CYNOPSISDIGITAL 02.17.17 Good morning. It’s Friday February 17, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Widget: A widget is a small application that offers useful or entertaining functionality to a user. Widgets are designed to reside on a PC desktop or within a Web-based portal or social network site. […]
CYNOPSISDIGITAL 02.16.17 Good morning. It’s Thursday February 16, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Audit Trail: In computing, an audit trail is a log of any changes (creation, modification, or deletion) to data. Creating an audit trail enables system admins to review all historical changes. TOP […]
CYNOPSISDIGITAL 02.15.17 Good morning. It’s Wednesday February 15, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Initial Dimension: The IAB (Interactive Advertising Bureau) defines initial dimension as the original width and height (in pixels) of an expanding ad (i.e., an ad that is designed to expand to dimensions larger than […]
A CYNOPSIS MESSAGE FROM PHUNWARE Automate Your Mobile Marketing [eBook] It’s official: the digital revolution has gone mobile and shows no signs of stopping. It’s critical for your marketing efforts to maximize this mobile opportunity to capture large amounts of high-quality user data. Mobile marketing automation is all about creating the most personalized, relevant and […]
CYNOPSISDIGITAL 02.13.17 Good morning. It’s Monday February 13, 2017 and this is your first early morning digital briefing. Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, February 13, through Sunday, February 19. – People Now at People.com, Monday-Friday at 8:30a […]
CYNOPSISDIGITAL 02.10.17 Good morning. It’s Friday February 10, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad controls: The IAB (Interactive Advertising Bureau) defines controls as active elements of an ad that enable a user to control the advertising experience. Examples include the “Close X” button in an expandable ad […]
CYNOPSISDIGITAL 02.09.17 Good morning. It’s Thursday February 9, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Gesture Control (Virtual Reality): In virtual reality, gesture control refers to a feature in which sensors identify users’ real-world hand movements as a cue to interacting with a VR scene. TOP NEWS […]
CYNOPSISDIGITAL 02.08.17 Good morning. It’s Wednesday February 8, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Thermal Pipes: Both Samsung and LG will use Thermal Pipes in their new smartphones as a means of dissipating potentially dangerous heat. The sealed copper tubes contain a liquid that turns into steam and […]
A CYNOPSIS MESSAGE FROM PHUNWARE Automate Your Mobile Marketing [eBook] It’s official: the digital revolution has gone mobile and shows no signs of stopping. It’s critical for your marketing efforts to maximize this mobile opportunity to capture large amounts of high-quality user data. Mobile marketing automation is all about creating the most personalized, relevant and […]
CYNOPSISDIGITAL 02.06.17 Good morning. It’s Monday February 6, 2017 and this is your first early morning digital briefing. Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, February 6, through Sunday, February 12. – People Now at
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5