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Finalists Announced!

The Cynopsis Adtech awards celebrate the best advances in the technology that underpins the media business. From outstanding ad and brand safety solutions to deft achievements in strategy and implementation, Cynopsis is shining a well-deserved spotlight on those who are making a difference in the digital media supply chain. Check out this incredible range of finalists below and join us (virtually) this December 1st when winners will be announced. 

View Finalists

Best Addressable TV Collaboration

NYI + Points Bet Addressable TV Collaboration
NYI + Toyota Addressable Collaboration
Xandr, CNN’s Courageous Studios Collaborate To Connect Invesco With Audiences Across Screens

Best Audience-Based Buying Platform

Bell Media and Amobee support the next generation of audience-buying TV
Nielsen Advanced Audience Suite
Premion
Spectrum Reach's AudienceApp
The Programmatic OOH Ecosystem Powered by Vistar Media

Best Video Marketing / Advertising Platform

Nielsen's Addressable TV Solution
Roku's OneView Ad Platform
Publica: The Connected TV Monetization Platform

Most Innovative Implementation of Addressable

Nielsen's Addressable TV Solution
Publica: The Connected TV Monetization Platform
Simpli.fi’s Addressable OTT/CTV Advertising Solution Drives In-Store Foot Traffic to 788 Convenience Store Locations

Outstanding Attribution Measurement

Adobe helps Refinitiv Tackle Global Brand Awareness
TVSquared's Always-On TV Attribution & Advanced Audience Platform
Discovery Engage Full Funnel Case Study

Outstanding Brand Safety Strategy

Dotdash
Xandr

Outstanding Targeting Capabilities

GroundTruth’s COVID-19: Foot Traffic Tracker
MagicLinks Match Intellgience™
Roku's OneView Ad Platform
Tap Native
The AI Exchange That Delivers Engaged Audiences, Brand Safe Placements, and Dynamic Creative in A Data-Privacy Compliant, Cookieless Future-Proof Package

Outstanding Utilization of Data

Cuebiq COVID-19 Mobility Insights
Dotdash & Ford – Reaching The Right Audience
IBM Advertising Accelerator with Watson
Jaguar Land Rover Drives Incremental Reach Across TV and Digital
WarnerMedia’s Data Driven Symphony Ad Platform for Advanced TV

Outstanding Data Solution

Adobe helps Refinitiv Tackle Global Brand Awareness
Discovery Cross-Platform Targeting Data
Geopath Releases Two New OOH Data Solutions in Response to Covid-19
ListenFirst

Outstanding Display and Programmatic Advertising Platform

Adelphic by Viant: Early Movers and Continuing Pioneers
Concert: The Best of the Trusted Web Under One Roof
Viamedia’s QTT™: Bridging Digital Demand and Linear TV Advertising Inventory
The AI Exchange That Delivers Engaged Audiences, Brand Safe Placements, and Dynamic Creative in A Data-Privacy Compliant, Cookieless Future-Proof Package

Outstanding Local Advertising Solution

Gamut Total
NewsON
Premion
Viamedia’s QTT™: Bridging Digital Demand and Linear TV Advertising Inventory
Spectrum Reach Rebound Campaign

Outstanding New Audience-Based Ad Offering

Imagine Communication’s ad booking optimization solution drives a global shift to audience-based buying
Discovery Cross-Platform Targeting Data
Disney's Audience-Based Ad Solutions

Outstanding Post-Campaign Analysis

Dell and Adobe Advertising Cloud Deliver Cross-Screen Campaign and Measurement Plan
ListenFirst Brand Reputation Index

Outstanding Reporting and Analytics

ListenFirst Social Media Analytics & Reporting
Nielsen Advanced Audience Suite
Realeyes: A New Standard for Emotion AI
Xandr Monetize - Transparency Report
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