Cynopsis: DIGITAL

Good morning. It’s Friday, December 13, 2013, and this is your first early morning digital briefing.


The next stop for controversial TV streaming service Aereo just may be the Supreme Court – and that’s just fine with CEO Chet Kanojia. The company has been under fire across the country due to lawsuits from broadcasters like ABC, CBS, Fox and NBC, which claim Aereo is stealing their signals without permission. In a statement made yesterday, Kanojia said, “Broadcasters appear determined to keep litigating the same issues against Aereo in every jurisdiction that we enter. We want this resolved on the merits rather than through a wasteful war of attrition.” Broadcasters originally sued the service in March 2012.

YouTube announced in its blog yesterday that all verified accounts can now use the live-stream feature. Previously, the site had limited the access to accounts with 1,000 or more subscribers, and then changed the requirement to only 100 or more subscribers. Additionally, Google users can also now launch a Google+ Hangout on Air with a live-stream from the YT “live events manager” tab.

Simple.TV, the broadcast streaming platform, is integrating Gracenote eyeQ’s digital programming guide into its service. It will feature basic cable and over-the-air content, and provide cast and crew images as well as programming information. Simple.TV’s app is available for iOS, Android and Roku.


Fandango launched the second season of its original video series Fandango Frontrunners yesterday. Hosted by Dave Karger, the new season will include a collaboration with Dolby Laboratories and the USC School of Cinematic Arts. The first episode features interviews with Ben Stiller and actors from the movie 12 Years A Slave: Chiwetel Ejiofor and Lupita Nyong’o. New episodes will air at www.fandango.com/frontrunners over the next few months.

Hulu has acquired four digital series from production studio Shaftesbury‘s digital arm, Smokebomb Entertainment. The new shows include State of Syn (eight episodes of five minutes each), Long Story, Short (11 episodes of five minutes each), Unlikely Heroes (eight episodes of five minutes each) and Totally Amp’d (ten episodes of six minutes each). All four series will roll out on Hulu over the next three months, starting with State of Syn on Jan 18, and Long Story, Short on Feb 15.

Smokebomb, by the way, has also been selected by Mind Pirate and Canadian Film Centre’s ideaBoost to create a State of Syn app for Google Glass. It’s expected to launch in March 2014.

Netflix received six Golden Globes nominations yesterday. Its original, Orange Is The New Black, snagged a Best Actress, Drama nod for star Taylor Schilling. House of Cards earned a nom for “Best TV Drama;” Kevin Spacey, Robin Wright and Corey Stoll all received nominations, too. Jason Bateman was recognized for his role in the Netflix remake of Arrested Development. The Globes air January 12 on NBC.

The Jerry Seinfeld web series Comedians in Cars Getting Coffee will return with six new episodes exclusively on Crackle and comediansincarsgettingcoffee.com on Jan 2. Crackle says the series is its most-watched original show. The guest lineup will be announced next week.

Major League Gaming, the owner of online broadcast network for pro gaming MLG.tv, released data showing that its audience surpassed traditional sports viewing online by consuming more than 54 million hours of online video, greater than the 14 million hours of NCAA March Madness Live this past year. MLG’s audience is 90 percent male, and the network is known for the show eSports Report and the event MLG Pro Circuit Championship.

MTV launched an online Facebook challenge for fans of its show Teen Wolf to unlock a trailer for part two of season three at www.TeenWolfTrailer.com. MTV has developed online games for Teen Wolf fans in the past, such as Facebook game The Hunt, which grew the show’s Facebook likes by 127 percent.

Proclaiming, “TV is dead. Long live TV,” a new report from Citi Research says it’s just a matter of time before digital delivery replaces broadcast and cable as the primary form of video consumption. “TV will migrate from the push-based delivery of linear channels over closed TV systems, to a pull-based delivery of specific shows via an app over an open system,” predicted Citigroup analysts in the report, saying Netflix is leading the charge.

HBO launched a “social media comedy roast” of Game of Thrones villain Joffrey Baratheon on December 12, aimed at continuing the conversation about the reviled character. “Join @GameofThrones’ #GoTFans today in a celebration of our love to hate King Joffrey Baratheon,” said the net’s post. Working with agency 360i, HBO reached out to show talent and celebrity fans for content, posting the best tweets on RoastJeffrey.com.


Instagram announced a new feature yesterday called Instagram Direct, which allows users to share private pictures and videos with up to 15 specific followers. The feature can be accessed when Android or Apple device users update their Instagram app.


Tablets have doubled the share of mobile ad impressions over the past year, according to Adfonic’s Q3 2013 Global AdMetrics Report. Apple tablets increased ad impressions by 13 percent from 2012, and Samsung’s Galaxy Tab 2 grew by 15 percent. The study also found that advertisers’ demand for mobile ads increased from 342 million ad requests in 2012 to two billion this year.


Univision Communications has appointed Mehul Nagrani as its new Senior Vice President and General Manager of Digital. Nagrani was formerly the company’s Senior Vice President of Digital Operations.


Our December webinars are available On-Demand!

Cynopsis Kids Webinar
How to Drive Tune-In & Ad Dollars with Apps and Games
Executives from Cupcake Digital, DHX Media, and BabyFirst provided case studies of successful digital extensions both online and for mobile devices.

Cynopsis Sports Webinar
Insider Secrets to Engaging Sports Fans on Multiscreens
AEG Global Partnerships, FOX Sports, WWE & Catalyst (an IMG consulting company) shared their strategies to stand out in the tumultuous world of social TV.



Twitter named some of the top tweets of 2013 in a blog post released yesterday. The most retweeted tweet of the year, or the “golden tweet” as Twitter called it, went to Glee actress Lea Michele’s first public acknowledgement of the death of her costar Cory Monteith in July. Twitter revealed the Tweet had 408,000 retweets from 133 countries. The blog almost mentioned two other golden tweets, including the death of actor Paul Walker this month, which was tweeted by his staff and retweeted 400,367 times. The third went to the boy band One Direction’s Niall Horan tweeting about his 20th birthday, and getting 367,236 retweets. Twitter also unveiled 2013.twitter.com that explores top highlights in News, Entertainment and Sports and features custom timelines with big tweets from the year. Finally, Twitter also released a “thank you” video, which can be watched at www.cynopsis.com.


Entry Deadline:Jan. 17, 2014 |Late Submissions: Jan. 24, 2014

Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,
Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.

Learn about the awards program & how to enter:

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: RESEARCH ANALYST SPORT/NBCU/NYC: NBC Sports Group Analyst to eval audience & mkt research data. Min 1 yr rsrch exp. Knowledge of Nielsen a plus. Apply HERE http://www.aplitrak.com/?adid=cmFjaGVsLmthZmthLjI4ODA1LjYxMDhAbmJjLmFwbGl0cmFrLmNvbQ  (12/20)

JOB OPENING: MARKETING MANAGER/NBCU/PHILLY: Manage direct sales mktg efforts for NBC10, NBC10.com & Cozi. Dev. creative ad solutions & collaborate closely w/ sales team. Apply HERE (12/20) 

JOB OPENING: SALES MGR/NBCU/Philly: Dev. strategies to achieve local sales goals across multiple media platforms. Lead team of AEs & build strong external relationships. APPLY HERE  (12/20)

JOB OPENING: SR ANLYST MEDIA INVENTORY/NBC/NYC: Process inventory related requests for an expanding portfolio of dig properties. Implement dig inventory process. 2+ yrs exp in dig media. Apply HERE (12/20) 

JOB OPENING: DIR. CURRENT, ESQUIRE NET/LA, CA: Manage current process in Development & Programming Dept.;  Min 5 yrs exp w/ current or production. APPLY HERE (12/20) Job#12208BR

JOB OPENING: DIR. DEVELOPMENT/ESQUIRE/LA, CA: Work in Development Dept. to move shows from Development into Current . Min 5 yrs dev or prod exp req. APPLY HERE (12/20) Job#12208BR

JOB OPENING: MGR. PREMIUMS & EVENTS/E!/LA, CA:  Oversee premiums, gifting, and special event support. Min 3 years branded events exp.  Job#13031BR APPLY HERE (12/20) 

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice. Apply at [email protected] EOE (12/20)

JOB OPENING: PUBLICIST/TLC/NY: Top notch self-starter to manage program publicity campaigns. Devel strategy/ messaging, media list creation, press announcements. Superb written/verbal skills. 3-5 yrs publicity/media exp.  APPLY HERE https://careers-discovery.icims.com/jobs/8896/publicist/job (12/19)

JOB OPENING: SALES PRODUCT MGR/Disney/Glendale CA: Responsible for the implementation and execution of all things related to ad sales product. 4 yrs online media/marketing/promotional exp. More info apply HERE 
https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?partnerid=25348&siteid=5039&jobid=139980 (12/19)

JOB OPENING: MGR CONSUMER MKTG/EPIX/NYC: Supports the CMO & VP in devlmt of all netwrk campaigns & prog promo. Pref multi-platform & prem cable exp. Great opp for Mktg Coor/Spec looking to take nextstep in career. Resumes HERE (12/19)

JOB OPENING: SR. RESEARCH MANAGER/ABC/Burbank: 5+ yrs exp TV/digital research, apt with Nielsen/Comscore/Rentrak/Omniture/etc, strong written & analytical skills, college degree req. Apply at: www.disneycareers.com Req 153366 (12/17)

JOB OPENING:BUSINESS AFFAIRS EXEC/Pilgrim Studios/LA: Seasoned, energetic business affairs executive; primarily non-scripted, scripted exp a plus; JD from ABA school with at least 5 years experience. Resume HERE (12/14)

JOB OPENING:SEARCH MARKETING MANAGER/WB/NYC: Setting strategy & implementing SEM, SEO, CSE, & retargeting for online shops. Design, deploy, & manage pay-per-click campaigns on search engines. To Apply HERE (12/14)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: [email protected](12/14)

JOB OPENING:TRAFFIC COORD/AlJazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume here (12/14)

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SPRING INTERNSHIPS CREDITS ONLY:Internships/Norwalk CT: Video prod/Post prod, Content/story dvlpmnt, Social media, PR, Content Curation/Research. Full & PT hrs avail & Open to undergrad or grad students. Res/cvr: [email protected] (12/20)

WINTER INTERNSHIP CREDITS ONLY:MARKETING INTERNSHIP/SnagFilms/NYC:Seeking enthusiastic & passionate interns for film site, focusing on grassroots and social marketing. College credit available. Send cover letter & resume to [email protected] (12/19)

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