Cynopsis: DIGITAL

Good morning. It’s Thursday, December 12, 2013, and this is your first early morning digital briefing.


Scripps Networks Interactive, owner of HGTV, Food Network and more, is partnering with second screen free social TV app Viggle. Scripps will use Viggle, which rewards TV viewers of more than 170 broadcast and cable channels, to encourage its audience to engage more with its advertising partners. Food Network’s Restaurant Impossible and its sponsor Lexus will be the first to offer the integration, via Viggle Live, by answering trivia questions about the show as well as brand recall questions.


Netflix will add the animated comedy series BoJack Horseman, voiced by Will Arnette and Aaron Paul, to its 2014 library. The 12-episode series is about a whiskey-drinking human-like horse.

PBS Digital Studios is teaming up with Magnet Media Originals for two new YouTube shows, Bongo Bongo and Food Buzz. Bongo Bongo, a linguistics term for imaginary languages, takes a deeper dive into the English dialect. Food Buzz covers food industry news. Both shows will air once a week starting in 2014, with seven episodes each.

Sony’s Crackle announced it has greenlit a third season for its series Chosen, ahead of the premiere of the second season launching today. The first season of Chosen was Crackle’s most-watched show. Crackle has 43 million viewers in 22 countries.


Although YouTube does not officially release its advertising revenue results, a new report from eMarketersays the site generated $5.6 billion in 2013, and estimates that YouTube will rake in another 1.96 billion in ad revenue worldwide this year – an increase of 65% over last year. The rise could be attributed to the trend of viewing videos across multiple screens and devices, according to eMarketer.

“Big Data” was the buzzword at the TV of Tomorrow show yesterday in New York City. During the “Friend or Foe” data panel, which included representatives from Cablevision, Kantar Media, FourthWall Media, Ish Entertainment, Visible World and Furious Minds, the speakers debated whether or not the avalanche of information we now have actually translates into good television. Ish Entertainment CEO Michael Hirschorn said, “There’s a stultifying amount of data marshaled by networks that doesn’t always serve the content.” … ABC and ABC Family are turning to Canoe to use its Video On Demand ad campaign network; Canoe will provide the platform to place ads in VOD for set-top-boxes. The deal also includes multiplatform VOD programmer Sportskool. The ad campaigns will roll out in the coming weeks, Canoe’s Head of Product Sales and Marketing Chris Pizzuro said… one funny moment came from Shazam CEO Rich Riley. Although Shazam has been used 100 billion times around the world since September, it’s not always smooth, er, listening. “Our app is slowly adapting in Asia, and that’s mostly because people there sing into it… and we don’t really know what to do about that,” he said.


Twitter updated its Direct Message function to let users send photos through private messages, rather than just through timeline mentions. The switch also includes an easier way to access the Direct Messages on the new navigation bar, which can be swiped through to explore the app. The new version is available for Android and Apple devices.

Apple TV has added Sony‘s Crackle, Bloomberg, Watch ABC, and for Korean speakers, KORTV, to its app menu. The device now offers 27 apps, including HBO Go, Netflix and HuluPlus. The announcement comes after Google’s Chromecast added ten apps earlier this week.


Audience analytics company PlaceIQ has hired Paul Thenstedt as its new SVP of Sales. Prior to PlaceIQ, Thenstedt worked for NBC Universal’s Digital team sales.

Digital ad tech firm Adroit Digital has named Lee Hoffman as its Senior Vice President of Sales. Before joining Adroit, Hoffman was Senior Vice President of sales for social infrastructure firm AddThis.


Get Ready For This!!!
2014 Cynopsis Sports Media Awards
Honoring Top Sports Programs, Campaigns and People.

Entry Deadline:February 1, 2014|Late Submissions: February 8, 2014
Awards Event:April 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.


YouTube released the ten most viewed ads of the year, and the list includes:

01)     Evian: Baby & Me, 67.2 million views.
02)     Dove: Real Beauty Sketches,
60.5 million views.
03)     Microsoft: Child of the 90s,
50 million views.
04)     Pepsi MAX: Test Drive,
37.8 million views.
05)     PooPourri: Girls Don’t Poop,
20.6 million views.
06)     Kmart: Ship My Pants,
20.1 million views.
07)     GEICO: Hump Day,
19 million views.
08)     Ram Trucks: Farmer,
16.6 million views.
09)     Volkswagon: Get Happy,
14.8 million views.
10)     Audi: Prom
, 10.8 million views.

Watch the top 2013 YouTube most viewed ad, Baby & Me, which is Evian’s sequel to its 2009 Roller Babies ad (that is still the most viewed ad of all time) at www.Cynopsis.com.



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JOB OPENING: PUBLICIST/TLC/NY: Top notch self-starter to manage program publicity campaigns. Devel strategy/ messaging, media list creation, press announcements. Superb written/verbal skills. 3-5 yrs publicity/media exp.  APPLY HERE https://careers-discovery.icims.com/jobs/8896/publicist/job (12/19)

JOB OPENING: SALES PRODUCT MGR/Disney/Glendale CA: Responsible for the implementation and execution of all things related to ad sales product. 4 yrs online media/marketing/promotional exp. More info apply HERE 
https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?partnerid=25348&siteid=5039&jobid=139980 (12/19)

JOB OPENING: MGR CONSUMER MKTG/EPIX/NYC: Supports the CMO & VP in devlmt of all netwrk campaigns & prog promo. Pref multi-platform & prem cable exp. Great opp for Mktg Coor/Spec looking to take nextstep in career. Resumes HERE (12/19)

JOB OPENING: SR. RESEARCH MANAGER/ABC/Burbank: 5+ yrs exp TV/digital research, apt with Nielsen/Comscore/Rentrak/Omniture/etc, strong written & analytical skills, college degree req. Apply at: www.disneycareers.com Req 153366 (12/17)

JOB OPENING:BUSINESS AFFAIRS EXEC/Pilgrim Studios/LA: Seasoned, energetic business affairs executive; primarily non-scripted, scripted exp a plus; JD from ABA school with at least 5 years experience. Resume HERE (12/14)

JOB OPENING:SEARCH MARKETING MANAGER/WB/NYC: Setting strategy & implementing SEM, SEO, CSE, & retargeting for online shops. Design, deploy, & manage pay-per-click campaigns on search engines. To Apply HERE (12/14)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: [email protected](12/14)

JOB OPENING:TRAFFIC COORD/AlJazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume here (12/14)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in media analysis rqd. http://musicchoicecareers.iapplicants.com (12/13)

JOB OPENING: TRAFFIC DIRECTOR/MASN/Baltimore MD: Mng 2 traffic coord. Oversee all aspects of Traff Dept. A minimum of 5-10 yrs exp in Traffic management and working knwlg of OSi Traffic & Billing software.  For more info/apply HERE (12/13)

JOB OPENING: DIR. PRICING & PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills. Apply HERE (12/13)

JOB OPENING: SR POST PROD PRODUCER/CSI SPORTS/NY: Min 10 yrs TV Network exp. Support network programming. Produce/write & manage production dept. AE exp. + Sports background a plus. Send resume and cov ltr ATTN: ROSE: [email protected] (12/13)

JOB OPENING: DIRECTOR, LEGAL AFFAIRS/NBCU: The Business & Legal Affairs Department supports the various business units of Telemundo Media principally in the area of drafting talent agreements. Apply HERE (12/13)

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WINTER INTERNSHIP CREDITS ONLY:MARKETING INTERNSHIP/SnagFilms/NYC:Seeking enthusiastic & passionate interns for film site, focusing on grassroots and social marketing. College credit available. Send cover letter & resume to [email protected] (12/19)

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