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Virtual Awards Celebration in November
more details to come soon!

The Cynopsis Adtech awards celebrate the best advances in the technology that underpins the media business. From outstanding ad and brand safety solutions to deft achievements in strategy and implementation, Cynopsis is shining a well-deserved spotlight on those who are making a difference in the digital media supply chain.


Best Addressable TV Collaboration

  • NYI + Points Bet Addressable TV Collaboration

  • NYI + Toyota Addressable Collaboration

  • Xandr, CNN’s Courageous Studios Collaborate To Connect Invesco With Audiences Across Screens

Best Audience-Based Buying Platform

  • Bell Media and Amobee support the next generation of audience-buying TV

  • Nielsen's Addressable TV Solution

  • Premion

  • Spectrum Reach's AudienceApp

  • The Programmatic OOH Ecosystem Powered by Vistar Media

Best Use of Blockchain and Cryptography

    Best Video Marketing / Advertising Platform

    • Nielsen's Addressable TV Solution

    • OneView Ad Platform

    • Publica: The Connect TV Monetization Platform

    Best New Performance Metric

      Most Innovative Implementation of Addressable

      • IBM Advertising Accelerator with Watson

      • Nielsen's Addressable TV Solution

      • Publica: The Connect TV Monetization Platform

      • Simpli.fi’s Addressable OTT/CTV Advertising Solution Drives In-Store Foot Traffic to 788 Convenience Store Locations

      Most Innovative Use of AI to Optimize Campaigns

        Outstanding Advance in Transparency

          Outstanding Attribution Measurement

          • Adobe helps Refinitiv Tackle Global Brand Awareness

          • Always-On TV Attribution & Advanced Audience Platform

          • Discovery Engage Full Funnel Case Study

          Outstanding Brand Safety Strategy

          • Dotdash

          • Xandr

          Outstanding Data Solution

          • Adobe helps Refinitiv Tackle Global Brand Awareness

          • Discovery Cross-Platform Targeting Data

          • Geopath Releases Two New OOH Data Solutions in Response to Covid-19

          • ListenFirst

          Outstanding Display and Programmatic Advertising Platform

          • Adelphic by Viant: Early Movers and Continuing Pioneers

          • Concert: The Best of the Trusted Web Under One Roof

          • QTT™

          • The AI Exchange That Delivers Engaged Audiences, Brand Safe Placements, and Dynamic Creative in A Data-Privacy Compliant, Cookieless Future-Proof Package

          Outstanding Example of Custom Data Strategy

            Outstanding Local Advertising Solution

            • Gamut Media

            • NewsON

            • Premion

            • QTT™

            • Spectrum Reach Rebound Campaign

            Outstanding New and Innovative Ad Units

              Outstanding New Audience-Based Ad Offering

              • Ad booking optimization driving a global shift to audience-based buying

              • Discovery Cross-Platform Targeting Data

              • Disney's Audience-Based Ad Solutions

              Outstanding Post-Campaign Analysis

              • Dell and Adobe Advertising Cloud Deliver Cross-Screen Campaign and Measurement Plan

              • ListenFirst Brand Reputation Index

              Outstanding Programmer Enablement Solution

                Outstanding Proprietary Analytics

                  Outstanding Reporting and Analytics

                  • ListenFirst Social Media Analytics & Reporting

                  • Nielsen Brings Independent Measurement To DDL Marketplace

                  • Realeyes: A New Standard for Emotion AI

                  • Xandr Monetize - Transparency Report

                  Outstanding Supply Solution

                    Outstanding Targeting Capabilities

                    • GroundTruth’s COVID-19: Foot Traffic Tracker

                    • MagicLinks Match Intellgience™

                    • OneView Ad Platform

                    • Tap Native

                    • The AI Exchange That Delivers Engaged Audiences, Brand Safe Placements, and Dynamic Creative in A Data-Privacy Compliant, Cookieless Future-Proof Package

                    Outstanding Utilization of Data

                    • Cuebiq COVID-19 Mobility Insights

                    • Dotdash & Ford – Reaching The Right Audience

                    • Jaguar Land Rover Drives Incremental Reach Across TV and Digital

                    • WarnerMedia’s Data Driven Symphony Ad Platform for Advanced TV

                    How to Enter

                    The entry process is completed entirely online (get started here) and involves choosing a category, entering a brief synopsis on the entry and why it deserves this recognition followed by optional supporting materials to back up your synopsis.


                    • May 28th

                    • June 24th


                    The price of each early primary entry is $399. If you submit the same entry into multiple categories, the additional fee is $200 per category.

                    Payment in full must accompany the entry. All entries are non-returnable and non-refundable.



                    To be eligible, the content, campaign or initiative must have taken place (either in part or in full) between March 2019 and June 2020. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

                    Entries must include:


                    A 400-word synopsis describing your entry using the following sub headings:

                    • Objectives
                    • Strategy
                    • Tactics
                    • Execution
                    • Evaluation of Success/Results/ ROI

                    While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!

                    Supporting Materials

                    Supporting materials should show evidence of the success of your work. Examples Include:

                    • Web sites/URLs
                    • ROI Stats
                    • Media Coverage
                    • Photos
                    • Research Documents
                    • Screenshots
                    • Testimonials
                    • Videos*
                    • Web Stats

                    *For videos, please upload the raw file (mov, wma or mp4) or provide a link to the content to be viewed (youtube, vimeo, company’s website or another video sharing platform).

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