Welcome to Cynopsis Jobs

As a Senior Publicist, you have the ability to cultivate pitches and work with the media to secure coverage. If you are a strategic thinker who understands how communication shapes the world of media, this role is the perfect opportunity to experience all aspects of public relations.

• Secure prominent placements for all key platforms for FOX News Media
• Assist in the development and execution of press strategies surrounding programming changes, new talent hires, digital initiatives, and product launches
• Manage press surrounding linear ratings
• Assist with crisis communication management
• Handle all network breaking news reports and newsmakers, disseminating news highlights to top media outlets
• Cultivate strong relationships with media
• Conduct media analysis across traditional and social media platforms
• Interact with professional associates and all levels of management both internally and externally

APM Studios, APM’s Podcast division, is looking for a seasoned Newsletter Growth Manager with a deep knowledge of Salesforce Marketing Cloud. This is a hybrid role: you should bring a combination of writing, technical skills and business acumen. Listeners who have shared their email addresses with us are our most loyal audiences, and your work will help us continue to serve them better. 

You will work in close partnership with our marketing automation, membership, product and marketing teams to build a world-class suite of newsletter engagement tactics across the APM Studios portfolio with one single goal: Turning anonymous users into known audiences, and serving their needs with meaningful, engaging content. 

You should have a solid background in writing, data-informed decision making, agile product development, strong presentation skills, and the ability to work across multiple departments and stakeholders with grace. 

Everyone at APM Studios wears many hats – we hope your closet has room, because you will too! Our newsletters are part of a broader digital engagement and community strategy, so your broad set of editorial and technical skills will be a huge benefit to our overall loyalty and engagement strategy. 

Compensation: Exact salary determined by experience and education related to the role, organizational compensation structure, geographic location and internal equity.

Application Deadline: Open until filled

Location: Los Angeles, New York or St. Paul, MN

OBJECTIVES

The Newsletter Growth Manager plays a critical role in building and improving our newsletter email products.

• Build and maintain complex user journeys 
• Increase email open rate, inbox placement, click-to-open rate
• Proactively identify improvements to existing newsletter products
• Plan and build micro-newsletters

RESPONSIBILITIES

• Build and continuously improve newsletters for all our shows, existing and new 
• Analyze and improve newsletter and transactional email campaigns
• Implement subscriber journeys, including warming and re-engagement campaigns
• Advise and support content producers on best practices and email improvements
• Boost open rate, CTR, reputation score and subscriber acquisition strategies
• Help define email product roadmap, milestones and KPIs
• Monitor inbox placement, fix and/or prevent blacklist placements

Become a leader in the digital audience revolution at American Public Media by engaging our community like never before. APM Studios, the podcast division of American Public Media, is looking for a Director, Audience Engagement & Loyalty to significantly grow and authentically engage new listeners to build deep loyalty and sustainable revenue. 

This new position will require a digital rock star with an entrepreneurial mindset. Reporting to the COO, you will oversee editorial strategies and loyalty products that significantly grow and engage audience and convert anonymous listeners to known fans. 

Your excellent writing skills and ability to understand and communicate with our diverse and growing audiences in a positive and authentic way will attract and engage leads critical for success in this role. This position will work hand-in-hand with APM’s Editorial, Operations, Membership, Audience Insights, Marketing Automation and Technology teams to strategize and implement compelling engagement tactics across audio, social and email channels that achieve audience and revenue targets.

Minimum Compensation: Exact salary determined by experience and education related to the role, organizational compensation structure, geographic location and internal equity.

Application Deadline: Open until filled

Location: St. Paul, MN, Los Angeles, CA or New York 

OBJECTIVES

Focusing on the critical areas of lead generation and user identification, you will leverage your thorough understanding of user behavior and design and technology to drive engagement based on audience/user journeys. You will own the digital audio engagement pipeline to connect APM Studios to new, younger and more diverse audiences while strengthening connections with existing audiences through the delivery of highly targeted content. KPIs will include 

• Growth of digital audience reach and engagement
• Active conversion of anonymous to known audiences via effective social outreach, email campaigns and CRM integrations
• Growth of loyalty-based revenue metrics 

Put your unique experience and passion for the mission of public media into action. We seek to recognize and reflect the increasing diversity among our audiences, and we encourage applicants from diverse backgrounds and perspectives to consider employment opportunities at American Public Media. 

RESPONSIBILITIES:

• Lead the strategy, development, and execution of new editorial digital products tailored to new and loyal listeners and their needs 
• Think holistically about our digital listeners, including the development and execution of engagement programs across the consumer journey across all our channels: audio, website, social and email.
• Devise, implement, and continually optimize an omni-channel end-to-end customer journey flow with focus on acquisition, engagement, loyalty, and conversion from anonymous to known listener. 
• Drive the development of a comprehensive customer data & loyalty program that engages our listeners with personalized, targeted, and relevant campaigns across all lifecycle stages of listening to encourage acquisition, loyalty and giving
• Own and drive the analysis of all engagement campaigns based on clearly defined success metrics and find opportunities to level up
• Execute a testing program to enable experimentation aimed at increasing the effectiveness of customer data & loyalty efforts as we continuously launch and learn
• Drive reporting to the broader organization to ensure that performance and our listener journey is shared and understood for improvement and collaboration
• Develop and execute go-to-market platform strategies (i.e., audience, value proposition, positioning, messaging)
• Build and deploy email campaigns that utilize list segmentation to deliver targeted content to a variety of audience segments with growth, retention and conversion in mind.
• Employ advanced knowledge of email fundamentals, including email authentication, segmentation, A/B testing, list management and general design guidelines to grow and maintain target lists.
• Analyze email campaign performance metrics to derive key insights to optimize campaigns, including testing opportunities, product design and new campaign production.
• Work collaboratively with internal teams on communication strategies to drive effective lead generation campaigns that achieve stakeholder goals.
• Employ SEO and SEM strategies to generate inbound traffic through content creation and webpage management.
• Ability to socialize ideas, make recommendations and gather team consensus to move forward across a matrixed organization.
• Partner with Marketing Automation teams to evolve email delivery and engagement reporting and dashboards/KPIs, ensuring full visibility and responsiveness to all aspects of email program performance.

REPORTING TO THIS POSITION:

• Engagement Editor 
• Newsletter Growth Manager 
• Contract Audience Engagement Specialists (current and new productions) 

Top rated nationally syndicated daytime talk show looking for a NY based talent booker to join an established team booking newsworthy, topical celebrities in pop culture. Cover various facets of entertainment (TV/Streaming, Film, Music, etc). Must have previous celebrity booking experience, strong contacts and a finger on the pulse what’s happening in pop culture

• Integrated Account/Project Management:Leads day-to-day client communication and activity across integrated digital sport accounts and projects to ensure quality projects and campaigns are delivered within the budget and timeline promised for the engagement(s).
• Media Relations:Leverages storytelling skills and relationships with key journalists to insert our clients into the news cycle; does this in a way that highlights its key points of differentiation, expertise and values; grows and develops media relationships that are of benefit to the agency.
• Communications Strategy and Counsel:Digs into client business to develop understanding; questions and listens for understating to determine true client needs; develops communications strategies and executions plans that tackle client’s business and communications challenges.
• Communications Program Execution:Understands the communications tools and skills required to solve a client challenge and deploys those tools appropriately; guides and implements a range of communications activities, including messaging and positioning, media relations, social media, content development and executive thought leadership.
• Business Development:Supports new and organic business development; seeks out opportunities on existing business; participates in new business pitches; writes proposals and scopes for new work; contributes to agency thought leadership.

ts an exciting time to join Crown Media and become part of our award-winning in-house creative agency, Crown Global Brand Group. We are a collaborative, diverse and inclusive team of creatives who take pride in our work, company and brand.

We are seeking a highly skilled Copywriter to join this expanding creative team. The Copywriter is a primary member of the Crown Global Brand Group and is responsible for executing across multiple platforms for all Crown Media businesses, including Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Movies Now, Hallmark Publishing and SVOD, AVOD services. The ideal candidate is responsible for creating conceptual and engaging copy for consumer communications, product descriptions, brand materials, digital copy for AVOD, SVOD platforms, App store copy, presentation decks, taglines, movie titles, franchises, Marketing, Digital, and Print collateral that reinforces and evolves our brand.

Essential Functions

The Copywriter will partner with key cross-functional Brand Team Leaders on copy development for creative, understanding the appropriate tone of the brand. The ideal candidate is passionate about owning our voice and crafts copy that engages and informs our target audiences.

• Manage and execute original copy for Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Movies Now, Hallmark Publishing and SVOD, AVOD services.
• Team-player able to collaborate cross-functionally with Team Leaders on copy development for their creative, understanding the appropriate brand voice
• Strong communicator, both written and verbal, who understands the association between strategy, content, brand and audience
• Able to receive, modify or redevelop creative in response to feedback from Team Leaders
• Proactively seeks out information when necessary
• Conceives copy for marketing emails, brand voice, style guides, presentation pitch decks, consumer communications, app store copy, titling for movies, franchises, taglines, diverse slogans and promotional copy needed to support businesses
• Review and adjust existing brand copy for consistency
• Participate in briefs, brainstorms and team meetings
• Translate Creative Brief concepts into effective and original copy
• Strategic thinker, with strong grasp of major social media platforms (Facebook, Twitter, Pinterest, and Instagram) and how to apply them to achieve brand goals

Remote/Hybrid work environment in NY/NJ/CT.  Marathon Ventures Media Sales manages direct response advertising sales for multiple national networks and local television stations.  In its second decade of continuous growth, Marathon offers a team-oriented, fast-paced, innovative environment dedicated to providing clients with the highest level of service.

Account Executives work with direct response agencies on behalf of our media partners and are responsible for generating revenue and achieving sales targets.  As an Account Executive at Marathon, you will be responsible for maintaining and developing our direct response account business while working in collaboration with internal departments to minimize risk and maximize revenue on current and future business transactions.  

Account Executive Responsibilities:

• Consistently meet quarterly and annual revenue goals
• Analyze weekly/monthly sales data and execute strategies for revenue growth
• Build relationships with existing accounts and consistently develop new business
• Communicate effectively with Operations to manage and maximize inventory
• Work with Product and Analytics to develop insights on accounts and revenue trends
• Collaborate with internal departments so that client needs are met in a timely and efficient manner
• Maintain a thorough and extensive knowledge of the direct response marketplace and industry trends
• Special assignments as dictated by business needs

 This Senior Vice President (SVP) is accountable for the management of the Pricing and Planning function for Crown Media Family Networks: Hallmark Channel, Hallmark Movies and Mysteries, Hallmark Drama, and all Digital Platforms.  This position makes regular input into the formulation of strategies and then executes approved strategies for Pricing and Planning.  The role interacts with top management to adjust plans and strategies for the Networks to convince and influence business decisions. This position also builds and enhances important high level internal and external relationships.  This SVP directs the team accountable for achieving significant outcomes for the Pricing and Planning team as well as Ad Sales.  This position ensures that direct reports have appropriate resources to achieve defined objectives and sets a high standard for professionalism. The SVP serves as a mentor for the assistants and planners in Ad Sales department. This position reports directly to the EVP Advertising Sales and has dotted line reporting to the COO.

ESSENTIAL FUNCTIONS

• Oversees the provision of pricing and profitability analyses and sales planning support including sales proposal development to the sales organization.

• Develops, oversees and administers the company’s sales forecast. 

• Participates in the development of advertising sales strategies focusing on market penetration, market segmentation, inventory pricing, inventory mix as well as directions for sales events and secondary markets. 

• Oversees analyses of pricing, media mix and inventory allocations and determination of most profitable uses of television, digital and other assets.  Determines competitive advertising rate cards and approves deviations. 

• Oversees the analysis of campaign performance. 

• Oversees the proposal development process by positioning the offer, providing negotiation strategies and developing new packages. 

• Ensures that sales proposals collectively and individually conform to and enhance approved strategies.  Sets the tactical directions for the function.  Develops short- to long-term objectives and budgets. 

• Sets, approves and adjusts major policies and operating procedures.  Outcomes directed and influenced have material impact on the function’s mid- to long-term results. 

• Evaluates performance of the function against desired outcomes.  Obtains and allocates resources to achieve strategic and operating goals. 

• Responsible for directing effective and efficient support of the advertising sales force pre- and post- sale by the provision of optimized processes, systems and information in areas such as results reporting and analytics, compensation and sales quotas and the management of advertising contracts. 

• Directs revenue forecasting, and revenue and commission tracking. 

• Directs the analysis of advertising sales metrics to identify areas of concern and communicates these to relevant managers and executives to include but not limited to the following:

• • Monitoring all inventory for HC, HMM, HDrama and Digital Platforms
  • Determining pricing levels and construct General Rate Card based on marketplace conditions
  • Monitoring pricing for DR and Paid Programming inventory
  • Managing network liability that stems from under-delivery
  • Establishing “get rates” that account for sell-out level and budgetary goals

• Ensures the coordination and distribution of sales materials ensuring advertising sales teams have up to date pricing and associated information. 

• Collaborates with Finance, Traffic, Marketing and Programming to ensure that numbers are accurately reported and that opportunities are developed

What if you could help chart the course for an entire industry?  What if you could take off the corporate limitations and work for a family-owned company that is very forward-thinking?  And what if you could live, work, and play in the beautiful Pacific Northwest?  This person will oversee all Engineering and IT aspects for the Broadcast Division of the Cowles Company.  This person will report directly to the President and serve as a trusted advisor to Station Managers, and Department Heads across the company.   

When it comes to engineering:  the right candidate will have excellent leadership, attention to detail, and communication skills, collaborate with, and support engineering departments at all stations; work with vendors to research, acquire, and maintain broadcast equipment; work with chief engineers and the master control supervisor to comply with all FCC regulations; work with chief engineers to develop capital and expense budgets for broadcast/IT equipment and station facilities; will give direction to managers and supervisors with all personnel related issues in engineering, master control, and IT departments including hiring, development, and termination.

On the IT side:  the right candidate will lead, manage, and assist the IT team in user support and technology objectives for all locations including 350 users, 300 desktops, 100 servers, IT based broadcast systems, and remote users in 10 geographic locations in WA and MT; continue the company’s pursuit in hardening IT systems, security, and policies; work with vendors to research, acquire, and maintain IT equipment/services; manage all service contract renewals; collaborate with IT departments in other business divisions within Cowles Company.

The Cowles Company owns NBC television stations in Spokane, Tri-Cities, and Yakima WA., along with markets in Montana, including an NBC affiliate in Billings, and ABC/FOX affiliates in Missoula/Kalispell, Butte/Bozeman, Great Falls, and Helena.  Cowles also owns a Regional Sports Channel that crosses Washington, Idaho and Montana.   Please see the full job posting at:   https://www.khq.com/site/employment.html

If you’re up for this exciting challenge in a fast-paced and every changing technology business, please send your resume and cover letter to:  Jeff Hite, Director of Recruiting and Training at:  jeff.hite@khq.com  KHQ Inc. is proud to be an Equal Opportunity Employer committed to a diverse and inclusive workplace.  No phone calls please.  Position open until filled.