A CYNOPSIS MESSAGE FROM STORYTECH@CES Experience CES like you never have before! StoryTech@CES StoryTech@CES The Best Tour & Conference at CES for Storytellers, Brands & Tech Companies. Focused on the power of Story + Technology, StoryTech’s VIP experience includes a 1/2 day conference & customized tour of the Show Floor. StoryTech senior executives, work […]
Cynopsis: Digital
12/20/13
A CYNOPSIS MESSAGE FROM STORYTECH@CES Experience CES like you never have before! StoryTech@CES StoryTech@CES The Best Tour & Conference at CES for Storytellers, Brands & Tech Companies. Focused on the power of Story + Technology, StoryTech’s VIP experience includes a 1/2 day conference & customized tour of the Show Floor. StoryTech senior executives, work […]
12/19/13
A CYNOPSIS MESSAGE FROM STORYTECH@CES Experience CES like you never have before! StoryTech@CES StoryTech@CES The Best Tour & Conference at CES for Storytellers, Brands & Tech Companies. Focused on the power of Story + Technology, StoryTech’s VIP experience includes a 1/2 day conference & customized tour of the Show Floor. StoryTech senior executives, work […]
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12/18/13
Cynopsis: DIGITAL 12.18.13 Good morning. It’s Wednesday, December 18, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS YouTube multichannel Latino network MiTu made a deal with Univision to produce short-form original content and syndicate its current programming to the network. Both will be part of Univision’s digital arm, UVideos. […]
12/17/13
Cynopsis: DIGITAL 12.17.13 Good morning. It’s Tuesday, December 17, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS MediaMath, DoubleClick Bid Manager and The Trade Desk are the first partners to be integrated in the launch of the Yahoo Programmatic Guaranteed ad platform. Yahoo’s helps companies target campaigns with demographic […]
12/16/13
Cynopsis: DIGITAL 12.16.13 Good morning. It’s Monday, December 16, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Charter Communications is preparing an offer to acquire Time Warner Cable for less than $140 a share, according to a report from Bloomberg. Charter is the fourth largest U.S. cable company; […]
12/13/13
12/12/13
Cynopsis: DIGITAL 12.12.13 Good morning. It’s Thursday, December 12, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Scripps Networks Interactive, owner of HGTV, Food Network and more, is partnering with second screen free social TV app Viggle. Scripps will use Viggle, which rewards […]
12/11/13
A CYNOPSIS MESSAGE SPECIFIC MEDIA Specific Media Specific Media is an innovative global media company connecting advertisers with target audiences in meaningful and impactful ways. Leverage one of the largest network audiences, our diverse multi-screen targeting capabilities, and long-standing data partnerships to influence purchase decisions as they are being made. Execute smarter and more efficient […]
12/10/13
Cynopsis: DIGITAL 12.10.13 Good morning. It’s Tuesday, December 10, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS E.W. Scripps Company has acquired digital video news network Newsy for $35 million. The company’s headquarters will remain in Missouri. “We’re thrilled to be acquired by E.W. Scripps, which has a long […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
