02/24/20: Cynopsis Media Tech Update



A Cynopsis Message From PREMION

Leading the Evolution in Local OTT & CTV Advertising

PREMION is the leading premium
CTV/OTT advertising solution

that enables local and regional advertisers
to reach and target their desired audiences at scale.


Monday February 24, 2020

Google has introduced search chips in Gmail, making it easier to sort and filter search results. Users can search a colleague’s name and further narrow results by selecting search chips like attachment type (Text document, Spreadsheet, PDF) or a specific timeframe, for example, or filter out certain results, like calendar invites. “We’ve heard from our users that searching in Gmail could be faster and more intuitive,” said the company. “With search chips, you can easily refine your search results and find what you’re looking for faster, without needing to sort through irrelevant returns or use search operators.” The feature, available to all G Suite customers, started rolling on February 19.

Twitter is testing a feature that would correct false information tweeted by public figures. A box under a false tweet would warn: “Twitter Community reports have identified this tween as violating Community Policy on Harmful Misleading Information. This tweet’s visibility will be reduced,” according to a leaked demo obtained by NBC News. “We’re exploring a number of ways to address misinformation and provide more context for tweets on Twitter,” said a Twitter spokesperson. “This is a design mock-up for one option.”

HAPS Alliance, an association of telecommunications, technology, aviation, and aerospace companies, has been created to advocate for High Altitude Platform Station (HAPS) business development with authorities in various countries, build a cooperative HAPS ecosystem, develop common product specifications and promote the standardization of HAPS network interoperability. “We are very encouraged that many leaders from across the communications and aerospace industries are joining us in our mission to bridge the digital divide with high altitude vehicles,” said Juniche Miyakawa, Representative Director & CTO of Softbank Corp. “Together with our Alliance partners, we will lay the groundwork for an ecosystem that fosters HAPS connectivity solutions around the world.” Among other members of the alliance are Alphabet’s Loon, AeroVironment, China Telecom Corporation Limited, Nokia and Telefonica.

Employees at Kickstarter voted to form a union, the first in the tech industry made up of white-collar, full-time employees. Kickstarter United will be formally recognized by management, and sit at the bargaining table to address concerns about equitable pay, diversity and decisions about how the platform is moderated. The union is organizing with the Office and Professional Employees International Union Local 153. “We support and respect this decision, and we are proud of the fair and democratic process that got us here,” said Aziz Hasan, the CEO of Kickstarter.

Haystack TV is expanding its worldwide distribution through a new technology integration agreement with Hisense, the global television and appliance manufacturer. Hisense, the third-largest TV manufacturer, will pre-install and place the Haystack TV app prominently on the new VIDAA smart TV platform.

Twitter has acquired Chroma Labs, co-founded by Instagram Boomerang inventor John Barnett. Chroma Labs’ Chroma Stories app allows users to fill in layout templates and frames for posting collages to Instagram Stories, Snapchat and more. Twitter plans to split the Chroma Labs squad up to work on its product, design and engineering teams. While the Chroma Stories iPhone app won’t be shut down it, it won’t receive more updates.

A Cynopsis Message From PREMION

Leading the Evolution in Local OTT & CTV Advertising

PREMION is the leading premium
CTV/OTT advertising solution

that enables local and regional advertisers
to reach and target their desired audiences at scale.



OTT ad fraud is projected to cost marketers $4 billion globally this year, says cybersecurity company CHEQ. OTT spend will reach $23.8 billion in 2020, according to the report, with ad fraud levels reaching 17%. The most common OTT ad frauds involve networks of bots generating massive amounts of fraudulent traffic. “Marketing budgets are steadily flowing to OTT, offering a mouthwatering proposition of brands being able to reach consumers on their screens with relevant messages at the right time,” said Guy Tytunovich, founder and CEO of CHEQ. “However, as with other nascent markets online, ad fraud and fakery follow, and every day we are seeing new and sophisticated attacks attacking the OTT ecosystem. The challenges of ad fraud must be tackled if we are to create trust, transparency and efficiency in this fast-growing market.”

Ninety percent of influencers reach less than half of their audience and 30% of influencers showed fraud levels for engagement purchasing in 4Q19 campaigns, according to research from Sylo that analyzed over 5000 influencers’ social media accounts. Among the highlights of the report, “Growing Levels of Influencer Fraud Swindling Ad Dollars”: Metrics produced through scraping, such as “Fake Followers” or “Bot Percentages,” were not indicative of influencer fraud activity, and were inaccurate by as much as 129%; “Fake Follower” rate of 23% was within the normal range, implying that a typical influencer purchases nearly a quarter of their audience; and influencer network (scraped) engagement and impressions were off by an average of 55% and 48 %, respectively, from verified data. For more, go here.

AT&T, Singtel and Telefonica are collaborating to enhance their ability to detect and eliminate cybersecurity threats. Members of the Telco Security Alliance, the companies are working together, sharing the latest threat intelligence and indicators of compromise. Information comes from a variety of sources, including anonymous data from alliance members’ security operations centers and security team investigations. “Joint threat intelligence sharing will allow our security analysts to take more proactive means to combat malicious activities,” said the Telco Security Alliance said in a press release. “We will accomplish this by writing and pushing signatures for newly discovered malware and phishing campaigns across customer products and environments down to individual endpoints.”


Canoe ended the year up about 4% year-over-year in VOD ad impressions, with most networks starting to hit their ceiling with available inventory, according to the company’s 2019 Year End Insights Report. Its dynamic ad insertion capabilities cover 38 million homes, up from 36 million one year ago. Canoe, owned by Comcast, Charter and Cox, ran 10,071 campaigns in 2019, up from 7476, 86% of which were of external advertisers.

Jellyfish is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. The solution utilizes the Google Cloud Vision API to make recommendations for existing video and dynamic ads correlated to performance by automating the process of analyzing a brand’s entire creative set.

Although 5G technology for consumers isn’t likely to reach mass adoption until 2022, it holds “limitless” potential for brands to connect with customers in new and innovative ways, says John Petrocelli, CEO of Bulldog Digital Media. “We’ll be able to drive major improvements in mobile content consumption, creation, and engagement. Livestreaming provides an ideal opportunity to focus on all three of these concepts,” he explains in Cynsiders. For more, go here.


DVD rental company Redbox is diving into the streaming TV market. Redbox Free Live TV features nearly 30 channels of movies and episodic content, including three exclusive Redbox-branded channels: Redbox Comedy, action/adventure-oriented Redbox Rush and Redbox Spotlight, with curated titles. Lionsgate is a “key strategic launch partner for programming content,” said Redbox.

CBS Television Stations and CBS Interactive have launched CBSN Denver, the seventh of ViacomCBS’ 13 local direct-to-consumer streaming news services in major markets. CBSN Denver features anchored programming, breaking news in the region, as well as a library of local news content for on-demand viewing. “The response to our first six launches is exceeding our expectations, and we look forward to seeing this trend continue in Denver and the six other markets where we will be rolling out these OTT services in the near future,” said Peter Dunn, President, CBS Television Stations.


Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
9 Story Media Group

Assistant to support two VPs in Consumer Products division. Candidate w/take charge attitude, great communication skills and ability to work fast paced envir working w/mult depts. Full info HERE (3/6)

New 24/7 post-cable network aimed at gaming, esports and entertainment audiences seeks candidate who is fan of gaming & pop culture to develop, plan and execute VENN socials. 3+yrs running brand socials w/exp in paid/organic and editing/photography skills pref’d. Full info HERE (3/6)

. Looking for an energetic strong leader with a background in network research, scheduling and programming strategy to develop and execute network strategies. 7-10 years exp. APPLY HERE (3/6)

: Provide analytical, coordination & project mgmt support, incl strategic sourcing, category mgmt, supplier relationship mgmt, contract mgmt, compliance & transaction procurement in building a best-in-class procurement function. YOU NEED: Degree in Bus, Finance or Engineering, min 3 yrs relevant exp in procurement, strong PM skills. Full info HERE (3/6)

A + E Networks/NYC:
Manage day-to-day push notifications, email acquisition, CRM experiences, Social advertising and other digital marketing efforts. 3 – 5yr exp in a CRM development/execution role or a direct marketing / customer acquisition role with a proven track record of success. Full info HERE (3/4)

Warner Media/NYC:
Track/analyze/report advertising trends & dvlpmnts, especially as they are projected to affect ad sales. 3+ yrs relevant work exp incl linear, digital & social media mktplace knwldg. V-Lookups, Index-Match, Pivot Tables, Data Connections/Queries, etc.; VBA/Macros a +. Full info HERE (2/27)

Crown Family Networks/NYC:
Dvlp 360-degree advertiser-driven mktg programs while ensuring our brand value proposition, network voice & pgrmng priorities anchor every proposal. 3-5yrs ad sales mktg or related field. Flawless att to detail a must. Full info HERE (2/28)

Crown Media Family Networks/NYC:
Responsible for supporting the Ad Sales team with client communication materials, event coordination, advertiser sponsorship opportunities, premiums and promotions. Min 2 yrs exp mktg or advertising at an entertainment co. Full info HERE (2/28)

A+E Networks/NYC:
Responsible for training of all new SSR’s, responding to system issues & questions from users & reinforce all Policies & Procedures necessary to provide the best possible customer service to both internal and external client. Full Info HERE (2/28)

INSP/Charlotte NC:
Oversees all website & digital content initiatives. Proven successful exp mngng creative digital-first content, creating websites & digital properties a must as well as . proven track record showing strong growth. 5+yrs exp leading mngmnt of a website property. Relo pkg avail. Full info HERE (2/26)

VENN/NYC/LA: Entrepreneurially minded self-starter to come in & help drive rev through brand partnerships. Passion for media biz & 5+ yrs track record of success as individual contributor in media sales. Familiarity w/digital & linear media landscape, technologies, platforms & brands. Full info HERE (2/26)

Passionate self-starter to play key role in our revenue org to help drive our business forward. Partner w/sales team to create proposals, presentations & media plans to bring to mkt. 2+ yrs track record of exp in similar role at media co. Familiarity w/dig & linear landscape. Full info HERE (2/26)

Ideal candidate will work cross-functionally with Sales & Prod to ideate/oversee execution of breakthrough creative opps for brand partners across Media, Content and Experience. Must be creative thinker & problem solver. Track record of success in similar role at media company, working with video and experiential assets. Full info HERE (2/26)

Pluto TV/NYC:
Play a meaningful role in Ad Sales driving revenue growth through improved yield. Partner w/SVP of Nat’l Ad Sales & other key ad sales execs within the org. 8-10yrs in a pricing, plan’g or revenue operations dept specializing ad sales @ linear ntwk or online video digital publisher. Full info HERE (2/26)

NBCU Entertainment/Universal City CA: Talented Writer/Producer/Editor brilliant at crafting promos & trailers as they are social & digital videos, with a keen ability to tell different types of stories on diff platforms. Min 3 yrs brdcst network or ent cable network exp on-air promo as a writer/prod/editor. Full info HERE (2/25)

MLB Network/Secaucus NJ: Resp to help ensure that assigned media content & products, whether licensed, library, stock or original are cleared for air. 1- 3 years’ work exp at a TV, Film, Licensing or Media Company. Full understanding of music licensing is req’d. Full info HERE (2/25)


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