CYNOPSISDIGITAL
02.17.17 Good morning. It’s Friday February 17, 2017 and this is your first early morning digital briefing.
Widget: A widget is a small application that offers useful or entertaining functionality to a user. Widgets are designed to reside on a PC desktop or within a Web-based portal or social network site.
Over its lifetime, Twitter has come under immense criticism for a perceived failure to police abuse on its platform. Now it appears that the company is rolling out some new measures to fight abusive behavior. As first reported by BuzzFeed, Twitter is temporarily limiting the reach of certain accounts. A good number of users have recently been notified that, as a result of violating Twitter’s code of conduct, their tweets will temporarily be visible only to their followers. In other words, if those users’ followers retweet them, those retweets won’t be seen by anyone but the punished users’ followers. It also means that, if a punished user mentions a person who doesn’t follow them, that person won’t see the mention in their notifications tab. It’s not clear if there’s a universal rule as to how long the punishment lasts, though some users have said the restrictions affected them for twelve hours.
In a new SEC filing, Snapchat parent Snap Inc. disclosed some numbers relating to its upcoming IPO. The company will be valued between $19.5 billion and $22.2 billion. And Snap expects net proceeds from the IPO to hit at least $2.1 billion. Snap filed for its IPO at the beginning of this month, and the offering is expected to take place in March. According to the SEC filing, co-founders Evan Spiegel and Bobby Murphy plan to sell up to $512 million of their own stock when the company goes public. Still, as previously reported, they plan to retain most voting rights.
Facebook has launched an update to its Trending Topics. The news feature now shows users a standardized list of news stories, which is based on a survey of what numerous media outlets are covering. In other words, the feature no longer surfaces news items that have only been covered by a small number of outlets. Also gone is the feature’s targeted approach, which used to tailor news content to a user’s preferences in tendencies. (I.e., a conservative would tend to see news items from conservative outlets, and a liberal would mostly see news from liberal outlets.) The system is designed to limit the proliferation of so-called “fake news,” and to prevent users from being locked within ideological “filter bubbles.” Time will tell how users respond to the changes.
A CYNOPSIS MESSAGE
MAXIMIZE & MONETIZE THE WORLD OF COMPETITIVE GAMING
eSports is surging and projected to top 335MM fans worldwide by 2019. That’s why the smart marketers, brands & agencies will be joining Cynopsis Sports on April 12 to learn how to understand & leverage this market at our info packed conference.
REGISTER BEFORE 3/22
2017 Partners + Sponsors: Bruin Sports Capital, eSports Ad Bureau & rEvXP
The New York Times aims to double its digital revenue by 2020. And, as newly reported by Digiday, the company is taking a new step to reach that goal: global advertising expansion. In an effort to boost its programmatic ad sales operations in international markets, the Times has reportedly hired new programmatic chiefs in London and Singapore – the markets where it expects the most growth. Digiday reports that the publisher has spent this week pitching its international programmatic operation – including data and video capabilities – to European advertisers at two private events located at Google’s Paris and London offices. The publisher reportedly aims to develop closer relationships with European and U.K. agencies and marketers, building long-term relationships that will lead to deals in the programmatic space.
Speaking of which, the programmatic space is more important than ever, and it’s only expanding. Join us for a new must-attend webinar on the subject Wednesday, March 15th. Assembly and The Weather Company will be on-hand to answer all of your questions. Register your team now.
Discovery Communications is the latest TV brand to ink a content deal with Snapchat. Like A+E Networks and NBCU before it, Discovery will debut new short-form content exclusively on the app’s Discover platform. Discovery says the content will be “inspired” by programming such as MythBusters and Shark Week, and launch in the “coming months.”
Trusted Media Brands, Inc. (TMBI), the parent of properties such as Reader’s Digest and Taste of Home, announced a new partnership with the Sony-owned creative and marketing agency Arcade Creative Group. Under the pact, ACG will produce scripted series for TMBI. It will also work to distribute custom video content for TMBI’s digital audiences, developing ultra-high definition video production capabilities for use by marketers. “The relationship is like having our own in-house content studio,” said TMBI CRO Rich Sutton in a statement.
Time Inc. announced the launch of Time Health, a new online health and wellness brand. Time Health will serve as a hub for Time Inc.’s health and wellness content, created across brands such as Time, Health, Cooking Light, Real Simple and Fortune. The company says that original content created specifically for the Time Health brand will place an emphasis on shareable video.
Snapchat-like video messaging functionality? Tinder is swiping right. The company, known for its dating app, announced an agreement to buy Wheel, a Los Angeles startup whose app lets users exchange video-based “stories.” Tinder plans to integrate the video features into its app. Deal terms weren’t disclosed.
Since its launch, Twitter has had a 140-character limit. Why was that the case to begin with? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: David Fincher is serving as an executive producer on a new drama series that’s slated to debut on Netflix sometime this year. What’s it called? Answer: Mindhunter. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Grou/GA, Jonathan “Monty” Mantovani-The Workshop TV/PA, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, and Lorrie Shilling/CA
A CYNOPSIS MESSAGE
WINNING STRATEGIES FOR BRANDED CONTENT
The best content is so good viewers aren’t just happy to view it – they want to share it. But how do you create the kind of seamless experience that both engages audiences and gives brands meaningful, monetize–able exposure? On 2/28 experts from BEN and Discovery Communications will offer case studies and insights into the kinds of creative, innovative experiences you need to bring to the table to appeal to both your audience and brands.
Sign your team up today!..
Are Amazon and Google planning on turning their smart speakers into phones? From the Wall Street Journal, learn more here.
See you Tuesday,
David Teich
02.17.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: ASST. MANAGER, STRATEGIC MARKETING/National CineMedia (NCM)/NYC: Work across multiple divisions to create, plan and execute b2b/trade mktg and emerging mktg. initiatives. strategic, creative, solid comm & PM skills. 5+ years digital/b2b/b2c. Apply HERE (2/27)
JOB OPENING: PR & COMMUNICATIONS SPECIALIST/National CineMedia (NCM)/ New York: 3-5+ years of PR exp. Key member of the comm team, support & lead initiatives in PR, social media & internal comm. Great writing skills. Passion for advertising, movies & analytics a must! Full info/apply HERE (2/27)
JOB OPENING: SPONSORSHIP COORDINATOR/CROWN MEDIA FAMILY NETWORKS/NY: Track, create & coordinate sponsorship reports. Coordinate added value elements, & interface w/Traffic, Ad Sales, & Promo dept. BS req. & 2 yrs TV or Ad Sales exp. Full info/apply HERE (2/27)
JOB OPENING: DIGITAL CAMPAIGN MANAGER/NBCUNIVERSAL/NYC: Aid sales force in the overall RFP and pricing and planning process to provide sellable digital media proposals to agencies and direct advertisers. Apply here (2/24)
JOB OPENING: MGR, STANDARDS & PRACTICES/VIACOM/NYC: Pivotal player resp for day-to-day decisions relating to linear & digital advertising and integrate marketing standards across all Nickelodeon channels & platforms. 5 yrs work exp w/3yrs in kids media. Full info/apply HERE (2/24)
JOB OPENING: CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Coord. upfrt & client evnts. Updt ad sales pres., videos, photos & keyart. Asst. in dev of sponship pkgs. Proj mgt & pres. skills req. Mkting degree pref’d. 2+ yrs cable exp in digital/social pref’d. Knowldg of custom show a +. Send res: HERE [email protected] (2/24)
JOB OPENING: SALES DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Drive new business for integrated research & consulting solutions to brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/24)
JOB OPENING: CONSULTING DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Create & develop research & consulting solutions for brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/23)
JOB OPENING: MGR, CONSUMER PRODUCTS & BIZ OPERATIONS/Viacom/NYC: Assist in evaluating ongoing biz requirements for Consumer Products finance, legal & global sales functions. 3-5 years relevant Consumer Products global licensing industry work exp. Apply HERE (2/23)
JOB OPENING: SALES/NBC CT/East Coast: NBC Connecticut is looking for a dynamic, aggressive Account Executive to be able to best develop solutions to meet client needs and close deals. Full info/apply HERE (2/23)
JOB OPENING: PARTNER SOLUTIONS/CLYPD/New York, Boston: Candidate w/entrepreneurial spirit, 1-4 yrs nat’l TV media knowledge, deep understanding of TV workflows. Manage advanced audience TV campaigns. Full info/apply HERE (2/23)
JOB OPENING: ON-AIR DESIGNER/ION/Clearwater FL: The On-Air Designer is responsible for creating dynamic graphic packages using Adobe Photoshop/Illustrator, C4D, Maya & After Effects, in collaboration with a team that includes the Producers, Editors and Designers. BFA req. 2+ yrs experience/training req. Full info/apply HERE (2/22)
JOB OPENING: MGR CONSUMER MKTG/History/NY: Manage the campaign development & execution for History’s entire portfolio of scripted & non-scripted prgmg. 4+ yrs exp in consumer mktg and/or paid media. Apply: www.aenetworks.com/career.html (2/22)
SITUATION WANTED: Veteran Researcher Looking for New Opportunities/NYC/. 20+ years exp & expertise in Media Research/Communications/Brand Marketing/Programming/Consumer Insights/Digital. Strong Kwldge of Broadcast & Cable. Contact [email protected] (2/24)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017
