Cynopsis: DIGITAL
12.18.13
Good morning. It’s Wednesday, December 18, 2013, and this is your first early morning digital briefing.
YouTube multichannel Latino network MiTu made a deal with Univision to produce short-form original content and syndicate its current programming to the network. Both will be part of Univision’s digital arm, UVideos.
DramaFever, the online TV network distributor most known for its Asian programming, launched global streaming in Canada, Latin America, Australia and the Middle East. Users in these regions can now stream international series on demand with HD quality on its site or through its app for Apple, Android, Roku and Google TV.
Video search and recommendation engine ThinkAnalytics is expanding its cloud-based recommendations platform, Think Cloud, to “out-of-the-box” content providers. Previously, the engine was only partnered with service-providers such as current clients Cox Communications and Fox Broadcasting. Other major players in the market include Jinni and DigitalSmiths.
Global action sports channel NetworkA will premiere the third season of Alana: Surfer Girl on Jan. 6. The series follows three-time Association of Surfing Professionals World Championship competitor Alana Blanchard. Since the show’s premiere in 2012, the show has attracted eight million views.
It’s that time of year for top 10 lists in the digital world. Here are some of the latest:
Gadgets, heroes and tragedies characterize the top 2013 Google Searches, They are: Nelson Mandela, Paul Walker, iPhone 5, Cory Monteith, The Harlem Shake, The Boston Marathon, Royal Baby, Samsung Galaxy S4 PlayStation 4, and North Korea.
Apple released its top app downloads for the iPhone and the iPad in the past year. The top five free apps include: Candy Crush Saga, YouTube, Temple Run 2, Vine and Google Maps. The top five free iPad apps include: Candy Crush Saga, YouTube, Temple Run, Calculator for iPad Free and Skype.
Mobile Marketer named the top ten second-screen apps in 2013, and the list in alphabetical order includes:
01) ABC: named best for its integration of TV shows, like Scandal, and the ability to shop looks from characters in the show.
02) CBS: a top choice for its episode-specific insights including videos, photos and maps from the creative teams behind the show.
03) Coca Cola: for its partnership app with the American Music Awards.
04) Expedia: for how easy it is to book trips on the mobile app.
05) National Geographic Channel: specifically the promotion for the documentary about President Lincoln, and the second-screen companion capabilities.
06) NBC Universal: for the partnership with Twitter and Comcast to make its app into a virtual remote control with the “See It” button.
07) Vine: for how brands like Trident and Dunkin’ Donuts were able to utilize the six-second spots for marketing.
08) Sprint: and its Twitter integration to capture the NBA Championship audience.
09) Starz: for its second screen companion features for the Da Vinci’s Demons series.
10) Visa: named best for its NFL partnership and Fantasy Football campaign.
The Roku3 device now carries the YouTube app. Roku3 users can also use the “Send To TV” feature that transfers YouTube videos from a tablet or smartphone on the same wifi network to the device. Additionally, the Roku3 TWC channel app has been updated to include on-demand programming.
A+E Networks announced the A&E and Lifetime app are now available for Xbox 360. Those subscribed to a cable provider can access the app on the Microsoft gaming console to watch movies, TV episodes and clips.
Nielsen Twitter TV Top Ten for the week of December, 9-15 2013
|
Program |
Date |
Unique Audience (000) |
Tweets (000) |
|
The Victoria‘s Secret Fashion Show |
12/10 |
8,070.0 |
1,533.2 |
|
2013 Heisman Trophy Presentation |
12/14 |
5,616.8 |
350.1 |
|
American Country Awards |
12/10 |
4,877.5 |
269.3 |
|
Scandal |
12/12 |
2,567.7 |
420.7 |
|
The Voice |
12/10 |
2,260.9 |
142.1 |
|
Family Guy |
12/15 |
2,229.1 |
72.4 |
|
The X Factor |
12/11 |
2,105.8 |
189.1 |
|
American Horror Story: Coven |
12/11 |
2,102.6 |
111.8 |
|
30 for 30 |
12/4 |
1,871.3 |
67.8 |
|
The Voice |
12/9 |
1,817.2 |
135.4 |
Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
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Facebook is rolling out its first video ads on Thursday, the company announced. The ads will automatically play in a user’s newsfeed, and the first will come from a made-for-Facebook trailer from Lionsgate Entertainment Corp. film Divergent. Users won’t see more than three ads in a day, and each ad will cost an advertiser $1 million to $2.5 million a day.
Viewers can now interact and control ads with their TV remotes, courtesy of multi-screen ad management company DG and Smart TV and enhanced TV service provider Cognitive Networks. “By offering consumers instant access, interactive advertising helps brands convert traditional brand-driven advertising to direct response, regardless of when or where the TV spot is airing,” DG’s SVP of Strategic Development Andrew Bloom told Cynopsis.
Promoted Accounts will now be featured in Twitter‘s mobile app user feed. As opposed to Promoted Tweets, these ads are a sharper cry for brand loyalty, thanks to the “follow” button that’s attached to the tweet.
Facebook added a Donate button to let users donate to nonprofit organizations directly from the site, and has already partnered with 20 nonprofits. One thing to keep in mind, according to All Things D: Facebook saves a member’s credit card information after using the function.
Verification tech platform Are You A Human has hired Lou Bridda as Vice President of Sales. Previously, Bridda was Regional Director of East & Midwest at Appsnack.
Data analytics company eXelate has named Deb Josephs as Senior Vice President of Global Human Resources, and Matt Bennathan as Vice President and Managing Director, U.K. Previously, Josephs ran Human Resources as Everyday Health Inc., and Bennathan was Head of Digital Partnerships with Callcredit Information Group.
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Our awards show continues to spotlight the groundbreaking work created by sports media, don’t let your 2013 efforts go unnoticed!
Entry Deadline:January 17, 2014 | Late Submissions: January 24, 2014
Awards Event: April 2014 (NYC)
Learn about the awards program & how to enter:http://www.cynopsis.com/events/sports-awards.
DIGITAL SPOTLIGHT OF THE DAY
Apple released a new holiday TV spot yesterday, and it’s getting a mixed reaction unlike last year’s FaceTime holiday ad. Although it has warm and fuzzy components, the isolated teenager, the decidedly downbeat version of “Have Yourself a Merry Little Christmas” and even the surprise end leave a bittersweet taste… take a look and decide for yourself at www.cynopsis.com.
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12.18.13
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