CYNOPSISDIGITAL
02.13.17

Good morning. It’s Monday February 13, 2017 and this is your first early morning digital briefing.

Purchasing Funnel: The purchasing funnel is a consumer-focused marketing model that illustrates the consumer journey toward the purchase of a product or service. For instance, a customer might see an ad on a website, then sign up for a newsletter from the company, then see another ad on Facebook, then buy the product on Amazon. In the age of digital media, it’s become easier than ever to track customers’ path through the funnel.
 
 

When it comes to earnings, Facebook had a smashing 2016. Their one real blemish: A series of revelations that the company had been inaccurately tabulating some important ad-viewership metrics. And if Facebook wants to keep up its success, the last thing it can afford to do is lose the trust of advertisers. That’s why the company’s just agreed to be audited by the Media Rating Council. According to a statement from Facebook, the audit is intended to “to verify the accuracy of the information we deliver to our partners.” The social media giant also announced that it will provide its third-party ad verification partners with more detailed impression-level data for both Facebook and Instagram ads. Finally, the company announced that it will roll out some new video-buying options for advertisers later in 2017. For instance, in ads lasting 10 seconds or last, advertisers will be able to pay only when an ad has been shown in full; when an ad’s pixels are in view for two seconds or more; and/or when a user has activated an ad’s sound.
 
 

 
YouTube just launched a mobile app that lets users download videos for offline viewing. Called YouTube Go, the app is available in beta the U.S. But ultimately, the app’s primary audience is likely to be users in areas with unreliable Internet connectivity. Still, it’s already been installed by over 5,000 U.S. users.
 
 

Business Insider reports that Daqri, a California-based augmented reality helmet maker that’s raised at least $132 million to date, is laying off about 25% of its 330 workers. So far, about 60 workers have reportedly been let go. In a statement, Daqri downplayed the moves as “organizational changes” that will affect “a small fraction of the company.” “In fact,” the company said, “we are actively recruiting more than two dozen positions.” As BI points out, the company was seeking to raise another $200 million as recently as October; that funding round reportedly hasn’t taken place yet.
 
 

As first reported by Variety, there’s a new Chinese tech startup on the scene that’s making some very bold claims. MEIFine is billing itself as a digital distribution hub with the ability to stream foreign TV shows and movies to Chinese audiences without running up against important quotas. Chinese regulators have been extremely strict about enforcing such quotas, and haven’t been shy to roll out new ones. As a result, many of the industry experts who spoke to Variety were highly skeptical of MEIFine’s claims, worrying that the startup’s business might be destined for a collapse either before – or not long after – it gets off the ground. You can check out the story here.
 
 

STX Entertainment named has elevated one of its execs to a high-ranking position in its digital division. Rich Sullivan will serve as STXdigital’s Chief Operating Officer, a newly created position. He previously served as STX’s Chief Financial Officer. Sullivan will stay on at the studio’s Burbank offices; he’ll continue in his current role until STX finds a successor.
 
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: SALES/NBC CT/East Coast: NBC Connecticut is looking for a dynamic, aggressive Account Executive to be able to best develop solutions to meet client needs and close deals. Full info/apply HERE (2/18)

JOB OPENING: PARTNER SOLUTIONS/CLYPD/New York, Boston: Candidate w/entrepreneurial spirit, 1-4 yrs nat’l TV media knowledge, deep understanding of TV workflows. Manage advanced audience TV campaigns. Full info/apply HERE (2/18)

JOB OPENING: ON-AIR DESIGNER/ION/Clearwater FL: The On-Air Designer is responsible for creating dynamic graphic packages using Adobe Photoshop/Illustrator, C4D, Maya & After Effects, in collaboration with a team that includes the Producers, Editors and Designers. BFA req. 2+ yrs experience/training req. Full info/apply HERE (2/17)

JOB OPENING: MGR CONSUMER MKTG/History/NY: Manage the campaign development & execution for History’s entire portfolio of scripted & non-scripted prgmg. 4+ yrs exp in consumer mktg and/or paid media. Apply: www.aenetworks.com/career.html (2/17)

JOB OPENING: CREDITS & COLLECTIONS REPRESENTATIVE/ION /New York NY: The Credits & Collections Representative is responsible for resolving client issues regarding payments and works closely with Sales to maximize revenue. Bach Degree req. 3+ yrs in credits/collections req. Full info/apply HERE (2/16)

JOB OPENING: CHANNEL BRANDING SYSTEMS COORDINATOR/ION/Clearwater FL: Real-time graphics coordinator responsible for assisting in design, scheduling, organization of graphics for real-time play-out on ION TV, ION Life, Qubo. Bach Degree req. 3+ yrs in graphics department, TV exp pref’d. Full info/apply HERE (2/16)

JOB OPENING: REGIONAL SALES MGR/HULU/Chicago: Help impact & mng the direction of our sales organization. Exp in managing account execs & have strong knowledge of the Midwest marketplace. 3+ yrs of mngmnt exp 8-10 yrs of exp digital online media/TV sales/advertising sales. Full info/apply HERE (2/16)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA SALES East & West/Sony Pictures/Crackle/PlayStation/NY & CA: Sell portfolio of products from straight media to deep brand integrations. Min 3 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-10059 or *63. More at http://www.sonypicturesjobs.com/ (2/16)

JOB OPENING: SALES DIRECT RESPONSE/OPPORTUNITY MEDIA/NY: Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Planning Experience req. Resume/cvr HERE [email protected] (2/15)

JOB OPENING: ASSISTANT MANAGER/NBCU/LA: Assistant Manager Sales Planning & Administration, Domestic TV Distribution provides product availability reports on all products available for licensing in the US.
Full info/apply HERE (2/15)

JOB OPENING: SR PROD COORD/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level.Working knwldg of budgets for non-scripted in studio & field TV pilots/series. Knwldg of prod crew, staff positions & rates +. Send res/CL: [email protected] (2/15)

JOB OPENING: SENIOR MANAGER, ENG & IT/East Coast: Candidate must have advanced capability in the design, implementation and management of broadcast Engineering and IT technologies and operational models within local news. Full info/apply HERE (2/15)

JOB OPENING: DR/PP SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Send res: HERE (2/15)

JOB OPENING: PUBLICIST/TCM & FILMSTRUCK/Turner/ATL: Generate publicity & network/brand buzz. Pitch & establish relationship w/media; manage media lists, press clips & press site; asst w/network events & on-air shoots. 3+ yrs entertainment and/or film PR exp. Full info/apply: https://www.turnerjobs.com/job/atlanta/publicist/1174/3892753 (2/14)

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