CYNOPSISDIGITAL
02.06.17 Good morning. It’s Monday February 6, 2017 and this is your first early morning digital briefing.
Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, February 6, through Sunday, February 12.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include TV personality Marissa Hermer (Bravo’s Ladies of London), Yahoo Global News Anchor Katie Couric, and TV personality Nick Viall (ABC’s The Bachelor)
– Netflix: Michael Bolton’s Big Sexy Valentine’s Day Special, a new comedy special featuring Michael Bolton and The Lonely Island’s Akiva Schaffer and Andy Samberg, debuts Tuesday, February 7.
– Netflix: Abstract: The Art of Design, a new documentary, debuts Friday, February 10.
– Netflix: David Brent: Life on the Road, a new original film starring Ricky Gervais, debuts Friday, February 10
– Amazon: The Collection, a French/British period drama series, debuts Friday, February 10
TODAY’S CODEBREAKER
Ad rotation: With online ad rotation, ads change when the page is refreshed. (I.e., once the page is refreshed, you’ll see a different ad in the same spot.) Some advertisers will specifically request that their ads not be rotated.
TOP NEWS
Looks like you’ll have to talk about movies and TV elsewhere. IMDB announced that it’s shutting down its discussion boards. (That’s not the same thing as its user reviews, FYI – those aren’t going anywhere.) “[W]e have concluded that IMDB’s message boards are no longer providing a useful experience for the vast majority of our more than 250 million monthly users worldwide,” wrote IMDB. That might be read as an indirect reference to trolling, but the bigger reason – as IMDB points out in that same post – is that commenters are migrating to its social media pages. In other words, the boards’ declining traffic is no longer justifying IMDB’s server costs. The site says that the message boards will remain open until February 19 – long enough for users to archive their content. IMDB has been owned by Amazon since 1998.
The Wall Street Journal is thinking hard about how best to monetize in a changing landscape – and its seeking input from its readers. In a survey sent out to its subscribers, the publication floated a number of ideas, including the possibility of charging on a 79-cents-per-article basis, as well as introducing an ad-free version for digital devices. The survey also mentions that the Journal is considering charging for delivery of its print edition. The Wall Street Journal is the flagship publication of News Corp-owned Dow Jones & Company. Other Dow Jones products include Financial News and Baron’s. The Journal has set a stated goal of reaching 3 million subs to all Dow Jones publications by mid-2017; at the moment, it’s at just over 2 million.
A CYNOPSIS MESSAGE
Marketing Campaigns for TV
Edelman Digital says this year, digital word-of-mouth will play “a newly central role” in marketing, with the ability to deliver significant, measurable brand awareness. The 2/9 webinar will offer tactics to engage highly effective micro-consumers, social media stars and make stars of your own team to amplify your message and drive advocacy that lasts.
Sign up today to hear from:
VaynerMedia, Food Network & Cooking Channel, House Party Inc. and D S Simon.
Univision News is launching its first VR docu-series. Called In Danger of Deportation, Univision says the series focuses on seven undocumented immigrants “who live in fear of deportation by the Trump administration.” It’ll be available for VR headsets, as well is in a 360-degree video format on UnivisionNoticias.com, Univision.com, YouTube, and the Facebook/UnivisionNoticias page.
PLATFORMS, APPS + DEVICES
FilmStruck, Turner’s SVOD service for classic, foreign and indie films, is now available on Google’s Chromecast. Managed by Turner Classic Movies (TCM) and the Criterion Collection, Filmstruck was already available for Amazon Fire TV, 4th Gen Apple TVs, iOS and Android devices, and the web. Turner says the service will launch for PlayStation 4, Xbox One, and Roku devices “in the coming months.”
No surprise here. The FCC, led by newly-installed Donald Trump appointee Ajit Pai, has jettisoned the Wireless Bureau’s advisory that “zero rating” sponsored data plans likely violate the FCC’s net neutrality regulations. (Those regulations will also likely be scrapped sooner than later.) The advisory had singled out Verizon’s FreeBee Data 360 plan and AT&T’s DirecTV Now service. But now the FCC’s investigation into zero-rating has officially been closed, and AT&T and Verizon are likely breathing a sigh of relief.
WPP-owned media agency Mindshare North America recently released its end-of year “Culture Vulture” trends report. The report, now in its sixth year, takes a look at consumer shifts and cultural trends to forecast growth over the next year. Some of Mindshare’s findings:
– 67% of Americans say they’re so busy that they can’t finish everything they need to do in a day. But productivity and growth is plateauing for a number of categories in the economy. And our time with existing media and technology platforms is reaching saturation too – for example, smartphone adoption and the average number of apps used each month has slowed to single digit growth.
– With the influx of contradictory information spread on digital channels, it’s become harder than ever to decipher what’s true and what’s not. It’s not just political myths either – brands are facing widespread false assumptions being made around demographics and media consumption.
– While stress levels are declining, people are seeking new tactics and solutions to provide them with purpose and mindfulness. And although 45% of Americans try to unplug from technology once a week for that very reason, apps like Headspace and things like guided VR meditation are providing new ways for people to achieve that goal as well.
– From airlines to entertainment to agriculture, mergers and acquisitions have created corporate giants that dominate their respective categories. And technology giants in particular now rule the world. Companies like Amazon, Facebook, and Google are cash rich and moving into everything from fashion to transportation to delivery. Meanwhile, niche brands are snatching share from global brands like Budweiser and McDonald’s.
– To prevent hostility and backlash, brands have started to combat some of the negative consequences of being too open – for example, Instagram and Twitter added features to block and remove unwanted comments and users.
Sources: MRI Doublebase, eMarketer, Nielsen, Gallup, The Harris Poll, Fortune, Wrike, and Mindshare’s The POOL
Who are the two credited co-founders of Netflix? (One of them – Netflix’s first CEO – left the company in the early 2000’s. The other one is the current CEO.) (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
The company name Yahoo is actually a backronym (i.e., every letter in “Yahoo” stands for a word). So what does “Yahoo” stand for? Answer: Yet Another Hierarchically Organized Oracle or the similar Yet Another Hierarchical Officious Oracle (both were used). The name referred to the fact that Yahoo’s database was arranged in a hierarchy – i.e., in layers of subcategories. Kudos to Andy Pittman-TAMU/TX, Benjamin Streeter-Sony Pictures Television, Joel Dearing-Virtual News Center/IN, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling-CA, Tom Moore-Kalt Productions/CA, and Srey Char-Yahoo/NY
A CYNOPSIS MESSAGE
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, & PEOPLE
Entry Deadline: February 8, 2017 // View 2017 Categories
eSports Event of the Year, eSports Sponsor Activation, eSports Production of the Year, Ambassador Award for Personality of the Year and more!
You need to be in it, to WIN it… Enter Today.
Want to ride Elon Musk’s Hyperloop? Now you can! Well, okay, you can watch a 360-degree video from the Hyperloop’s perspective. Musk’s SpaceX posted the video on its YouTube page. You can also check it out here.
See you tomorrow,
David Teich
02.06.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: ASSISTANT MANAGER/NBCU/LA: Assistant Manager Sales Planning & Administration, Domestic TV Distribution provides product availability reports on all products available for licensing in the US.
Full info/apply HERE (2/11)
JOB OPENING: SR PROD COORD/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level.Working knwldg of budgets for non-scripted in studio & field TV pilots/series. Knwldg of prod crew, staff positions & rates +. Send res/CL: [email protected] (2/11)
JOB OPENING: SENIOR MANAGER, ENG & IT/East Coast: Candidate must have advanced capability in the design, implementation and management of broadcast Engineering and IT technologies and operational models within local news. Full info/apply HERE (2/11)
JOB OPENING: DR/PP SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Send res: HERE (2/10)
JOB OPENING: PUBLICIST/TCM & FILMSTRUCK/Turner/ATL: Generate publicity & network/brand buzz. Pitch & establish relationship w/media; manage media lists, press clips & press site; asst w/network events & on-air shoots. 3+ yrs entertainment and/or film PR exp. Full info/apply: https://www.turnerjobs.com/job/atlanta/publicist/1174/3892753 (2/10)
JOB OPENING: MGR, ON-AIR PROMOTION PLANNING/A+E/NYC: DVLP/implement on-air media planning strategies that support network. Min 5 yrs exp planning/executing on-air promotional logs for broadcast or cable. Mng team responsible for scheduling mult ntwrks. Full info/apply HERE (2/9)
JOB OPENING: LEAD GENERATION SPECIALIST/WFAA/Dallas: Inside sales role resp for generating a consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline for our accnt exec teams to pursue. 1-2 yrs of sales support, inside or outside sales exp. req’d. Resume/cover: [email protected] (2/9)
JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a must. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (2/9)
JOB OPENING: PUBLIC RELATIONS MGR/Weigel NTWRKS/CHI: PR mngr responsible for creating greater nat’l awareness of the Weigel Ntwrk brands. 5+ yrs exp, bach deg. Exp w/Prgm grps, Station Grps and/or Studio pref’d Apply HERE (2/8)
JOB OPENING: IT/DIGITAL MEDIA MANAGER/NBCU/DC: Must have experience in systems administration, support and upgrades of large scale IT/Broadcast centric technologies, IT based technologies within a 24 hour news production Full info/apply HERE (2/8)
JOB OPENING: SR AD SALES RESEARCH ANALYST/Travel Channel & GAC/NYC: Partner w/Ad Sales team to prod actionable insights, compelling stories & persuasive network positioning. Bachelor’s degree & 3+ yrs of media rsrch exp. Expertise w/Nielsen, Star Media, MRI, Simmons, & Kantar systems. Full info/apply HERE (2/7)
JOB OPENING: MEDIA ACCOUNT MGR/Anchor Media Services/Suffern NY: 3-5 yr media planning. Manage & work w/clients, develop plans/strategy, campaign analysis, tactical changes, digital a +, strong comm skills, PPT Excel AdIntel MRI exp, send CV/resume: HERE (2/7)
JOB OPENING: COORD ON-AIR PROMO SCHED/CMT/Nashville: Help strategize/schedule show promos to maximize/drive viewership. BS or BA deg related field (broadcasting, comms, PR, advertising. Prior exp working in promotions scheduling capacity for a cable or ntwk is highly desired. Full info/apply HERE (2/7)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (2/7)
JOB OPENING: COORDINATOR, JOB SHARE RETAIL DVLPMNT/NICKELODEON/Minneapolis MN: 3 days/wk. Share responsibilities of position with existing Coordinator. Independent self-starter. BA Deg & 2+ yrs experience in sales, marketing, or retail. Res/cover here: [email protected] (2/7)
JOB OPENING: DIR, CO-PRODS & ACQUISITIONS/Lifetime/NY: Manage the development & production of original films & int’l co-prods at both series & film level. 5+ yrs exp at a network, studio or Prod Co focused on scripted prgmng. Apply: www.aenetworks.com/career.html (2/7)
SITUATION WANTED: Researcher with strong storytelling and estimating skills and National/Local (incl Hispanic) experience seeking FT/PT/Temp position in Research or related areas (Programming, Insights, etc). [email protected] (2/8)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017
