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Sports Studio struck a deal with TheSoul Group to distribute its Free Live Sports content across YouTube and social platforms. The partnership is designed to expand the flagship brand’s audience and revenue beyond its connected TV footprint, with a YouTube-first approach extending its live and on-demand programming to a broader fan base.
Telemundo is wasting no time building on the momentum of its blockbuster FIFA World Cup coverage — the network nabbed exclusive Spanish-language media rights in the U.S. for all Union of European Football Associations (UEFA)) men’s club competitions. Joaquin Duro, executive vice president of sports and head of streaming at NBCUniversal Telemundo Enterprises, tells Cynopsis what’s next.
Cynopsis: What kind of original programming around the matches, such as studio shows or shoulder content, are in the works?
JOAQUIN DURO: We’re already hard at work building what will be the most comprehensive Spanish-language presentation of UEFA club football in the U.S.
The FIFA World Cup reinforced the value fans place on comprehensive, multiplatform coverage that extends well beyond the 90 minutes on the pitch. Throughout the tournament, we surrounded every match with original programming, expert analysis, behind-the-scenes storytelling and digital content, and that’s the philosophy we’ll bring to UEFA’s club competitions.
We’ll share additional details closer to launch, but our goal is to deliver the same high-quality, immersive viewing experience fans have come to expect from Telemundo across broadcast, streaming and digital platforms.
How do you see the Spanish-language sports rights market evolving over the next five years, and how does this deal position Telemundo in that landscape?
Soccer’s momentum in the U.S. continues to accelerate, and Hispanic audiences remain at the center of that growth. At the same time, we’re seeing fans from every background embrace Spanish-language coverage because of its authenticity, passion and unique viewing experience.
The tremendous audience response to our FIFA World Cup coverage reinforced the growing demand for premium Spanish-language soccer, and this agreement builds on that momentum.
As fan expectations continue to evolve, we’re focused on delivering the kind of immersive coverage that keeps audiences connected to the sport all year long.
Were you competing against other bidders, and what ultimately made Telemundo the winning partner for UEFA?
Although we don’t comment on the bidding process, what I can say is that we’re incredibly proud UEFA selected Telemundo as its exclusive Spanish-language partner in the U.S.
This agreement reflects our long-term commitment to soccer, our ability to deliver world-class, multiplatform coverage, and our track record of serving Hispanic audiences with authentic storytelling and innovative viewing experiences.
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