02/02/17: Pinterest launches search ads


Good morning. It’s Thursday February 2, 2017 and this is your first early morning digital briefing.


First Response Time: In social media, first response time is a measurement of how long it takes an organization to give its first response to an individual’s comment or inquiry. First response time can serve as a key performance indicator for social customer service.


Ouch. A jury in Dallas, Texas just ordered Oculus, the Facebook-owned VR company, to pay out $500 million in damages to game developer ZeniMax. In a two-year-old dispute, ZeniMax had alleged that Oculus founder Palmer Lucky and CTO John Carmack had used Zenimax’s trade secrets in the development of the Oculus Rift VR headset. While the Jury didn’t agree that Oculus had used trade secrets, they did find that Luckey – who worked as a contractor for ZeniMax before developing the Rift – had violated a non-disclosure agreement, and that Oculus had infringed on copyright, according to a report from Polygon. On the bright side for Oculus, $500 million is significantly less than what ZeniMax wanted; the company had sought as much as $4 billion in damages.
Judging by their behavior on Wall Street, Facebook’s investors didn’t seem to care too much about the Oculus verdict. Here’s why: In its new earnings report, the social media giant reported over $10 billion in net 2016 income. That’s in large part because the company’s user-base keeps growing. Facebook reported that it now has 1.84 billion monthly active users. The company says it generated $8.8 billion in revenue in Q4 of 2016 alone, as compared to $5.8 billion during 2015’s Q4. The company pulled in almost $3.6 billion in net income during the quarter, compared to $1.6 billion a year earlier.


Celebrate the TV Award Winners on 2/7!

While enjoying dinner at the Edison Ballroom in NYC, celebrate the achievements of our industry over the past year during the presentation of the very first Cynopsis TV Awards, which salutes excellence in national television programming. Also, two special awards will be presented to honorees Linda Boff, CMO for GE and Bill Koenigsberg, President, CEO & Founder for Horizon Media, for their extraordinary contributions to the industry.

View finalists and register: www.cynopsistvawards.com.



For the first time, Pinterest is offering search inventory to advertisers. The new functionality comes courtesy Kenshoo, one of the advertising vendors in Pinterest’s marketing partner program. Advertisers can buy search ads based on impressions, clicks on promoted or buyable pins, and engagement.
It’s no secret that Facebook has been diving head-on into the world of video; the social giant is even reportedly aiming to secure exclusive content. So it comes as no surprise that Facebook is looking to up its competitiveness with TV. According to a new report from the Wall Street Journal, the company is currently developing a video-centric app for TV set-top boxes including Apple TV. As the Journal points out, such an app would give Facebook a new home for its video advertising efforts. It’s not clear just yet when the app will be completed.


When will programmatic TV truly take off? Is more data always a good thing for advertisers? And what role will new devices play in the in the future of data-driven advertising? Bryan Noguchi, SVP and Media Director for the data-driven ad agency R2C Group, explores these ideas and more in an informative new guest new piece for Cynopsis. Be sure to check that out – here.




The team behind the documentary podcast Serial seems to have built up a head of steam. The podcasts’s creators have teamed with public radio’s This American Life to form Serial Productions, a new production banner. The unit’s first production will be S-town, a non-fiction limited series set in rural Alabama and hosted by This American Life producer Brian Reed. All episodes of S-Town will be released simultaneously this March.


As first reported by Variety, eSports producer ESL has forged a new partnership with David Hill, the former Fox TV producer who launched Fox Sports in the U.S. He’ll work to bring TV-level production values to ESL’s competitions, working with them exclusively on special projects with sponsors and game publishers. ESL and Hill will deliver eSports events through Hilly, Hill’s production unit. Hill’s first order of business: Helping ESL to recruit announcers, and helping to train ESL’s production crew to produce TV-caliber content. Hill left 20th Century Fox in 2015. 


Late last year, Kickstarter launched Kickstarter Live, a platform that lets people make use of live-streaming in their crowdfunding campaigns. Huzza, a startup focused on creator-led events, helped to build said platform. It looks like Kickstarter was satisfied with their work: The crowdfunding company announced that it’s acquired Huzza for an undisclosed amount. Under the deal, Huzza will shut down its own platform for creators. “Our mission with Huzza has always been to help creators connect and more deeply engage with their communities, and we felt that we can have a bigger impact on creators by focusing our efforts on Kickstarter,” Huzza wrote in a blog post.


Tweet of the week: @srauer20: Ohhhhh denzel washington, the finest role you ever played, congratulations!!!!! #sagawards2017
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Jan. 25-31 using Twitter data from Nielsen. Insights from the 3,004,780 tweets expressing a specific Emotional Reaction (ER) include:
– 11.8% of viewers who said something on TV was good were watching The New Edition Story, BET’s three-part miniseries.
– 10.4% of people who shared congratulatory messages were tuned into the 23rd Annual Screen Actors Guild Awards on TNT and TBS, with Denzel Washington (Fences) being one of the main recipients of kudos.
– 6.9% of people who talked about being afraid of something on TV were watching Supernatural on The CW.
– 8.7% of viewers who admitted they cried over a TV show were tuned into Grey’s Anatomy on ABC.


What gaming company owned a majority stake in Major League Baseball’s Seattle Mariners until it sold most of its shares last year?
Our Last Trivia Question: Who created the upcoming Netflix series Santa Clarita Diet? (Hint: His other credits include Better Off Ted and Andy Richter Controls the Universe.) Answer: Victor Fresco. Kudos to Mathew Tombers-Intermat, Inc./NY, Tom Moore-Kalt Productions/CA, and David Westberg-SAG-AFTRA Federal Credit Union/CA



Our award show continues to spotlight the groundbreaking work created by the sports media industry, don’t let your efforts go unnoticed!

Enter by February 8, 2017
Awards Event: April 13, 2017 (NYC)

Learn about the awards program & how to enter:



Up top, we mentioned that Facebook is developing a video-centric TV app in an effort shore up its ad revenue. So why, exactly, did the company think it necessary to set up shop in your TV? From the Wall Street Journal, learn more here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MGR, ON-AIR PROMOTION PLANNING/A+E/NYC: DVLP/implement on-air media planning strategies that support network. Min 5 yrs exp planning/executing on-air promotional logs for broadcast or cable. Mng team responsible for scheduling mult ntwrks. Full info/apply HERE (2/9)

JOB OPENING: LEAD GENERATION SPECIALIST/WFAA/Dallas: Inside sales role resp for generating a consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline for our accnt exec teams to pursue. 1-2 yrs of sales support, inside or outside sales exp. req’d. Resume/cover: [email protected] (2/9)

JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a must. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (2/9)

JOB OPENING: PUBLIC RELATIONS MGR/Weigel NTWRKS/CHI: PR mngr responsible for creating greater nat’l awareness of the Weigel Ntwrk brands. 5+ yrs exp, bach deg. Exp w/Prgm grps, Station Grps and/or Studio pref’d Apply HERE (2/8)

JOB OPENING: IT/DIGITAL MEDIA MANAGER/NBCU/DC: Must have experience in systems administration, support and upgrades of large scale IT/Broadcast centric technologies, IT based technologies within a 24 hour news production Full info/apply HERE (2/8)

JOB OPENING: SR AD SALES RESEARCH ANALYST/Travel Channel & GAC/NYC: Partner w/Ad Sales team to prod actionable insights, compelling stories & persuasive network positioning. Bachelor’s degree & 3+ yrs of media rsrch exp. Expertise w/Nielsen, Star Media, MRI, Simmons, & Kantar systems. Full info/apply HERE (2/7)

JOB OPENING: MEDIA ACCOUNT MGR/Anchor Media Services/Suffern NY: 3-5 yr media planning. Manage & work w/clients, develop plans/strategy, campaign analysis, tactical changes, digital a +, strong comm skills, PPT Excel AdIntel MRI exp, send CV/resume: HERE (2/7)

JOB OPENING: COORD ON-AIR PROMO SCHED/CMT/Nashville: Help strategize/schedule show promos to maximize/drive viewership. BS or BA deg related field (broadcasting, comms, PR, advertising. Prior exp working in promotions scheduling capacity for a cable or ntwk is highly desired. Full info/apply HERE (2/7)

JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (2/4)

JOB OPENING: COORDINATOR, JOB SHARE RETAIL DVLPMNT/NICKELODEON/Minneapolis MN: 3 days/wk. Share responsibilities of position with existing Coordinator. Independent self-starter. BA Deg & 2+ yrs experience in sales, marketing, or retail. Res/cover here: [email protected] (2/4)

JOB OPENING: DIR, CO-PRODS & ACQUISITIONS/Lifetime/NY: Manage the development & production of original films & int’l co-prods at both series & film level. 5+ yrs exp at a network, studio or Prod Co focused on scripted prgmng. Apply: www.aenetworks.com/career.html (2/4)

JOB OPENING: IMPLEMENTATION & SUPPORT SPECIALIST/WO PROGRAM/ANY WO LOCATION: Install new system, train/educate customers on various configurations and/or customization options. Troubleshoot & provide customer support. 1+ yrs industry working exp in a support role. 50-60% travel req. Full info/apply HERE (2/3)

SITUATION WANTED: Researcher with strong storytelling and estimating skills and National/Local (incl Hispanic) experience seeking FT/PT/Temp position in Research or related areas (Programming, Insights, etc). [email protected] (2/8)

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