Cynopsis: DIGITAL

Good morning. It’s Tuesday, December 17, 2013, and this is your first early morning digital briefing.


MediaMath, DoubleClick Bid Manager and The Trade Desk are the first partners to be integrated in the launch of the Yahoo Programmatic Guaranteed ad platform. Yahoo’s helps companies target campaigns with demographic and geographic data.

Amazon announced that its 2014 series line-up will all be shot in 4K Ultra HD, which means it will be seen in the highest available resolution, of 8.3 million pixels. Most web video is likely to upgrade to the same standard, and Netflix plans to offer 4K streaming to its customers early next year.


Netflix and Sony Pictures Television announced that the Breaking Bad spin-off, Better Call Saul, will be available for streaming in Europe and Latin America shortly after its release in the U.S. in early 2014. The show stars Bob Odenkirk and is co-created and produced by Breaking bad creator Vince Gilligan. It follows lawyer Saul Goodman the year before he became Walter White’s attorney.

Ray William Johnson, creator of the YouTube channel and production company Runaway Machine, premiered his new show, Riley Rewind, on Facebook last week, even though he still has a deal with MakerStudios and YT. The series is the first of its kind for Facebook, and the five parts of the sci-fi show can be watched on Johnson’s Facebook page, as well as on his YouTube channel. Johnson signed a deal with MakerStudios (owner of Blip) last year. His YT channel has ten million subscribers.


Yahoo updated its Yahoo Screen app to let users customize their programming with a “follow” button to create a list of channels in which they’re interested. The app also includes a “My Saves” channel to corral clips in a file to watch at a later time. Finally, the app has content from BuzzFeed Video and The New York Times. It’s available for all Android and Apple devices.

… Yahoo also announced the new Watch The Weather on Yahoo Weather for the iPad. The feature includes a fresh design, a summary of weather data, photography, and animated forecasts and graphs. The photos originate from the Yahoo-owned photography community site Flickr. The weather conditions and photography can be shared through texts, email, Twitter or Facebook.


Nielsen released a study on Monday confirming that TV technology in homes is getting more sophisticated:16 percent of households have Internet-enabled televisions, and 83 percent have HDTVs (versus 41 percent in 2009); DVRs are in 49 percent of households. The research company also reported 54 percent of households use digital cable to access TV content, versus 31 percent for satellite.

Here are this week’s top ten YouTube channel ratings from OpenSlate, sorted by SlateScore, monthly views and subscriptions. Take a look at the winners in the People & Blogs category for the week ending December 15, 2013.

OpenSlate YouTube’s Top Ten Music Channels for the week of Dec. 15, 2013

Channel Name Slate Score Monthly Views Subscriptions
One Direction 774 11,464,760 2,590,909
Spinnin Rec 772 128,621,010 2,960,729
NBC The Voice 763 20,911,170 1,050,865
SM Town 756 56,813,610 4,118,231
YouTube 755 35,024,520 18,030,127
Loenent 755 34,494,780 1,549,432
Ello 741 39,883,680 1,404,582
UKF Dubstep 735 14,758,350 5,061,235
Justin Bieber VEVO 734 26,077,520 7,319,834
Kid Rauhl 732 3,964,800 2,534,156

Source: Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300. www.openslatestudios.com


Online video audiences grew by just four percent this past year, yet the number of video ads increased by 205 percent, according to new ComScore report. The reason? What we hear more and more: these numbers are not indicative of real eyeballs; instead, it’s manufactured viewing, according toAdweek.Fifty-seven percent of the 2.7 billion ads over the past two months were non-viewable, according to ad firm Vindico, which claims to track 40 percent of all video ads on the web. ComScore revealed that the top site delivering video ads was a U.K. based company Blinkx.com with 217 billion views, with only 23 percent watchable. CBS took second with 195 million views and 88 percent viewability, while MSN took third with 57 percent viewability.

Eager for a bigger piece of the ad revenue pie, Facebook is working to push dollars from TV to digital. A leaked 32-page document reported by TechCrunch reveals the social networking services plan to “beat television with reach and YouTube with targeting,” starting in Q1 2014.


William Gibbons announced his return to Hearst yesterday as the Magazines Digital Media (HMDM) Director of Marketing Strategy. Prior to Hearst, he spent two years at Forbes Media as the Integrated Marketing Director and Brand Director for Forbes Magazine and Forbes.com.

announced the promotion of Jim Norton as the new Head of Global Media Sales. Norton joined AOL sales in 2009 leading the marketing and cross-platforms strategies.

Ipsos has hired Judith Passingham as Global CEO of Interactive Services, the Ipsos online research division. She was most recently the CEO of TNS Northern Europe.


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Coca Cola Argentina released a charming ad depicting the hilarity and messiness of new parenthood. Set to the tune of Bee Gee’s “To Love Somebody,” we dare you not to well up. Check out the 60-second ad done by Santa Buenos Aires for Coke Life, at www.cynopsis.com.


Entry Deadline: Jan. 17, 2014

Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,
Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.

Learn about the awards program & how to enter.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: ACCOUNT DIRECTOR/CSE/ATL:7+ yrs, Knowledge of media, advertising and sponsorships. Manage & grow media integration for Fortune 500 clients. Experience developing compelling creative media campaign. Resume to: [email protected] (12/24)

Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req, must have strong analytical & math skills. APPLY HERE (12/21)

JOB OPENING: SR DIR TALENT RELATIONS/NBCU/NYC:Direct talent relations for USA, incl. events, press junkets, & media appearances. 5+ yrs exp. in TV talent relations required. Apply HERE (12/21)

JOB OPENING: ACCOUNT EXEC/KNTV/NBC/BAY AREA: Seeking exp seller to generate digital revenue in Bay Area. Manage multi-level campaigns & own & manage client relationships. 5+ yr exp. Apply: HERE (12/21)

JOB OPENING: VP, INTEGRATED MARKETING/NBCU/NYC: Lead USA Network Integrated Mktg team. Digital and multi-platform mktg expert. 10+ yrs marketing exp. required, incl 7+ yrs mgmt within media. Apply HERE (12/21)

JOB OPENING: RESEARCH ANALYST SPORT/NBCU/NYC:NBC Sports Group Analyst to eval audience & mkt research data. Min 1 yr rsrch exp. Knowledge of Nielsen a plus. Apply HERE http://www.aplitrak.com/?adid=cmFjaGVsLmthZmthLjI4ODA1LjYxMDhAbmJjLmFwbGl0cmFrLmNvbQ (12/20)

JOB OPENING: MARKETING MANAGER/NBCU/PHILLY:Manage direct sales mktg efforts for NBC10, NBC10.com & Cozi. Dev. creative ad solutions & collaborate closely w/ sales team. Apply HERE (12/20) 

JOB OPENING: SALES MGR/NBCU/Philly:Dev. strategies to achieve local sales goals across multiple media platforms. Lead team of AEs & build strong external relationships. APPLY HERE  (12/20)

JOB OPENING: SR ANLYST MEDIA INVENTORY/NBC/NYC: Process inventory related requests for an expanding portfolio of dig properties. Implement dig inventory process. 2+ yrs exp in dig media. Apply HERE (12/20) 

JOB OPENING: DIR. CURRENT, ESQUIRE NET/LA, CA:Manage current process in Development & Programming Dept.;  Min 5 yrs exp w/ current or production. APPLY HERE (12/20) Job#12208BR

JOB OPENING: DIR. DEVELOPMENT/ESQUIRE/LA, CA:Work in Development Dept. to move shows from Development into Current . Min 5 yrs dev or prod exp req. APPLY HERE (12/20) Job#12208BR

JOB OPENING: MGR. PREMIUMS & EVENTS/E!/LA, CA:Oversee premiums, gifting, and special event support. Min 3 years branded events exp.  Job#13031BR APPLY HERE (12/20) 

JOB OPENING: RESEARCH ANALYST/ION/NY:Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice. Apply at [email protected] EOE (12/20)

JOB OPENING: PUBLICIST/TLC/NY: Top notch self-starter to manage program publicity campaigns. Devel strategy/ messaging, media list creation, press announcements. Superb written/verbal skills. 3-5 yrs publicity/media exp.  APPLY HERE https://careers-discovery.icims.com/jobs/8896/publicist/job (12/19)

JOB OPENING: SALES PRODUCT MGR/Disney/Glendale CA:Responsible for the implementation and execution of all things related to ad sales product. 4 yrs online media/marketing/promotional exp. More info apply HERE 
https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?partnerid=25348&siteid=5039&jobid=139980 (12/19)

JOB OPENING: MGR CONSUMER MKTG/EPIX/NYC: Supports the CMO & VP in devlmt of all netwrk campaigns & prog promo. Pref multi-platform & prem cable exp. Great opp for Mktg Coor/Spec looking to take nextstep in career. Resumes HERE (12/19)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIPS CREDITS ONLY:Internships/Norwalk CT:Video prod/Post prod, Content/story dvlpmnt, Social media, PR, Content Curation/Research. Full & PT hrs avail & Open to undergrad or grad students. Res/cvr: [email protected] (12/20)

WINTER INTERNSHIP CREDITS ONLY:MARKETING INTERNSHIP/SnagFilms/NYC:Seeking enthusiastic & passionate interns for film site, focusing on grassroots and social marketing. College credit available. Send cover letter & resume to [email protected] (12/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

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