NBCUniversal Owned Television Stations announced the launch of “NBC Spot On,” a new advanced video advertising business offering local/regional CTV and OTT advertisers access to brand-safe long-form premium inventory that is fully owned or directly purchased. NBC Spot On has the ability to activate complex OTT/CTV campaigns across 100% of U.S. DMAs and NBCUniversal’s sports regional networks, and deliver real-time business results. Shawn Makhijani will serve SVP of NBC Spot On and Business Development and Strategy for the owned stations division. He will continue to report to Valari Staab, President of the NBCUniversal Owned Stations division and Frank Comerford, Chief Revenue Officer and President of Commercial Operations for the division.
“As the local ad sales industry transforms, NBC and Telemundo stations have been at the forefront of changes that have revamped the way ad campaigns are measured. Through NBC Spot On, we are doubling down on our efforts to make local buying easier and more effective for advertisers. Until now, there wasn’t a single solution that met our clients’ full suite of needs. As the only TV station group that can bring together the best of Comcast, NBCUniversal, and our very own local industry experts, we are pleased to present NBC Spot On to our clients, a new ad solution that will transform local ad buying as we know it,” said Comerford.
Powered by Comcast and NBCUniversal’s best-in-class technologies, NBC Spot On will use cutting-edge geotargeting and audience targeting to help boost advertisers’ reach with their intended audiences. “Comcast NBCUniversal is one of the biggest creators of premium content globally. Launching with such a large pool of owned inventory, we can instantly bring tremendous value to our clients. By supplementing our owned inventory with directly acquired premium third party inventory, clients can now, through a single buy, achieve the needed scale and efficiency for even the most complex buys. We look forward to working with clients to help them reach their desired business goals,” said Makhijani.