03/16/20: Cynopsis Media Tech Update



A Cynopsis Message From PREMION

Leading the Evolution in Local OTT & CTV Advertising

PREMION is the leading premium
CTV/OTT advertising solution

that enables local and regional advertisers
to reach and target their desired audiences at scale.


Monday March 16, 2020

Apple has closed all stores outside Greater China until March 27, and committed $15 million to help battle COVID-19, “both to help treat those who are sick and to help lessen the economic and community impacts of the pandemic,” said CEO Tim Cook on Saturday. A new section of Apple News is dedicated to the virus, offering updates from “trusted news sites.”

Apple also alerted its developer community that it is evaluating COVID-19-related apps to ensure data sources are reputable and that developers presenting the apps are from recognized entities like government organizations, health-focused NGOs, companies deeply credentialed in health issues, and medical or educational institutions. “Only developers from one of these recognized entities should submit an app related to COVID-19,” said the company. “Entertainment or game apps with COVID-19 as their theme will not be allowed.” In addition, Apple is waiving some fees for non-profits and government agencies developing COVID-19-related apps.

Alphabet’s Verily Life Sciences is at work on an online screening website for COVID-19. “We are developing a tool to help triage individuals for Covid-19 testing. Verily is in the early stages of development, and planning to roll testing out in the Bay Area, with the hope of expanding more broadly over time,” said the company. The project was announced at a White House press conference.

Microsoft Bing launched COVID-19 Tracker, a web site that offers details on cases of the virus worldwide. Viewers can click on an interactive map to see the number of cases in a country, along with related articles from publishers like the LA Times, NPR and Travel + Leisure.

The annual Electronic Entertainment Expo (E3), set for June 9-11 in LA, has been canceled due to the coronavirus outbreak. “After careful consultation with our member companies regarding the health and safety of everyone in our industry – our fans, our employees, our exhibitors and our longtime E3 partners – we have made the difficult decision to cancel E3 2020, scheduled for June 9-11 in Los Angeles,” said the Entertainment Software Association.

YouTube changed advertising guidelines that prevented the monetization of videos that include coronavirus content. While the company’s “sensitive events” policy is aimed at protecting advertisers from being associated with negative content like mass shootings, armed conflicts and global health crises, “It’s becoming clear this issue is now an ongoing and important part of everyday conversation,” YouTube CEO Susan Wojcicki said. “We want to make sure news organizations and creators can continue producing quality videos in a sustainable way.” Still, ads will be enabled only on “a limited number of channels.”

Snap shifted its second Snap Partner Summit, planned to gather developers, content creators and advertisers, April 2 in LA, to an online-only streaming presentation amid the spread of the coronavirus… Britain’s Royal Television Society Program Awards will be held without an audience on Tuesday, March 17. While venue London’s Grosvenor House Hotel, holds 2,000 people, only nominees and RTS reps will be in the room. Fleabag, Chernobyl, The Circle, Love Island and RuPaul’s Drag Race UK are among contenders.

Pokemon Go is going in a different direction, for now, in response to the spread of the coronavirus. Developer Niantic said it is “prioritizing updates to Pokémon Go features and experiences that can be enjoyed in individual setting.” Adjustments to the game, which normally involves players gathering around points of interest, include increasing habitats so trainers can see more monsters nearby while playing closer to home. “While we’ve made these updates based on the current global health situation, we also encourage players to make decisions on where to go and what to do that are in the best interest of their health and the health of their communities,” said Niantic.

DataWalk, provider of intelligence analysis software, announced it has demonstrated a solution it says can proactively identify potential supercarriers, patients zero and people at risk of contracting Coronavirus by connecting and correlating data such as immigration records, individuals who are known to be affected, and anonymized cell phone data. DataWalk claims it can help identify:
Sources of infection: Potential super carriers who are often resistant to the disease themselves and do not know that they can infect others.People at risk: People who may have been infected through contact with a supercarrier, or with a person who is currently diagnosed with a virus (e.g., was on the same flight, in the same office, ate in the same restaurant, etc.).Current and potential outbreaks.

Monet has launched a new AI platform it says enables content producers to understand subconscious and conscious reactions, with content testing, audience analytics and a consumer insights platform that captures and correlates subconscious (Facial Coding, Eye Trace) and conscious reactions (Emoji Reactions, User Annotations, Attitude & Opinion Surveys) to content to help content creators, editors, programmers and marketing executives optimize creative and messaging. “Monet believes our digital, AI platform will be a ‘disruptor’ in content testing and audience research,” said founder and CEO Dr. Anurag Bist. “We are able to do what we do at scale, compared to traditional dial-testing with only 30 participants in a room, and at a lower cost with faster turnarounds, usually within 1-2 days.”

Bill Gates is leaving the board of Microsoft to “dedicate more time to his philanthropic priorities,” said the company, but will continue to serve as a technology advisor to CEO Satya Nadella and other company leaders. “Microsoft will continue to benefit from Bill’s ongoing technical passion and advice to drive our products and services forward,” said Nadella.” I am grateful for Bill’s friendship and look forward to continuing to work alongside him to realize our mission to empower every person and every organization on the planet to achieve more.” Gates is also leaving the board of Berkshire Hathaway.

Leaders from tech, government, and consumer advocacy will participate in the Washington Post’s invite-only Technology 202 Network. The Technology is aimed at giving readers “the inside scoop on what the top leaders in the tech and tech policy space are thinking about the critical topics of the moment,” said Sara Sorcher, deputy editor of PowerPost. “We will continue growing the network, adding prominent voices to capture the different perspectives of the tech debate.” Among the companies included are Amazon, Google, Facebook, Verizon, Microsoft, AT&T and TikTok.

While less than 1% of smartphones sold in the US in 2019 were 5G, awareness of 5G during the second half the year rose from 73% to 89%, with 65% of consumers saying they were interested in purchasing a 5G smartphone, according to the NPD Group. ““Smartphone pricing and lack of clear use case for 5G were the main obstacles to purchase in 2019, but we expect this to change in 2020,” stated Brad Akyuz, executive director, industry analyst NPD Connected Intelligence. “As 5G becomes a standard feature in flagship models and more affordable 5G mid-tier device options debut, 5G adoption will grow and potentially begin to drive upgrade cycles.”

The Anatomy of a Video Experience, a study conducted by MAGNA, IPG Media Lab and Vevo, explores the ways consumers view video across OTT, linear TV, PC and mobile, and what motivates their viewing habits. The study found that viewers have no true “go-to” device to watch video – instead, device selections are made in the moment based on situational factors. (For example, viewers select OTT for video/audio quality, select linear for exclusive content, and select mobile and PC for accessibility.) Other key findings include the fact that consumers are in different mindsets on each video device; audio attention reigns supreme, even in a video environment; linear TV users are more likely browsing on other digital devices if they’re multi-tasking than users of other devices; and there is more passive video search discovery happening on OTT (24%) than other digital devices like PC (18%) and mobile (16%). For details, go here.

A Cynopsis Message From PREMION

Leading the Evolution in Local OTT & CTV Advertising

PREMION is the leading premium
CTV/OTT advertising solution

that enables local and regional advertisers
to reach and target their desired audiences at scale.



HBO Max will “be basically a domestic product” at launch, said AT&T CFO John Stephens at a Deutsche Bank conference. The expansion strategy for the streamer includes getting HBO customers onboard, adding non-HBO customers, and bundling it with the company’s other services. “Expect next year, we’d move towards an AVOD product,” said Stephens, then focus on international expansion. HBO Max launches in May.

NBCUniversal is launching NBC News Custom Productions, focused on finding ways to pair its growing news content for streaming outlets with advertisers. The launch of the studio, which would create editorial streaming avenues brands and marketers could get behind, follows CNN’s establishment of in-house unit Courageous, which develops content for advertisers.

In related news, NBCU is exploring streaming opportunities for its morning staple Today. NBC News Digital staffers were told the company intends to shift some employees assigned to video “to focus on preparing for a streaming experience,” according to Variety.

Pay-as-you-go satellite provider Orby TV announced a new subscriber promotion offering purchase and installation of a full system including dish, high-powered local TV antenna, and standard receiver with remote for one room of $125. Promotion runs through April 15.


FAANG TV ad spend was up 18% in 2019 versus the year before, according to VAB. Last year, Amazon spent $1.1 billion, followed by $608.7 million for Apple, $465.8 million for Google, $346.1 million for Facebook, and $84.9 million for Netflix. Collectively, the tech giants’ spend would be $450 million more than Procter & Gamble, the biggest spender on TV.

Xandr announced the next evolution of Xandr Invest, a strategic buying platform. For advertisers, Xandr Invest’s enhanced TV solutions offer new ways to plan and activate audiences more consistently across TV programmers through a self-serve UI, simplifying campaign execution while providing insights from AT&T data to improve the effectiveness of media buying. Participating media companies will be able to optimize linear schedules to effectively reach audiences across networks. The solution reaches 76% of all US households. Advertisers can define a single audience across all participating programmers with the flexibility to use their own first-party data, viewership data from Nielsen, or Xandr Audience Segments. Xandr Invest will be available for TV buyers through an open beta for the 2020 upfronts. For more, go here.

The Ad Sales unit of Xandr corporate sib WarnerMedia announced the launch of a custom-built insights tool in partnership with social data company Shareablee and its new Social Center of Excellence, aimed at powering comprehensive and customized branded content campaigns. The offering has been built to focus on actionable audience insights; competitive analysis; and brand highlights. “As the industry continues to evolve and consumers have more choices of what content to watch and where, it’s essential we’re able to expand our capabilities and help marketers drive personalized and impactful connections with our fans that extend beyond the traditional viewing experience,” said Frank Kavilanz, SVP of growth strategy and solutions, WarnerMedia Ad Sales. “Shareablee is a leader in the social space and has been a great partner in supporting our mission to provide partners a simplified and more thoughtful advertising experience.” For more, go here.

MNI Targeted Media, a division of the Meredith Corp., launched motto, an OTT optimization platform that provides near real-time conversion indicators for connected TV (CTV) and OTT advertising. Powered by MNIx, MNI’s programmatic ad buying solution, motto enables advertisers to identify the ways geo-targeting, creative, publisher, device type, time of day and more can impact conversions.

Kantar has acquired Mavens of London, the data-led, digital marketing and analytics consultancy founded in 2009 to help marketers understand trends, patterns and needs and then optimize the performance of their digital environments, SEO, search and content strategies to address them. Commenting on the acquisition, Kantar’s first since spinning out of WPP, Richard Ingleton, Global CEO of Kantar’s Insights division said, “On becoming independent, we signaled our intent to accelerate our investment strategy….Our Analytics Practice is a key growth driver for Kantar, as clients turn to us to help them unlock deeper insights about consumers and how they think, feel and act to fuel growth for their business. Mavens’ analytics consulting capabilities in particular are unique in their ability to combine data literacy, marketing strategy, commercial expertise, and technical delivery to offer solutions from strategy through to implementation.”


Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Santa Monica

Motivated PR exec for Sr mgr or above position to dvlp strategies & implement publicity/comm campaigns for content-creators/producers. 5-7 years minimum of publicity and communications exp. Full info HERE (3/24)

Lead a team of Campaign Specialists responsible for setup, trafficking and optimization of Ad sales campaigns across all NBCU News properties. Min 5 yrs ad ops exp. Knwldg industry tools incl DFP, Operative, Canoe and Freewheel. Full info HERE (3/26)

Help identify, evaluate & dvlp to strengthen the division, expand revenue streams that align with NBCU’s long term convergence strategy between linear & digital operations teams. Min 2 yrs of professional exp in digital advertising. Full info HERE (3/26)

Spectrum Networks/NYC:
Lead talented team of journalist ensuring our trusted news networks engage our audience. Manage digital teams in mult locations. 10+ years relevant newsroom management experience in a fast-paced, constantly evolving digital publishing envir. Full info HERE (3/25)

Spectrum Networks/Columbus OH: Lead the pioneering approach on delivering impactful and relevant content to the communities we serve. Manage digital teams in mult locations. 10+ years relevant newsroom management experience in a fast-paced, constantly evolving digital publishing envir. Full info HERE (3/25)

The Jim Henson Co/LA:
Self-starter w/ability to work under tight deadlines in a fast-paced envir for Creative Affairs dept. Identify new projects & talent, oversee dvlpmnt of series to pitch & sell to the various ntwrks & studios. Min 2 yrs exp as a Coord in children’s TV w/exp in preschool arena. Full info HERE (3/25)

Oversee the building, development and localization of studio-based Chyron package. Minimum of 7+ years in production and technical operations is necessary. Full info/apply HERE (3/21)

world-class strategist who will bring every aspect of our brand to life—from go-to-market planning, to IP, to audience development. 6 yrs brand planning/marketing strategy exp (TV/DTC) from the entertainment, advertising, or consumer products industry. Full info HERE (3/21)

TLC/New York or Silver Spring MD: Critical thinker to drive audience growth for TLC’s content. Responsible for inventory planning, scheduling, budgeting, and cross-departmental communication. 10+ yrs relevant exp required. Apply Full info HERE (3/21)

Resp for quantitative diligence & analytical support for content acquisitions. Transform data-driven insights into quantitative analysis, financial modeling and presentations. Mng Content Mkt Pipeline, incl exhibition & sales history. Full info HERE (3/20)

TLC/Silver Spring MD or NYC:
Create and publish the best digital & social content experiences for TLC and Discovery Life. Implement effective, innovative & influential social media strategies as the brand’s voice. 3+ yrs exp in social media marketing required. Full info/apply HERE (3/20)

Fuse Media/NYC:
Experienced candidate to join dynamic team developing customized plans and presentations for Ad Sales clients. 2-4 yrs exp media sales co., or advertising agency pref’d w/strong knwldg media math. Exc problem solving & analytical skills. Full info HERE (3/19)

A+E Networks/NY:
Part time candidate to provide insight to inform digital monetization team, guide strategy, provide feedback on performance, & identify key opportunities to build A+E’s presence across social platforms & maximize revenue. Full info HERE (3/19)

beIN Sports/Miami FL:
Establish/maintain relationships w/ System level & Sr MSO staffs. Identify & direct mktg opps to ensure maximum revenue potential from accounts. Min 5-10 yrs exp in affiliate mktg or sales within ent/media, pref at a cable TV network w/est’d industry contacts. Full info HERE (3/19)

Crown Media Family Networks/NYC: Mng process of monitoring and tracking all inventory through WideOrbit and Dealmaker reporting systems, while manually updating all ongoing daily changes. 2 or yrs exp in pricing and planning or advertising sales. Full info HERE (3/19)

Drive research innovation, measurement opps & forward-thinking sales solutions for the Olympics. Must possess business & analytical acumen necessary to interpret and anticipate client needs & business implications. 10+ yrs exp rsrch, measurement or insights within sports ind. Full info HERE (3/19)

WHYY TV12/Philadelphia PA:
Oversee national & local TV programming on broadcast, cable/satellite, live linear streaming and digital video platforms. Key liaison between Content Prod, Communication & Member Relations, Development and Institutional Advancement. Full info HERE (3/19)

Mng daily implementation of public relations for assigned FX programs. Plan/implement press and PR-related objectives & programs, assisting with the strategic plan’g. 5 yr previous exp publicity at a network or agency pref’’d. Full info HERE (3/18)

Dish Media/NY:
Responsible for the daily account management and support to assigned Account Executives. Support 1-2 Account Executives and planners. Full info HERE (3/18)

MGR/Discovery/LA or NYC:
Top creative to plan/execute campaigns on/off platforms to build awareness & drive engagement for the Discovery, Animal Planet & Science brands/shows. Analyze audience inside out to dvlp strong campaigns across on-air, cross and paid media 5+ yrs exp req’d. Full info HERE (3/18)

Lead effort of all media strategy for a key group of networks, mktg counterparts & internal team to acquire consumers who will watch the Discovery networks on various devices while focusing on top level network analysis and more. 7+ yrs paid media plan’g exp req’d. Full info HERE (3/18)

Fuse Media/NYC: Responsible for maintaining/growing our Direct Response business while working closely with internal depts to optimize inventory and maximize revenue to achieve quarterly and annual goals. Full info HERE (3/18)

A+E/NYC: Highly skilled 2d/3d Motion Designer/Animator to support growing team within Prod Operations. Create compelling, fresh design ideas and typography solutions that will help brand our Networks and be highly adept at broadcast design, branding, on-air & off-air design conventions & post-prod process. Min 5 yrs exp in Broadcast Design with a refined eye for design and extensive knowledge of Adobe After Effects, Photoshop, Illustrator, Cinema 4D. APPLY HERE (3/18)

Ad Council/NY: Seeking media strategist who is passionate about using their talent for social good work. The AMM is resp for assting day-to-day management of relats with pro-bono media agencies across all campaigns. Min 2 yrs exp in the media or adv. Must thrive on being organized/detail-oriented in a fast-paced and deadline-driven envir. Full info HERE (3/17)

Dish Media/NY: Looking for a smart, energetic and strategic thinker to drive awareness and rev for Dish and Sling in the advertising marketplace. Min 5 yrs in Advertising Sales or Marketing field with exp managing direct reports. Full info HERE (3/17)

Dish Media/NY: Is looking the next generation of leaders. Interns will have the opportunity to work in Advertising Sales/ Marketing, Data Analytics/ Market Research, Pricing & Inventory/ Finance. Full time from 6/8-7/31. Plus competitive pay. Full Info HERE (3/17)

ION Media/NY: Looking for a dynamic and exp. sales leader to oversee the development of overall sales strategies in breaking new categories and bringing in new business. Min 10 yrs. of Sales Management exp. with a demonstrated ability to bring in new revenue. Full info HERE EOE (3/17)

NBC Universal/Phila, PA: Seeking a superstar to join our high-performance sls team. Ideal candidate must have digital mrktg knowledge, excellent people and communication skills, superior “bandwidth”, and is true team player. Min 5yrs exp with a deep understanding of digital video selling. Full info HERE (3/17)


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