Cynopsis MEDIA TECH UPDATE Good morning. It’s Tuesday, September 3, 2019 and this is your first Media Tech Update. Join us every Monday morning! Ad tech companies are hiring TV network salespeople to help get a piece of ad budgets moving from TV to streaming video, reports Business Insider. Why are companies including The […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, August 26, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS Facebook is rolling out a new way for users to view a summary of the apps and websites that send Facebook information about […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, August 19, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS Disney and Charter Communications are cracking down on unauthorized account sharing. As part of a new carriage agreement, the companies said they’re working together […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, August 12, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS Comcast Spotlight announced the launch of an attribution solution aimed at bringing greater accountability to local TV advertising. Instant IMPACT, launched in partnership […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, August 5, 2019 and this is your first Media Tech Update. Join us every Monday morning! Data commercialization platform and marketplace Narrative struck a strategic relationship with Inscape, provider of smart TV viewing data, to integrate Inscape’s ACR-generated, glass level insights from more […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, July 29, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS Twitter’s daily active user base during 2Q19 grew at its fastest rate in almost two years, up 14% to 139 million. “Health remains […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, July 22, 2019 and this is your first Media Tech Update. Join us every Monday morning! Anti-piracy company Vobile Group announced an agreement to acquire the RightsID and ChannelID assets from ZEFR, the contextual targeting platform for brands. The acquisition allows Vobile to build […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, July 15, 2019 and this is your first Media Tech Update. Join us every Monday morning! Nielsen is launching the Nielsen Podcast Listener Buying Power Service through its Nielsen Scarborough division, with iHeartMedia, Cadence13, Midroll, Westwood One and cabana as charter clients. The new service will […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, July 8, 2019 and this is your first Media Tech Update. Join us every Monday morning! The price of Sony’s PlayStation Vue tiers is on the rise. New customers will take the hit now, while existing customers can keep their current price for at least 30 days. “With […]
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