Cynopsis: DIGITAL
12.17.13

Good morning. It’s Tuesday, December 17, 2013, and this is your first early morning digital briefing.

MediaMath, DoubleClick Bid Manager and The Trade Desk are the first partners to be integrated in the launch of the Yahoo Programmatic Guaranteed ad platform. Yahoo’s helps companies target campaigns with demographic and geographic data.

Amazon announced that its 2014 series line-up will all be shot in 4K Ultra HD, which means it will be seen in the highest available resolution, of 8.3 million pixels. Most web video is likely to upgrade to the same standard, and Netflix plans to offer 4K streaming to its customers early next year.

Netflix and Sony Pictures Television announced that the Breaking Bad spin-off, Better Call Saul, will be available for streaming in Europe and Latin America shortly after its release in the U.S. in early 2014. The show stars Bob Odenkirk and is co-created and produced by Breaking bad creator Vince Gilligan. It follows lawyer Saul Goodman the year before he became Walter White’s attorney.

Ray William Johnson, creator of the YouTube channel and production company Runaway Machine, premiered his new show, Riley Rewind, on Facebook last week, even though he still has a deal with MakerStudios and YT. The series is the first of its kind for Facebook, and the five parts of the sci-fi show can be watched on Johnson’s Facebook page, as well as on his YouTube channel. Johnson signed a deal with MakerStudios (owner of Blip) last year. His YT channel has ten million subscribers.

Yahoo updated its Yahoo Screen app to let users customize their programming with a “follow” button to create a list of channels in which they’re interested. The app also includes a “My Saves” channel to corral clips in a file to watch at a later time. Finally, the app has content from BuzzFeed Video and The New York Times. It’s available for all Android and Apple devices.

… Yahoo also announced the new Watch The Weather on Yahoo Weather for the iPad. The feature includes a fresh design, a summary of weather data, photography, and animated forecasts and graphs. The photos originate from the Yahoo-owned photography community site Flickr. The weather conditions and photography can be shared through texts, email, Twitter or Facebook.

Nielsen released a study on Monday confirming that TV technology in homes is getting more sophisticated:16 percent of households have Internet-enabled televisions, and 83 percent have HDTVs (versus 41 percent in 2009); DVRs are in 49 percent of households. The research company also reported 54 percent of households use digital cable to access TV content, versus 31 percent for satellite.

Here are this week’s top ten YouTube channel ratings from OpenSlate, sorted by SlateScore, monthly views and subscriptions. Take a look at the winners in the People & Blogs category for the week ending December 15, 2013.

OpenSlate YouTube’s Top Ten Music Channels for the week of Dec. 15, 2013

Source: Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300. www.openslatestudios.com

Online video audiences grew by just four percent this past year, yet the number of video ads increased by 205 percent, according to new ComScore report. The reason? What we hear more and more: these numbers are not indicative of real eyeballs; instead, it’s manufactured viewing, according toAdweek.Fifty-seven percent of the 2.7 billion ads over the past two months were non-viewable, according to ad firm Vindico, which claims to track 40 percent of all video ads on the web. ComScore revealed that the top site delivering video ads was a U.K. based company Blinkx.com with 217 billion views, with only 23 percent watchable. CBS took second with 195 million views and 88 percent viewability, while MSN took third with 57 percent viewability.

Eager for a bigger piece of the ad revenue pie, Facebook is working to push dollars from TV to digital. A leaked 32-page document reported by TechCrunch reveals the social networking service‘s plan to “beat television with reach and YouTube with targeting,” starting in Q1 2014.

William Gibbons announced his return to Hearst yesterday as the Magazines Digital Media (HMDM) Director of Marketing Strategy. Prior to Hearst, he spent two years at Forbes Media as the Integrated Marketing Director and Brand Director for Forbes Magazine and Forbes.com.

AOL announced the promotion of Jim Norton as the new Head of Global Media Sales. Norton joined AOL sales in 2009 leading the marketing and cross-platforms strategies.

Ipsos has hired Judith Passingham as Global CEO of Interactive Services, the Ipsos online research division. She was most recently the CEO of TNS Northern Europe.

 A CYNOPSIS MESSAGE

Coca Cola Argentina released a charming ad depicting the hilarity and messiness of new parenthood. Set to the tune of Bee Gee’s “To Love Somebody,” we dare you not to well up. Check out the 60-second ad done by Santa Buenos Aires for Coke Life, at www.cynopsis.com.

 A CYNOPSIS MESSAGE

See you tomorrow,
Jessica Reese
12.17.13

Roberta Caploe: Editorial Director
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