02/08/17: Nielsen Digital in TV Ratings wins Media Rating Council accreditation


Good morning. It’s Wednesday February 8, 2017 and this is your first early morning digital briefing.


Thermal Pipes: Both Samsung and LG will use Thermal Pipes in their new smartphones as a means of dissipating potentially dangerous heat. The sealed copper tubes contain a liquid that turns into steam and dissipates. The goal is to avoid another Galaxy Note 7 debacle, wherein some of the devices exploded.


In response to the growing demand for cross-screen TV viewing measurement, Nielsen says the Media Rating Council has granted accreditation to the company’s Digital in TV Ratings solution. Launched in 2015, Digital in TV Ratings allows programmers to count viewers across devices as long as the program content and commercials match the linear TV airing.
Twitter has unveiled three new changes in an ongoing effort to make the platform “a safer place.” It will try to identify people who have been permanently suspended from creating new accounts; enhance “safe search,” which removes Tweets that contain potentially sensitive content and Tweets from blocked and muted accounts from search results; and identify and collapse “potentially abusive and low-quality replies” so as to enhance the most relevant conversations.
Not to be left behind in the live video streaming arms race, YouTube has jumped into the game by opening up live mobile streaming. The in-app move places it in even more direct competition with the likes of Facebook and Periscope. It also creates another revenue stream for both YouTube and its legion of video creators.
For many years, U.S. media consultancy MediaLink has had a big presence at such industry events as the Cannes Lions. Now the parent company of Cannes, Ascential, has agreed to acquire MediaLink and become part of the company’s Information Services Division. Michael Kassan, who founded MediaLink in 2003, will continue in his role as Chairman and CEO.


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Dextro Analytics is partnering with unified, cross-screen marketing technology solutions provider Tapad in North America. Leveraging Tapad’s privacy-safe Device Graph™, Dextro Analytics will be able to bolster its insight engine to decode complex customer journeys.


Nielsen announced the launch of Benchmark Media Optimizer, which the company says allows brands of all sizes to make informed, data-driven decisions without the requirement of a custom marketing mix study. It uses performance benchmarks of similar brands to simulate and optimize marketing allocation decisions and media strategies.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (1/30/17 – 2/5/17)

Streaming Series (1/30/17 – 2/5/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.


The Droga5 ad agency has hired its first Chief Intelligence Officer, Amy Avery, who hails from J. Walter Thompson’s global analytics practice.
Ad-Juster, the automated reconciliation and aggregation reporting system for digital advertising, promoted Peter Yang from SVP of Engineering to the newly created position of Chief Operating Officer.
Virtual reality startup Jaunt has hired Jean-Paul “JP” Colaco as its first Chief Revenue Officer. He most recently was Senior VP of Advertising and Business Development at online video subscription startup Vessel.
Mobile marketing technology platform TUNE announced the selection of a new Chief Technology Officer, Dan Koch, who had been the company’s Director of Engineering and In-App Marketing.


Smart television marketer VIZIO got some unwanted publicity this week when it agreed to pay some $2 million to settle charges that it wrongfully sold data about its viewers’ behavior. Also thrust into the spotlight was this lesser-known foreign company that’s in the process of acquiring VIZIO. (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: One Orange Is the New Black actress is the only performer in history to win an Emmy award in both the Comedy and Drama categories – for the same role. Who is it? Answer: Uzo Aduba. Kudos to JP Abello-Nickelodeon/NY, Noah Suchoff-PHD/NY, Ariana Williams-CBS Interactive/CA, Carole Mayer-SJI Associates/NY, Gayle Dickie-Hey Girl Entertainment/CA, Srey Char-Yahoo/NY, Christopher Hall-Comcast Spotlight/FL, Josh Wagner-Townhouse/NY, Anjali Desai-Departure Films/NY, Lorrie Shilling/CA, Jeff F. King-NBCBlindspot/NY, Dan Quiterio-Understood/NY, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA and Daniel Haberer-Creo Entertainment/CA.


Are You Up On The New Influencer Strategies?
There’s no question influencers can significantly increase awareness when it comes to television. But are you getting all you can out of your brand ambassadors? Have you tracked down the most powerful voices – who are not necessarily the biggest – to champion your content most authentically? Motivate them to create the kind of micro-targeted, customized messages that make a difference?
If the answer is no, then join us on 2/9 to get the answers you need!
REGISTER NOW for the webinar


Turns out that Snapchat parent Snap Inc. considers itself to be a “camera company,” has lost more than $1 billion over the last two years and its upcoming initial public offering could value it at around $25 billion. These and other juicy details of its IPO were finally revealed to a very curious tech world this week. For an inside look at the company’s heretofore secret operations, watch this video from WRT World. Click here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: CHANNEL BRANDING SYSTEMS COORDINATOR/ION/Clearwater FL: Real-time graphics coordinator responsible for assisting in design, scheduling, organization of graphics for real-time play-out on ION TV, ION Life, Qubo. Bach Degree req. 3+ yrs in graphics department, TV exp pref’d. Full info/apply HERE (2/15)

JOB OPENING: REGIONAL SALES MGR/HULU/Chicago: Help impact & mng the direction of our sales organization. Exp in managing account execs & have strong knowledge of the Midwest marketplace. 3+ yrs of mngmnt exp 8-10 yrs of exp digital online media/TV sales/advertising sales. Full info/apply HERE (2/15)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA SALES East & West/Sony Pictures/Crackle/PlayStation/NY & CA: Sell portfolio of products from straight media to deep brand integrations. Min 3 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-10059 or *63. More at http://www.sonypicturesjobs.com/ (2/14)

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JOB OPENING: SENIOR MANAGER, ENG & IT/East Coast: Candidate must have advanced capability in the design, implementation and management of broadcast Engineering and IT technologies and operational models within local news. Full info/apply HERE (2/11)

JOB OPENING: DR/PP SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Send res: HERE (2/10)

JOB OPENING: PUBLICIST/TCM & FILMSTRUCK/Turner/ATL: Generate publicity & network/brand buzz. Pitch & establish relationship w/media; manage media lists, press clips & press site; asst w/network events & on-air shoots. 3+ yrs entertainment and/or film PR exp. Full info/apply: https://www.turnerjobs.com/job/atlanta/publicist/1174/3892753 (2/10)

JOB OPENING: MGR, ON-AIR PROMOTION PLANNING/A+E/NYC: DVLP/implement on-air media planning strategies that support network. Min 5 yrs exp planning/executing on-air promotional logs for broadcast or cable. Mng team responsible for scheduling mult ntwrks. Full info/apply HERE (2/9)

JOB OPENING: LEAD GENERATION SPECIALIST/WFAA/Dallas: Inside sales role resp for generating a consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline for our accnt exec teams to pursue. 1-2 yrs of sales support, inside or outside sales exp. req’d. Resume/cover: [email protected] (2/9)

JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a must. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (2/9)

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