis MN: 3 days/wk. Share responsibilities of position with existing Coordinator. Independent self-starter. BA Deg & 2+ yrs experience in sales, marketing, or retail. Res/cover here: [email protected] (3/4)


: DIR, CO-PRODS & ACQUISITIONS/Lifetime/NY: Manage the development & production of original films & int’l co-prods at both series & film level. 5+ yrs exp at a network, studio or Prod Co focused on scripted prgmng. Apply: www.aenetworks.com/career.html (3/4)


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DIR, MTV DIGITAL RESEARCH & INSIGHTS/MTV/NYC: Lead a team of analysts to provide data, insights & recommendations to execs, editors, producers & other key stakeholders. 7+ yrs rsrch, social analytics or aud dvlpmnt. Must be adept at qual/quant rsrch & extensive Omniture Full info/apply HERE (2/2)


DIGITAL AD OPS TRAFFICKER/A+E Networks/NY: execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply HERE (2/2)


TRAFFIC COORDINATOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office mgr & other duties that may be assigned. 1-2 yrs exp. Cover/resume HERE (2/2)


MGR, CONTENT ACQUISITIONS/TURNER/ATL GA: +5 yrs ent. industry exp. Exp w/contract analysis for acquiring or selling content for TV or SVOD platforms. Exceptional project mngmnt skills, significant exp w/PP meticulous orgnztinl skills, able to meet deadlines. Full info/apply HERE (2/2)


SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (2/2)


INTERACTIVE DESIGNER/NBCU/NYC: Play a key role in advertising strategy, content creation, developing digital campaign and arming the sales force with the right tools to delight advertising partners. 3+ year’s professional exp in digital advertising space. Full info/apply HERE (2/2)


CONTENT SCREENER/MEDIA INFORMATION SERVICES/NYC: Entry-level position writing summaries of TV programs. Full Time w/Benefits. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (2/1)


ASSOCIATE WRITER PRODUCER/IFC/NYC: Write/Produce promos for Originals launches & brand campaigns, with an emphasis on movie promo & stunts. Idea-generating/writing/producing mastermind with a comedy background & ‘Slightly Off’ sensibility. 2 yrs exp. Submit resume and reel. Full info/apply HERE (2/1)


DIGITAL SALES SPECIALIST/NYC: The Digital Sales Fulfillment Specialist will work closely with sales, creative and advertising operations, and is expected to provide superior customer service at all times. Full info/apply HERE (2/1)


MGR BRAND & DIGITAL MKTG/NBC/LA, CA. Develop & execute brand strategy for multiplatform campaigns for NBC show brands. 3 yrs marketing exp. req.; digital exp. Desired. Full info/apply HERE (2/1)


SENIOR WRITER/PRODUCER/NAT GEO/NYC: The Senior Writer/Producer conceptualizes, writes, & produces the Channel’s highest priority promotional spots for specials, stunts & priority series for NatGeo & NatGeo Wild. Full info/apply HERE (2/1)


ACCOUNT EXECUTIVE DR/WGN/NYC: Self-motivated, personable, competitive & energetic professional to help inspire/grow a young & expanding Direct Response Team. BA deg or 5  yrs sales exp within the industry. Mini 3-5 yrs combined exp. Full info/apply HERE (2/1)


MARKETING MGR/MSG NETWORKS/NYC: Sports enthusiast w/3+ yrs creative, social media, & media exp at cable net or agency; Exp w/social community mngmt, project mngmt, strategy & budget mngmt; Creative thinker & collaborator http://bit.ly/2j0OiGS (2/1)


SENIOR PRODUCER/MSNBC/East Coast: Responsible for creating, producing and supervising programming for a MSNBC New Primetime Show.Full info/apply HERE (1/31)


LINE PRODUCER/PRODUCTION MGR/NYC: A hands on, not afraid to get your hands dirty field exp’d LP/PM type. Must be willing to wear both hats & mng daily operational processes of a fast moving prod. 3 – 5 yrs operations LP/PM exp pref’d. Strong kwldg of guild & union guidelines. Resume to: [email protected] (1/31)


SCI & TECH VIDEO PRODUCER/NBCNews.com/NYC: The digital arm of NBC News, is looking for a highly skilled video producer to produce smart, stylish videos for our digital, mobile and social platforms. Full info/apply HERE (1/31)


INVESTIGATIVE PRODUCER/NYC: Join our Investigative Unit! The Investigative Producer will be pitching and developing original story ideas for NBC News broadcast, cable, and digital platforms. Full info/apply HERE (1/31)


VIDEO PRODUCER, LIFESTYLE/NBCU/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a highly skilled video producer to join our lifestyle team and produce stunning original videos for our platforms. Full info/apply HERE (1/31)


VIDEO EDITOR, LIFESTYLE/NBCU/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a video editor to help produce snappy, addictive original videos for our digital, mobile and social platforms. Full info/apply HERE (1/31)


BOOKING PRODUCER/MSNBC/NYC: Book wide variety of national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business/economy, health, etc. Full info/apply HERE (1/31)


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