Cynopsis: DIGITAL

Good morning. It’s Wednesday, December 18, 2013, and this is your first early morning digital briefing.


YouTube multichannel Latino network MiTu made a deal with Univision to produce short-form original content and syndicate its current programming to the network. Both will be part of Univision’s digital arm, UVideos.

DramaFever, the online TV network distributor most known for its Asian programming, launched global streaming in Canada, Latin America, Australia and the Middle East. Users in these regions can now stream international series on demand with HD quality on its site or through its app for Apple, Android, Roku and Google TV.

Video search and recommendation engine ThinkAnalytics is expanding its cloud-based recommendations platform, Think Cloud, to “out-of-the-box” content providers. Previously, the engine was only partnered with service-providers such as current clients Cox Communications and Fox Broadcasting. Other major players in the market include Jinni and DigitalSmiths.


Global action sports channel NetworkA will premiere the third season of Alana: Surfer Girl on Jan. 6. The series follows three-time Association of Surfing Professionals World Championship competitor Alana Blanchard. Since the show’s premiere in 2012, the show has attracted eight million views.

BEST OF 2013

It’s that time of year for top 10 lists in the digital world. Here are some of the latest:

Gadgets, heroes and tragedies characterize the top 2013 Google Searches, They are: Nelson Mandela, Paul Walker, iPhone 5, Cory Monteith, The Harlem Shake, The Boston Marathon, Royal Baby, Samsung Galaxy S4 PlayStation 4, and North Korea.

Apple released its top app downloads for the iPhone and the iPad in the past year. The top five free apps include: Candy Crush Saga, YouTube, Temple Run 2, Vine and Google Maps. The top five free iPad apps include: Candy Crush Saga, YouTube, Temple Run, Calculator for iPad Free and Skype.

Mobile Marketer named the top ten second-screen apps in 2013, and the list in alphabetical order includes:

01)     ABC: named best for its integration of TV shows, like Scandal, and the ability to shop looks from characters in the show.
02)     CBS: a top choice for its episode-specific insights including videos, photos and maps from the creative teams behind the show.
03)     Coca Cola: for its partnership app with the American Music Awards.
04)     Expedia:
for how easy it is to book trips on the mobile app.
05)     National Geographic Channel: specifically the promotion for the documentary about President Lincoln, and the second-screen companion capabilities.
06)     NBC Universal: for the partnership with Twitter and Comcast to make its app into a virtual remote control with the “See It” button.
07)     Vine: for how brands like Trident and Dunkin’ Donuts were able to utilize the six-second spots for marketing.
08)     Sprint: and its Twitter integration to capture the NBA Championship audience.
09)     Starz: for its second screen companion features for the Da Vinci’s Demons series.
10)     Visa: named best for its NFL partnership and Fantasy Football campaign.


The Roku3 device now carries the YouTube app. Roku3 users can also use the “Send To TV” feature that transfers YouTube videos from a tablet or smartphone on the same wifi network to the device. Additionally, the Roku3 TWC channel app has been updated to include on-demand programming.

A+E Networks announced the A&E and Lifetime app are now available for Xbox 360. Those subscribed to a cable provider can access the app on the Microsoft gaming console to watch movies, TV episodes and clips.


Nielsen Twitter TV Top Ten for the week of December, 9-15 2013



Unique Audience (000)

Tweets (000)

The Victorias Secret Fashion Show




2013 Heisman Trophy Presentation




American Country Awards








The Voice




Family Guy




The X Factor




American Horror Story: Coven




30 for 30




The Voice




Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.


Call for Entries


Since 1941…the World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at:     www.peabodyawards.com

Deadline for 2013 entries: January 15, 2014


Facebook is rolling out its first video ads on Thursday, the company announced. The ads will automatically play in a user’s newsfeed, and the first will come from a made-for-Facebook trailer from Lionsgate Entertainment Corp. film Divergent. Users won’t see more than three ads in a day, and each ad will cost an advertiser $1 million to $2.5 million a day.

Viewers can now interact and control ads with their TV remotes, courtesy of multi-screen ad management company DG and Smart TV and enhanced TV service provider Cognitive Networks. “By offering consumers instant access, interactive advertising helps brands convert traditional brand-driven advertising to direct response, regardless of when or where the TV spot is airing,” DG’s SVP of Strategic Development Andrew Bloom told Cynopsis.


Promoted Accounts will now be featured in Twitter‘s mobile app user feed. As opposed to Promoted Tweets, these ads are a sharper cry for brand loyalty, thanks to the “follow” button that’s attached to the tweet.

Facebook added a Donate button to let users donate to nonprofit organizations directly from the site, and has already partnered with 20 nonprofits. One thing to keep in mind, according to All Things D: Facebook saves a member’s credit card information after using the function.


Verification tech platform Are You A Human has hired Lou Bridda as Vice President of Sales. Previously, Bridda was Regional Director of East & Midwest at Appsnack.

Data analytics company eXelate has named Deb Josephs as Senior Vice President of Global Human Resources, and Matt Bennathan as Vice President and Managing Director, U.K. Previously, Josephs ran Human Resources as Everyday Health Inc., and Bennathan was Head of Digital Partnerships with Callcredit Information Group.



Our awards show continues to spotlight the groundbreaking work created by sports media, don’t let your 2013 efforts go unnoticed!

Entry Deadline:January 17, 2014 |  Late Submissions: January 24, 2014
Awards Event: April 2014 (NYC)

Learn about the awards program & how to enter:http://www.cynopsis.com/events/sports-awards.


Apple released a new holiday TV spot yesterday, and it’s getting a mixed reaction  unlike last year’s FaceTime holiday ad. Although it has warm and fuzzy components, the isolated teenager, the decidedly downbeat version of “Have Yourself a Merry Little Christmas” and even the surprise end leave a bittersweet taste… take a look and decide for yourself at www.cynopsis.com.



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JOB OPENING: RESEARCH MGR/Zee TV/NYC: Support our broadcast sales & distribution teams through in-depth research & analysis. Mine Nielsen, Rentrak & other databases for compelling narratives. 4+ yrs exp. Email: [email protected] (1/3)

JOB OPENING: SR PUBLICIST/BBC Worldwide/NYC: Exp w/publicity in digital and/or TV sales/co-prod deals, as well as exec profile raising req’d. Min 5yrs trade media, comm/PR exp TV ind. Resume: [email protected] (1/3)

JOB OPENING: DIGITAL SALES DIRECTOR/IFC & WEtv/NYC: build, maintain & lead digital partnerships w/IFC & WEtv clients & agencies, sell integrated cross-platform w/heavy emphasis on web, mobile & VOD. 10+yrs. exp. APPLY HERE https://amcnetworks.taleo.net/careersection/2/jobdetail.ftl?job=16300&lang=en&sns_id=mailto (1/3)

JOB OPENING: DIR PRICING AND PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req, must have strong analytical & math skills. APPLY HERE (12/21)

JOB OPENING: SR DIR TALENT RELATIONS/NBCU/NYC: Direct talent relations for USA, incl. events, press junkets, & media appearances. 5+ yrs exp. in TV talent relations required. Apply HERE (12/21)

JOB OPENING: ACCOUNT EXEC/KNTV/NBC/BAY AREA: Seeking exp seller to generate digital revenue in Bay Area. Manage multi-level campaigns & own & manage client relationships. 5+ yr exp. Apply: HERE (12/21)

JOB OPENING: VP, INTEGRATED MARKETING/NBCU/NYC: Lead USA Network Integrated Mktg team. Digital and multi-platform mktg expert. 10+ yrs marketing exp. required, incl 7+ yrs mgmt within media. Apply HERE (12/21)

JOB OPENING: RESEARCH ANALYST SPORT/NBCU/NYC: NBC Sports Group Analyst to eval audience & mkt research data. Min 1 yr rsrch exp. Knowledge of Nielsen a plus. Apply HERE http://www.aplitrak.com/?adid=cmFjaGVsLmthZmthLjI4ODA1LjYxMDhAbmJjLmFwbGl0cmFrLmNvbQ (12/20)

JOB OPENING: MARKETING MANAGER/NBCU/PHILLY: Manage direct sales mktg efforts for NBC10, NBC10.com & Cozi. Dev. creative ad solutions & collaborate closely w/ sales team. Apply HERE (12/20) 

JOB OPENING: SALES MGR/NBCU/Philly: Dev. strategies to achieve local sales goals across multiple media platforms. Lead team of AEs & build strong external relationships. APPLY HERE  (12/20)

JOB OPENING: SR ANLYST MEDIA INVENTORY/NBC/NYC: Process inventory related requests for an expanding portfolio of dig properties. Implement dig inventory process. 2+ yrs exp in dig media. Apply HERE (12/20) 

JOB OPENING: DIR. CURRENT, ESQUIRE NET/LA, CA: Manage current process in Development & Programming Dept.;  Min 5 yrs exp w/ current or production. APPLY HERE (12/20) Job#12208BR

JOB OPENING: DIR. DEVELOPMENT/ESQUIRE/LA, CA: Work in Development Dept. to move shows from Development into Current . Min 5 yrs dev or prod exp req. APPLY HERE (12/20) Job#12208BR

JOB OPENING: MGR. PREMIUMS & EVENTS/E!/LA, CA:  Oversee premiums, gifting, and special event support. Min 3 years branded events exp.  Job#13031BR APPLY HERE (12/20) 

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice. Apply at [email protected] EOE (12/20)

JOB OPENING: PUBLICIST/TLC/NY: Top notch self-starter to manage program publicity campaigns. Devel strategy/ messaging, media list creation, press announcements. Superb written/verbal skills. 3-5 yrs publicity/media exp.  APPLY HERE https://careers-discovery.icims.com/jobs/8896/publicist/job (12/19)

JOB OPENING: SALES PRODUCT MGR/Disney/Glendale CA: Responsible for the implementation and execution of all things related to ad sales product. 4 yrs online media/marketing/promotional exp. More info apply HERE 
https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?partnerid=25348&siteid=5039&jobid=139980 (12/19)

JOB OPENING: MGR CONSUMER MKTG/EPIX/NYC: Supports the CMO & VP in devlmt of all netwrk campaigns & prog promo. Pref multi-platform & prem cable exp. Great opp for Mktg Coor/Spec looking to take nextstep in career. Resumes HERE (12/19)

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SPRING INTERNSHIPS CREDITS ONLY:Internships/Norwalk CT: Video prod/Post prod, Content/story dvlpmnt, Social media, PR, Content Curation/Research. Full & PT hrs avail & Open to undergrad or grad students. Res/cvr: [email protected] (12/20)

WINTER INTERNSHIP CREDITS ONLY:MARKETING INTERNSHIP/SnagFilms/NYC:Seeking enthusiastic & passionate interns for film site, focusing on grassroots and social marketing. College credit available. Send cover letter & resume to [email protected] (12/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: L.A.-based film & theatre director/producer/casting dir w/strong people & research skills available Jan 2. Exc refs. http://www.linkedin.com/profile/view?id=221474682&trk (1/3)

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