04/20/20: Cynopsis Media Tech Update



Medias First Morning Read
Monday April 20, 2020

Apple introduced a new iPhone SE, a compact 4.7” with Touch ID, a single rear-facing camera, the fastest chip in a smartphone – and a $399 starting price. “The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s SVP of Worldwide Marketing. Phones come in black white and red.

Instagram founders Kevin Systrom and Mike Krieger launched Rt.live, a tracker to measure how fast COVID-19 is spreading in states, and how effective shelter-in-place orders have been. “Kevin has been writing and publishing open-source data analysis notebooks on how to calculate Rt on a daily basis. We wanted to take that work and visualize it so anyone can see how their state is doing at curbing the spread,” Krieger told TechCrunch. It’s the team’s first project together since leaving Instagram.

Facebook announced a new feature called “Get the Facts,” with articles that debunk misinformation about the coronavirus. Messages will appear in News Feed to people who previously engaged with harmful misinformation related to COVID-19, connecting them with accurate information. Facebook CEO Mark Zuckerberg noted in a Thursday post that the tech giant is continuing efforts to reduce misinformation, including working with over 60 fact-checking organizations that review content in over 50 languages.

IT services giant Cognizant was the victim of a ransomware attack. Said the company on its web site, “Cognizant can confirm that a security incident involving our internal systems, and causing service disruptions for some of our clients, is the result of a Maze ransomware attack. Our internal security teams, supplemented by leading cyber defense firms, are actively taking steps to contain this incident.” The hackers behind Maze hold victims hostage by threatening to leak company information if ransom isn’t paid.

Stay-at-home orders have prompted YouTube to accelerate the launch of a free tool for businesses that can help users create quality video. For businesses without the resources to create videos from scratch, Video Builder animates static assets like images, text and logos with music, to generate a 6- or 15-second YouTube video. “With this tool, any business who needs a video can create one that helps connect with their customers and keep them informed,” said YouTube.

Instagram is teaming with restaurant ordering platform ChowNow to make photos and stories from local restaurants shoppable. “Order Food” buttons and stickers will link to ChowNow, and followers can re-share stickers on their own Stories. “During this unprecedented pandemic, ChowNow has mobilized all its resources to help local restaurants survive and ultimately thrive, launching new products and services in record time,” said Chris Webb, ChowNow’s CEO and co-founder. “This Instagram feature is yet another valuable tool we’re offering our restaurant partners — at no cost to the restaurants — to help them drive more revenue and boost order volume without suffering the outrageous commissions and fees imposed by other delivery apps.”

Google is supporting local news publishers globally with awards ranging from “low thousands of dollars” for small hyper-local newsrooms to low tens of thousands for larger newsrooms, the company said in a blog post. “Local news is a vital resource for keeping people and communities connected in the best of times,” said Google VP of News Richard Gingras. “Today, it plays an even greater function in reporting on local lockdowns or shelter at home orders, school and park closures, and data about how COVID-19 is affecting daily life. But that role is being challenged as the news industry deals with job cuts, furloughs and cutbacks as a result of the economic downturn prompted by COVID-19.” The support falls under Google’s Journalism Emergency Relief Fund.

Telestream, a provider of workflow automation and measurement solutions for the production and distribution of video, introduced Vantage IMF Producer, a Vantage option that automates the creation of IMF (Interoperable Master Format) packages from Adobe Premiere Pro. Using a Vantage panel within Adobe Premiere Pro provides direct access and significant workflow efficiencies for editors wishing to use Vantage’s comprehensive IMF processing and packaging. “While IMF has become the delivery format of choice for many media-services providers and production companies, Adobe Premiere Pro users need to primarily focus on the storytelling process,” said Sue Skidmore, Head of Partner Relations for Adobe video. “Having a plug-in panel to Adobe Premiere Pro for Vantage’s automated IMF packaging workflows gives editors confidence they can deliver compliant IMF masters right from their Timeline.”

Broadband usage spiked to new Sunday highs on Easter. According to data from OpenVault, downstream consumption was 16.3 GB per subscriber, an increase of 15.8% over the previous Sunday (14.1 GB) and of 37.9% over Sunday, March 1 (11.8 GB), immediately before COVID-19 social distancing measures began to take effect. Videoconferencing likely contributed to data usage, said Mark Trudeau, CEO and founder of OpenVault: “Given the day and the profile of the usage, it’s safe to assume that much of the spike OpenVault saw was due to individuals and families conducting virtual Easter Sunday visits to friends and relatives.”

Consumers who watch movies or TV programs on smartphones reported higher levels this year of smartphones being “very easy” to use for streaming and having an “excellent” variety of streaming content/apps, according to Hub Entertainment Research’s “Connected Home 2020” study. The share of TV households with a Roku OS smart TV grew from 18% (2019) to 22% (2020) while the share with a Fire OS increased from 14% to 15%. Overall, the net share of Roku-enabled TVs (either smart TV OS or connected stick/box) rose from 30% to 35% of TV households, while a similar share of Amazon FireTV rose from 23% to 26%. “Consumers and their homes are getting smarter all the time, whether it’s for entertainment, comfort or security,” said David Tice, senior consultant to Hub and co-author of the study. “Although fielded prior to the main impact of the COVID-19 pandemic, this US snapshot shows how well most households were equipped to deal with both work-at-home and entertainment needs during the lockdown.”

Rohde & Schwarz has introduced two enhancements to its R&S SpycerNode media storage system. R&S SpycerPAM is a production asset management system that enables workgroup editing and seamless integration of various editing and mastering platforms. Rohde & Schwarz also debuted several new SpycerNode JBOD capacity extension units, which provide affordable storage capacity expansion for their other SpycerNode models. Up to two JBOD systems can be added to each of the SpycerNode 2U12, 2U24 and 5U84 systems.

National Geographic released its first augmented reality-enabled cover last week, conveying a cautionary outlook at climate change. On Instagram, users are able to see climate data in 12 major cities across the globe, and see what those locations might feel like 50 years from now.

Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, announced its Inspect 2110 video monitoring solution for broadcast, production and distribution networks. Inspect 2110 monitors ST 2110 video streams at broadcast and production facilities for operations staff, network engineers and content creators, ensuring that video flowing across the network is correct, working as expected and synchronized, allowing broadcasters to make the shift from SDI to IP video while introducing several benefits in flexibility, scale, migration and efficiency.

The Cynopsis Adtech Awards
Enter by: June 24th

From outstanding ad & brand safety solutions to deft achievements in strategy, Cynopsis is shining a well-deserved spotlight on those who are making a difference in the digital media supply chain. Categories include: Best Addressable TV Collaboration, Best Audience-Based Buying Platform, Best Use of Blockchain and Cryptography, Most Innovative Implementation of Addressable, Outstanding Advance in Transparency, Outstanding Attribution Measurement, Outstanding Brand Safety Strategy and more.


After their introductory free trial period ends, is Quibi counting on subscribers to pay $4.99/month for the version of the short-form streaming service with ads, or fork over $7.99/month to go ad-free? In an interview with Fox Business Network’s Varney & Co., Quibi CEO Meg Whitman predicted about 75% of people will opt for ads. “It’s a little cheaper, and the ads are 15-second, non-skippable prerolls in front of every piece of content that we call Quadis,” said Whitman. “And we have 10 of the greatest brands that have decided to launch with us, and they make ads very differently. They make it with our patented Turnstyle, which shows full screen video portrait to landscape. So, yes, there’s an advertising business that’s an important part of our revenue stream.” Whitman also reports Quibi had 1.7 million downloads of the app its first week.

Discovery, Inc. announced it is offering “Family Favorites” content across its portfolio of 13 TV-everywhere streaming GO apps and sites. The initiative includes full seasons of series and specials from Discovery Channel, HGTV, Food Network, TLC, Animal Planet, Science Channel, Cooking Channel and DIY, commercial-free with no MVPD sign-in required. “As families are spending more time at home, we know parents are looking for premium content they can watch with their children, content that will bring them together,” said Peter Faricy, CEO, Direct-to-Consumer, Discovery, Inc. “We are excited to team up with our affiliate and distribution partners to offer them the best of our family-friendly programming, free and uninterrupted through our GO apps and sites and our partners’ consumer experiences.”

Syncbak streaming service SBTV is expanding its coverage of the pandemic with the launch of the Survivors and Heroes Channel. With the support of local broadcasters across the country, the channel curates stories of individuals who are overcoming some of the biggest health challenges of their lives. SBTV features content from more than 115 local broadcast stations across the country; the service is free for local stations to upload content to, and free for viewers to watch.


The Ad Council has launched a programmatic private marketplace where media companies can donate digital media inventory in support of the Ad Council’s COVID-19 digital public service ads. The Trade Desk is providing the tech platform, and Cadreon is offering in-platform management. Acxiom is donating data segments to target at-risk audiences, parents and young adults. Media partners that have donated inventory so far include InMobi, GroundTruth, OpenX, Ogury, Xandr, TripleLift, Bustle, the New York Post, EMX and Kargo. “Through the PMP, we’ll have the opportunity to serve the right message to the right audience at the right time,” said Lisa Sherman, President and CEO of the Ad Council. “During this ever-changing crisis, it will be invaluable to be able to optimize, evolve and adapt messaging and target audiences to ensure that our COVID-19 messages drive the greatest impact.” The marketplace is currently projected to deliver over 100 million display and video impressions in the first two months through donated inventory.

FreeWheel announced the next generation rollout and market-wide 2Q20 availability of its unified decisioning capability, enabling buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. “To see the enthusiasm for our unified decisioning capabilities from both publishers and advertisers alike has been tremendous,” Geoff Wolinetz, Head of Sell-Side Revenue, FreeWheel, tells Cynopsis. “The ability to unify sales channels with full television grade control has been a huge need for content providers, and the capability allows them to open up more premium, living room quality inventory for buyers. It’s truly a win-win for the industry, and we are thrilled to be leading the way.”

Video advertising platform SpotX is collaborating with media owner partners to run video PSAs created by Centers for Disease Control and Prevention and the World Health Organization in place of traditional video ads OTT and online video inventory donated by A+E Networks, Discovery, Gameloft, Philo, and SendtoNews. Other industry partners involved in the COVID-19 PSA campaign effort include Amobee, DoubleVerify, and Universal McCann.

Semcasting announced a new partnership and integration with video ad serving platform SpringServe that provides SpringServe clients with cookie-free data onboarding and activation, and Semcasting data targeting into the CTV space. “By integrating with Semcasting, CTV audience targeting will be even more seamless,” said Ian Tattenham, VP of Partner Development with Semcasting. “Our longtime commitment to cookie-free audience targeting is destined to disrupt the identity resolution space with a higher reach and quicker time to market.”

AVOD service Tubi is partnering with TransUnion to establish a better viewing experience, and improve how advertisers reach consumers. “The integration of TransUnion data assets can help companies connect the dots to gain a more comprehensive understanding of today’s consumer and reach them with confidence – especially as they move and consume content in new ways,” said Matt Spiegel, executive vice president of marketing solutions and media vertical at TransUnion. “With identifiers such as third-party cookies on the decline and media consumption changing, alternative identifiers such as home IP address are imperative for building a strong foundation of individual-level identity and reaching consumers on devices like Connected TVs.”

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day

lead strategic & impactful photo campaigns for original content unit photo, social, editorial & gallery shoots, & event photography. Strong PjM bkgd – ability to strategically plan & execute across multiple projects simultaneously. Info/Apply HERE (5/5)

Bravo & E!/Universal City CA:
Candidate bursting w/great ideas to develop stand-out work for our Social/Digital and Linear platforms. Proven creative experience within a Social agency, advertising agency or Entertainment environment. Full info HERE (5/5)

Bravo & E!/Universal City CA:
Exceptional creative thinker w/imagination, writing, producing and editing skills to create eye-catching idea lead promos and Social content. Exp with After Effects and/or other GFX applications. Full info HERE (5/5)

Responsible for managing, planning, monitoring and reporting on key creative projects from conception through implementation. 2-5 years of Project management exp. Creative agency exp a +. Full info HERE (5/2)

Spectrum News App/St Petersburgh FL:
Guide the creation of written, video, photo, graphic, audio, and live stream content amongst the weather app team. 5+ yrs producing news & Familiarity with the AP print writing style. Website/CMS platform management exp. Full info HERE (5/2)

A + E/NYC:
Compile and analyze viewing data for VICE TV and their competition to fulfill daily demands of the Prgrmng, Scheduling and Ad Sales teams. BA Deg &2+ yrs in TV research at a cable network, rep firm, syndicator, broadcast network or ad agency or research firm. Full info HERE (4/28)

Disney + Product Analytics Customer Growth/NYC:

Deep-Dive Analysis: Analyze user behavioral data to identify patterns, uncover opportunities & create common understanding of how people are interacting with the platform and content. 4+ yrs of analytical exp. Full info HERE (4/28)

ViacomCBS/NYC: Candidate w/extensive exp developing strategic, highly creative & effective cross-channel mktg campaigns to promote news programs, specials, and overall news brands and products. 10+ yrs exp in news, media, and/or TV mktg. Full info HERE (4/28)

>> batteryPOP LLC/NYC/LA: Joining a small team to help batteryPOP forge a new direction in the influencer space, including developing a suite of tools and resources to help youth focused creators & brands activate their audiences. 3+ yrs exp in influencer mktg & branded content dvlpmnt. Full info HERE (4/25)

Guru Studios/Toronto CA:
Content enthusiast w/strong knwldg of children’s and family animated content across all media platforms to search, source & nurture new content opps & creative pitches, shepherding them from infancy to mkt. Min 5 yrs exp in a kids and family content dvlpmnt. Full info HERE (4/24)

Music Mix/Naples FL: Seeks Production Co. or Producer/Investor for a new reality concept that follows a small energetic crew around country interviewing popular bands; up and coming artists in the music industry – back-stage, live performances, record label interaction. Full info HERE (4/24)

Back Roads Entertainment/Austin TX: self-motivated Supervisor for BRE’s production and business efforts. Creating and negotiating all production budgets and schedules. Proficient in Movie Magic software. Full info HERE (4/24)

Refuel Agency/NJ:
Well versed in custom designing. Dvlp/plan campaign strategies across all social, search, content, display, native, email and mobile tactics that achieve client success and revenue growth. BA Deg +5 yrs progressive media agency exp. Full info HERE (4/23)

BPMS/Summit NJ:
Reporting to the Group Director you’re resp for the strategic planning, negotiation, and management of linear and non-traditional linear TV. 3-5 years of progressive agency TV buying/planning exp. Working knwldg of data analytics & media mix modeling. Full info HERE (4/23)

Miner & Co Studio/NYC: Candidate w/strong moderating & analytical skills. Heavily involved throughout the project lifecycle from proposal writing to final reports & presentations. Min 5yrs leading role for qualitative rsrch as a lead moderator. Full info HERE (4/23)

UP/NYC: Support VP, Pricing & Planning. Mng all aspects of channel inventory, oversee flighting & shift requests. Mng daily business processes with sales assistants and sales planners. Provide support for stewardship, deal approvals, and pricing. Strong analytical skills, quick learner and problem solver. Send Full info HERE (4/22)

Blitz & TSM/LA:
Spearhead/lead programmatic sales efforts, working w/a cross-functional team of company stakeholders (Digital Sales Plan’g, Sales, Ad Operations, Dvlpmnt Team, etc.) to drive overall programmatic rev growth. 7+yrs digital exp in programmatic ad sales, revenue ops and/or business dvlpmnt. Full info HERE (4/22)

Blitz & TSM/LA:
Resp for leading the Partnership Team at TSM. Implementation of best in industry processes and technologies to make the team more efficient and effective. 7 to 10 yrs of exp in the partnership mngmnt field w/larger blue-chip brands. Full info HERE (4/22)

SENIOR ANALYST, RESEARCH & STRATEGIC INSIGHTS >> WGN America & Antenna TV: Partner with Ad Sales on both digital and linear Insights and industry materials, act as a liaison for Digital Ad Operations, Programming, Marketing, Promo Scheduling, and News division. Provide insightful reporting and data analysis. BA degree & 2+ years of Media rsch exp at a brdcst or cable network, agency or vendor. Full info HERE (4/22)

SITUATION WANTED ADS below are individuals looking to be hired

Director of Accounts Management position. 12 years of experience NYC-Area. Google Ads, Bing Ads, Google Analytics, Verizon Media Certified- also experience with Dv360, Facebook, Verizon, Amazon, and The Trade Desk dlk142@gmail.com (4/28)

Producer/Coordinating Producer with 25+ years exp including ESPN, Fox Sports, NBC Sports and Discovery. Areas of expertise include live production, studio and remote production, writing and post production. Seeking full-time or freelance opportunities. Based in the MA/CT area. Contact: neil@maniamedia.net (4/28)

Casting Director, Talent Consultant, Story Producer
– with over two decades of experience in union & non union talent, experts, talking heads and celebrity booking. located in NYC but able to interview, record (skype & zoom), and work remotely. Contact: beth@youchoosecreative.com (4/25)

Produce high-profile world-class events/productions for leading organizations (corporate/non-profit); 20+ years’ experience, national TV credits, talent booking/coordination, superb contacts. FT or freelance. NYC area. jodibkatzman@gmail.com (4/25)

Creative thinker, problem solver, dynamic and personable with excellent communications skills. I have the drive to succeed and exceed company goals. I bring high-level strategic thinking to problem-solving to meet customer demands. Contact: mitria@nexusplexusny.com (4/25)

I’m a host and producer looking to help create good content! I’ve hosted for 10+ years, most recently at Billboard News, The Hollywood Reporter, MSG Networks, and the New York Mets. I’m based in New York and can operate Final Cut Pro, A/V recording, teleprompter, voiceover, ideation and execution. Contact: mike.janela@gmail.com (4/25)

Content Development, Partnerships, Artist Relations. 10+years of experience. In NYC but open to other locations. Contact: annagarwood6@gmail.com (4/25)

Full-cycle Talent Acquisitions pro with 15+ yrs experience at top-tier NYC companies available for contract, consulting or staff position. Results-oriented, articulate, strategic collaborator. Excels in fast-paced, creative, competitive arenas including Media, Digital, Advertising, PR/Comms. Contact: alicelevy427@gmail.com (4/25)

PUBLICITY COORDINATOR with a knack for logistics, a keen eye for detail and a creative touch at your service. Extensive tenure with six studios (film and television). Adept in filmmaker/talent relations, media events, awards, press releases/production notes etc. To hear more writekellyg@gmail.com (4/22)

LA based entertainment pro seeking PR & Marketing Position. More than 10 years of agency and in-house experience leading teams and working as an individual contributor to promote scripted and unscripted content and creators on all platforms to trade and consumer audiences. Contact: Resume6888@gmail.com (4/22)

Marketing communications professional with 8+yrs exp working on top tier ent, fashion, luxury & consumer brands. Currently in NYC but moving to LA to be closer to family during this time. Main responsibilities include: mktg campaigns, press releases, media relations, influencer & talent relations, etc. Contact: kahlilspurlock@gmail.com (4/22)

Looking for a position in an operations team to provide Project Management and/or Logistical Support in ATL, GA. Experience in the entertainment industry. Background in project management, budgeting and cost control, scheduling, accounting reporting, resource management. English, Spanish, Portuguese. Contact: pedrovonsusa@gmail.com (4/22)

Business strategist with success in maximizing growth and profitability for 20+ years. Solutions focused leader with diverse media operations experience. Proficient in launch and turn-around. Revenue generator and business builder. Looking for full time job or consulting work in NYC. Contact: randischatz@gmail.com (4/22)

Seeking f/t or freelance content marketing role on brand or media side. Award-winning marketer and expert in podcasting, strategic comms, and explanatory journalism. Former TV/Radio network ad sales marketing exec turned trade press Managing Editor/Content Strategist/Podcast host. NYC or WFH. Contact: eb@mossappeal.com (4/22)

Songwriter/Music Producer/Singer with experience songwriting & performing music for Sesame, Mattel, Nickelodeon, Pinna, etc. Available to demo, write on spec, record vocals/voice over, and write/record original songs and jingles. Available remotely; based in NYC. Contact Erica: erabner@gmail.com for music reel. (4/22)

Fulltime Senior Digital Content Producer. Over 20-yrs experience. New York, NY. Award-winning work in TV and commercials. Video script, production, directing, and editing (Adobe CS). Digital marketing: UX, integration, branding, and production management.
Contact me: leenproductions@gmail.com (4/22)

Experienced AE working in Ad Sales media since 2012. Highly motivated with experience in development and implementation of sales strategies for revenue building. I specialize in the CPG, Beauty and Entertainment Vertical. My desired position type is full-time in Los Angeles. Contact: delgado.steph12@gmail.com (4/22)

Seeking mktg strategy role where I can leverage data-driven insights to drive brand image, awareness, & audience growth for a media/entertainment property across multi-channel platforms. I have 15+yrs exp at HBO & Pokemon. I am based in NY metro area. Computer Skills: MS Office, G Suite, Keynote, Adobe. Contact: pauljbaron@gmail.com (4/21)

Former writer at Nickelodeon/Viacom with 12+ years experience in scripting promos, creative advertising, and short form content. Emmy nominated. Currently located in Northern CA, but open to all locations + remote. Contact: mr.mattgilbert@gmail.com (4/21)

Marketing or Media Planning senior director/VP/account director 20+ years experience. NYC tri-state. Media planning, social media management, programmatic buying, brand marketing, promo development. Contact: sean.salo@gmail.com (4/21)

Sr level, seasoned content strategy executive with over 25 yrs experience in broadcast, cable, and digital. Skills incl program planning, acquisitions, co-production, launching /re-branding new platforms, and much more. L.A.-based but open to relocation for the right opp. Contact: LF28929@yahoo.com (4/21)

In search of a content producer position for either TV or digital projects. I’ve worked nine years as a producer, producing docu-series, challenge shows, and branded content. I am based in LA. Proficient in AVID, conducting Skype interviews, and developing decks. Contact: kevintchagnon@gmail.com (4/21)

SHOWRUNNER/DEVELOPMENT SPECIALIST available to dvlp, sell and/or run TV & digital series. I’ve EP’d over 120 broadcast episodes & 6000+ digital videos & developed over 35 orig series that have sold to 20+ clients. Full command of the entire process incl. creative &logistics. Email: marylagnes@gmail.com (4/21)

I help companies with their business & succeed online; growth, identity, websites, social media, ecommerce, etc. I provide advice on digital strategy or work w/those who need digital services & want to transition into a digital ops role w/ an innovative co. I have 15+ yrs exp & am based in NYC. Contact: rd@didisheim.com (4/21)

Experienced Executive Producer and show runner available for full or part time work. 25+ years of experience in network news and. documentary production. NY-based. Contact: tywwest@gmail.com (4/21)

Showrunner / Director with 20 + years of experience in the non-scripted space. Local NY and LA. Contact: petedelasho@gmail.com (4/21)


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