Cynopsis: DIGITAL

Good morning. It’s Monday, December 16, 2013, and this is your first early morning digital briefing.


Charter Communications is preparing an offer to acquire Time Warner Cable for less than $140 a share, according to a report from Bloomberg. Charter is the fourth largest U.S. cable company; TWC, which is the second largest, lost more than 300,000 customers during this year’s CBS battle, and continues to fall behind Verizon’s FIOS. With competition increasing from streaming companies like Netflix and retrans fees rising, consolidation would give Charter more bargaining muscle in future discussions with content providers; TWC talked to Comcast about a merger earlier this year.TWC is still expanding its residential Internet and phone businesses.

Video advertising platform BrightRoll is partnering with Nielsen. Per the deal, Nielsen’s Online Campaign Ratings will be integrated into BrightRoll’s console platform for advanced measurement and analytics with digital video ads.

Telemundo Media struck a licensing deal with online video service DramaFever to stream 1000 episodes of its telenovelas. DramaFever will make the telenovelas, with English subtitles, available on its website and mobile apps.


Weather.com launched Alive today, the new series from AOL‘s Home of the Brave creator Efran Films. Consisting of six episodes about people surviving brushes with death, “Alive is our fifth weather film series this year and it’s a knockout punch,” Weather.com Editor and Chief and Vice President Neil Katz told Cynopsis. “I would put it up against any web series in 2013.” The series will also be the basis to a two-hour television show, to be produced next summer.

On Friday, we reported on HBO’s Game of Thrones social media campaign to “roast” the show’s King Joffrey Baratheon. Since Thursday, the campaign has brought in more than 40,000 tweets with a total of more than 62,000 roasts from Facebook, Vine, Instagram and www.RoastJoffrey.com. GOT premieres in Spring 2014.

Instagram released its top photos and hashtags of 2013, and surprisingly not one of was a photo of a dog from the 55 million daily posts. The top photo was of Will Smith and Justin Bieber, with almost 1.5 million likes and more than 60,000 comments. The most Instagrammed day of the year was “Thanksgivukkah” (overlap of the Thanksgiving and Hannukkah holidays). The top hashtag of the year was…#love.

The five remaining episodes of GQ’s NFL doc-series Casualties of the Gridiron were released today on the GQ Digital Network. The show examines how players who’ve sustained serious injuries in NFL play are healing and faring, post-retirement.

AwesomenessTV kicked off the 12 Days of Awesomeness yesterday; the show features performances from stars such as Fifth Harmony and Cody Simpson. Aquafina FlavorSplash presents the Christmas-themed content, as part of its #MakeitMerry campaign.

Beyonce gave her fans an early Christmas gift overnight on Friday when she dropped her self-titled new album on iTunes without any notice. It’s being called a “visual album,” because it includes 17 music videos in addition to 14 tracks. The social media reaction was so intense that it crashed the iTunes site. “Beyonce” is available only through Apple’s music store; it will hit shelves on Thursday.


Google will now be selling display ads based on viewability. Business Insider reports that to solve the problem of half of all online ads living in places that users aren’t able to see, Google customers can now make real-time display ad purchases that meet the Interactive Advertising Bureau‘s viewability standard, which requires the ad to be at least half viewable on the page for one second or more. “We applaud Google’s announcement,” Ad platform company GumGum COO Phil Schraeder told Cynopsis. “As brand dollars continue to shift to digital, there’s an inherent increased expectation on ROI.” GumGum recently added a similar viewability metric to its platform in a partnership with DoubleVerify.


TV Binge-viewing is no longer a weekend-in-pajamas activity; it’s the norm, according to a Harris Interactive study on behalf of Netflix. The study surveyed 1,500 online U.S. adults who stream TV shows at least once a week, and found that people binge watch (defined as watching two to six episodes in one sitting) 61 percent of the time.


Man Made Music has named Dan Venne as Vice President, Supervising Producer and also hired Kristy Zeigler as Manager of Brand Partnerships & Music Strategy. Venne was previously Man Made’s Senior Producer. Zeigler, formerly of The Music Playground/The Lodge, worked in music licensing.


Our December webinars are available On-Demand!

Cynopsis Kids Webinar
How to Drive Tune-In & Ad Dollars with Apps and Games
Executives from Cupcake Digital, DHX Media, and BabyFirst provided case studies of successful digital extensions both online and for mobile devices.

Cynopsis Sports Webinar
Insider Secrets to Engaging Sports Fans on Multiscreens
AEG Global Partnerships, FOX Sports, WWE & Catalyst (an IMG consulting company) shared their strategies to stand out in the tumultuous world of social TV.


Media company DeskSite just launched a new video network app, which DeskSite CEO Richard Gillam says could leave Hulu in the dust. The free (for now) app for desktops, tablets game consoles, smart TVs and Blu-ray players, is partnering with NFL teams to provide fans with hours of exclusive team content every day. DeskSite users can choose their favorite team from a list including the New York Giants and Jets, Baltimore Ravens, St. Louis Rams, and gain access to 20 to 50 hours per month of HD video during the regular season. So far, DeskSite’s users watch 12 hours per month during the regular NFL season, compared to Hulu’s four hours per month in the same time period. Marketers can target video ads by age and gender, because DeskSite assigns each video player a unique identity with the person’s demographic profile. (i.e., if the app is used by a woman it will specifically feature advertising from female-focused brands, which is hardly seen during NFL programming even though women make-up 45 percent of the 180 million NFL viewing audience.) Check out a demo video of the DeskSite app at www.cynopsis.com.


Entry Deadline:Jan. 17, 2014 |Late Submissions: Jan. 24, 2014

Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,
Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.

Learn about the awards program & how to enter:

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: DIR PRICING AND PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req, must have strong analytical & math skills. APPLY HERE (12/21)

JOB OPENING: SR DIR TALENT RELATIONS/NBCU/NYC: Direct talent relations for USA, incl. events, press junkets, & media appearances. 5+ yrs exp. in TV talent relations required. Apply HERE (12/21)

JOB OPENING: ACCOUNT EXEC/KNTV/NBC/BAY AREA: Seeking exp seller to generate digital revenue in Bay Area. Manage multi-level campaigns & own & manage client relationships. 5+ yr exp. Apply: HERE (12/21)

JOB OPENING: VP, INTEGRATED MARKETING/NBCU/NYC: Lead USA Network Integrated Mktg team. Digital and multi-platform mktg expert. 10+ yrs marketing exp. required, incl 7+ yrs mgmt within media. Apply HERE (12/21)

JOB OPENING: RESEARCH ANALYST SPORT/NBCU/NYC: NBC Sports Group Analyst to eval audience & mkt research data. Min 1 yr rsrch exp. Knowledge of Nielsen a plus. Apply HERE http://www.aplitrak.com/?adid=cmFjaGVsLmthZmthLjI4ODA1LjYxMDhAbmJjLmFwbGl0cmFrLmNvbQ (12/20)

JOB OPENING: MARKETING MANAGER/NBCU/PHILLY: Manage direct sales mktg efforts for NBC10, NBC10.com & Cozi. Dev. creative ad solutions & collaborate closely w/ sales team. Apply HERE (12/20) 

JOB OPENING: SALES MGR/NBCU/Philly: Dev. strategies to achieve local sales goals across multiple media platforms. Lead team of AEs & build strong external relationships. APPLY HERE  (12/20)

JOB OPENING: SR ANLYST MEDIA INVENTORY/NBC/NYC: Process inventory related requests for an expanding portfolio of dig properties. Implement dig inventory process. 2+ yrs exp in dig media. Apply HERE (12/20) 

JOB OPENING: DIR. CURRENT, ESQUIRE NET/LA, CA: Manage current process in Development & Programming Dept.;  Min 5 yrs exp w/ current or production. APPLY HERE (12/20) Job#12208BR

JOB OPENING: DIR. DEVELOPMENT/ESQUIRE/LA, CA: Work in Development Dept. to move shows from Development into Current . Min 5 yrs dev or prod exp req. APPLY HERE (12/20) Job#12208BR

JOB OPENING: MGR. PREMIUMS & EVENTS/E!/LA, CA:  Oversee premiums, gifting, and special event support. Min 3 years branded events exp.  Job#13031BR APPLY HERE (12/20) 

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice. Apply at [email protected] EOE (12/20)

JOB OPENING: PUBLICIST/TLC/NY: Top notch self-starter to manage program publicity campaigns. Devel strategy/ messaging, media list creation, press announcements. Superb written/verbal skills. 3-5 yrs publicity/media exp.  APPLY HERE https://careers-discovery.icims.com/jobs/8896/publicist/job (12/19)

JOB OPENING: SALES PRODUCT MGR/Disney/Glendale CA: Responsible for the implementation and execution of all things related to ad sales product. 4 yrs online media/marketing/promotional exp. More info apply HERE 
https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?partnerid=25348&siteid=5039&jobid=139980 (12/19)

JOB OPENING: MGR CONSUMER MKTG/EPIX/NYC: Supports the CMO & VP in devlmt of all netwrk campaigns & prog promo. Pref multi-platform & prem cable exp. Great opp for Mktg Coor/Spec looking to take nextstep in career. Resumes HERE (12/19)

JOB OPENING: SR. RESEARCH MANAGER/ABC/Burbank: 5+ yrs exp TV/digital research, apt with Nielsen/Comscore/Rentrak/Omniture/etc, strong written & analytical skills, college degree req. Apply at: www.disneycareers.com Req 153366 (12/17)

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SPRING INTERNSHIPS CREDITS ONLY:Internships/Norwalk CT: Video prod/Post prod, Content/story dvlpmnt, Social media, PR, Content Curation/Research. Full & PT hrs avail & Open to undergrad or grad students. Res/cvr: [email protected] (12/20)

WINTER INTERNSHIP CREDITS ONLY:MARKETING INTERNSHIP/SnagFilms/NYC:Seeking enthusiastic & passionate interns for film site, focusing on grassroots and social marketing. College credit available. Send cover letter & resume to [email protected] (12/19)

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