03/02/20: Cynopsis Media Update



A Cynopsis Message From PREMION

Leading the Evolution in Local OTT & CTV Advertising

PREMION is the leading premium
CTV/OTT advertising solution

that enables local and regional advertisers
to reach and target their desired audiences at scale.


Monday March 2, 2020

Activist hedge fund Elliott Management Corp. has taken a stake of about $1 billion in Twitter Inc. with plans to replace CEO Jack Dorsey, among other changes to the company’s governance, reports Bloomberg. Twitter co-founder Dorsey, who does not have voting control of his company’s stock, angered some investors with a tweet in November saying he planned to live in Africa for three to six months this year, as his company’s share price lags behind competitors.

A State Department agency compiled a report of 2 million tweets focused on coronavirus hoaxes, reported the Washington Post, making up 7% of the total tweets surveyed by the government. Misinformation included pinning the creation of the virus on the Bill and Melinda Gates Foundation, and saying the Chinese government developed it as a bioweapon.

In related news, Facebook has put restrictions on ads in an effort to keep people from profiting from the coronavirus. Facebook said it is working to support the work of the World Health Organization in multiple ways, including taking steps to stop ads for products that refer to the coronavirus and create a sense of urgency, like implying a limited supply, or guaranteeing a cure or prevention. “For example, ads with claims like face masks are 100% guaranteed to prevent the spread of the virus will not be allowed,” said the company.

In more Facebook news, concern over the coronavirus outbreak prompted Facebook to cancel its annual F8 software developer conference, scheduled to take place May 5-6 in San Jose, California. “This was a tough call to make – F8 is an incredibly important event for Facebook and it’s one of our favorite ways to celebrate all of you from around the world – but we need to prioritize the health and safety of our developer partners, employees and everyone who helps put F8 on,” said Facebook Director of Platform Partnerships Konstantinos Papamiltiadis in a blog post. “We explored other ways to keep the in-person part of F8, but it’s important to us to host an inclusive event and it didn’t feel right to have F8 without our international developers in attendance.” Facebook plans instead to connect with developers via locally hosted events, videos and live streamed content.

Netflix is “an obvious beneficiary” if people stay home because of fears about coronavirus, wrote BMO Capital Market analyst Dan Salmon in a research note. Amid a fierce Wall Street sell-off February 19-27, Netflix shares dipped 3.7%, versus double-digit drops for Facebook (-12.8%), Amazon (-13.2%), Alphabet (-13.8%), Apple (-15.5%) and Microsoft (-15.5%).

Apple blocked an iPhone app from facial recognition startup Clearview AI for violating the terms of its enterprise developer program. Clearview AT had been offering access to its facial recognition software to external clients through the program. “We are in contact with Apple and working on complying with their terms and conditions,” said Clearview AI founder and CEO Hoan Ton-That. “The app cannot be used without a valid Clearview account. A user can download the app, but not perform any searches without proper authorization and credentials.”

Sylo, the third-party verification and measurement platform for influencer marketing, has joined the Nielsen Connect Partner Network. Through the partnership, Sylo is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver insights on which influencers are influencing sales. The agreement scales Sylo’s campaign monitoring tool, Tracker, to Nielsen’s customers, to streamline influencer measurement in line with that of paid measurement.

Influencers marketing is “no longer the hot young thing making a splash at the party scene,” notes Linqia’s State of Influencer Marketing Report. Among the highlights: Influencer marketing is continuing to trend with 40% of marketers running six or more campaigns and 57% of marketers planning to increase their influencer budgets; micro-influencers (5-100K followers) continue to grow in popularity, while celebrity influencers are in decline; and being able to determine ROI from an influencer campaign remains the concern #1 among marketers.

Comscore scored a deal with Comcast that is “a game-changing moment in the history of television measurement,” said Bill Livek, CEO of Comscore. The agreement calls for Comscore to integrate set-top-box viewing data from Comcast homes into its local and national measurement services. Comcast cable systems have over 21 million subscribers. “This agreement is significant because it strengthens Comscore’s already-massive scale and eliminates uncertainty around TV measurement,” said Bret Leece, Global Chief Data & Innovation Officer at Havas Media Group. “For Havas, this combination gives us the confidence to use Comscore as we help grow our client’s business.”

Chinese-owned social video app TikTok, launched in the US in 2017, now has over 45 million users, according to estimates from eMarketer. Last year, TikTok grew 97.5%, but is on pace to grow a small-by-comparison 22% in 2020. While the stickiness of its scrolling video format, is “incredibly popular among teens at this point,” said eMarketer principal analyst Debra Aho Williamson, older generations haven’t been so quick to jump on the bandwagon. And apprehension among marketers about censorship, data privacy and brand safety issues, as well as competition from newcomers like Legacy as well as Instagram and Facebook, are slowing momentum.

Amazon Transcribe, the automatic speech recognition service launched in 2017, now supports automatic redaction of personally identifiable information. If instructed to do so, the service will automatically identify PII like social security numbers, credit card numbers, bank accounts and email addresses. Users will also get a redaction confidence score, as well as start and end timestamps.

Revenue from streaming music services increased nearly 20% in 2019, to $8.8 billion, according to a report from RIAA – in fact, the US streaming market for the year was larger than the entire US recorded music market two years ago. Subscription services accounted for the largest share of revenues, up 25% to hit $6.8 billion.

Startup Clearview AI, compiler of photos for facial recognition technology, was hacked by an intruder who gained access to its customer list, the company informed its customers, which include law enforcement agencies and banks. “Unfortunately, data breaches are a part of life,” the company’s attorney said in a statement, adding that servers were “never accessed.”

Most consumers are okay with sharing personal information with government agencies if it means shorter wait time and better service, according to a study from Accenture. Seventy-eight percent of respondents said they see benefits from using AI-enabled assistants or chatbots, and 47% say they would like to complete some transactions using virtual agents.

US consumers spend more time with TV than all other ad-supported platforms, according to preliminary results from the 2020 Media Comparisons Study from GfK in collaboration with TVB. The top medium for consumers was local broadcast TV, on-air and digital, found the study, with Adults 18+ spending 5 hours and 17 minutes with television daily; social media clocked in at 1 hour and 6 minutes. TV was also the top advertising medium influencing purchasing decisions – 63% higher than the number of those surveyed who cited social media. “Competition for consumers’ attention grows by the day, and yet television continues to stand tall as the medium with which people choose to spend most of their available time,” said Steve Lanzano, TVB President-CEO. “That continued dominance translates to dependable clout for advertisers across the marketing landscape. And at a time when accusations of ‘fake news’ fly from all corners of the media and social ecosystem, local TV in particular remains far and away the most trusted medium and source of information.”

A partnership between Verint Systems’ The Customer Engagement Company and Adobe is aimed at supporting more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the Adobe Experience Platform. Verint customers can magnify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction.

Turner Mexico and Turner Colombia engaged Parrot Analytics
to acquire insights from a continuous study of consumer behavior, after Turner Colombia invited Parrot Analytics to share relevant trends for the Latin American media ecosystem at a recent meeting of the Latin American Media Advertising Council. According to the study that was made public at the event, titles with brand associations now comprise a significant portion of new releases in Latin America, as well as in the U.S. and Europe, with one out of every five new titles having branded content elements. Further, the titles with brand associations drive higher demand in all regions. For more, go here.

A Cynopsis Message From PREMION

Leading the Evolution in Local OTT & CTV Advertising

PREMION is the leading premium
CTV/OTT advertising solution

that enables local and regional advertisers
to reach and target their desired audiences at scale.



TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion, TEGNA’s CTV/OTT advertising business. Gray will serve as a reseller of Premion’s services across all of Gray’s 93 television markets. “Since our launch of Premion in 2016, we’ve quickly scaled the product and business to capitalize on the dramatic shift of audiences to streaming television. The Premion business exceeded $100 million in revenue in 2019, and we expect double-digit growth rates going forward,” said Dave Lougee, president and CEO, TEGNA. “We’re seeing tremendous growth opportunities in OTT, particularly at the local level.”

NBCUniversal announced its new One Platform technology solutions and unveiled its all-audiences transaction model ahead of the 2020-21 upfront season. “One Platform represents the transformation of our business and our roadmap for the future of advertising,” said Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal. “We’re combining storytelling with scale, technology with trust, and innovation with insight – all in service of our viewers and our partners.” NBCUniversal’s One Platform aims to give marketers the power to reach all audiences everywhere they are across the full NBCUniversal ecosystem, and enable every impression to be data-informed.

Following the One Platform news came NBCUniversal Owned Television Stations’ announcement of the launch of “NBC Spot On,” a new advanced video advertising business offering local/regional CTV and OTT advertisers access to brand-safe long-form premium inventory that is fully owned or directly purchased. NBC Spot On can activate complex OTT/CTV campaigns across 100% of US DMAs and NBCUniversal’s sports regional networks, and deliver real-time business results. Shawn Makhijani will serve SVP of NBC Spot On and Business Development and Strategy for the owned stations division. For more, go here.

Comcast acquired free advertising-supported streaming service Xumo from previous owners Panasonic and Meredith Corp. Xumo, which had 5.5 million monthly active users as of spring 2019, offers over 190 free channels, grouped by genre, with live and on-demand streaming entertainment, news and sports. It will continue to operate as an independent business unit inside Comcast Cable.


Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day

Resp for managing UNC-TV’s email marketing channel incl communicating the brand through email campaigns, promoting shows and other station priorities. BA deg in mktg. Full info apply HERE (3/13)

Resp for mngng website platform including development/execution of web strategy designed to communicate the brand, promote shows and other station priorities and engage audiences and more. BA Deg 2 yrs relevant exp. Full info apply HERE (3/13)

Glass Entertainment Group/Bala Cynwyd PA: Track and complete all contracts w/networks, talent and clients. Supervise all release materials & prod contracts w/third parties involved in our productions. 5yrs legal exp as well as 1yr of entertainment law experience req’d. Full info/apply HERE (3/13)

Endeavor/Beverly Hills CA:
Using the research from analyzing TV (brdcst, cable, OTT) content, digital & social media to dvlp sales, mktg & prgrmng strategies & materials. 2+yrs work exp @ media co. (TV network, studio, SVOD service or ad agency) or research supplier. Solid knwldg of ad-supported TV. Full info HERE (3/13)

Sesame Workshop/NY:
Resp for focusing on domestic initiatives, incl video, digital & outreach projects for Sesame Street & other properties. Social science rsrch lab & working directly w/preschool-age children exp. 3 yrs exp at non-profit, academic or educationally-oriented institution. Full info HERE (3/12)

BBC Studios/LA:
Design/implement wide-ranging communications plan for BBC Studios production unit. Raise our profile of the business and its executives thru industry PR activities & publicity – incl trade press and award campaigns. Min 6-8 yrs exp in industry and/or field. Full info HERE (3/11)

Proven media strategist to develop plans that are both strategic and data-driven, with the goal of acquiring consumers to watch the various Discovery networks on our emerging direct-to-consumer platforms. 2+ yrs media planning experience required. Full info HERE (3/11)

Marathon Ventures/NYC: Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (3/11)

ION/CLW: Assist with design and scheduling of graphics for real-time play-out. 3-5 yrs. exp. in Graphic Design. Organization skills req. Knowledge of After Effects, Photoshop a must, SQL Database a plus. Click HERE to apply. EOE (3/11)

Focus on deal support & acct mngmnt for numerous NBA media partners. Ability to handle rsrch & analysis of media landscape independently to provide support to team for more complex negotiations. Min 4-6yrs supporting negotiation of media dist deals. Full info HERE (3/11)

FT/freelance. Tech-savvy person w/willingness to learn responsible for seeing that all commercials on Ovation air have correct continuity and are dubbed correctly and in time for airing deadlines. Full info/apply HERE (3/11)

HITN/Brooklyn NY:
Producer to Write engaging/accurate copy quickly. High-level knowledge of the Adobe Creative Cloud Editing Suite, After Effects, file-based prod workflows, on camera interview techniques, well as camera technology, lighting & audio. 2-3 yrs exp in brdcst journalism. Full info HERE (3/10)

NBC Sports/Stamford CT:
Collaborate on the creation of promotional content for NBC Sports. Candidate should bring an exciting, vibrant approach to the content creation team. Highly qualified story tell w/min 5 yrs brdcst or cable network prod exp. Full info HERE (3/10)

Maintain accurate local program schedule & formatting in WideOrbit. Min 1-3 yrs exp in Broadcast Traffic and working exp in Broadcast Traffic systems (WideOrbit, OSI etc.) Strong verbal & written communication skills. Full info HERE (3/10)

INSP/Charlotte NC:
Support VP & EVP w/dvlpmnt of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies. 7-10 yrs exp entertainment, brand mktg, advertising cable/streaming. Full info HERE (3/10)

9 Story Media Group/NYC:
Assistant to support two VPs in Consumer Products division. Candidate w/take charge attitude, great communication skills and ability to work fast paced envir working w/mult depts. Full info HERE (3/6)

New 24/7 post-cable network aimed at gaming, esports and entertainment audiences seeks candidate who is fan of gaming & pop culture to develop, plan and execute VENN socials. 3+yrs running brand socials w/exp in paid/organic and editing/photography skills pref’d. Full info HERE (3/6)

. Looking for an energetic strong leader with a background in network research, scheduling and programming strategy to develop and execute network strategies. 7-10 years exp. APPLY HERE (3/6)

: Provide analytical, coordination & project mgmt support, incl strategic sourcing, category mgmt, supplier relationship mgmt, contract mgmt, compliance & transaction procurement in building a best-in-class procurement function. YOU NEED: Degree in Bus, Finance or Engineering, min 3 yrs relevant exp in procurement, strong PM skills. Full info HERE (3/6)

A + E Networks/NYC:
Manage day-to-day push notifications, email acquisition, CRM experiences, Social advertising and other digital marketing efforts. 3 – 5yr exp in a CRM development/execution role or a direct marketing / customer acquisition role with a proven track record of success. Full info HERE (3/4)


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