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View photos from the 2013
Sports Media Awards Breakfast here

Awards Ceremony: April 17, 2013
The 2nd Annual Cynopsis: Sports Media Awards Breakfast on Wednesday, April 17 at was a tremendous success! Attendees literally packed the house to see talent such as ESPN's Chris Berman, NBC Sports' Dan Hicks, HBO Sports' Harold Lederman, MLB Network's Lauren Shehadi, CBS Sports Network's Brent Stover, NBC Olympics President Gary Zenkel, Rob King, Senior Vice President of Content for ESPN Digital & Print Media, and President of Marketing at CSE Adam Zimmerman.
We honored four executives who have changed the way their sports entities connect with fans around the country. Scott Blackmun, CEO of the United States Olympic Committee, received the Vision Award as Sports Executive of the Year. John Kosner, ESPN Executive VP & GM of Digital and Print Media, received the Award of Distinction as the Sports Network Executive of the Year, and Scott McCune, VP of Global Partnerships at the Coca-Cola Company, was the recipient of the first-ever Gem Award, which pays tribute to the Consumer Brand of the Year. In addition, Steve Bornstein, President and CEO of the NFL Network and Executive VP of Media for the NFL, was this year's Legacy Award winner, recognizing a career that changed sports media.
Once again, congratulations to this year's winners, honorable mentions and Sports Luminaries!
We look forward to seeing everyone this time next year!
2013 Cynopsis Sports Media Awards Winners
App - Affiliated
Winner: NeuLion - UFC.TV
Honorable Mentions:
Big Ten Network – BTN2Go
ESPN - ESPN SportsCenter Feed
Pac-12 Digital – Pac-12 Now
Turner Sports - NCAA March Madness Live
Turner Sports - Ryder Cup LIVE
App Non-Affiliated
Winner: Turner Sports - Bleacher Report Team Stream
Honorable Mentions:
CBC - Hockey Night in Canada: Playoff Pulse
CBS Local Digital Media - Audio Roadshow
DISH - DISH Game Finder
Brand Activation at Live Events
Winner: Anheuser-Busch - Bud Light Hotel Parties & Concerts Super Bowl Weekend
Honorable Mentions:
Golf Channel – Feherty Live from Ryder Cup
Intersport – Steal a Base Steal a Taco
NASCAR - NASCAR Contenders Live Presented By Toyota and Sprint
CSE – The Pantech Experience at Dew Tour
STIHL, Inc. – STIHL® TIMBERSPORTS® Series
Weber Shandwick – REFUEL: A New Audience and Usage Occasion for Chocolate Milk
Brand Extensions/Licensing
Winner: NFL - NFL Collection at Victoria's Secret PINK
Honorable Mentions:
Initiative – Coors Light Cold Hard Facts
National Basketball Association/Take-2 – NBA2K12 Video Game
Branded Online Video Game
Winner: CSE - NBAHoopTroop.com Hoop Troop Escape
Honorable Mentions:
DIRECTV and DXagency – Fairy Training Camp
Digital Executive
Winner: Pac-12 - David Aufhauser
Honorable Mentions:
CSE – Monty Mullig
NBC Sports Group – Rick Cordella
NeuLion – Chris Wagner
Play On! Sports - David Rudolph
Documentary Series
Winner: FOX Soccer Channel - BEING: Liverpool
Honorable Mentions:
71 Degrees North - Our Longest Drive
Big Ten Network – The Journey: Big Ten Football 2012
Big Ten Network - The Journey: Big Ten Basketball 2012
Fadoo Productions, Inc. - On The Edge
Time Warner Cable Sports – “Road to MLS Cup 2012 (Backstage: Galaxy)”
Documentary Special
Winner: ESPN - 26 Years: The Dewey Bozella Story
Honorable Mentions:
Boxcar Entertainment and Teamworks Media - Goose
ESPN – Breaking the Silence
Golf Channel - War by the Shore
National Basketball Association - NBA TV’s “The Dream Team”
YES Network – 10 Years of YES
Facebook Engagement
Winner: Sprint - Miss Sprint Cup
Honorable Mentions:
DIRECTV and DXagency - Fairy Training Camp
ESPN – SportsNation
Intersport – Dunks of the Year
Professional Bull Riders – Professional Bull Riders Built Ford Tough Series
Fantasy Game
Winner: CBS Interactive, Inc - CBSSports.com Fantasy Football Commissioner
Honorable Mentions:
DIRECTV and DXagency – Fairy Training Camp
MLB – Beat the Streak
NFL Digital Media – NFL.com Fantasy Football
Golf Channel – Golf Channel Fantasy Challenge
Live Coverage of a Sporting Event (Regional)
Winner: YES Network - A's vs. Yankees 9/22/12
Honorable Mentions
MSG – Knicks vs. Nets Telecast - 2/20/12
Time Warner Cable Sports – Lakers vs. Nets Game Telecast – 11/20/12
Live Coverage of a Sporting Event (National)
Winner: NBC Sports – Super Bowl XLVI on NBC
Honorable Mentions
FOX Soccer Channel – Survival Sunday (FOX Soccer)
FOX Sports – 2012 UEFA Champions League Final
Telemundo Media – Boxeo Telemundo Ford: Orlando Cruz vs Jorge Pazos
Turner Sports – NCAA March Madness
Live Stream Presentation
Winner: Discovery Channel, Red Bull Media House and YouTube - Space Jump Live
Honorable Mentions
CBS Interactive, Inc - Masters Live on CBSSports.com
FOX Sports Florida/Sun Sports - Miami HEAT Championship Celebration
NBCSports.com - Super Bowl XLVI
Turner Sports - NCAA March Madness
Turner Sports - PGA Championship LIVE
Live Event Marketing
Winner: Turner Broadcasting Systems - Turner Sports Big Easy at NCAA Final Four
Honorable Mentions:
Weber Shandwick – REFUEL: A New Audience and Usage Occasion for Chocolate Milk
Marketer
Winner: NBC - John Miller
Honorable Mentions:
Allstate Insurance Company – Pam Hollander
CSE – Adam Zimmerman
Pac-12 – Danette Leighton
Turner Sports – Craig Barry & Christina Miller
Marketing Campaign
Winner: Tie between NHL & NBC for the Stanley Cup Playoffs
Honorable Mentions:
AT&T AdWorks – Fox Sports AT&T U-verse® iChannel
Initiative - Coors Light Fanaticos del Frio
NBC Sports - 2012 London Olympics Campaign
NBC Sports – Network Brand Launch
Turner Sports – NCAA March Madness “Brackets Everywhere”
Marketing Initiative
Winner: Major League Baseball - MLB Fan Cave
Honorable Mentions:
Big Ten Network – 2012 BTN Big 10K Race
FOX Sports Florida/Sun Sports – Magic Move Campaign
NASCAR – NASCAR Contenders Live Presented By Toyota and Sprint
Time Warner Cable Sports – “One Home. One Goal.” Campaign
Turner Sports – NCAA.com 75th Voting and Interactive Timeline
Network Sports Branding Campaign
Winner: Turner Sports - NBA on TNT "Street Art"
Honorable Mentions:
FX Design Group – BYU TV Sports Branding
Golf Channel – Golf Channel Brand Campaign
NBC Sports – Sunday Night Football Campaign
OMD/Optimum Sports – Gatorade Summer of Competition
New Sports Show
Winner: FOX Soccer Channel - BEING: Liverpool
Honorable Mentions:
Animal Planet – Off the Hook: Extreme Catches
Big Ten Network – The Journey: Big Ten Football 2012
MLB Network – MLB Network’s “Hot Stove”
Time Warner Cable Sports – “Backstage: Lakers”
PR Campaign
Winner: NBC Sports Group Communications - 2012 London Olympics
Honorable Mentions:
ESPN – 2012 Allstate BCS National Championship Game
FOX Sports - UFC on FOX
Turner Sports/CBS Sports – March Madness
Pro-Social Campaign
Winner: ESPN - Jimmy V Week for Cancer Research
Honorable Mentions:
Big Ten Network – “BTN LiveBIG” Campaign
FOX Sports Florida/Sun Sports – After-School All-Stars
MLB on FOX - Boys & Girls Club of America
NFL - Recharge After-School Program
Radio
Winner: CBS Radio – WFAN’s Boomer & Carton
Honorable Mentions:
CBS Radio – WFAN’s Mike Francesa
Embassy Row – Men in Blazers
ESPN Radio – The Herd with Colin Cowherd
ESPN Radio – Mike and Mike in the Morning
NBC Sports Network – The Dan Patrick Show
Social Media Excellence (Affiliated)
Winner: ESPN – The Hall of Fans
Honorable Mentions:
Golf Channel - #LPGAonGC
Major League Baseball – MLB Fan Cave
MLB Network – MLB Network’s Social Media Integration
National Hockey League – EA Sport NHL13 Cover Vote presented by BlackBerry
NBA Digital – NBA Social Media Awards
Social Media Excellence (Non-Affiliated)
Winner: Campos Creative Works and Fanology Social – Team Toyota Campaign
Honorable Mentions:
Competitor Group – Rock’n’Roll Marathon Series 12.12.12 Celebration
Initiative – USAA and ESPN #flags4troops
Intersport – College Slam Dunk Championships
NYC & Company – NYC Mayor’s Cup Series
Sports Series (Entertainment)
Winner: A tie between Big Ten Network - The Journey: Big Ten Basketball 2012 and Golf Channel - Feherty
Honorable Mentions:
FOX Soccer Channel – BEING: Liverpool
National Basketball Association – NBA TV’s “The Association”
Time Warner Cable Sports – “Backstage: Lakers”
Sports Series (News/Analysis)
Winner: FOX Sports - FOX NFL Sunday
Honorable Mentions:
MLB Network – MLB Network’s “MLB Tonight”
NBC Sports - Sunday Night Football
NFL Network – NFL Total Access
Time Warner Cable Sports – “Access SportsNet”
Spot (National)
Winner: National Basketball Association - NBA "BIG Color"
Honorable Mentions:
FOX Sports International – Momentos
NBC Sports –2012 London Olympics
NBC Sports – NBC Sports Network Brand Launch
Turner Sports – NCAA March Madness "Brackets Everywhere"
Spot (Regional)
Winner: Time Warner Cable Sports - Time Warner Cable SportsNet Signature Bus Spot
Honorable Mentions:
FOX Sports Florida/Sun Sports – Magic Fan Express
YES Network – 2012 Yankees on YES
Tune-In Promotion
Winner: NBC Sports - 2012 London Olympic Campaign
Honorable Mentions:
ESPN – GMC Monday Night Football Co-Branded Spot
FOX Sports International – BEING: Liverpool
FOX Sports International – Ink: All Leagues
FOX Sports International – Knockout Week
NBC Sports – Sunday Night Football Campaign
Time Warner Cable Sports – Time Warner Cable SportsNet Team vs. Team
Twitter Mastery
Winner: CSE - Coke Zero Surprise & Delight Fall Football
Honorable Mentions:
ESPN – FordFusion & ESPN Instant Replay
FOX Sports – Mike Pereira
Intersport – Live Twitter Judging – College Slam Dunk Championships
National Basketball Association - @NBA
Turner Sports – MLB Postseason on TBS
Use of Integrated Sponsorship for Broadcast
Winner: ESPN - SportsNation's Madden 13 Cover Vote Reveal
Honorable Mentions:
CSE – Make the Call Powered by AT&T
CBS Television Stations – CBS Television Stations: Verizon 4G LTE Bracket Preview Show
ESPN CreativeWorks in partnership with OMD/TBWA Chiat – Nissan Heisman House
FOX Cable Networks – Subway Freshtake
Intersport – Under Armour All American Game
Univision Communications, Inc. – Fanaticos del Frio
Webisode Series
Winner: Sports Illustrated - Sports Illustrated Underdogs
Honorable Mentions:
Bedrocket Media Ventures – Paul Rodriguez Life
CBS Local Digital Media – Tailgate Fan
CineSport – Football Inside Out
Golf Channel – Last Break
Weber Shandwick – REFUEL: A New Audience and Usage Occasion for Chocolate Milk
YES Network – Post-Game Plus
Website
Winner: NFL Digital Media - NFL.com
Honorable Mentions:
ESPN – ESPN.com
FOX Soccer Channel – FOXSoccer.com
NBC Sports – NBCOlympics.com
NBA Digital – NBA.com
UFC – UFC.com
Contact Information
Questions or issues, please contact Pete Romas at 203.899.8483.